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Six Essential Steps in Implementing CSR by V.R. Reddy,C. Dheeraja Pdf
Though there is no dearth of literature on CSR, it is more skewed towards theoretical models. The current book mainly aims at fulfilling two long felt needs – providing sufficient depth for an understanding of various facets of CSR and serving as a blue print in the implementation of CSR. The book adopts ‘handholding and guiding’ approach in helping the student/practitioner in various steps involved in practicing the CSR. It also meant to serve as a guide for corporate houses, corporate managers, corporate staff and field staff involved in planning, execution, monitoring and evaluation of different CSR initiatives. Anecdotes, cartoons and diagrams provided help easy understanding of different concepts, models and practices of CSR. Tables, graphs and diagrams drawn from field experiences serve as blueprints for use in implementing CSR and in preparing the reports. It also presents with tools that can be used in conducting baseline survey, impact assessment, community needs assessment, social satisfaction survey and accounting of CSR
CSR and Competitiveness—Essential of the Corporate India and its Sustainability by Saurabh Mittal Pdf
The business landscape is changing fast with the rapid globalization. Society expectations from corporate are increasing and CSR is being perceived as a tool to help secure a sustainable competitive advantage by integrating social and business goals. This book provides an overview and represents current developments in Corporate Social Responsibility and Sustainability, CSR concepts, initiatives, infrastructures and needs, methods, especially focusing on the needs of SMEs. In this book through contributions and chapters we explore the concept of competitiveness in relation to CSR. Research articles and chapters from the practitioners, consultants and academicians would enlighten the readers as to how competitive advantage can be generated through creating stakeholder engagement through the CSR initiatives. Some real world Case Studies are included elaborating the contribution of CSR to short term profits as well as to long term competitiveness. These Case Studies from Indian Corporate and abroad, well represent the challenges and opportunities for the businesses to implement the CSR initiatives, resulting in community development. Thus, the contributions in this book represent a triangle between the Corporate, Academics and Research; used to implement the CSR Activities in the Indian and Global context. This book is being published as a reference material for all the stakeholders of today's business who have some interest in the area of CSR & Sustainability. It would provide a real world scenario for further exploration of Social Upliftment opportunities and the competitive advantages to the corporate.
Corporate Social Responsibility Across the Globe by Onyeka K. Osuji,Franklin N. Ngwu,Gary Lynch-Wood Pdf
This book demonstrates creative ways law can regulate corporate social responsibility and address governance challenges in national and transnational contexts.
Responsible Business by Manfred Pohl,Nick Tolhurst Pdf
Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR. Divided into bite-size easy-to-read chapters complete with practical checklists or "dos and don'ts", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more. "If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals." —William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility "The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector." —Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy
Corporate Social Opportunity! by David Grayson,Adrian Hodges Pdf
Don't be misled by the word social in the title. This is a book about how to improve corporate performance and gain competitive advantage. In Corporate Social Opportunity! Grayson and Hodges challenge perceived wisdom that adherence by business to corporate social responsibility (CSR) is a zero-sum game where the impact on companies is added costs and extra regulatory burden.?? From their unique vantage point working with leaders of global businesses and of local communities, the authors explain how powerful drivers forcing companies to adopt stringent social, ethical and environmental standards simultaneously create largely untapped opportunities for product innovation, market development and non-traditional business models. The key to exploiting these opportunities lies in building CSR into business strategy, not adding it on to business operations. With examples from 200 companies to illustrate their case, they outline both in theory and practice a seven-step process managers can apply to assess the implications of CSR on their business strategy and identify their own corporate social opportunities. Business is operating in a whirlwind of interacting global forces: revolutionary developments in communications and technology, significant changes in markets, shifts in demographics, and a transformation of personal values. The fallout from these forces is the underlying reason that corporate social responsibility has come of age. These global forces have led to a number