Smart Marketing With The Internet Of Things

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Smart Marketing With the Internet of Things

Simões, Dora,Barbosa, Belem,Filipe, Sandra
Smart Marketing With the Internet of Things Book PDF

Author : Simões, Dora,Barbosa, Belem,Filipe, Sandra
Publisher : IGI Global
Page : 304 pages
File Size : 42,7 Mb
Release : 2018-07-20
Category : Business & Economics
ISBN : 9781522557647

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Smart Marketing With the Internet of Things by Simões, Dora,Barbosa, Belem,Filipe, Sandra Pdf

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Memories for the Intelligent Internet of Things

Betty Prince,David Prince
Memories for the Intelligent Internet of Things Book PDF

Author : Betty Prince,David Prince
Publisher : John Wiley & Sons
Page : 342 pages
File Size : 54,9 Mb
Release : 2018-06-11
Category : Technology & Engineering
ISBN : 9781119296355

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Memories for the Intelligent Internet of Things by Betty Prince,David Prince Pdf

A detailed, practical review of state-of-the-art implementations of memory in IoT hardware As the Internet of Things (IoT) technology continues to evolve and become increasingly common across an array of specialized and consumer product applications, the demand on engineers to design new generations of flexible, low-cost, low power embedded memories into IoT hardware becomes ever greater. This book helps them meet that demand. Coauthored by a leading international expert and multiple patent holder, this book gets engineers up to speed on state-of-the-art implementations of memory in IoT hardware. Memories for the Intelligent Internet of Things covers an array of common and cutting-edge IoT embedded memory implementations. Ultra-low-power memories for IoT devices-including plastic and polymer circuitry for specialized applications, such as medical electronics-are described. The authors explore microcontrollers with embedded memory used for smart control of a multitude of Internet devices. They also consider neuromorphic memories made in Ferroelectric RAM (FeRAM), Resistance RAM (ReRAM), and Magnetic RAM (MRAM) technologies to implement artificial intelligence (AI) for the collection, processing, and presentation of large quantities of data generated by IoT hardware. Throughout the focus is on memory technologies which are complementary metal oxide semiconductor (CMOS) compatible, including embedded floating gate and charge trapping EEPROM/Flash along with FeRAMS, FeFETs, MRAMs and ReRAMs. Provides a timely, highly practical look at state-of-the-art IoT memory implementations for an array of product applications Synthesizes basic science with original analysis of memory technologies for Internet of Things (IoT) based on the authors' extensive experience in the field Focuses on practical and timely applications throughout Features numerous illustrations, tables, application requirements, and photographs Considers memory related security issues in IoT devices Memories for the Intelligent Internet of Things is a valuable working resource for electrical engineers and engineering managers working in the electronics system and semiconductor industries. It is also an indispensable reference/text for graduate and advanced undergraduate students interested in the latest developments in integrated circuit devices and systems.

Smart and Sustainable Interactive Marketing

Irani, Hamid Reza,Nozari, Hamed
Smart and Sustainable Interactive Marketing Book PDF

Author : Irani, Hamid Reza,Nozari, Hamed
Publisher : IGI Global
Page : 335 pages
File Size : 51,8 Mb
Release : 2024-01-22
Category : Business & Economics
ISBN : 9798369313404

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Smart and Sustainable Interactive Marketing by Irani, Hamid Reza,Nozari, Hamed Pdf

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Global Applications of the Internet of Things in Digital Marketing

Naim, Arshi,Devi, V. Ajantha
Global Applications of the Internet of Things in Digital Marketing Book PDF

Author : Naim, Arshi,Devi, V. Ajantha
Publisher : IGI Global
Page : 433 pages
File Size : 47,6 Mb
Release : 2023-05-23
Category : Business & Economics
ISBN : 9781668481684

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Global Applications of the Internet of Things in Digital Marketing by Naim, Arshi,Devi, V. Ajantha Pdf

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Ambient Intelligence and Internet Of Things

Md Rashid Mahmood,Rohit Raja,Harpreet Kaur,Sandeep Kumar,Kapil Kumar Nagwanshi
Ambient Intelligence and Internet Of Things Book PDF

Author : Md Rashid Mahmood,Rohit Raja,Harpreet Kaur,Sandeep Kumar,Kapil Kumar Nagwanshi
Publisher : John Wiley & Sons
Page : 436 pages
File Size : 47,8 Mb
Release : 2022-11-23
Category : Computers
ISBN : 9781119821816

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Ambient Intelligence and Internet Of Things by Md Rashid Mahmood,Rohit Raja,Harpreet Kaur,Sandeep Kumar,Kapil Kumar Nagwanshi Pdf

