Small Business Marketing In A Week Teach Yourself

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Small Business Marketing in a Week: Teach Yourself

John Sealey
Small Business Marketing in a Week Teach Yourself Book PDF

Author : John Sealey
Publisher : Teach Yourself
Page : 0 pages
File Size : 42,9 Mb
Release : 2016-04-05
Category : Business & Economics
ISBN : 147360933X

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Small Business Marketing in a Week: Teach Yourself by John Sealey Pdf

Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities

Small Business Marketing In A Week

John Sealey
Small Business Marketing In A Week Book PDF

Author : John Sealey
Publisher : Teach Yourself
Page : 126 pages
File Size : 42,9 Mb
Release : 2013-04-26
Category : Business & Economics
ISBN : 9781444184068

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Small Business Marketing In A Week by John Sealey Pdf

Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities

Small Business Marketing in a Week

John A. Sealey
Small Business Marketing in a Week Book PDF

Author : John A. Sealey
Publisher : Unknown
Page : 124 pages
File Size : 41,6 Mb
Release : 2016
Category : Small business marketing
ISBN : OCLC:1302242601

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Small Business Marketing in a Week by John A. Sealey Pdf

Understand small business marketing fast, without cutting corners The ability to market your business is crucial to anyone who wants to grow their start up and build a brand. In this short, accessible book, John Sealey shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the insight you need to nail your small business marketing. The 'in a week' structure explains the essentials of small business marketing over just 7 days: Sunday: Understand the principles that will clearly identify where your business is currently and what needs to be done.

Marketing in 4 Weeks

Eric Davies,Nick Smith,Brian Salter
Marketing in 4 Weeks Book PDF

Author : Eric Davies,Nick Smith,Brian Salter
Publisher : Teach Yourself
Page : 480 pages
File Size : 40,5 Mb
Release : 2015-01-29
Category : Business & Economics
ISBN : 9781473605305

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Marketing in 4 Weeks by Eric Davies,Nick Smith,Brian Salter Pdf

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Small Business Marketing in a Week

John Sealey
Small Business Marketing in a Week Book PDF

Author : John Sealey
Publisher : Unknown
Page : 129 pages
File Size : 47,5 Mb
Release : 2013-04-26
Category : Electronic
ISBN : 1444184059

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Small Business Marketing in a Week by John Sealey Pdf

Sunday - Understand the principles that will clearly identify where your business is currently and what needs to be done. Monday - Ensure you are sowing the right seeds to attract the right type of customers with your existing marketing strategies. Tuesday - Discover how to keep your customers longer and improve your conversion rates. Wednesday - Increase customer loyalty and frequency of purchase by integrating your customers into your business. Thursday - Increase the value of your sales with effective, efficient systems and processes to drive down wastage. Friday - Grow your business by attracting new clients and building stronger relationships. Saturday - Manage your marketing activities to improve the return on your investment for the future.

Successful Marketing Plans in a Week

Ros Jay
Successful Marketing Plans in a Week Book PDF

Author : Ros Jay
Publisher : Teach Yourself
Page : 0 pages
File Size : 48,8 Mb
Release : 2012-03-30
Category : Business & Economics
ISBN : 1444159402

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Successful Marketing Plans in a Week by Ros Jay Pdf

Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: What is a marketing plan? Monday: Asking questions Tuesday: Researching the answers Wednesday: The objectives Thursday: Converting objects into action plans Friday: Putting the plan together Saturday: Using the marketing plan

Selling in 4 Weeks

Christine Harvey,Grant Stewart,Di McLanachan
Selling in 4 Weeks Book PDF

Author : Christine Harvey,Grant Stewart,Di McLanachan
Publisher : John Murray
Page : 480 pages
File Size : 41,7 Mb
Release : 2015-01-29
Category : Business & Economics
ISBN : 9781473607453

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Selling in 4 Weeks by Christine Harvey,Grant Stewart,Di McLanachan Pdf

Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right. This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success: Week 1: Successful Selling In A Week Week 2: Successful Key Account Management In A Week Week 3: Successful Negotiating In A Week Week 4: Successful Customer Care In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Marketing in a Week

Eric Davies
Marketing in a Week Book PDF

Author : Eric Davies
Publisher : Teach Yourself
Page : 0 pages
File Size : 42,9 Mb
Release : 2012-05-25
Category : Business & Economics
ISBN : 1444158929

