Save The Whales Don T Cry For Them How The Social Movement Brand Sea Shepherd Conservation Society Eludes Compassion Fatigue Through Branding

Author : Marcel Weigel
Publisher : GRIN Verlag
Page : 135 pages
File Size : 50,7 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9783668169722

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Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society’ Eludes Compassion Fatigue through Branding by Marcel Weigel Pdf

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Södertörn University (School of Culture and Education), language: English, abstract: The rising influence of neoliberalism in western societies led to a marketization of seemingly non-economic spheres of life. As a result, boundaries between non-profit organisations and state duties on the one hand and economics on the other hand have been blurring. At the same time, charitable organisations have been facing the problem of Compassion Fatigue and the need of new donor approaches to support their causes. Both challenges are in some extent interrelated with each other and can be dealt with by the use of brand logic. The aim of this thesis is to analyse how non-profit non-governmental organisation (NPNGOs) perform in a marketised world using their reputation as core of their brand creation. The new requirements NPNGOs have to meet in order to succeed in a marketised environment are worked out theoretically and applied to the example of the radical environment protection organisation Sea Shepherd. Its communication strategies and brand creation are examined through the concepts of Branding and Reputation Management which are used as related theoretical frameworks. The analysis of Sea Shepherd in terms of the theoretical frameworks, finally, provides an insightful example of how NPNGOs nowadays can act like brands. In a marketised world in which audiences are used to interact with and to project themselves into brands which meet their values, also NPNGOs have to play the game of the marketplace. Sea Shepherd’s YouTube communication, its online shop along with its merchandise production, its official website and finally, its use of the logo, are vital illustrations of NPNGOs’ Branding.

Author : Marcel Weigel
Publisher : Unknown
Page : 142 pages
File Size : 46,6 Mb
Release : 2016-04-06
Category : Electronic
ISBN : 366816973X

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Save the Whales - Don't Cry for Them! How the Social Movement Brand 'Sea Shepherd Conservation Society' Eludes Compassion Fatigue Through Branding by Marcel Weigel Pdf

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Sodertorn University (School of Culture and Education), language: English, abstract: The rising influence of neoliberalism in western societies led to a marketization of seemingly non-economic spheres of life. As a result, boundaries between non-profit organisations and state duties on the one hand and economics on the other hand have been blurring. At the same time, charitable organisations have been facing the problem of Compassion Fatigue and the need of new donor approaches to support their causes. Both challenges are in some extent interrelated with each other and can be dealt with by the use of brand logic. The aim of this thesis is to analyse how non-profit non-governmental organisation (NPNGOs) perform in a marketised world using their reputation as core of their brand creation. The new requirements NPNGOs have to meet in order to succeed in a marketised environment are worked out theoretically and applied to the example of the radical environment protection organisation Sea Shepherd. Its communication strategies and brand creation are examined through the concepts of Branding and Reputation Management which are used as related theoretical frameworks. The analysis of Sea Shepherd in terms of the theoretical frameworks, finally, provides an insightful example of how NPNGOs nowadays can act like brands. In a marketised world in which audiences are used to interact with and to project themselves into brands which meet their values, also NPNGOs have to play the game of the marketplace. Sea Shepherd's YouTube communication, its online shop along with its merchandise production, its official website and finally, its use of the logo, are vital illustrations of NPNGOs' Branding."

Author : Dave Eggers
Publisher : Knopf Canada
Page : 528 pages
File Size : 46,8 Mb
Release : 2013-10-08
Category : Fiction
ISBN : 9780345808608

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The Circle by Dave Eggers Pdf

LONGLISTED 2015 – International IMPAC Dublin Literary Award The Circle is the exhilarating new novel from Dave Eggers, bestselling author of A Hologram for the King, a finalist for the National Book Award. When Mae Holland is hired to work for the Circle, the world’s most powerful internet company, she feels she’s been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users’ personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company’s modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can’t believe her luck, her great fortune to work for the most influential company in the world—even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman’s ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.

Author : Barbara Kingsolver
Publisher : Harper Collins
Page : 578 pages
File Size : 42,6 Mb
Release : 2009-10-13
Category : Fiction
ISBN : 9780061804816

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The Poisonwood Bible by Barbara Kingsolver Pdf