of issues-such as ecology and environment, human rights and diversity, health and well-being, and communities-becoming potential liabilities for companies. Once regarded as 'soft' management issues, they are now increasingly recognised as hard to predict and hard for the business to deal with when they go wrong. Corporate Social Opportunity!, by the authors of the best-selling Everybody's Business moves the argument from the "why" of corporate social responsibility (CSR) to the "how" and beyond – to a future where CSR is perceived as an opportunity for business both in terms of reaping the benefits of retaining brand or organisational value and by developing new products and services, serving new markets and adopting new business models. This is not always a story of black and white, of what is right or what is wrong. Often it embraces apparently conflicting demands which require the application of judgement, guided by a clear sense of overall direction and corporate purpose. This book is designed to act as a compass for aiding navigation through such dilemmas and complex decisions. Using examples of current good practice, detailed interviews with leading CEOs and newly created diagnostic planning tools, all framed within a seven-step model for making CSR happen, the book aims to provide a practical guide to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations and help them identify and prioritise between subsequent options and resulting business opportunities. The book is structured into two parts. Both parts describe the same seven-step model which, if followed, will help managers think through desired changes to business strategies, and necessary corresponding changes to operational practices. In Part 1, the seven steps-triggers; scoping; making the business case; committing to action; resources and integrating operations; engaging stakeholders; and measuring and reporting-are described and illustrative evidence and corresponding data provided. In Part 2, the authors have created a worked example of the diagnostic processes that form the backbone of the seven steps, based on the health and well-being issue of fast food and the growing problem of obesity, particularly among children, along with notes on how a manager might work through the processes with colleagues. The authors are pro-business although not business-as-usual. The book is written first and foremost with the purpose of helping to improve business performance, because business is after all the principal motor for growth and development in the world today. The authors argue that companies adhering to best practice in CSR and taking advantage of possibilities inherent in Corporate Social Opportunity! are good for shareholders as well as customers and employees.
With business under unprecedented pressure from a range of stakeholders to engage in corporate social responsibility (CSR), those working in dirty industries, developing countries and the extractive sector are finding themselves exposed to great strategic risks. Many of these companies are endeavouring to practise CSR and sustainability, but lack the knowledge to do so convincingly. Much of what has been published to date tells companies they must "do" CSR, without explaining how best to implement CSR-related policies and why this is very much in the corporate interest. Buried Treasure sets out in a series of case studies from different industries around the world a clear demonstration of how it is possible to create "shared value" for companies, communities and other stakeholders by putting CSR at the core of the business model. In implementing CSR, companies need to look beyond philanthropy, delving deeper to find the "buried treasure" of shared value creation. This is much more than finding the simple "win–win" solutions. It is about companies engaging seriously in the challenges they face in their operations and finding competitive advantage from working with stakeholders to solve these common problems. This is not easy - but where companies have done it well they have found new corporate opportunities and enhanced brand value. Buried Treasure presents a series of steps, each accompanied by an in-depth case study, to demonstrate how different companies have managed to uncover the value of CSR. They include: Anglo-American's "Zimele" programme of enterprise development in its coal and platinum mining areas in South Africa; Montana Exploradora, showing how community co-monitoring of the environment has helped build trust for a gold mine in Guatemala; Gildan, a leading sportswear manufacturer, demonstrating how garment manufacture in Honduras created meaningful local opportunities; Scandic Hotels, which has used environmental stewardship and "omtanke" to create comparative advantage in a competitive industry; and Turner Broadcasting, using corporate core competences in partnership with an NGO to leverage staff skills, enhancing public perception and staff retention. This short and accessible book will be an invaluable aid to managers and students searching for clear proof of the advantages of corporate social responsibility for business and its many stakeholders and for guidance in how to action best-practice policies.
