Small Business Marketing In A Week

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Small Business Marketing In A Week

John Sealey
Small Business Marketing In A Week Book PDF

Author : John Sealey
Publisher : Teach Yourself
Page : 126 pages
File Size : 42,5 Mb
Release : 2013-04-26
Category : Business & Economics
ISBN : 9781444184068

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Small Business Marketing In A Week by John Sealey Pdf

Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities

Small Business Marketing For Dummies

Barbara Findlay Schenck
Small Business Marketing For Dummies Book PDF

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 49,9 Mb
Release : 2011-03-04
Category : Business & Economics
ISBN : 9781118054451

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Small Business Marketing For Dummies by Barbara Findlay Schenck Pdf

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Small Business Marketing in a Week

John A. Sealey
Small Business Marketing in a Week Book PDF

Author : John A. Sealey
Publisher : Unknown
Page : 124 pages
File Size : 47,6 Mb
Release : 2016
Category : Small business marketing
ISBN : OCLC:1302242601

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Small Business Marketing in a Week by John A. Sealey Pdf

Understand small business marketing fast, without cutting corners The ability to market your business is crucial to anyone who wants to grow their start up and build a brand. In this short, accessible book, John Sealey shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the insight you need to nail your small business marketing. The 'in a week' structure explains the essentials of small business marketing over just 7 days: Sunday: Understand the principles that will clearly identify where your business is currently and what needs to be done.

The Ultimate Small Business Marketing Book

Dee Blick
The Ultimate Small Business Marketing Book Book PDF

Author : Dee Blick
Publisher : FilamentPublishing Ltd
Page : 383 pages
File Size : 42,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781905493777

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The Ultimate Small Business Marketing Book by Dee Blick Pdf

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

Small Business Marketing in a Week: Teach Yourself

John Sealey
Small Business Marketing in a Week Teach Yourself Book PDF

Author : John Sealey
Publisher : Teach Yourself
Page : 0 pages
File Size : 51,5 Mb
Release : 2016-04-05
Category : Business & Economics
ISBN : 147360933X

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Small Business Marketing in a Week: Teach Yourself by John Sealey Pdf

Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities

Duct Tape Marketing

John Jantsch
Duct Tape Marketing Book PDF

Author : John Jantsch
Publisher : Thomas Nelson Inc
Page : 299 pages
File Size : 45,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781595554659

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Duct Tape Marketing by John Jantsch Pdf

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Small Business Marketing Strategies All-in-One For Dummies

Anonim
Small Business Marketing Strategies All in One For Dummies Book PDF

Author : Anonim
Publisher : John Wiley & Sons
Page : 615 pages
File Size : 43,8 Mb
Release : 2016-05-23
Category : Business & Economics
ISBN : 9781119236917

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Small Business Marketing Strategies All-in-One For Dummies by Anonim Pdf

Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.

Local Small Business Marketing

Alex Genadinik
Local Small Business Marketing Book PDF

Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
Page : 130 pages
File Size : 47,7 Mb
Release : 2015-11-26
Category : Business & Economics
ISBN : 1519556985

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Local Small Business Marketing by Alex Genadinik Pdf

Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies. You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors. If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.

Digital Marketing In A Week

Nick Smith
Digital Marketing In A Week Book PDF

Author : Nick Smith
Publisher : Teach Yourself
Page : 128 pages
File Size : 50,6 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 9781471800412

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Digital Marketing In A Week by Nick Smith Pdf

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

The One Week Marketing Plan

Mark Satterfield
The One Week Marketing Plan Book PDF

Author : Mark Satterfield
Publisher : BenBella Books, Inc.
Page : 320 pages
File Size : 43,5 Mb
Release : 2014-08-26
Category : Business & Economics
ISBN : 9781939529794

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The One Week Marketing Plan by Mark Satterfield Pdf

We're told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That's all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let's face it, most business owners do very little marketing, and what they do is not particularly effective. Business owners often don't know how to best market their company, or are too busy working to make time to promote it. What they don't realize is that effective marketing doesn't have to be complicated or time-consuming. Mark Satterfield's The One-Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it" strategy works all day, every day to bring in new business. Tailored to each company's niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One-Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. One week. That's all it takes. So let's get started.

Ultimate Small Business Marketing Guide

James Stephenson
Ultimate Small Business Marketing Guide Book PDF

Author : James Stephenson
Publisher : Entrepreneur Press
Page : 564 pages
File Size : 48,6 Mb
Release : 2007-01-01
Category : Business & Economics
ISBN : 9781613080436

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Ultimate Small Business Marketing Guide by James Stephenson Pdf

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Marketing For Small Businesses Made Easy

Kevin Epstein
Marketing For Small Businesses Made Easy Book PDF

Author : Kevin Epstein
Publisher : Kevin Epstein
Page : 202 pages
File Size : 47,6 Mb
Release : 2006-05-30
Category : Business & Economics
ISBN : 9781599180175

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Marketing For Small Businesses Made Easy by Kevin Epstein Pdf

Straightforward guide to building marketing programs This no-nonsense, hands-on guide is the entrepreneurial marketers’ battle plan for a successful marketing program. Marketing for Small Business Made Easy contains specific action steps and to-do lists for every step of the marketing process. Real-world anecdotes and specific examples from well-known start-ups demonstrate the book’s practical skills. Author Kevin Epstein cuts through the buzzwords and marketing jargon to offer you cutting-edge advice on a variety of traditional and high-tech tools, from billboards to blogs.

Small Business Marketing in a Week

John Sealey
Small Business Marketing in a Week Book PDF

Author : John Sealey
Publisher : Unknown
Page : 129 pages
File Size : 45,7 Mb
Release : 2013-04-26
Category : Electronic
ISBN : 1444184059

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Small Business Marketing in a Week by John Sealey Pdf

Sunday - Understand the principles that will clearly identify where your business is currently and what needs to be done. Monday - Ensure you are sowing the right seeds to attract the right type of customers with your existing marketing strategies. Tuesday - Discover how to keep your customers longer and improve your conversion rates. Wednesday - Increase customer loyalty and frequency of purchase by integrating your customers into your business. Thursday - Increase the value of your sales with effective, efficient systems and processes to drive down wastage. Friday - Grow your business by attracting new clients and building stronger relationships. Saturday - Manage your marketing activities to improve the return on your investment for the future.

No B.S. Grassroots Marketing

Dan Kennedy,Jeff Slutsky
No B S Grassroots Marketing Book PDF

Author : Dan Kennedy,Jeff Slutsky
Publisher : Entrepreneur Press
Page : 252 pages
File Size : 48,8 Mb
Release : 2012-02-01
Category : Business & Economics
ISBN : 9781613081709

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No B.S. Grassroots Marketing by Dan Kennedy,Jeff Slutsky Pdf

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Marketing

Gloria Green,Jeff Williams
Marketing Book PDF

Author : Gloria Green,Jeff Williams
Publisher : Dearborn Trade Publishing
Page : 292 pages
File Size : 43,9 Mb
Release : 1996
Category : Business & Economics
ISBN : 1574100203

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Marketing by Gloria Green,Jeff Williams Pdf

Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.