Author : R. Eric Reidenbach
Publisher : Unknown
Page : 0 pages
File Size : 45,6 Mb
Release : 2009
Category : Marketing
ISBN : 0873897684
Six Sigma Marketing
R. Eric Reidenbach
Six Sigma For Marketing Processes
Six Sigma For Marketing Processes Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Six Sigma For Marketing Processes book. This book definitely worth reading, it is an incredibly well-written.
Six Sigma for Marketing Processes
Clyde M. Creveling,Lynne Hambleton,Burke McCarthy
Author : Clyde M. Creveling,Lynne Hambleton,Burke McCarthy
Publisher : Pearson Education
Page : 322 pages
File Size : 42,6 Mb
Release : 2006-02-17
Category : Business & Economics
ISBN : 9780132712873
Six Sigma for Marketing Processes by Clyde M. Creveling,Lynne Hambleton,Burke McCarthy Pdf
Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth. This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to Develop a lean, efficient marketing workflow designed for growth Enhance the three marketing arenas for growth: strategic, tactical, and operational Identify leading indicators of growth and become proactive about performance improvement Strengthen links between customers, products, and profitability Redesign marketing work to streamline workflow and reduce variability Assess and mitigate cycle-time risk in any marketing initiative or project Leverage DMAIC to solve specific problems and improve existing processes Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation Preface xv Acknowledgments xxiii About the Authors xxv Chapter 1: Introduction to Six Sigma for Marketing Processes 1 Chapter 2: Measuring Marketing Performance and Risk Accrual Using Scorecards 25 Chapter 3: Six Sigma-Enabled Project Management in Marketing Processes 45 Chapter 4: Six Sigma in the Strategic Marketing Process 63 Chapter 5: Six Sigma in the Tactical Marketing Process 117 Chapter 6: Six Sigma in the Operational Marketing Process 173 Chapter 7: Quick Review of Traditional DMAIC 209 Chapter 8: Future Trends in Six Sigma and Marketing Processes 229 Glossary 235 Index 261
Six Sigma for Marketing Processes
Clyde M. Creveling,Lynne Hambleton,Burke McCarthy
Author : Clyde M. Creveling,Lynne Hambleton,Burke McCarthy
Publisher : Pearson Education
Page : 322 pages
File Size : 52,8 Mb
Release : 2006-02-17
Category : Business & Economics
ISBN : 9780132712873
Six Sigma for Marketing Processes by Clyde M. Creveling,Lynne Hambleton,Burke McCarthy Pdf
Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth. This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to Develop a lean, efficient marketing workflow designed for growth Enhance the three marketing arenas for growth: strategic, tactical, and operational Identify leading indicators of growth and become proactive about performance improvement Strengthen links between customers, products, and profitability Redesign marketing work to streamline workflow and reduce variability Assess and mitigate cycle-time risk in any marketing initiative or project Leverage DMAIC to solve specific problems and improve existing processes Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation Preface xv Acknowledgments xxiii About the Authors xxv Chapter 1: Introduction to Six Sigma for Marketing Processes 1 Chapter 2: Measuring Marketing Performance and Risk Accrual Using Scorecards 25 Chapter 3: Six Sigma-Enabled Project Management in Marketing Processes 45 Chapter 4: Six Sigma in the Strategic Marketing Process 63 Chapter 5: Six Sigma in the Tactical Marketing Process 117 Chapter 6: Six Sigma in the Operational Marketing Process 173 Chapter 7: Quick Review of Traditional DMAIC 209 Chapter 8: Future Trends in Six Sigma and Marketing Processes 229 Glossary 235 Index 261
Six Sigma Marketing
R. Eric Reidenbach
Author : R. Eric Reidenbach
Publisher : Quality Press
Page : 169 pages
File Size : 53,6 Mb
Release : 2009-02-06
Category : Business & Economics
ISBN : 9780873891790
Six Sigma Marketing by R. Eric Reidenbach Pdf
