Sexuality In Marketing And Consumption

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Sexuality in Marketing and Consumption

Athanasia Daskalopoulou,Daniela Pirani,Jacob Ostberg
Sexuality in Marketing and Consumption Book PDF

Author : Athanasia Daskalopoulou,Daniela Pirani,Jacob Ostberg
Publisher : Taylor & Francis
Page : 237 pages
File Size : 45,5 Mb
Release : 2024-08-09
Category : Business & Economics
ISBN : 9781040106488

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Sexuality in Marketing and Consumption by Athanasia Daskalopoulou,Daniela Pirani,Jacob Ostberg Pdf

This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.

Sexuality in Marketing and Consumption

Athanasia Daskalopoulou,Daniela Pirani,Jacob Östberg
Sexuality in Marketing and Consumption Book PDF

Author : Athanasia Daskalopoulou,Daniela Pirani,Jacob Östberg
Publisher : Unknown
Page : 0 pages
File Size : 51,5 Mb
Release : 2024-08-09
Category : Business & Economics
ISBN : 1032593997

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Sexuality in Marketing and Consumption by Athanasia Daskalopoulou,Daniela Pirani,Jacob Östberg Pdf

This volume provides an in-depth examination of the role of sexuality in consumers' life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.

Gender, Culture, and Consumer Behavior

Cele C. Otnes,Linda Tuncay Zayer
Gender Culture and Consumer Behavior Book PDF

Author : Cele C. Otnes,Linda Tuncay Zayer
Publisher : Taylor & Francis
Page : 484 pages
File Size : 49,8 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781136463488

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Gender, Culture, and Consumer Behavior by Cele C. Otnes,Linda Tuncay Zayer Pdf

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Sex in Advertising

Tom Reichert,Jacqueline Lambiase
Sex in Advertising Book PDF

Author : Tom Reichert,Jacqueline Lambiase
Publisher : Routledge
Page : 307 pages
File Size : 48,5 Mb
Release : 2014-04-04
Category : Business & Economics
ISBN : 9781135638214

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Sex in Advertising by Tom Reichert,Jacqueline Lambiase Pdf

A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.

Sexuality and Consumption

Mario Keller,Johann Karl Kirchknopf,Oliver Kühschelm,Karin Moser,Stefan Ossmann
Sexuality and Consumption Book PDF

Author : Mario Keller,Johann Karl Kirchknopf,Oliver Kühschelm,Karin Moser,Stefan Ossmann
Publisher : Walter de Gruyter GmbH & Co KG
Page : 247 pages
File Size : 44,9 Mb
Release : 2022-08-01
Category : Business & Economics
ISBN : 9783110747676

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Sexuality and Consumption by Mario Keller,Johann Karl Kirchknopf,Oliver Kühschelm,Karin Moser,Stefan Ossmann Pdf

In western societies today, it goes almost without saying that sex and consumption are closely related. On the one hand, there is a plethora of commercial goods and services that shape sexual desires, and practices. On the other, there are scarcely any products or services that do not lend themselves to sexually charged advertising and mass media communication. This volume focuses on forms of hybridization of these equally suggestive notions.

Handbook of Research on Gender and Marketing

Susan Dobscha
Handbook of Research on Gender and Marketing Book PDF

Author : Susan Dobscha
Publisher : Edward Elgar Publishing
Page : 352 pages
File Size : 47,9 Mb
Release : 2019
Category : Electronic
ISBN : 9781788115384

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Handbook of Research on Gender and Marketing by Susan Dobscha Pdf

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

New Perspectives on Critical Marketing and Consumer Society

Elaine L Ritch,Julie McColl
New Perspectives on Critical Marketing and Consumer Society Book PDF

Author : Elaine L Ritch,Julie McColl
Publisher : Emerald Group Publishing
Page : 201 pages
File Size : 50,5 Mb
Release : 2021-03-01
Category : Business & Economics
ISBN : 9781839095566

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New Perspectives on Critical Marketing and Consumer Society by Elaine L Ritch,Julie McColl Pdf

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Campus Sexual Violence

Sarah Prior,Brooke A. de Heer
Campus Sexual Violence Book PDF

Author : Sarah Prior,Brooke A. de Heer
Publisher : Taylor & Francis
Page : 188 pages
File Size : 42,5 Mb
Release : 2022-09-27
Category : Social Science
ISBN : 9781000683592

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Campus Sexual Violence by Sarah Prior,Brooke A. de Heer Pdf

