Services In The Global Market

Author : John A. Quelch,Rohit Deshpande
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 51,7 Mb
Release : 2004-05-18
Category : Business & Economics
ISBN : 9780787974398

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The Global Market by John A. Quelch,Rohit Deshpande Pdf

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Author : Jacques A.E. Nusbaumer
Publisher : Springer Science & Business Media
Page : 251 pages
File Size : 55,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9789400932654

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Services in the Global Market by Jacques A.E. Nusbaumer Pdf

Service activities are at the heart of a major economic revolution taking place all around us. This new economic revolution is equivalent to the Industrial Revolution in the eighteenth century, the rise of the guilds in the Middle Ages, and the shift from a hunter/gatherer economy to an agricultural/pastoral economy at the dawn of recorded history when organized agriculture first led to the development of towns and the invention of writing. In this new revolution, computers, factory robots, and completely automated factories are rapidly reducing the need for physi cal labor in production. At the same time, sophisticated agricultural machinery, fertilizers, pesticides, and biogenetic engineering have reduced and will continue to reduce the physical labor involved in growing food. In the new economy that will emerge from this revolution, most people will earn their living by working in services. Like all revolutions, the new economic revolution is troublesome because it brings with it major changes in everyday life, both at home and in the workplace. Change creates uncertainty about the future and am biguity in the interpretation of economic trends. The new revolution is also troublesome because it adds to the complexity of economic organiza tion and removes more people from the direct production of physical goods. In the new economy, more and more jobs will be based on the application of specialized knowledge and the manipulation of information with computers, a long step away from "real" jobs like growing wheat and assembling cars.

Author : Sanjit Kumar Roy,Dilip S. Mutum,Bang Nguyen
Publisher : Springer
Page : 184 pages
File Size : 48,9 Mb
Release : 2016-09-08
Category : Business & Economics
ISBN : 9783319329703

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Services Marketing Cases in Emerging Markets by Sanjit Kumar Roy,Dilip S. Mutum,Bang Nguyen Pdf

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Author : Martin Kellermann
Publisher : World Bank Publications
Page : 275 pages
File Size : 54,7 Mb
Release : 2019-04-09
Category : Business & Economics
ISBN : 9781464813726

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Ensuring Quality to Gain Access to Global Markets by Martin Kellermann Pdf

In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and lower labor costs and more on factors related to firms' ability to enter and compete in new markets. One such factor is the ability to demonstrate the quality and safety of goods and services expected by consumers and confirm compliance with international standards. To assure such compliance, a sound quality infrastructure (QI) ecosystem is essential. Jointly developed by the World Bank Group and the National Metrology Institute of Germany, this guide is designed to help development partners and governments analyze a country's quality infrastructure ecosystems and provide recommendations to design and implement reforms and enhance the capacity of their QI institutions.

Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
Page : 192 pages
File Size : 40,6 Mb
Release : 2013-02-07
Category : Business & Economics
ISBN : 9781440803024

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Understanding the Global Market by Bruce D. Keillor Pdf

This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.

Author : Juan R. Cuadrado Roura,Luis Rubalcaba-Bermejo,J. R. Bryson
Publisher : Edward Elgar Publishing
Page : 316 pages
File Size : 51,6 Mb
Release : 2002-01-01
Category : Business & Economics
ISBN : 9781781009932

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Trading Services in the Global Economy by Juan R. Cuadrado Roura,Luis Rubalcaba-Bermejo,J. R. Bryson Pdf

This book provides one of the first interdisciplinary reviews of the relationship between services, globalisation and trade liberalisation as we enter the twenty-first century. Written by academics and policymakers, it contains a detailed analysis of the characteristics of service trade and of recent and current service trade negotiations.