Six Sigma Marketing challenges the way both the Six Sigma community and the marketing area think about business and the way they currently do business. It does so by providing a detailed and structured approach—one that is entirely data driven—to unleash the power of Six Sigma on the crucial need for revenue growth. Six Sigma Marketing (SSM) is a fact-based, data-driven disciplined approach to growing market share by providing targeted product/markets with superior value. It is organized around the following elements: Customer value is the driving strategic metric. It replaces the emphasis on customer satisfaction embraced by both Six Sigma and marketing, and provides a much stronger link to market-share gains and revenue increases. SSM has a unique set of powerful tools designed around the idea of customer value to concentrate the organization’s efforts on both acquisition of new customers and retention of current customers. It uses a modified DMAIC (define, measure, analyze, improve, control) model that is not only very familiar to the Six Sigma community but also friendly to and easily understood by marketers. It strives to make marketing a more effective and efficient factor within the organization. Its goal is defect reduction. A defect is defined as failure to provide satisfactory customer events. Customers interact with an organization in many ways: sales, billing inquiries, service, repairs, parts, and so forth. Each event, or interaction, has the ability to increase or decrease their loyalty and hence the organization’s market share. SSM expands the traditional view of marketing to include emphases not only on pricing, product, promotion, and distribution, but also on processes. SSM takes elements from both Six Sigma and marketing and forges them into a powerful and focused discipline designed to increase the enterprise’s market share and top-line revenues. It is a structured approach that addresses the need for more effective and efficient marketing activities in order to achieve value proposition goals at lower costs. It represents what many have called the next generation in Six Sigma—one not focused solely on reducing costs or defects, but actually on increasing revenues and market share. COMMENTS FROM OTHER CUSTOMERS Average Customer Rating (5 of 5 based on 1 review) “Dr. Reidenbach has hit a transformational home run with this new book. My former company deployed Six Sigma Marketing to great success. Dr. Reidenbach was urged by some of our Black Belts to come up with a way to turn our investment in Six Sigma towards the objectives of growing revenues and increasing share. This he did and the process is well documented in his new book. Our market share took off and value became part of our culture. I find the discussion of the difference and use of customer satisfaction versus customer value to be of great utility. Companies that have already invested in Six Sigma will find Six Sigma Marketing as a great blueprint for extending their focus from cutting costs to growing market share. The format is highly user-friendly and one that is very familiar to Six Sigma practitioners. If you read only one business book this year, make it Six Sigma Marketing by Dr. Reidenbach.” A reader in Perth, Australia
Sales and Marketing the Six Sigma Way
Michael Webb
Author : Michael Webb
Publisher : Unknown
Page : 320 pages
File Size : 53,8 Mb
Release : 2013-01-09
Category : Electronic
ISBN : 0615751881
Sales and Marketing the Six Sigma Way by Michael Webb Pdf
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business-except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will:* Find out why "the usual fixes" for sales problems don't work* Meet executives who have used Six Sigma to imrpove marketing and sales results* See the pitfalls that await the unwary when applying process improvement in sales* Learn how to introduce Six Sigma to sales and marketing professionals* Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way,the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
Six Sigma Implementation for FMCG Companies: Informative and In-depth Guide for Streamlining Internal Operations Using Six Sigma Approach
Manal Haddad
Author : Manal Haddad
Publisher : Lulu.com
Page : 86 pages
File Size : 40,7 Mb
Release : 2019-05-06
Category : Business & Economics
ISBN : 9781684701100
Six Sigma Implementation for FMCG Companies: Informative and In-depth Guide for Streamlining Internal Operations Using Six Sigma Approach by Manal Haddad Pdf
Six Sigma Implementation for FMCG Companies is an informative and in-depth guide written for C-level executives and marketing managers. The book provides practical insights on streamlining internal operations using the Six Sigma approach - a quality management approach that calls for near zero defects in products and processes. The insights included in the book about the quality improvement technique can result in savings of millions of dollars for the FMCG companies.