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Marketing in a Week by Eric Davies Pdf

The ability to understand marketing is crucial to anyone who wants to advance their career - whether or not they actually work in marketing. Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

The Startup Coach: Teach Yourself

Carl Reader
The Startup Coach Teach Yourself Book PDF

Author : Carl Reader
Publisher : Teach Yourself
Page : 256 pages
File Size : 50,7 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781473624535

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The Startup Coach: Teach Yourself by Carl Reader Pdf

By the end of this book, you will have started your own business. This handy guide will help you to: - Evaluate yourself and your ideas - Assemble your research and your team - Raise the finances you need - Manage and market your business - Make a profit and stay sane! Whilst, other books help you talk the talk, the Teach Yourself Coach books will help you walk the walk. Who are you? * Anyone who wants to start their own business Where will this book take you? * You will have started your own business by the end of the book How does it work? * A combination of practical, tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time and at your own pace What else do you get? * Access to free downloadable resources Why Teach Yourself®? * Teach Yourself books are trusted around the world and have helped 60 million people achieve their goals

Successful Direct Marketing in a Week: Teach Yourself eBook ePub

Partick Forsyth
Successful Direct Marketing in a Week Teach Yourself eBook ePub Book PDF

Author : Partick Forsyth
Publisher : Teach Yourself
Page : 128 pages
File Size : 42,5 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781473601963

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Successful Direct Marketing in a Week: Teach Yourself eBook ePub by Partick Forsyth Pdf

Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up

Duct Tape Marketing

John Jantsch
Duct Tape Marketing Book PDF

Author : John Jantsch
Publisher : Thomas Nelson Inc
Page : 299 pages
File Size : 40,5 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781595554659

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Duct Tape Marketing by John Jantsch Pdf

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Successful Marketing in a Week: Teach Yourself

Eric Davies
Successful Marketing in a Week Teach Yourself Book PDF

Author : Eric Davies
Publisher : Teach Yourself
Page : 0 pages
File Size : 50,5 Mb
Release : 2016-05-10
Category : Business & Economics
ISBN : 1473609585

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Successful Marketing in a Week: Teach Yourself by Eric Davies Pdf

Great marketing just got easier Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance. Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition. Each of the seven chapters in Marketing In A Week covers a different aspect: - Sunday: What is marketing? - Monday: Marketing and the customer - Tuesday: Marketing information and marketing research - Wednesday: Strategic marketing - Thursday: The marketing mix - product and price - Friday: The marketing mix - place - Saturday: The marketing mix - promotion

Marketing Plans In A Week

Ros Jay,John Sealey
Marketing Plans In A Week Book PDF

Author : Ros Jay,John Sealey
Publisher : Teach Yourself
Page : 132 pages
File Size : 47,9 Mb
Release : 2012-07-06
Category : Business & Economics
ISBN : 9781444159424

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Marketing Plans In A Week by Ros Jay,John Sealey Pdf

Marketing planning just got easier Nothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits. The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively. This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: What is a marketing plan? - Monday: Asking questions - Tuesday: Researching the answers - Wednesday: The objectives - Thursday: Converting objects into action plans - Friday: Putting the plan together - Saturday: Using the marketing plan

Successful Digital Marketing in a Week

Nick Smith
Successful Digital Marketing in a Week Book PDF

Author : Nick Smith
Publisher : Teach Yourself
Page : 0 pages
File Size : 53,7 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 1471800393

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Successful Digital Marketing in a Week by Nick Smith Pdf

The ability to successfully market digitally is crucial to anyone who wants to advance their career. Written by Nick Smith, leading expert on marketing techniques, this book quickly teaches you the insider secrets you need to know to in order to achieve successful digital marketing. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: Search Engine Optimisation Monday: Social media marketing Tuesday: Pay Per Click (PPC) marketing Wednesday: Mobile marketing Thursday: Email marketing Friday: Free and paid-for publicity Saturday: Building the ultimate sales website

Marketing

Gloria Green,Jeff Williams
Marketing Book PDF

Author : Gloria Green,Jeff Williams
Publisher : Dearborn Trade Publishing
Page : 292 pages
File Size : 51,5 Mb
Release : 1996
Category : Business & Economics
ISBN : 1574100203

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Marketing by Gloria Green,Jeff Williams Pdf

Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.