Campus Sexual Violence: A State of Institutionalized Sexual Terrorism conceptualizes sexual violence on college campuses as a form of sexual terrorism, arguing that institutional compliance and inaction within the neoliberal university perpetuate a system of sexual terrorism. Using a sexual terrorism framework, the authors examine a myriad of examples of campus sexual violence with an intersectional lens and explore the role of the institution and the influence of neoliberalism in undermining sexual violence prevention efforts. The book utilizes Carole Sheffield’s five components of sexual terrorism (ideology, propaganda, amorality, perceptions of the perpetrator, and voluntary compliance) to describe how the "ivory tower stereotype" and adoption of neoliberal values into education contribute to an environment where victimization is painfully common. Cases such as those from Michigan State University and Baylor University are used as examples to highlight institutional culpability and neoliberal value systems within higher education, as well as illustrating the pervasiveness of rape culture that contributes to a system of sexual terrorism. Crucially, the book focuses on systems of inequality and oppression, and uses an intersectional perspective that recognizes victimization experienced by multiple marginalized groups including women, LGBTQ+, and racially minoritized people. Building on campus violence research and institutional harm research, the authors define campus sexual violence as a serious social problem based in structural inequality and advocate for civic responsibility at the institutional level and the development of institutional advocates. Weaving together theoretical and practical perspectives, the book will be of great interest to students and scholars of sociology, criminal justice, women’s and gender studies, social/political policy, victimology, and education. It will also be of use to those working in higher education administration and other student life and student health professions.

Contemporary Issues in Marketing and Consumer Behaviour

Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman
Contemporary Issues in Marketing and Consumer Behaviour Book PDF

Author : Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman
Publisher : Taylor & Francis
Page : 206 pages
File Size : 55,5 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000898262

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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman Pdf

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Untold Millions

Grant Lukenbill
Untold Millions Book PDF

Author : Grant Lukenbill
Publisher : Routledge
Page : 235 pages
File Size : 50,9 Mb
Release : 2013-12-02
Category : Business & Economics
ISBN : 9781317706014

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Untold Millions by Grant Lukenbill Pdf

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you’ll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR’s Gay and Lesbian Perspective, this book gives you suggestions on what things need to be done within your company before planning your marketing strategies. You’ll benefit from ideas and suggestions in Untold Millions that will help you create consumer-driven market strategies to gays and lesbians, including: recognizing that there are families and relationships in society that are not heterosexual acknowledging age differences and the needs of particular generations attracting customers by circulating non-discriminatory hiring policies through press releases and company memos, installing domestic partner health care plans, and identifying cultural reference points to which gays and lesbians can relate remembering that many gays and lesbians may look at business with cynicism and doubt and may be quick to interpret actions as victimization referring to the Wall Street project before addressing gay- and lesbian-specific issues focusing on the areas of individuality, a need for association, and the need to alleviate stress reserving a post script in your direct marketing letter to remind consumers of your company’s domestic partner benefits or if you support a particular gay/lesbian interest organizationUntold Millions contains advice on several other topics, such as corporate legal issues, public information trends and analysis, and changes in gay and lesbian communities to give familiarize you with your target audience. With Untold Millions, you’ll be able to develop appealing marketing or advertising campaigns that will satisfy the highly profitable and emerging gay and lesbian consumer market.

Sex in Consumer Culture

Tom Reichert,Jacqueline Lambiase
Sex in Consumer Culture Book PDF

Author : Tom Reichert,Jacqueline Lambiase
Publisher : Routledge
Page : 394 pages
File Size : 51,5 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781136684050

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Sex in Consumer Culture by Tom Reichert,Jacqueline Lambiase Pdf

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

Investigating the Use of Sex in Media Promotion and Advertising

Tom Reichert
Investigating the Use of Sex in Media Promotion and Advertising Book PDF

Author : Tom Reichert
Publisher : Routledge
Page : 283 pages
File Size : 43,8 Mb
Release : 2019-01-15
Category : Business & Economics
ISBN : 9781136777004

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Investigating the Use of Sex in Media Promotion and Advertising by Tom Reichert Pdf