An Integrated Company-Wide Management System
Souraj Salah,Abdur Rahim
Author : Souraj Salah,Abdur Rahim
Publisher : Springer
Page : 236 pages
File Size : 45,5 Mb
Release : 2018-08-30
Category : Technology & Engineering
ISBN : 9783319990347
An Integrated Company-Wide Management System by Souraj Salah,Abdur Rahim Pdf
This book offers a comprehensive guide to implementing a company-wide management system (CWMS), utilising up-to-date methodologies of lean-six sigma in order to achieve high levels of business excellence. It builds the foundation for quality and continuous improvement, which can be implemented in any organization. The book begins with an introduction to and an overview of CWMSs, and reviews the existing literature on various management systems. It then discusses the integration and implementation of lean-six sigma in supply chain management. The integration approach presented highlights the link between the existing management systems and shows how continuous improvement methodologies are incorporated. The book then examines the components of CWMS, comparing them to other systems. It also explores Kano-based six sigma and concludes with further recommendations for reading. This book covers five management systems integrated into one novel approach that can be followed by organizations wishing to achieve quality and business excellence. Covering lean-six sigma – an essential element of management systems – it is a valuable resource for practitioners and academics alike.
Six Sigma Pricing
Navdeep S. Sodhi
Author : Navdeep S. Sodhi
Publisher : FT Press
Page : 286 pages
File Size : 48,5 Mb
Release : 2007-09-17
Category : Business & Economics
ISBN : 9780132703611
Six Sigma Pricing by Navdeep S. Sodhi Pdf
Apply Six Sigma to Your #1 Business Challenge: Pricing “Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on the revenue side of the equation to generate profitable growth. This step-by-step guide will be an instant classic—a seminal book on a topic critical to profitability.” —Robert Cross, Chairman and CEO, Revenue Analytics Inc. and author of Revenue Management “Six Sigma Pricing provides companies with a practical toolkit to improve their price management. The authors show executives how to use Six Sigma tools in their pricing processes and instantly improve profits and their bottom-line. This is a truly ‘must-have’ resource for managers everywhere.” —Eric Mitchell, President, Professional Pricing Society Many companies have developed solid sales strategies– but without equally good pricing operations, those strategies alone will not add a dime to the bottom line. The goal of pricing operations is to consistently control price deviations in transactions and contracts over time and across customer segments. This goal of ensuring the prices are not too low or too high in different transactions relative to guidelines lends itself perfectly to Six Sigma. Using the authors’ breakthrough Six Sigma-based approach, you can systematically eliminate pricing-related revenue leaks, driving higher profits without alienating customers. You’ll learn how to define pricing “defects,” gather and analyze relevant pricing data, review pricing-agreement processes, identify and control failures, implement improvements, and then ensure continuous, ongoing improvement in price, profits and customer satisfaction. The book reflects the authors’ pioneering experience implementing Six Sigma pricing. Whether you’re a business leader, strategist, manager, consultant, or Six Sigma specialist, it will help you or your client recover profits that have been slipping through the cracks in pricing operations. •Learn why Six Sigma Pricing makes sense Why you should target pricing operations, and how to do it • Identify profit leaks from inefficient pricing operations Why “sloppy pricing” occurs, how to find it, and how to root it out • Illuminate your current pricing processes, so you can improve them Understand your market-facing and internally focused pricing processes pertaining to product launch and lifecycle price management, price increases due to escalation in costs of raw materials, promotions, and discounting • Set up your pricing operations for continuous improvement in line with your pricing and sales strategy Use Six Sigma to improve and control processes, ensuring alignment with agreed-upon strategy for pricing and sales • Create an organization that is successful at pricing Align different functions and levels of the company to achieve targeted profits
The Ultimate Improvement Cycle
Bob Sproull
Author : Bob Sproull
Publisher : CRC Press
Page : 290 pages
File Size : 40,8 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781420090352
The Ultimate Improvement Cycle by Bob Sproull Pdf
