Selling Good Design

Author : Marilyn F. Friedman
Publisher : Rizzoli International Publications
Page : 160 pages
File Size : 52,6 Mb
Release : 2003
Category : Architecture
ISBN : MINN:31951P00842473I

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Selling Good Design by Marilyn F. Friedman Pdf

Designers now have at their fingertips an invaluable reference: an illustrated history of modern furnishings and interior design from period rooms of the early twentieth century. Ikea, eat your heart out: Macy's, Lord & Taylor and others designed exhibits in the 1920s with mock living rooms, bedrooms, and even kitchens to display and sell modern furnishings and decorative objects. Marilyn Friedman's text and accompanying period photographs describe in detail the exhibits held by Macys, Lord & Taylor, B. Altman, and Wanamaker's to popularize modern design. Macy's, in particular, worked closely with the Metropolitan Museum of Art to select designers and display works of modern design by Gio Ponti, William Lescaze, and Paul Frankel as part of the exhibits. More than 120 photographs illustrate period furnishings and decorative objects by European and American designers, providing a visual feast for interior designers, art lovers, and collectors.

Author : Donald Sparkman
Publisher : Simon and Schuster
Page : 327 pages
File Size : 50,7 Mb
Release : 2010-09-07
Category : Design
ISBN : 9781581158243

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Selling Graphic and Web Design by Donald Sparkman Pdf

Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic • Up-to-the-minute advice on selling to internet clients • Get the top clients and keep them Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Steven Heller,Lita Talarico
Publisher : Rockport Publishers
Page : 241 pages
File Size : 49,8 Mb
Release : 2011-04-01
Category : Design
ISBN : 9781610602273

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Design Entrepreneur by Steven Heller,Lita Talarico Pdf

Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn’t. This is the book that shows how that is accomplished.

Author : Roger C. Parker
Publisher : Unknown
Page : 306 pages
File Size : 41,8 Mb
Release : 2006
Category : Business & Economics
ISBN : IND:30000107490413

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Design to Sell by Roger C. Parker Pdf

Gain the competitive edge as you: Plan for marketing success with Roger’s easy-to-use worksheets and templates Craft compelling messages that engage your reader’s full attention Master basic design principles and exploit the power of color, type, and graphics like the pros Learn insider techniques that make your marketing materials credible, recognizable, and reusable Choose the most effective medium and distribution method to match your needs and budget Companion Web site includes: Copywriting and design resources Downloadable worksheets and templates Numerous examples of effective design

Author : David Kadavy
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 42,6 Mb
Release : 2011-08-08
Category : Computers
ISBN : 9781119999010

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Design for Hackers by David Kadavy Pdf

Discover the techniques behind beautiful design by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work—and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design Illustrates cultural and contextual considerations in communicating to a specific audience Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind Dissects the elements of color, size, scale, proportion, medium, and form Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.

Author : Joseph Weishar
Publisher : McGraw-Hill Companies
Page : 184 pages
File Size : 45,6 Mb
Release : 1992
Category : Consumer behavior
ISBN : UCSD:31822007850183

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Design for Effective Selling Space by Joseph Weishar Pdf

Examines the rationale behind dozens of different sales settings, analyzing the elements that go into creating the right ambiance for the merchandise being sold. Illustrated with floor plans and photographs (many in color). Annotation copyrighted by Book News, Inc., Portland, OR

Author : Martin Kleppmann
Publisher : "O'Reilly Media, Inc."
Page : 658 pages
File Size : 49,5 Mb
Release : 2017-03-16
Category : Computers
ISBN : 9781491903100

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Designing Data-Intensive Applications by Martin Kleppmann Pdf

Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures

Author : Kimberly Kight
Publisher : C&T Publishing Inc
Page : 164 pages
File Size : 46,9 Mb
Release : 2011-11-16
Category : Crafts & Hobbies
ISBN : 9781607056188

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A Field Guide to Fabric Design by Kimberly Kight Pdf

A comprehensive, step-by-step resource for fabric design and printing—including tips from top designers. If you’ve ever dreamed of showing your designs on fabric, textile aficionado Kim Kight, of popular blog True Up, is here to teach you how. Comprehensive and refreshingly straightforward, this impressive volume features two main parts. First, the Design and Color section explains the basics with step-by-step tutorials on creating repeating patterns both by hand and on the computer. Next, the Printing section guides you through transferring those designs on fabric—whether it's block printing, screen printing, digital printing or licensing to a fabric company—and how to determine the best method for you. Includes extensive photos and illustrations

Author : Michael Bierut
Publisher : HarperCollins
Page : 0 pages
File Size : 52,5 Mb
Release : 2016-03-22
Category : Design
ISBN : 9780062413918

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How to by Michael Bierut Pdf

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library. How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

Author : David B. Berman
Publisher : Peachpit Press
Page : 195 pages
File Size : 42,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780321573209

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Do Good by David B. Berman Pdf

Social sciences.

Author : Garr Reynolds
Publisher : Pearson Education
Page : 316 pages
File Size : 42,9 Mb
Release : 2009-04-15
Category : Business & Economics
ISBN : 9780321601896

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Presentation Zen by Garr Reynolds Pdf

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Author : Editors of Creative Homeowner
Publisher : Fox Chapel Publishing
Page : 1106 pages
File Size : 47,8 Mb
Release : 2016-12-01
Category : House & Home
ISBN : 9781607652977

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Best-Selling House Plans by Editors of Creative Homeowner Pdf

Choose from the 375 most popular house plans in North America, with full color renderings and photos. Fully customizable CAD files are available for every dream home plan.

Author : Gabrielle Stanley Blair
Publisher : Artisan
Page : 289 pages
File Size : 53,8 Mb
Release : 2015-04-07
Category : House & Home
ISBN : 9781579656553

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Design Mom by Gabrielle Stanley Blair Pdf

New York Times best seller Ever since Gabrielle Stanley Blair became a parent, she’s believed that a thoughtfully designed home is one of the greatest gifts we can give our families, and that the objects and decor we choose to surround ourselves with tell our family’s story. In this, her first book, Blair offers a room-by-room guide to keeping things sane, organized, creative, and stylish. She provides advice on getting the most out of even the smallest spaces; simple fixes that make it easy for little ones to help out around the house; ingenious storage solutions for the never-ending stream of kid stuff; rainy-day DIY projects; and much, much more.

Author : Christopher Schwarz
Publisher : Unknown
Page : 128 pages
File Size : 55,5 Mb
Release : 2016-02-28
Category : Electronic
ISBN : 0990623076

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The Anarchist's Design Book by Christopher Schwarz Pdf

Author : Ann Saunders
Publisher : Bloomsbury Publishing
Page : 417 pages
File Size : 45,8 Mb
Release : 2024-02-22
Category : Design
ISBN : 9781350346628

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Design, Manufacture and Sell Your Bag Collection by Ann Saunders Pdf

Turn your passion and inspiration into a must-have bag collection and launch your own successful brand. Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business. Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on: The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability