Author : Ron Tepper
Publisher : Unknown
Page : 248 pages
File Size : 40,5 Mb
Release : 1988-01-18
Category : Business & Economics
ISBN : IND:30000007497856
Secrets of a Successful Mail Order Guru by Ron Tepper Pdf
Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.