Recognizing the need to implement quality and eliminate waste, companies embrace Lean, Six Sigma, or a combination of the two, typically taking a broad approach that seeks to remediate every process, critical or not. When this happens, efforts become distracted, improvements indefinitely delayed, and results mediocre at best. The Ultimate Improvement Cycle (UIC) integrates Lean, Six Sigma, and the Theory of Constraints into a combined strategy that will help you immediately focus your efforts on those areas that will make the greatest difference. The book presents basic laws of factory physics that show why the UIC delivers significant bottom-line improvement while other initiatives so often fail. It explains to you why focusing your efforts on apparent problems rather than systemic concerns is wasted effort. Focus on key areas and take improvement to the next level The Ultimate Improvement Cycle: Maximizing Profits through the Integration of Lean, Six Sigma, and the Theory of Constraints show you how to draw the best from Lean and Six Sigma by employing principles drawn from the Theory of Constraints. This approach will ensure that your effort is focused in the right place, at the right time, using the right tools, and the right amount of resources. This multi-pronged approach addresses cost accounting, variation, waste, and performance measurements. But most importantly, it focuses your organization on the right areas to optimize. Applying years of hands-on work in many environments, Bob Sproull has developed a unique proven method that capitalizes on a time-release formula for evoking the key tools that improvement requires. He shows you how to take advantage of the cyclical nature of improvement to implement change that is perpetually effective, and his approach does not require more resources than you have on hand. Although originally developed in manufacturing, the UIC works equally well in any environment whether it be manufacturing or service-oriented, including Maintenance, Repair and Overhaul (MRO) and Critical Chain Project Management (CCPM).
Six Sigma Marketing
Ade Asefeso MCIPS MBA
Author : Ade Asefeso MCIPS MBA
Publisher : AA Global Sourcing Ltd
Page : 144 pages
File Size : 55,9 Mb
Release : 2013-09-28
Category : Business & Economics
ISBN : 9781291574876
Six Sigma Marketing by Ade Asefeso MCIPS MBA Pdf
This book focuses on the new frontier of applying the Six Sigma discipline to an integrated, enterprise-wide strategy to create measurable capabilities in sustaining top-line growth. This book can be read on two different levels. First, it introduces marketing managers and executives to Six Sigma (at a high level) and suggests a unique approach to applying its concepts to marketing. Second, for those familiar with Six Sigma, this book suggests a unique, flexible combination of tools and techniques tailored for marketing. Regardless of which audience you may find yourself in, we trust that this book contains new thinking and practical recommendations that will yield success. Six Sigma has been successfully applied to engineering and manufacturing. Adding more "science" to the "art" of marketing offers a number of benefits, including project selections aligned with attractive market opportunities, a faster and more accurate product commercialization process, and better cross-functional communication.
The Six Sigma Method
50MINUTES,
Author : 50MINUTES,
Publisher : 50 Minutes
Page : 32 pages
File Size : 42,7 Mb
Release : 2015-09-02
Category : Business & Economics
ISBN : 9782806265913
The Six Sigma Method by 50MINUTES, Pdf
Boost quality and consistency in your business! This book is a practical and accessible guide to understanding and implementing the Six Sigma method, providing you with the essential information and saving time. In 50 minutes you will be able to: • Follow the DMAIC methodology to successfully implement the Six Sigma method in your company • Focus on the three most important factors: customers, employees and processes • Form a strategy that focuses on product quality improvement according to the expectations of your customers ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Lean Six Sigma For Dummies
John Morgan,Martin Brenig-Jones
Author : John Morgan,Martin Brenig-Jones
Publisher : John Wiley & Sons
Page : 298 pages
File Size : 49,7 Mb
Release : 2010-11-18
Category : Technology & Engineering
ISBN : 9781119992264
Lean Six Sigma For Dummies by John Morgan,Martin Brenig-Jones Pdf
With the growing business industry there is a large demand for greater speed and quality, for projects of all natures in both small and large businesses. Lean Six Sigma is the result of the combination of the two best-known improvement methods: Six Sigma (making work better, of higher quality) and Lean (making work faster, more efficient). Lean Six Sigma For Dummies outlines they key concepts in plain English, and shows you how to use the right tools, in the right place, and in the right way, not just in improvement and design projects, but also in your day-to-day activities. It shows you how to ensure the key principles and concepts of Lean Six Sigma become a natural part of how you do things so you can get the best out of your business and accomplish your goals better, faster and cheaper. About the author John Morgan has been a Director of Catalyst Consulting, Europe's leading provider of lean Six Sigma solutions for 10 years. Martin Brenig-Jones is also a Director at Catalyst Consulting. He is an expert in Quality and Change Management and has worked in the field for 16 years.
