Selling Today Partnering To Create Value Global Edition Perpetual Access

Author : Gerald L Manning,Michael Ahearne,Barry L Reece
Publisher : Pearson Higher Ed
Page : 550 pages
File Size : 52,9 Mb
Release : 2015-01-23
Category : Business & Economics
ISBN : 9781292065243

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Selling Today: Partnering to Create Value, Global Edition by Gerald L Manning,Michael Ahearne,Barry L Reece Pdf

For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author : Gerald L Manning,Barry L Reece,H. F MacKenzie,Michael Ahearne
Publisher : Unknown
Page : 504 pages
File Size : 45,5 Mb
Release : 2015-01-01
Category : Selling
ISBN : 0133156850

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Selling Today by Gerald L Manning,Barry L Reece,H. F MacKenzie,Michael Ahearne Pdf

The seventh Canadian edition of Selling Today describes what ramifications the information age has for the selling world and how sales professionals must cope with new issues arising from the information revolution with an ethical, customer-centred mindset. The pivotal role of a partnering style of selling in today's highly competitive business environment is a common theme throughout the seventh Canadian edition of Selling Today: Partnering to Create Value.

Author : Gerald Manning,Michael Ahearne,Barry L Reece
Publisher : Pearson Higher Ed
Page : 544 pages
File Size : 47,7 Mb
Release : 2023-07-18
Category : Electronic
ISBN : 9781292726908

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Selling Today: Partnering to Create Value, Global Edition -- (Perpetual Access) by Gerald Manning,Michael Ahearne,Barry L Reece Pdf

Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset. With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.

Author : Gerald Manning,Michael Ahearne,Barry Reece
Publisher : Pearson
Page : 0 pages
File Size : 52,6 Mb
Release : 2023-08-16
Category : Electronic
ISBN : 1292458631

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Selling Today: Partnering to Create Value, Global Edition by Gerald Manning,Michael Ahearne,Barry Reece Pdf

Author : Gerald L. Manning,Michael Ahearne,Barry Reece
Publisher : Pearson
Page : 0 pages
File Size : 40,5 Mb
Release : 2017-01-04
Category : Electronic
ISBN : 0134478347

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Selling Today by Gerald L. Manning,Michael Ahearne,Barry Reece Pdf

NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real -world applications and ethical dilemmas. With the largest number of "learn by doing" materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales and service focus, this cutting- edge new edition prepares you to succeed as a member of a new generation of businesspeople. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, you practice what you learn, test your understanding, and pursue a personalized study plan that helps you better absorb course material and understand difficult concepts. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134611055 / 9780134611051 Selling Today: Partnering to Create Value, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 0134478347 / 9780134478340 Selling Today: Partnering to Create Value, Student Value Edition 0134479955 / 9780134479958 MyLab Marketing with Pearson eText -- Access Card -- for Selling Today: Partnering to Create Value

Author : Michael Ahearne,Gerald L. Manning
Publisher : Unknown
Page : 0 pages
File Size : 49,7 Mb
Release : 2023-08
Category : Selling
ISBN : 0137962908

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Selling Today by Michael Ahearne,Gerald L. Manning Pdf

"The business environment and research on personal selling and sales force management continues to experience significant changes. Our primary goal as researchers, practitioners, and consultants in the field of selling is to provide a cutting-edge treatment of the field. The 15th edition of Selling Today describes what ramifications the information age has for the selling world and how sales professionals must cope with new issues arising from the information revolution with an ethical, customer-centered mindset. The material in Selling Today continues to be organized around the four pillars of personal selling: relationship strategy, product strategy, customer strategy, and presentation strategy. Moreover, in the 15th edition, we emphasize ethical selling as an important factor within which all the four strategies should be embedded"--

Author : Gerald L. Manning,Michael Ahearne,Barry L. Reece
Publisher : Unknown
Page : 552 pages
File Size : 49,6 Mb
Release : 2014-01-08
Category : Electronic
ISBN : 0133766373

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Instructor's Review Copy for Selling Today by Gerald L. Manning,Michael Ahearne,Barry L. Reece Pdf

Author : Gerald Manning,Michael Ahearne,Barry Reece
Publisher : Pearson
Page : 128 pages
File Size : 48,7 Mb
Release : 2020-06-18
Category : Electronic
ISBN : 0136850308

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Pearson Etext Selling Today by Gerald Manning,Michael Ahearne,Barry Reece Pdf

Author : Manning,Ahearne,Reece
Publisher : Unknown
Page : 128 pages
File Size : 55,7 Mb
Release : 2015-01-01
Category : Electronic
ISBN : 1323014640

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Selling Today: Partnering to Create Value by Manning,Ahearne,Reece Pdf

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 50,9 Mb
Release : 1739
Category : Jewish law
ISBN : OCLC:233078277

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ספר סמא דחיי by Anonim Pdf

Author : Gerald L. Manning,Michael L. Ahearne,Barry L. Reece
Publisher : Prentice Hall
Page : 544 pages
File Size : 40,8 Mb
Release : 2012-08-09
Category : Business & Economics
ISBN : 013325092X

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Selling Today + New Mymarketinglab With Pearson Etext by Gerald L. Manning,Michael L. Ahearne,Barry L. Reece Pdf

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Ex> Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

Author : Gerald Manning,Michael L. Ahearne,Barry L Reese
Publisher : Prentice Hall
Page : 544 pages
File Size : 46,8 Mb
Release : 2011-05-31
Category : Business & Economics
ISBN : 0132161699

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Selling Today by Gerald Manning,Michael L. Ahearne,Barry L Reese Pdf

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --

Author : Mirela Roncevic
Publisher : American Library Association
Page : 131 pages
File Size : 45,8 Mb
Release : 2014-01-01
Category : Language Arts & Disciplines
ISBN : 9780838958902

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E-book Platforms for Libraries by Mirela Roncevic Pdf

E-book vendors continue to experiment: adjustments to business models, consolidation of content, and mergers with competitors mean constant change.

Author : Carl S. Gold
Publisher : Manning Publications
Page : 502 pages
File Size : 52,7 Mb
Release : 2020-12-22
Category : Computers
ISBN : 9781617296529

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Fighting Churn with Data by Carl S. Gold Pdf

The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Summary The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. About the book Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention. What's inside Calculating churn metrics Identifying user behavior that predicts churn Using churn reduction tactics with customer segmentation Applying churn analysis techniques to other business areas Using AI for accurate churn forecasting About the reader For readers with basic data analysis skills, including Python and SQL. About the author Carl Gold (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform. Table of Contents: PART 1 - BUILDING YOUR ARSENAL 1 The world of churn 2 Measuring churn 3 Measuring customers 4 Observing renewal and churn PART 2 - WAGING THE WAR 5 Understanding churn and behavior with metrics 6 Relationships between customer behaviors 7 Segmenting customers with advanced metrics PART 3 - SPECIAL WEAPONS AND TACTICS 8 Forecasting churn 9 Forecast accuracy and machine learning 10 Churn demographics and firmographics 11 Leading the fight against churn

Author : Anonim
Publisher : Unknown
Page : 472 pages
File Size : 42,6 Mb
Release : 1881
Category : Literature
ISBN : PRNC:32101064462888

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The Literary World by Anonim Pdf