New York Times Bestseller • Finalist for the Pulitzer Prize • An Oprah's Book Club Selection “Powerful . . . [Kingsolver] has with infinitely steady hands worked the prickly threads of religion, politics, race, sin and redemption into a thing of terrible beauty.” —Los Angeles Times Book Review The Poisonwood Bible, now celebrating its 25th anniversary, established Barbara Kingsolver as one of the most thoughtful and daring of modern writers. Taking its place alongside the classic works of postcolonial literature, it is a suspenseful epic of one family's tragic undoing and remarkable reconstruction over the course of three decades in Africa. The story is told by the wife and four daughters of Nathan Price, a fierce, evangelical Baptist who takes his family and mission to the Belgian Congo in 1959. They carry with them everything they believe they will need from home, but soon find that all of it—from garden seeds to Scripture—is calamitously transformed on African soil. The novel is set against one of the most dramatic political chronicles of the twentieth century: the Congo's fight for independence from Belgium, the murder of its first elected prime minister, the CIA coup to install his replacement, and the insidious progress of a world economic order that robs the fledgling African nation of its autonomy. Against this backdrop, Orleanna Price reconstructs the story of her evangelist husband's part in the Western assault on Africa, a tale indelibly darkened by her own losses and unanswerable questions about her own culpability. Also narrating the story, by turns, are her four daughters—the teenaged Rachel; adolescent twins Leah and Adah; and Ruth May, a prescient five-year-old. These sharply observant girls, who arrive in the Congo with racial preconceptions forged in 1950s Georgia, will be marked in surprisingly different ways by their father's intractable mission, and by Africa itself. Ultimately each must strike her own separate path to salvation. Their passionately intertwined stories become a compelling exploration of moral risk and personal responsibility.

Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
Page : 396 pages
File Size : 47,5 Mb
Release : 2016-09-04
Category : Electronic
ISBN : 153743005X

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Understanding Media by Marshall McLuhan Pdf

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Author : Gerald of Wales
Publisher : Penguin UK
Page : 144 pages
File Size : 49,8 Mb
Release : 2006-06-29
Category : History
ISBN : 9780141915562

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The History and Topography of Ireland by Gerald of Wales Pdf

Gerald of Wales was among the most dynamic and fascinating churchmen of the twelfth century. A member of one of the leading Norman families involved in the invasion of Ireland, he first visited there in 1183 and later returned in the entourage of Henry II. The resulting Topographia Hiberniae is an extraordinary account of his travels. Here he describes landscapes, fish, birds and animals; recounts the history of Ireland's rulers; and tells fantastical stories of magic wells and deadly whirlpools, strange creatures and evil spirits. Written from the point of view of an invader and reformer, this work has been rightly criticized for its portrait of a primitive land, yet it is also one of the most important sources for what is known of Ireland during the Middle Ages.

Author : Martin W. Ball
Publisher : Lulu.com
Page : 112 pages
File Size : 42,6 Mb
Release : 2018-04-26
Category : Religion
ISBN : 9780615328034

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Being Human: An Entheological Guide to God, Evolution and the Fractal Energetic Nature of Reality by Martin W. Ball Pdf

Being Human is the extraordinary new book that articulates a grand unified vision of reality through the Entheological Paradigm. Skillfully avoiding all speculation and metaphysics, Martin W. Ball, Ph.D., presents a concise explanation for the fundamental nature of reality as the fractal expression of a Unitary Energy Being (God). Ball explores how intentional work with entheogens, such as 5-MeO-DMT, gives individuals direct access to their immediate energetic natures. Through such practices, individuals can liberate themselves from the restrictive confines of their illusion-bound egos and embrace their personalities and bodies as direct expressions of God in physical and conscious form. Radical in its implications, stunning for its simplicity, Being Human is humanity's long-awaited guide to genuine fulfillment, transcendence, and global harmony and peace. If you feel ready to understand and experience the truth for yourself, then Being Human is the only book you will ever need.

Author : Christophe Traïni
Publisher : Protest and Social Movements
Page : 206 pages
File Size : 48,8 Mb
Release : 2016
Category : Animal rights
ISBN : 9089648496

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The Animal Rights Struggle by Christophe Traïni Pdf

From the beginning of the 19th century to the present day, a host of campaigners have denounced the mistreatment of animals. Relying on a comparison of the British and French experiences, this book retraces the various strands of the animal protection movement, from their origins to their continuing impact on current debates. The story of the collective mobilizations behind the struggle for animal rights sheds light on several crucial processes in our social and political history: changes in sensibilities and socially approved emotions; the definition of what constitutes legitimate violence; the establishment of norms designed to change what constitutes morally acceptable practices; rivalry between elites having differing conceptions of the forms authority should take; the influence of religious belief on militant activities; and the effects of gender discrimination.--

Author : Anna Lowenhaupt Tsing
Publisher : Princeton University Press
Page : 348 pages
File Size : 50,6 Mb
Release : 2021-06-08
Category : Business & Economics
ISBN : 9780691220550

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The Mushroom at the End of the World by Anna Lowenhaupt Tsing Pdf

"A tale of diversity within our damaged landscapes, The Mushroom at the End of the World follows one of the strangest commodity chains of our times to explore the unexpected corners of capitalism. Here, we witness the varied and peculiar worlds of matsutake commerce: the worlds of Japanese gourmets, capitalist traders, Hmong jungle fighters, industrial forests, Yi Chinese goat herders, Finnish nature guides, and more. These companions also lead us into fungal ecologies and forest histories to better understand the promise of cohabitation in a time of massive human destruction."--Publisher's description.