Author : Basil Janavaras,Suresh George
Publisher : World Scientific Publishing Company
Page : 340 pages
File Size : 40,8 Mb
Release : 2017-04-25
Category : Business & Economics
ISBN : 9789813201095

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Global Marketing Management System by Basil Janavaras,Suresh George Pdf

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. More about GMMSO GMMSO4 Student User Guide (2 MB) What is GMMS? For Professors (2 MB) What is GMMS? For Consultants and SMEs (2 MB) Contents:The Global Marketing Management System:Introduction:Globalization and the Need for a Global Business EducationProject-based Learning and GMMSOUnderstanding the Firm's Strategic Position:Information ScanningPerforming a Firm Level Strategic AnalysisSummaryThe Search for Global Markets:The Decision Making ProcessPreliminary Screening of MarketsThe Process of Screening Countries Using Three Separate Screening Matrices Performing an in-Depth Market Analysis of the Two Best MarketsMarket and Company Sales PotentialAnalyzing Market/Country Specific Competitive AnalysisIdentification of Country-entry Conditions for the FirmAnalysis of Financial and Market Entry ConditionsCreating an Entry Strategy into a Selected Market:Selecting an Entry Mode into the Target MarketThe Business Environment of the Selected MarketCreating a Marketing Plan with Its Firm Specific Goals and ObjectivesDeveloping a Product StrategyDeveloping a Pricing StrategyCreation of a Promotional StrategyDeveloping of a Distribution StrategyCreation of a Financial StrategyCreating the Organizational Structure for the New MarketUnderstanding Exit Strategy and ScenariosSummaryThe GMMSO4 Software System:GMMSO4:What Is GMMSO?Bridge the GapBenefitsBackground to the Development of the Online Version of the GMMS MethodLearning OutcomesCase Study:Lafkiotis Winery Entry into United States: A Report Created by Using the GMMSO4 SystemLafkiotis Winery's Strategic AnalysisThe Search for Global MarketEntry Strategy into the US Market Readership: Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.

Author : Tina P. Hasenpusch
Publisher : Cambridge University Press
Page : 678 pages
File Size : 42,9 Mb
Release : 2009-09-24
Category : Business & Economics
ISBN : 9781139482295

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Clearing Services for Global Markets by Tina P. Hasenpusch Pdf

Clearing forms the core part of a smooth and efficiently functioning financial market infrastructure. Traditionally, it has been provided by clearing houses, most of which today act as a 'central counterparty' (CCP) between the two sides of a trade. The rapid growth of cross-border trading has sparked discussion on the most efficient industry structure - particularly in Europe and the US. At the heart of this discussion lies the question of whether the implementation of a single clearing house creates greater benefits than a more competitive but interlinked market structure. This is the starting point for this book, which analyses the efficiency of clearing and clearing industry structure. Along with clear-cut definitions and a concise characterisation and descriptive analysis of the clearing industry, the book determines the efficiency impact of various cross-border integration and harmonisation initiatives between CCPs. This serves to identify the most preferable future structure for the clearing industry.

Author : Jonathan Reuvid
Publisher : Legend Press
Page : 151 pages
File Size : 50,5 Mb
Release : 2020-07-30
Category : Business & Economics
ISBN : 9781787198593

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Global Innovation by Jonathan Reuvid Pdf

Companies planning to expand their export business base or to enter international markets for the first time need to focus their strengths and match them with market opportunities. The process of interaction, integration between people, companies, governments and nations is driven by international trade and investment, which in turn is aided by technology and innovation. A company’s success is likely to be founded or reinforced by innovation which will need to be protected and supported by expert advice or partnerships. Global Innovation offers encouragement to innovators, advice on essential preparation for exporters and export strategy including a five-point approach to identifying priority markets. The book is spilt into three parts: Part One: ENCOURAGING INNOVATORS Part Two: PREPARING TO EXPORT Part Three: ADDRESSING TARGET MARKETS. The book also includes details of priority markets for export such as United States, France, Japan, Germany, China and more. With foreword by Chris Southworth, Secretary General, ICC United Kingdom and contribution from key industry experts such as Coventry University, Basck, BExA, Patentgate, TAIO, and Chartered Institute of Procurement and Supply to name a few, this is an indispensable guide for business to expand their goods, services, process and IP’s into the global market.

