Global Applications Of The Internet Of Things In Digital Marketing

Author : Arshi Naim,Ajantha Devi Vairamani
Publisher : Unknown
Page : 0 pages
File Size : 54,5 Mb
Release : 2023
Category : Internet marketing
ISBN : 1668481677

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Global Applications of the Internet of Things in Digital Marketing by Arshi Naim,Ajantha Devi Vairamani Pdf

"This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"--

Author : Naim, Arshi,Devi, V. Ajantha
Publisher : IGI Global
Page : 433 pages
File Size : 48,7 Mb
Release : 2023-05-23
Category : Business & Economics
ISBN : 9781668481684

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Global Applications of the Internet of Things in Digital Marketing by Naim, Arshi,Devi, V. Ajantha Pdf

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Author : El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim
Publisher : IGI Global
Page : 471 pages
File Size : 49,8 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799871941

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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim Pdf

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Author : Simões, Dora,Barbosa, Belem,Filipe, Sandra
Publisher : IGI Global
Page : 304 pages
File Size : 45,5 Mb
Release : 2018-07-20
Category : Business & Economics
ISBN : 9781522557647

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Smart Marketing With the Internet of Things by Simões, Dora,Barbosa, Belem,Filipe, Sandra Pdf

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Author : Nripendra Singh,Pooja Kansra,S. L. Gupta
Publisher : Emerald Group Publishing
Page : 205 pages
File Size : 52,8 Mb
Release : 2024-04-23
Category : Business & Economics
ISBN : 9781804553428

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Digital Influence on Consumer Habits by Nripendra Singh,Pooja Kansra,S. L. Gupta Pdf

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Author : Fadi Al-Turjman,Anand Nayyar,Mohd Naved,Anuj K. Singh,Muhammad Bilal
Publisher : Elsevier
Page : 428 pages
File Size : 46,6 Mb
Release : 2023-11-01
Category : Political Science
ISBN : 9780323957847

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XAI Based Intelligent Systems for Society 5.0 by Fadi Al-Turjman,Anand Nayyar,Mohd Naved,Anuj K. Singh,Muhammad Bilal Pdf

XAI Based Intelligent Systems for Society 5.0 focuses on the development and analysis of Explainable Artificial Intelligence (XAI)-based models and intelligent systems that can be utilized for Society 5.0—characterized by a knowledge intensive, data driven, and non-monetary society. The book delves into the issues of transparency, explainability, data fusion, and interpretability, which are significant for the development of a super smart society and are addressed through XAI-based models and techniques. XAI-based deep learning models, fuzzy and hybrid intelligent systems, expert systems, and intrinsic explainable models in the context of Society 5.0 are presented in detail. The book also addresses—using XAI-based intelligent techniques—the privacy issues intrinsic in storing huge amounts of data or information in virtual space. The concept of Responsible AI, which is at the core of the future direction of XAI for Society 5.0, is also explored in this book. Finally, the application areas of XAI, including relevant case studies, are presented in the concluding chapter. This book serves as a valuable resource for graduate/post graduate students, academicians, analysts, computer scientists, engineers, researchers, professionals, and other personnel working in the area of artificial intelligence, machine learning, and intelligent systems, who are interested in creating a people-centric smart society. Defines the basic terminology and concepts surrounding explainability and related topics to bring coherence to the field Focuses on what techniques are available to improve explainability and how explainability can progress society Offers a broad range of topics, addressing multiple facets of XAI within the context of Society 5.0

Author : Yadav, Radha,Sinha, Mudita,Kureethara, Joseph Varghese
Publisher : IGI Global
Page : 375 pages
File Size : 48,6 Mb
Release : 2023-08-01
Category : Business & Economics
ISBN : 9781668489444

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HR Analytics in an Era of Rapid Automation by Yadav, Radha,Sinha, Mudita,Kureethara, Joseph Varghese Pdf

Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data can present challenges. As the business world rapidly transforms due to technological advancements, experts within the HR domain must learn to effectively use data to improve workforce performance and assist with strategic decisions. A comprehensive understanding of HR analytics and its multiple levels, ranging from descriptive to perspective, can emphasize how the data can support, track, and monitor employee performance, culture, turnover rate, and absenteeism. HR Analytics in an Era of Rapid Automation is a valuable guide for academics, researchers, and practitioners interested in the latest developments in HR analytics. It covers relevant theories and conceptual models based on quantitative and qualitative findings and emphasizes the importance of utilizing HR analytics for sustainable decision making. With a focus on recruitment analytics, talent acquisition, employee performance analytics, and more, this book provides practical solutions to the challenges facing HR professionals in the rapidly changing business world. By highlighting the value of people and HR analytics for business success, this book offers several solutions for the analysis of challenges facing HR professionals today.