Applying the Science of Six Sigma to the Art of Sales and Marketing
Michael J. Pestorius
Author : Michael J. Pestorius
Publisher : Unknown
Page : 0 pages
File Size : 46,9 Mb
Release : 2006
Category : New products
ISBN : 0873896963
Applying the Science of Six Sigma to the Art of Sales and Marketing by Michael J. Pestorius Pdf
Sales and Marketing the Six Sigma Way
Michael Webb
Author : Michael Webb
Publisher : Kaplan Publishing
Page : 320 pages
File Size : 50,5 Mb
Release : 2006-08-01
Category : Business & Economics
ISBN : 1419521500
Sales and Marketing the Six Sigma Way by Michael Webb Pdf
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business—except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb’s book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will: * Find out why ""the usual fixes"" for sales problems don't work * Meet executives who have used Six Sigma to imrpove marketing and sales results * See the pitfalls that await the unwary when applying process improvement in sales * Learn how to introduce Six Sigma to sales and marketing professionals * Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
Lean Six Sigma
Michael L. George
Author : Michael L. George
Publisher : McGraw Hill Professional
Page : 300 pages
File Size : 55,5 Mb
Release : 2002-05-16
Category : Business & Economics
ISBN : 9780071501903
Lean Six Sigma by Michael L. George Pdf
The Breakthrough Program for Increasing Quality, Shortening Cycle Times, and Creating Shareholder Value In Every Area of Your Organization Time and quality are the two most important metrics in improving any company's production and profit performance. Lean Six Sigma explains how to impact your company's performance in each, by combining the strength of today's two most important initiativesLean Production and Six Sigmainto one integrated program. The first book to provide a step-by-step roadmap for profiting from the best elements of Lean and Six Sigma, this breakthrough volume will show you how to: Achieve major cost and lead time reductions this year Compress order-to-delivery cycle times Battle process variation and waste throughout your organization Separately, Lean Production and Six Sigma have changed the face of the manufacturing business. Together, they become an unprecedented tool for improving product and process quality, production efficiency, and across-the-board profitability. Lean Six Sigma introduces you to today's most dynamic program for streamlining the performance of both your production department and your back office, and providing you with the cost reduction and quality improvements you need to stay one step ahead of your competitors. "Lean Six Sigma shows how Lean and Six Sigma methods complement and reinforce each other. If also provides a detailed roadmap of implementation so you can start seeing significant returns in less than a year."--From the Preface Businesses fundamentally exist to provide returns to their stakeholders. Lean Six Sigma outlines a program for combining the synergies of these two initiatives to provide your organization with greater speed, less process variation, and more bottom-line impact than ever before. A hands-on guidebook for integrating the production efficiencies of the Lean Enterprise with the cost and quality tools of Six Sigma, this breakthrough book features detailed insights on: The Lean Six Sigma Value PropositionHow combining Lean and Six Sigma provides unmatched potential for improving shareholder value The Lean Six Sigma Implementation ProcessHow to prepare your organization for a seamless incorporation of Lean Six Sigma tools and techniques Leveraging Lean Six SigmaStrategies for extending Lean Six Sigma's reach within and beyond your corporate walls "Variation is evil."--Jack Welch Six Sigma was the zero-variation quality lynchpin around which Jack Welch transformed GE into one of the world's most efficientand valuablecorporations. Lean Production helped Toyota cut waste, slash costs, and substantially improve resource utilization and cycle times. Yet, as both would admit, there was still room for improvement. Lean Six Sigma takes you to the next level of improvement, one that for the first time unites product and process excellence with the goal of enhancing shareholder value creation. Providing insights into the application of Lean Six Sigma to both the manufacturing processes and the less-data-rich service and transactional processes, it promises to revolutionize the performance efficiencies in virtually every area of your organizationas it positively and dramatically impacts your shareholder value.