AMBIENT INTELLIGENCE AND INTERNET OF THINGS The book explores long-term implementation techniques and research paths of ambient intelligence and the Internet of Things that meet the design and application requirements of a variety of modern and real-time applications. Working environments based on the emerging technologies of ambient intelligence (AmI) and the Internet of Things (IoT) are available for current and future use in the diverse field of applications. The AmI and IoT paradigms aim to help people achieve their daily goals by augmenting physical environments using networks of distributed devices, including sensors, actuators, and computational resources. Because AmI-IoT is the convergence of numerous technologies and associated research fields, it takes significant effort to integrate them to make our lives easier. It is asserted that Am I can successfully analyze the vast amounts of contextual data obtained from such embedded sensors by employing a variety of artificial intelligence (AI) techniques and that it will transparently and proactively change the environment to conform to the requirements of the user. Over time, the long-term research goals and implementation strategies could meet the design and application needs of a wide range of modern and real-time applications. The 13 chapters in Ambient Intelligence and Internet of Things: Convergent Technologies provide a comprehensive knowledge of the fundamental structure of innovative cutting-edge AmI and IoT technologies as well as practical applications. Audience The book will appeal to researchers, industry engineers, and students in artificial and ambient intelligence, the Internet of Things, intelligent systems, electronics and communication, electronics instrumentations, and computer science.

Marketing and Smart Technologies

José Luís Reis,Eduardo Parra López,Luiz Moutinho,José Paulo Marques dos Santos
Marketing and Smart Technologies Book PDF

Author : José Luís Reis,Eduardo Parra López,Luiz Moutinho,José Paulo Marques dos Santos
Publisher : Springer Nature
Page : 709 pages
File Size : 41,8 Mb
Release : 2022-03-29
Category : Technology & Engineering
ISBN : 9789811692680

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Marketing and Smart Technologies by José Luís Reis,Eduardo Parra López,Luiz Moutinho,José Paulo Marques dos Santos Pdf

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

Bruce Sinclair
IoT Inc How Your Company Can Use the Internet of Things to Win in the Outcome Economy Book PDF

Author : Bruce Sinclair
Publisher : McGraw Hill Professional
Page : 128 pages
File Size : 55,7 Mb
Release : 2017-06-02
Category : Business & Economics
ISBN : 9781260025903

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IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy by Bruce Sinclair Pdf

Grab the top spot in your industry by seizing the power of IoT Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust. Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed. This essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy. IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you. This is your playbook for transforming your company into a major player in the IoT Outcome economy.

Intelligent Computing

Kohei Arai,Rahul Bhatia,Supriya Kapoor
Intelligent Computing Book PDF

Author : Kohei Arai,Rahul Bhatia,Supriya Kapoor
Publisher : Springer
Page : 1295 pages
File Size : 53,8 Mb
Release : 2019-07-08
Category : Technology & Engineering
ISBN : 9783030228682

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Intelligent Computing by Kohei Arai,Rahul Bhatia,Supriya Kapoor Pdf

This book presents the proceedings of the Computing Conference 2019, providing a comprehensive collection of chapters focusing on core areas of computing and their real-world applications. Computing is an extremely broad discipline, encompassing a range of specialized fields, each focusing on particular areas of technology and types of application, and the conference offered pioneering researchers, scientists, industrial engineers, and students from around the globe a platform to share new ideas and development experiences. Providing state-of-the-art intelligent methods and techniques for solving real- world problems, the book inspires further research and technological advances in this important area.

Advances in Ergonomics of Manufacturing: Managing the Enterprise of the Future

Stefan Trzcielinski
Advances in Ergonomics of Manufacturing Managing the Enterprise of the Future Book PDF

Author : Stefan Trzcielinski
Publisher : Springer
Page : 450 pages
File Size : 42,8 Mb
Release : 2017-06-13
Category : Technology & Engineering
ISBN : 9783319604749

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Advances in Ergonomics of Manufacturing: Managing the Enterprise of the Future by Stefan Trzcielinski Pdf

This book discusses the latest advances in people-centered design, operation, and management of broadly defined advanced manufacturing systems and processes. It reports on human factors issues related to various research areas such as intelligent manufacturing technologies, web-based manufacturing services, digital manufacturing worlds, and manufacturing knowledge support systems, as well as other contemporary manufacturing environments. The book covers an extensive range of applications of human factors in the manufacturing industry: from work design, supply chains, evaluation of work systems, and social and organization design, to manufacturing systems, simulation and visualization, automation in manufacturing, and many others. Special emphasis is given to computer aided manufacturing technologies supporting enterprises, both in general and in the manufacturing industry in particular, such as knowledge-based systems, virtual reality, artificial intelligence methods, and many more. Based on the AHFE 2017 International Conference on Human Aspects of Advanced Manufacturing, held on July 17-21, 2017, in Los Angeles, California, USA, the book provides readers with a timely snapshot of the enterprises of the future and a set of cutting-edge technologies and methods for building innovative, human-centered, and computer-integrated manufacturing systems.