The latest scholarship on one of today’s most pressing issues Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role of sex in the most common media outlets—television programming, radio “shock jocks,” music videos, magazines, and advertising. The eye-opening contributions from over a dozen recognized experts in the field provide useful empirical evidence on media-conveyed sexual stimuli and look toward moving the public dialogue on sex in the media further along. Often, opinions regarding sex in the media have little or no scientific grounding and even when scientific-grounded arguments are offered, they suffer from wide gaps in research-based knowledge. Investigating the Use of Sex in Media Promotion and Advertising is the important compilation that fills these knowledge gaps. In delving into this pressing issue, it not only offers timely findings that provide an indication of the nature, prevalence, and effects of sexual information when used as a promotional tool, but suggests new directions for the study of sex and media as well. This informative text is also extensively referenced and features numerous tables to clearly present research data. Chapters in Investigating the Use of Sex in Media Promotion and Advertising examine: the nature and extent of sexually appealing newscasters primarily on cable news programs commentary and camera angles of women’s sporting events in the 2004 Summer Olympic Games the efficacy of both sexual content and sexual self-schema on consumers’ attitudes toward promotional announcements, advertised programs, viewing intention, and self-reported arousal the history and content analysis of “shock jock” radio like the Howard Stern and the Bob & Tom shows the relationship among sexual content in music videos, viewer enjoyment, and actual product purchase intention Maxim magazine’s cover formula and the competitive response from other men’s lifestyle magazines the efficacy of men’s magazines’ sexual cover models on consumer outcome variables, including interest and purchase intention an international perspective of nudity in advertising in magazines versus on television a case study of the sexual appeals used in several billboard ads for the Hard Rock Hotel and Casino in Las Vegas and much more! Filled with insightful and groundbreaking information, Investigating the Use of Sex in Media Promotion and Advertising is a vital resource for advertising and media professionals as well as educators and upper-level and graduate students in media, communications, and advertising programs.

Responsible Marketing for Well-being and Society

Michael Saren,Louise M. Hassan,Miriam McGowan,N. Craig Smith,Emma Surman,Rohit Varman
Responsible Marketing for Well being and Society Book PDF

Author : Michael Saren,Louise M. Hassan,Miriam McGowan,N. Craig Smith,Emma Surman,Rohit Varman
Publisher : Taylor & Francis
Page : 355 pages
File Size : 49,6 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9781040015919

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Responsible Marketing for Well-being and Society by Michael Saren,Louise M. Hassan,Miriam McGowan,N. Craig Smith,Emma Surman,Rohit Varman Pdf

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches, and research communities including aspects of corporate social responsibility, marketing ethics, critical marketing, consumer culture theory, and macromarketing. The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore, a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment, and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market, including university libraries, research teams, PhD students, and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics, and other social sciences.

Seven Deadly Sins in Consumption

Henna Syrjälä,Hanna Leipämaa-Leskinen
Seven Deadly Sins in Consumption Book PDF

Author : Henna Syrjälä,Hanna Leipämaa-Leskinen
Publisher : Edward Elgar Publishing
Page : 176 pages
File Size : 52,8 Mb
Release : 2018-06-29
Category : Business & Economics
ISBN : 9781788117197

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Seven Deadly Sins in Consumption by Henna Syrjälä,Hanna Leipämaa-Leskinen Pdf

Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth – are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across disciplinary boundaries, and explores how consumption is likely to change in the future. The sins are presented as social, historical, cultural and political constructs, relying on the underlying assumptions of cultural consumer research. Each is elaborated on within particular consumption and marketing-related spheres, including advertising, retail environment, convenience food consumption, poverty, and ethical consumption. Consequently, the book provides a new way to understand contemporary consumer culture. Although beginning with the dark notions of sinfulness, the authors conclude with a hopeful tone for positive transformations in consumption. This fascinating book will be of significant interest to consumer researchers and post-graduate students studying the effects of consumption in social science disciplines, including marketing, business and sociology.

Mediating Sexual Citizenship

Anita Brady,Kellie Burns,Cristyn Davies
Mediating Sexual Citizenship Book PDF

Author : Anita Brady,Kellie Burns,Cristyn Davies
Publisher : Routledge
Page : 242 pages
File Size : 46,7 Mb
Release : 2017-07-06
Category : Social Science
ISBN : 9781317961437

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Mediating Sexual Citizenship by Anita Brady,Kellie Burns,Cristyn Davies Pdf

Mediating Sexual Citizenship considers how the neoliberal imperatives of adaptation, improvement and transformation that inform the shifting artistic and industrial landscape of television are increasingly indexed to performed disruptions in the norms of sexuality and gender. Drawing on examples from a range of television genres (quality drama, reality television, talk shows, sitcoms) and outlets (network, cable, subscription video on demand), the analysis in this book demonstrates how, as one of the most dominant cultural technologies, television plays a critical role in the production, maintenance and potential reconfiguring of the social organisation of embodiment, be it within gender identities, kinship structures or the categorisation of sexual desire. It suggests that, in order to understand television’s role in producing gendered and sexual citizenship, we must pay critical attention to the significant shifts in how television is produced, broadcast and consumed.