Author : Yuval Noah Harari
Publisher : HarperCollins
Page : 464 pages
File Size : 45,9 Mb
Release : 2017-02-21
Category : Science
ISBN : 9780062464354

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Homo Deus by Yuval Noah Harari Pdf

Official U.S. edition with full color illustrations throughout. NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.

Author : Paul Brians
Publisher : Franklin, Beedle & Associates, Inc.
Page : 261 pages
File Size : 44,8 Mb
Release : 2003
Category : English language
ISBN : 9781887902892

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Common Errors in English Usage by Paul Brians Pdf

Online version of Common Errors in English Usage written by Paul Brians.

Author : Ralph Waldo Emerson
Publisher : London G. Routledge 1884.
Page : 268 pages
File Size : 43,6 Mb
Release : 1884
Category : Conduct of life
ISBN : HARVARD:HWKJ1Z

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The Conduct of Life by Ralph Waldo Emerson Pdf

Author : James Oroc
Publisher : Simon and Schuster
Page : 384 pages
File Size : 52,9 Mb
Release : 2009-05-21
Category : Body, Mind & Spirit
ISBN : 9781594779923

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Tryptamine Palace by James Oroc Pdf

A journey from Burning Man to the Akashic Field that suggest how 5-MeO-DMT triggers the human capacity for higher knowledge through direct contact with the zero-point field • Examines Bufo alvarius toad venom, which contains the potent natural psychedelic 5-MeO-DMT, and explores its entheogenic use • Proposes a new connection between the findings of modern physics and the knowledge held by shamans and religious sages for millennia The venom from Bufo alvarius, an unusual toad found in the Sonoran desert, contains 5-MeO-DMT, a potent natural chemical similar in effect to the more common entheogen DMT. The venom can be dried into a powder, which some researchers speculate was used ceremonially by Amerindian shamans. When smoked it prompts an instantaneous break with the physical world that causes out-of-body experiences completely removed from the conventional dimensions of reality. In Tryptamine Palace, James Oroc shares his personal experiences with 5-MeODMT, which led to a complete transformation of his understanding of himself and of the very fabric of reality. Driven to comprehend the transformational properties of this substance, Oroc combined extensive studies of physics and philosophy with the epiphanies he gained from his time at Burning Man. He discovered that ingesting tryptamines unlocked a fundamental human capacity for higher knowledge through direct contact with the zero-point field of modern physics, known to the ancients as the Akashic Field. In the quantum world of nonlocal interactions, the line between the physical and the mental dissolves. 5-MeO-DMT, Oroc argues, can act as a means to awaken the remarkable capacities of the human soul as well as restore experiential mystical spirituality to Western civilization.

Author : Carl G. Jung
Publisher : Bantam
Page : 433 pages
File Size : 53,8 Mb
Release : 2012-02-01
Category : Social Science
ISBN : 9780307800558

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Man and His Symbols by Carl G. Jung Pdf

The landmark text about the inner workings of the unconscious mind—from the symbolism that unlocks the meaning of our dreams to their effect on our waking lives and artistic impulses—featuring more than a hundred images that break down Carl Jung’s revolutionary ideas “What emerges with great clarity from the book is that Jung has done immense service both to psychology as a science and to our general understanding of man in society.”—The Guardian “Our psyche is part of nature, and its enigma is limitless.” Since our inception, humanity has looked to dreams for guidance. But what are they? How can we understand them? And how can we use them to shape our lives? There is perhaps no one more equipped to answer these questions than the legendary psychologist Carl G. Jung. It is in his life’s work that the unconscious mind comes to be understood as an expansive, rich world just as vital and true a part of the mind as the conscious, and it is in our dreams—those personal, integral expressions of our deepest selves—that it communicates itself to us. A seminal text written explicitly for the general reader, Man and His Symbolsis a guide to understanding the symbols in our dreams and using that knowledge to build fuller, more receptive lives. Full of fascinating case studies and examples pulled from philosophy, history, myth, fairy tales, and more, this groundbreaking work—profusely illustrated with hundreds of visual examples—offers invaluable insight into the symbols we dream that demand understanding, why we seek meaning at all, and how these very symbols affect our lives. By illuminating the means to examine our prejudices, interpret psychological meanings, break free of our influences, and recenter our individuality, Man and His Symbols proves to be—decades after its conception—a revelatory, absorbing, and relevant experience.

Author : Jack Brink
Publisher : Athabasca University Press
Page : 361 pages
File Size : 54,9 Mb
Release : 2008
Category : Biography & Autobiography
ISBN : 9781897425046

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Imagining Head-Smashed-In by Jack Brink Pdf

"At the place known as Head-Smashed-In in southwestern Alberta, Aboriginal people practiced a form of group hunting for nearly 6,000 years before European contact. The large communal bison traps of the Plains were the single greatest food-getting method ever developed in human history. Hunters, working with their knowledge of the land and of buffalo behaviour, drove their quarry over a cliff and into wooden corrals. The rest of the group butchered the kill in the camp below