Strategic Corporate Social Responsibility by Debbie Haski-Leventhal Pdf
With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world. The book is split into three parts; the first part provides the theoretical background of CSR, the second part examines various CSR approaches and how they can be implemented, and the third part discusses measuring and communicating CSR. New this edition is also a chapter titled ‘The S in CSR: Social and Global Issues’. Each chapter contains questions for reflection & discussion, exercises, and case studies from globally recognised brands such as Ben & Jerry′s, Google, H&M, Johnson & Johnson, Nestlé, Patagonia, Puma, Unilever and Whole Foods. The book is complemented by chapter specific lecturer PowerPoint slides, a draft syllabus and an instructor′s manual. Suitable reading for students on Corporate Social Responsibility modules.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Empowering Organizations through Corporate Social Responsibility by Wolf, Ruth Pdf
The impact of businesses on a countrys economy extends beyond just the monetary effects of the company. The ethical standard to which a business upholds itself can have a crucial impact on the development of a countrys economy. Empowering Organizations through Corporate Social Responsibility addresses the implementation of businesses ethical standards in both emerging and advanced economies, interpreting the social impact of this issue in a global context. Highlighting case studies, interdisciplinary perspectives, and strategies in business management, this book is a pivotal reference source for academics, researchers, post-graduate students, and professionals concerned with the development of the business sector.
Corporate Social Responsibility & International Development by Claudia Bara Pdf
Inhaltsangabe:Introduction: Global changes of the worldwide economy and free markets offer many business opportunities and advantages for multinational corporations (MNC), but also a lot of social challenges and ecological threats. In the last decades many scandals hit various industries for different casualities, for instance the oil industry for several oil spills, the mining industry for colaboration with corrupt governments and exposing workers to unsafe labor conditions, the clothing industry for exploiting employees or using child labor in sweatshops, the toy industry and other industries for importing tainted and unsecure products from China. As corporations have reaped the benefits of globalization and international trade, they are now, more than ever, demanded to take responsibility for the consequences resulting from their business activities. Due to the risk of a damaged reputation, loosing consumers and hence decreasing profits and as a result of public criticism, more and more corporations are pushed to change their business strategy in a way that fosters sustainable development. As the business world becomes smaller and more transparent, an increasing number of corporations are embracing Corporate Social Responsibility (CSR) to demonstrate their stewardship. CSR is a concept that demands corporations to adress the economic, social and environmental impacts of their global operations while generating profits. The idea of CSR has become a concept that is growing in its importance and it is not only endorsed by corporations and organizations but also by individual consumer and governments. Henry Ford quoted once If there is any one secret of success, it lies in the ability to get the other person s point of view and see things form that person s angle as well as from your own. This statement shows that companies striving to be economically successful are also demanded to consider the interests of all its multiple stakeholders. As corporations are gaining an increasing power and have an enourmous impact on the society in industrialized and developing countries, they are expected to respond to the societal demands and ecological concerns of all those who are affected by a company s business practices. The aim of this paper is to give a detailed overview of CSR with all its components and its implementation process into the overall business strategy. It analyzes the role corporations play or should play in fostering sustainable [...]
The final volume of this series presents a synopsis of the curriculum that a typical Six Sigma program should follow. It differs from the preceding six volumes in that it is an implementation volume, therefore the information is geared towards helping readers formalize their own training. The book establishes the minimum requirements for the Six Si
Corporate Social Responsibility in the Construction Industry by Michael Murray,Andrew Dainty Pdf
The construction process, right through from planning and design to use and demolition, has a major impact on society. Traditionally, concern has been focused on its environmental impact and the quest for sustainability, but this has now extended into the wider remit of Corporate Social Responsibility (CSR). Essentially, this means that businesses must act (voluntarily) in a socially ethical manner by developing a policy that encompasses the core principles enshrined by CSR. A unique presentation on a topic of emerging importance, Corporate Social Responsibility in the Construction Industry is essential reading for all built environment undergraduate and post-graduate courses, as well as CEOs and senior managers within construction businesses who may be about to embark on developing a CSR strategy.
This unique collection gathers together important instruments dealing with the relationship between business and a range of human rights topics ranging from labour rights to good governance and environmental protection.
Information Security Management Handbook, Volume 6 by Harold F. Tipton,Micki Krause Nozaki Pdf
Updated annually, the Information Security Management Handbook, Sixth Edition, Volume 6 is the most comprehensive and up-to-date reference available on information security and assurance. Bringing together the knowledge, skills, techniques, and tools required of IT security professionals, it facilitates the up-to-date understanding required to stay