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Brigitte L. Nacos,Yaeli Bloch-Elkon,Robert Y. Shapiro
Author : Brigitte L. Nacos,Yaeli Bloch-Elkon,Robert Y. Shapiro Publisher : University of Chicago Press Page : 259 pages File Size : 53,6 Mb Release : 2011-06 Category : Business & Economics ISBN : 9780226567198
Selling Fear by Brigitte L. Nacos,Yaeli Bloch-Elkon,Robert Y. Shapiro Pdf
The news as commodity, public good, and political manipulator -- Selling fear : the not so hidden persuaders -- Civil liberties versus national security -- Selling the Iraq war -- Preventing attacks against the homeland -- Preparing for the next attack -- Mass-mediated politics of counterterrorism -- Postscript. President Obama : underselling fear?
A host of Christian teachers have tapped into conspiracy theories to design their own end-times scenarios. But how do their prophetic schemes hold up against Scripture, logic, and history? Historian Gregory Camp offers a sane counterbalance.
As an ADHD child with dyslexia, Tom Stern felt unable to live up to the great expectations set by his very successful grandfather and father; as a result, he suffered from extreme anxiety. Over time, he developed a methodology that increased his confidence and enabled him to achieve success in the entertainment industry, later founding an executive search firm that has sustained excellence for more than a quarter century. It is Tom’s goal to help others achieve success in sales and realize their dreams by overcoming their fears as well. Fear Less, Sell More uses a fictional story, humor, and a conversational approach to making friends with fear. Drawing from Tom’s circuitous career, he shares his unique insights into the psychology behind selling that can bolster the success of any sales professional.
Buy the Fear, Sell the Greed by Larry Connors,Connors Research Pdf
Larry Connors and Connors Research, LLC have created new trading strategies and updated existing trading strategies to take advantage of short-term stock movements based on human emotions. They share their research and the exact rules used to test them for you to integrate into your trading plan.
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Typically, before we worked with them, our clients were selling and marketing based on traditional features and benefits. If you're still using these outdated tactics, you're in trouble. Recent studies by the Sales Career Training Institute and the Performance Marketing Institute have broken new ground when it comes to sales and marketing effectiveness strategies. Studies conducted by these not-for-profit Institutes have led to the development of the FEAR Selling System. One of the key findings of both of these Institutes is that today's marketers are using hopelessly outdated selling strategies. Benefit selling (or what we call HOPE Selling) is only one half of the powerful Persuasion Equation. To get people out of their Comfort Zones and take action by buying your product/service, you must focus not only on the positive consequences of buying but also on the negative consequences of not buying your product/service. Many of our clients sell complex products/services which require long sales cycles and therefore demand superior relationship-building sales skills. FEAR Selling shows how to overcome these challenges by finding and focusing on your prospects' personal pains and fears as well as their hopes and dreams. By using both carrot AND stick persuasion techniques, you will easily multiply your persuasion effectiveness exponentially. So we have organized these persuasion techniques into an easy-to-use, step-by-step system that we share with our clients during our training seminars. Now, due to high demand, we have condensed the content of our 5-day FEAR Selling Boot Camp into this book. It covers everything you need to know to sell more and sell faster. Find out how to: cold callwith confidence, position yourself effectively through your 30-Second Commercial, get your prospects curious enough to invite you in to sell them more, bond quickly through proven trust-building techniques, ask the right questions at the right times to the right people, and present through powerful strategies that get your prospects to buy now. For more information, go to www.FEARSelling.com.
How to Sell Without Being a JERK! by John Klymshyn Pdf
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and replaces them with modern techniques for reading customer behavior and regulating your own behavior to make more sales without having to get pushy. If you want to sell more and be a nicer person, this is an ideal sales resource.
Stop Letting Fear Get In The Way Of Your Writing Every writer is afraid of something. But these fears do not need to stop you from writing and achieving the success that you’ve always dreamed of. Writing Beyond Fear is your companion through more than one hundred fears common to many writers. You will be shown a path into your fear, and then lead out the other side, a stronger, more courageous writer, better able to handle the myriad of pressures the writing life can bring. The book is divided into seven themes: Mindset Creativity Craft Process Editing Publishing and the Writing Business Lifestyle Whatever it is about writing that scares you, you don’t need to carry it any longer. Let Writing Beyond Fear help you conquer your worries and write your way to success in whatever way you choose.
Our brains are hard-wired to experience the emotion of fear. Yet "do not be afraid" is a common refrain from the Bible, used for both comfort and chastening. We have often treated fear as something to be dismissed or suppressed. Being afraid means more than simply fighting or running from a threat; to be afraid is to remember that something in life is worth living for. Whitehead helps us find the roots of hope in the soil of our fears so that we can form lives and communities of hope in the midst of a culture of fear.
It's been said that, after 9/11, the 2008 financial crash and the Covid-19 pandemic, we're a more fearful society than ever before. Yet fear, and the panic it produces, have long been driving forces - perhaps the driving force - of world history: fear of God, of famine, war, disease, poverty, and other people. In Fear: An Alternative History of the World, Robert Peckham considers the impact of fear in history, as both a coercive tool of power and as a catalyst for social change. Beginning with the Black Death in the fourteenth century, Peckham traces a shadow history of fear. He takes us through the French Revolution and the social movements of the nineteenth century to modern market crashes, Cold War paranoia and the AIDS pandemic, into a digital culture increasingly marked by uniquely twenty-first-century fears. What did fear mean to us in the past, and how can a better understanding of it equip us to face the future? As Peckham demonstrates, fear can challenge as well as cement authority. Some crises have destroyed societies; others have been the making of them. Through the stories of the people and the moments that changed history, Fear: An Alternative History of the World reveals how fear and panic made us who we are.
Fear Itself by Ann Gordon,L. Edward Day,Christopher D. Bader,Joseph O. Baker Pdf
An antidote to the culture of fear that dominates modern life From moral panics about immigration and gun control to anxiety about terrorism and natural disasters, Americans live in a culture of fear. While fear is typically discussed in emotional or poetic terms—as the opposite of courage, or as an obstacle to be overcome—it nevertheless has very real consequences in everyday life. Persistent fear negatively effects individuals’ decision-making abilities and causes anxiety, depression, and poor physical health. Further, fear harms communities and society by corroding social trust and civic engagement. Yet politicians often effectively leverage fears to garner votes and companies routinely market unnecessary products that promise protection from imagined or exaggerated harms. Drawing on five years of data from the Chapman Survey of American Fears—which canvasses a random, national sample of adults about a broad range of fears—Fear Itself offers new insights into what people are afraid of and how fear affects their lives. The authors also draw on participant observation with Doomsday preppers and conspiracy theorists to provide fascinating narratives about subcultures of fear. Fear Itself is a novel, wide-ranging study of the social consequences of fear, ultimately suggesting that there is good reason to be afraid of fear itself.
Mapping Irish Media by John Horgan,Barbara O'Connor (Cultural historian),Helena Sheehan Pdf
Offering up-to-date research and analysis of the Irish media by Ireland's leading experts in the field, this book focuses on a wide range of media including the more traditional broadcast and print media, and also engages with newer media such as the internet and DVD, and newer media genres such as reality TV.
