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Author : Richard V. Benson
Publisher : Unknown
Page : 182 pages
File Size : 53,6 Mb
Release : 1991
Category : Electronic
ISBN : OCLC:773209329
Author : Richard V. Benson
Publisher : Unknown
Page : 214 pages
File Size : 48,7 Mb
Release : 1987
Category : Advertising, Direct-mail
ISBN : NWU:35556018942821
Author : Denny Hatch,Don Jackson
Publisher : McGraw Hill Professional
Page : 374 pages
File Size : 50,5 Mb
Release : 1999-02
Category : Business & Economics
ISBN : 0844203491
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Author : Craig Simpson,Dan Kennedy
Publisher : Entrepreneur Press
Page : 250 pages
File Size : 55,6 Mb
Release : 2014-01-28
Category : Business & Economics
ISBN : 9781599185187
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : John Frazer-Robinson
Publisher : McGraw-Hill Companies
Page : 461 pages
File Size : 49,7 Mb
Release : 1989-01-01
Category : Business & Economics
ISBN : 0077070852
Author : Drayton Bird
Publisher : Kogan Page Publishers
Page : 324 pages
File Size : 45,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749438762
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 50,7 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781613082324
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author : T. J. Rohleder
Publisher : M.O.R.E. Incorporated
Page : 59 pages
File Size : 46,9 Mb
Release : 2008-09
Category : Business & Economics
ISBN : 1933356235
YES, you are one sales letter away from making millions of dollars! That's a mighty bold statement - and yet this book will prove that it really can happen! IT'S TRUE. Many average people are making millions of dollars in direct mail - and you can be next! T.J. Rohleder is an average man who has made millions of dollars with direct mail. Now he will freely give you his 25 all-time greatest direct mail marketing secrets! This little book can make a huge fortune for you. Read it now and prosper!
Author : Joseph Sugarman
Publisher : Unknown
Page : 0 pages
File Size : 55,8 Mb
Release : 1998
Category : Advertising, Direct-mail
ISBN : 1891686062
Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
Author : John Frazer-Robinson
Publisher : McGraw-Hill Companies
Page : 312 pages
File Size : 40,5 Mb
Release : 1992
Category : Business & Economics
ISBN : NWU:35556021665641
Author : Sandra J. Blum
Publisher : Northlight
Page : 0 pages
File Size : 49,9 Mb
Release : 1999
Category : Advertising, Direct-mail
ISBN : 0891348271
You've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then, in just II seconds or less, they decide to do it or toss it. This book shows you how to make the most of those 18 seconds with design that sells.
Author : Ron Tepper
Publisher : Unknown
Page : 248 pages
File Size : 47,7 Mb
Release : 1988-01-18
Category : Business & Economics
ISBN : IND:30000007497856
Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.
Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
Page : 290 pages
File Size : 54,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781601380425
Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. This book helps you to learn hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits.
Author : Iain Williamson
Publisher : Unknown
Page : 114 pages
File Size : 48,5 Mb
Release : 1996
Category : Advertising, Direct-mail
ISBN : 1896210392
Author : Robert W. Bly
Publisher : Entrepreneur Press
Page : 340 pages
File Size : 44,6 Mb
Release : 2019-03-19
Category : Business & Economics
ISBN : 9781613083895
BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