Advancing Software Engineering Through AI, Federated Learning, and Large Language Models

Sharma, Avinash Kumar,Chanderwal, Nitin,Prajapati, Amarjeet,Singh, Pancham,Kansal, Mrignainy
Advancing Software Engineering Through AI Federated Learning and Large Language Models Book PDF

Author : Sharma, Avinash Kumar,Chanderwal, Nitin,Prajapati, Amarjeet,Singh, Pancham,Kansal, Mrignainy
Publisher : IGI Global
Page : 375 pages
File Size : 54,6 Mb
Release : 2024-05-02
Category : Computers
ISBN : 9798369335031

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Advancing Software Engineering Through AI, Federated Learning, and Large Language Models by Sharma, Avinash Kumar,Chanderwal, Nitin,Prajapati, Amarjeet,Singh, Pancham,Kansal, Mrignainy Pdf

The rapid evolution of software engineering demands innovative approaches to meet the growing complexity and scale of modern software systems. Traditional methods often need help to keep pace with the demands for efficiency, reliability, and scalability. Manual development, testing, and maintenance processes are time-consuming and error-prone, leading to delays and increased costs. Additionally, integrating new technologies, such as AI, ML, Federated Learning, and Large Language Models (LLM), presents unique challenges in terms of implementation and ethical considerations. Advancing Software Engineering Through AI, Federated Learning, and Large Language Models provides a compelling solution by comprehensively exploring how AI, ML, Federated Learning, and LLM intersect with software engineering. By presenting real-world case studies, practical examples, and implementation guidelines, the book ensures that readers can readily apply these concepts in their software engineering projects. Researchers, academicians, practitioners, industrialists, and students will benefit from the interdisciplinary insights provided by experts in AI, ML, software engineering, and ethics.

Smart Trends in Computing and Communications

Yu-Dong Zhang,Jyotsna Kumar Mandal,Chakchai So-In,Nileshsingh V. Thakur
Smart Trends in Computing and Communications Book PDF

Author : Yu-Dong Zhang,Jyotsna Kumar Mandal,Chakchai So-In,Nileshsingh V. Thakur
Publisher : Springer Nature
Page : 498 pages
File Size : 54,5 Mb
Release : 2019-12-03
Category : Technology & Engineering
ISBN : 9789811500770

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Smart Trends in Computing and Communications by Yu-Dong Zhang,Jyotsna Kumar Mandal,Chakchai So-In,Nileshsingh V. Thakur Pdf

This book gathers high-quality papers presented at the International Conference on Smart Trends for Information Technology and Computer Communications (SmartCom 2019), organized by the Global Knowledge Research Foundation (GR Foundation) from 24 to 25 January 2019. It covers the state-of-the-art and emerging topics pertaining to information, computer communications, and effective strategies for their use in engineering and managerial applications. It also explores and discusses the latest technological advances in, and future directions for, information and knowledge computing and its applications.

Smart Things to Know About, Marketing

John L. Mariotti
Smart Things to Know About Marketing Book PDF

Author : John L. Mariotti
Publisher : Capstone
Page : 372 pages
File Size : 42,8 Mb
Release : 2000-11-15
Category : Business & Economics
ISBN : 1841120952

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Smart Things to Know About, Marketing by John L. Mariotti Pdf

The five smartest things to know about marketing at the speed of light in the new economy.

IoT and Its Impact on the Electronics Market: A Powerful Decision Support System for Helping Customers in Choosing the Best Product

Mohamed Abdel-Basset ,Mai Mohamed,Victor Chang,Florentin Smarandache
IoT and Its Impact on the Electronics Market A Powerful Decision Support System for Helping Customers in Choosing the Best Product Book PDF

Author : Mohamed Abdel-Basset ,Mai Mohamed,Victor Chang,Florentin Smarandache
Publisher : Infinite Study
Page : 21 pages
File Size : 53,7 Mb
Release : 2024-06-15
Category : Mathematics
ISBN : 8210379456XXX

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IoT and Its Impact on the Electronics Market: A Powerful Decision Support System for Helping Customers in Choosing the Best Product by Mohamed Abdel-Basset ,Mai Mohamed,Victor Chang,Florentin Smarandache Pdf

Many companies have observed the significant benefits they can get via using internet. Since then, large companies have been able to develop business transactions with customers at anytime, anywhere, and in relation to anything, so that we now need a more comprehensive concept than the internet. This concept is the Internet of Things (IoT). IoT will influence decision making style in various phases of selling, buying and marketing process.