Author : Anonim
Publisher : DIANE Publishing
Page : 154 pages
File Size : 44,9 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 9781457819858

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Logistic Services: An Overview of the Global Market and Potential Effects of Removing Trade Impediments, Inv. 332-463 by Anonim Pdf

Author : Olga E. Annushkina,Alberto Regazzo
Publisher : Springer Nature
Page : 212 pages
File Size : 45,6 Mb
Release : 2020-09-04
Category : Business & Economics
ISBN : 9783030210441

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The Art of Going Global by Olga E. Annushkina,Alberto Regazzo Pdf

Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including: · Selecting foreign markets · Adapting your business model · Navigating uncertain global markets · Managing across cultures · Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.

Author : Phillip A. Hough
Publisher : Cambridge University Press
Page : 375 pages
File Size : 48,7 Mb
Release : 2022-01-27
Category : Business & Economics
ISBN : 9781316517109

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At the Margins of the Global Market by Phillip A. Hough Pdf

Hough recasts Colombia's endemic rural violence in a world-historical perspective that connects local labour and development dynamics to the arc of US global hegemony. This book will appeal to scholars of labour studies, agrarian studies, development, globalisation, Latin America, political science, political economy and economic sociology.

Author : Richard N Williams
Publisher : Independently Published
Page : 0 pages
File Size : 51,8 Mb
Release : 2024-04-02
Category : Business & Economics
ISBN : 9798321745090

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Global Market Strategies by Richard N Williams Pdf

Are you ready to take your business to new heights, transcending borders and tapping into global markets? If you're seeking innovative strategies, wisdom, and a resilient spirit to guide you through this transformative journey, then buckle up because "GLOBAL MARKET STRATEGIES: Expanding Your Business Beyond Borders" is here to revolutionize your approach. Interest: In this book, you'll discover more than just conventional market strategies. You'll delve into a world of profitable innovation, where wisdom meets resilience to pave the way for unprecedented growth. From emerging market trends to cutting-edge techniques, each page is filled with insights designed to captivate your interest and fuel your ambition. Desire: Imagine the possibilities of expanding your business across borders, reaching new customers, and maximizing profitability. With the wisdom shared in this book, you'll not only desire but crave the opportunity to implement transformative strategies that will position your business for long-term success. Action: Now is the time to take action and embark on a journey of resilience transformation. Armed with the invaluable advice found within these pages, you'll develop a concrete plan tailored to your business needs. Lean on the experiences of industry experts and real-world case studies to navigate the complexities of the global market with confidence and purpose. With "GLOBAL MARKET STRATEGIES: Expanding Your Business Beyond Borders," you're not just investing in a book; you're investing in your future. Are you ready to embrace innovation, wisdom, and resilience to unlock unparalleled growth? The choice is yours, but the opportunity awaits.

Author : Raymond A. Hopkins
Publisher : Apress
Page : 285 pages
File Size : 50,9 Mb
Release : 2017-10-13
Category : Business & Economics
ISBN : 9781484231142

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Grow Your Global Markets by Raymond A. Hopkins Pdf

Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering foreign markets will learn how to overcome the most significant challenges and barriers to entering foreign markets. Firms operate in a worldwide economy responsible today for 40 million US trade-dependent jobs and approximately six million US factory jobs—roughly half of all manufacturing employment, whether or not they have any interest in global business activities. In the face of globalization, small businesses must evaluate their strengths, weaknesses, opportunities, and threats and then develop strategies that effectively respond to the globalized business environment in which they operate. If your firm is growth-oriented—and what business is not?—you should grow global markets as an important strategic option allowing you to: Reach new customers/markets with little or no competition Reduce dependence on a limited number of major customers Even out business cycle-related demand fluctuations Extend the life of niche products to new markets Develop a global network of contacts and partners that improves their offerings to established customers What You’ll Learn Determine your role in global markets Identify target markets and find customers Negotiate around the world Complete the transaction and understand international trade procedures and regulations Understand the keys to global market growth Follow sample forms and sales proposals Who This Book Is For US small- to medium-sized business owners

Author : Gustavo Morales
Publisher : Scientific e-Resources
Page : 324 pages
File Size : 51,8 Mb
Release : 2018-07-02
Category : Electronic
ISBN : 9781839473128

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Global Marketing Management by Gustavo Morales Pdf

Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.