Author : Naim, Arshi
Publisher : IGI Global
Page : 339 pages
File Size : 46,6 Mb
Release : 2024-03-07
Category : Technology & Engineering
ISBN : 9798369352687

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AI Applications for Business, Medical, and Agricultural Sustainability by Naim, Arshi Pdf

Climate change, natural resource depletion, and unsustainable agricultural practices pose unprecedented challenges to our planet. The increasing environmental footprint of computer networks, communication systems, and other IT infrastructures exacerbates these issues, contributing significantly to energy consumption and greenhouse gas emissions. Without innovative solutions, these challenges will continue to escalate, threatening the sustainability of our planet for future generations. AI Applications for Business, Medical, and Agricultural Sustainability offers a comprehensive solution by harnessing the power of Artificial Intelligence (AI) and High-Performance Computing (HPC). This book is ideal for educators, environmentalists, industry professionals, researchers, and academics. By introducing new energy models, algorithms, and methodologies, the book provides a roadmap for developing next-generation computing and communication infrastructures that are environmentally sustainable.

Author : Irani, Hamid Reza,Nozari, Hamed
Publisher : IGI Global
Page : 335 pages
File Size : 44,5 Mb
Release : 2024-01-22
Category : Business & Economics
ISBN : 9798369313404

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Smart and Sustainable Interactive Marketing by Irani, Hamid Reza,Nozari, Hamed Pdf

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Author : Sanjay Misra
Publisher : Springer Nature
Page : 394 pages
File Size : 46,5 Mb
Release : 2024-06-07
Category : Electronic
ISBN : 9783031534331

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Artificial Intelligence of Things for Achieving Sustainable Development Goals by Sanjay Misra Pdf

Author : Naim, Arshi
Publisher : IGI Global
Page : 422 pages
File Size : 43,6 Mb
Release : 2024-05-15
Category : Technology & Engineering
ISBN : 9798369317952

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Harnessing High-Performance Computing and AI for Environmental Sustainability by Naim, Arshi Pdf

The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments, artificial intelligence (AI) has emerged as a powerful instrument with enormous prospects to combat climate change and other environmental subjects. AI's ability to process vast amounts of data, identify patterns, and make intelligent predictions offers unprecedented opportunities to tackle this global crisis. High-Performance Computing (HPC) or super-computing environments address these large and complex challenges with individual nodes (computers) working together in a cluster (connected group) to perform massive amounts of computing in a short period. Creating and removing these clusters is often automated in the cloud to reduce costs. Computer networks, communication systems, and other IT infrastructures have a growing environmental footprint due to significant energy consumption and greenhouse gas emissions. To address this seemingly self-defeating conundrum, and create a truly sustainable environment, new energy models, algorithms, methodologies, platforms, tools, and systems are required to support next-generation computing and communication infrastructures. Harnessing High-Performance Computing and AI for Environmental Sustainability navigates through AI-driven solutions from sustainable agriculture and land management to energy optimization and smart grids. It unveils how AI algorithms can analyze colossal datasets, offering unprecedented insights into climate modeling, weather prediction, and long-term climate trends. Integrating AI-powered optimization algorithms revolutionizes energy systems, propelling the transition towards a low-carbon future by reducing greenhouse gas emissions and enhancing efficiency. This book is ideal for educators, environmentalists, industry professionals, and researchers alike, and it explores the ethical dimensions and policies surrounding AI's contribution to environmental development.

Author : Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel
Publisher : IGI Global
Page : 412 pages
File Size : 46,9 Mb
Release : 2023-07-10
Category : Business & Economics
ISBN : 9781668489604

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Confronting Security and Privacy Challenges in Digital Marketing by Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel Pdf

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Author : Barbosa, Belem
Publisher : IGI Global
Page : 413 pages
File Size : 52,7 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9798369312322

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Contemporary Trends in Innovative Marketing Strategies by Barbosa, Belem Pdf

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Author : Ramos, Célia M.Q.,Costa, Teresa,Severino, Filipe Segurado,Calisto, Maria de Lurdes
Publisher : IGI Global
Page : 367 pages
File Size : 41,8 Mb
Release : 2024-04-15
Category : Business & Economics
ISBN : 9798369309612

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Social Media Strategies for Tourism Interactivity by Ramos, Célia M.Q.,Costa, Teresa,Severino, Filipe Segurado,Calisto, Maria de Lurdes Pdf

The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

Author : Naim, Arshi,Saklani, Alok,Khan, Shad Ahmad,Malik, Praveen Kumar
Publisher : IGI Global
Page : 433 pages
File Size : 44,9 Mb
Release : 2024-04-22
Category : Education
ISBN : 9798369316993

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Evaluating Global Accreditation Standards for Higher Education by Naim, Arshi,Saklani, Alok,Khan, Shad Ahmad,Malik, Praveen Kumar Pdf

Higher education institutions must urgently overcome the difficulty of negotiating the complex web of international accreditation standards in a rapidly globalized world. Academic researchers, teachers, and administrators struggle with the intricacy of making sure their programs adhere to strict standards while still attempting to maintain their competitiveness on a global level. These organizations run the risk of stagnation and missing out on possibilities for advancement and recognition if there is no clear path forward. Evaluating Global Accreditation Standards for Higher Education, is a comprehensive guide for overcoming the modern accreditation conundrum. This invaluable resource equips academic scholars and professionals with the tools and knowledge they need to successfully navigate the accreditation process at both local and international levels. From program criteria and curriculum development to faculty professional development and alumni engagement, this book offers a roadmap to excellence. By following the expert guidance within these pages, institutions can unlock their potential, achieve accreditation, and gain the recognition they deserve.