Enabling the Internet of Things

Muhammad Azhar Iqbal,Sajjad Hussain,Huanlai Xing,Muhammad Ali Imran
Enabling the Internet of Things Book PDF

Author : Muhammad Azhar Iqbal,Sajjad Hussain,Huanlai Xing,Muhammad Ali Imran
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 40,9 Mb
Release : 2020-12-21
Category : Technology & Engineering
ISBN : 9781119701255

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Enabling the Internet of Things by Muhammad Azhar Iqbal,Sajjad Hussain,Huanlai Xing,Muhammad Ali Imran Pdf

LEARN MORE ABOUT FOUNDATIONAL AND ADVANCED TOPICS IN INTERNET OF THINGS TECHNOLOGY WITH THIS ALL-IN-ONE GUIDE Enabling the Internet of Things: Fundamentals, Design, and Applications delivers a comprehensive starting point for anyone hoping to understand the fundamentals and design of Internet of Things (IoT) systems. The book's distinguished academics and authors offer readers an opportunity to understand IoT concepts via programming in an abstract way. Readers will learn about IoT fundamentals, hardware and software components, IoT protocol stacks, security, IoT applications and implementations, as well as the challenges, and potential solutions, that lie ahead. Readers will learn about the social aspects of IoT systems, as well as receive an introduction to the Blockly Programming Language, IoT Microcontrollers, IoT Microprocessors, systems on a chip and IoT Gateway Architecture. The book also provides implementation of simple code examples in Packet Tracer, increasing the usefulness and practicality of the book. Enabling the Internet of Things examines a wide variety of other essential topics, including: The fundamentals of IoT, including its evolution, distinctions, definitions, vision, enabling technologies, and building blocks An elaboration of the sensing principles of IoT and the essentials of wireless sensor networks A detailed examination of the IoT protocol stack for communications An analysis of the security challenges and threats faced by users of IoT devices, as well as the countermeasures that can be used to fight them, from the perception layer to the application layer Perfect as a supplementary text for undergraduate students taking computer science or electrical engineering courses, Enabling the Internet of Things also belongs on the bookshelves of industry professionals and researchers who regularly work with and on the Internet of Things and who seek a better understanding of its foundational and advanced topics.

New types of Neutrosophic Set/Logic/Probability, Neutrosophic Over-/Under-/Off-Set, Neutrosophic Refined Set, and their Extension to Plithogenic Set/Logic/Probability, with Applications

Florentin Smarandache
New types of Neutrosophic Set Logic Probability Neutrosophic Over Under Off Set Neutrosophic Refined Set and their Extension to Plithogenic Set Logic Probability with Applications Book PDF

Author : Florentin Smarandache
Publisher : MDPI
Page : 714 pages
File Size : 47,6 Mb
Release : 2019-11-27
Category : Technology & Engineering
ISBN : 9783039219384

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New types of Neutrosophic Set/Logic/Probability, Neutrosophic Over-/Under-/Off-Set, Neutrosophic Refined Set, and their Extension to Plithogenic Set/Logic/Probability, with Applications by Florentin Smarandache Pdf

This book contains 37 papers by 73 renowned experts from 13 countries around the world, on following topics: neutrosophic set; neutrosophic rings; neutrosophic quadruple rings; idempotents; neutrosophic extended triplet group; hypergroup; semihypergroup; neutrosophic extended triplet group; neutrosophic extended triplet semihypergroup and hypergroup; neutrosophic offset; uninorm; neutrosophic offuninorm and offnorm; neutrosophic offconorm; implicator; prospector; n-person cooperative game; ordinary single-valued neutrosophic (co)topology; ordinary single-valued neutrosophic subspace; α-level; ordinary single-valued neutrosophic neighborhood system; ordinary single-valued neutrosophic base and subbase; fuzzy numbers; neutrosophic numbers; neutrosophic symmetric scenarios; performance indicators; financial assets; neutrosophic extended triplet group; neutrosophic quadruple numbers; refined neutrosophic numbers; refined neutrosophic quadruple numbers; multigranulation neutrosophic rough set; nondual; two universes; multiattribute group decision making; nonstandard analysis; extended nonstandard analysis; monad; binad; left monad closed to the right; right monad closed to the left; pierced binad; unpierced binad; nonstandard neutrosophic mobinad set; neutrosophic topology; nonstandard neutrosophic topology; visual tracking; neutrosophic weight; objectness; weighted multiple instance learning; neutrosophic triangular norms; residuated lattices; representable neutrosophic t-norms; De Morgan neutrosophic triples; neutrosophic residual implications; infinitely ∨-distributive; probabilistic neutrosophic hesitant fuzzy set; decision-making; Choquet integral; e-marketing; Internet of Things; neutrosophic set; multicriteria decision making techniques; uncertainty modeling; neutrosophic goal programming approach; shale gas water management system.