Soap Operas For Social Change

Author : Heidi Nariman
Publisher : Praeger
Page : 190 pages
File Size : 50,6 Mb
Release : 1993-05-18
Category : Education
ISBN : UOM:39015029847616

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Soap Operas for Social Change by Heidi Nariman Pdf

In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages. Nariman examines Sabido's model with particular attention given to communication and behavioral theories that constitute parts of the formula: the hierarchy of effects model by William McGuire, the social learning theory developed by Albert Bandura, the dramatic theory proposed by Eric Bentley, the two-step-flow theory of Paul F. Lazarsfeld, and opinion leadership as articulated by Lazarsfeld, Berelson, and Gaudet. Nariman details the historical, social, and political context within which Sabido's formula emerged in Mexico, and discusses the research and application of the research data in actual soap opera design and production. Nariman discusses results of these evaluations conducted in Latin America, then provides an overview of the diffusion of the Sabido formula to other countries and media in India, Kenya, Zaire, Pakistan, and other developing countries. Each chapter includes lively examples from Sabido's soap operas that are highlighted by sample dialogue, plots, and character profiles. The volume takes an important step towards breaking down the traditional concept of informational or educational campaigns as mutually exclusive from commercial mass media entertainment.

Author : Marilyn J. Matelski
Publisher : McFarland
Page : 244 pages
File Size : 42,9 Mb
Release : 1999
Category : Performing Arts
ISBN : UOM:39015046911866

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Soap Operas Worldwide by Marilyn J. Matelski Pdf

While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it. In Russia, South American novelas are so popular that Boris Yeltsin manipulates programming to affect voters on polling day. Here is an examination of the economic and social impact of the soap opera, with projections for the future. A chapter for each of the nine regions of the world offers demographic statistics of major countries audiences, radio and television usage, stations available, and synopses of the most popular serials.

Author : Heidi Nariman
Publisher : Praeger
Page : 190 pages
File Size : 44,5 Mb
Release : 1993-05-18
Category : Education
ISBN : UTEXAS:059173000516336

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Soap Operas for Social Change by Heidi Nariman Pdf

In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages. Nariman examines Sabido's model with particular attention given to communication and behavioral theories that constitute parts of the formula: the hierarchy of effects model by William McGuire, the social learning theory developed by Albert Bandura, the dramatic theory proposed by Eric Bentley, the two-step-flow theory of Paul F. Lazarsfeld, and opinion leadership as articulated by Lazarsfeld, Berelson, and Gaudet. Nariman details the historical, social, and political context within which Sabido's formula emerged in Mexico, and discusses the research and application of the research data in actual soap opera design and production. Nariman discusses results of these evaluations conducted in Latin America, then provides an overview of the diffusion of the Sabido formula to other countries and media in India, Kenya, Zaire, Pakistan, and other developing countries. Each chapter includes lively examples from Sabido's soap operas that are highlighted by sample dialogue, plots, and character profiles. The volume takes an important step towards breaking down the traditional concept of informational or educational campaigns as mutually exclusive from commercial mass media entertainment.

Author : Arvind Singhal,Michael J. Cody,Everett M. Rogers,Miguel Sabido
Publisher : Routledge
Page : 481 pages
File Size : 40,7 Mb
Release : 2003-12-08
Category : Education
ISBN : 9781135624569

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Entertainment-Education and Social Change by Arvind Singhal,Michael J. Cody,Everett M. Rogers,Miguel Sabido Pdf

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Author : Cathy Lynette James
Publisher : Unknown
Page : 354 pages
File Size : 44,8 Mb
Release : 1992
Category : Minorities on television
ISBN : STANFORD:36105010519101

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Soap Opera Mythology & Racial-ethnic Social Change by Cathy Lynette James Pdf

Author : Muhiuddin Haider
Publisher : Jones & Bartlett Learning
Page : 492 pages
File Size : 49,5 Mb
Release : 2005
Category : Communication
ISBN : 0763747769

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Global Public Health Communication by Muhiuddin Haider Pdf

Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.

Author : Shoma Munshi
Publisher : Taylor & Francis
Page : 292 pages
File Size : 52,6 Mb
Release : 2020-02-18
Category : Social Science
ISBN : 9781000052244

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Prime Time Soap Operas on Indian Television by Shoma Munshi Pdf

This book examines the phenomenon of prime time soap operas on Indian television. An anthropological insight into social issues and practices of contemporary India through the television, this volume analyzes the production of soaps within India’s cultural fabric. It deconstructs themes and issues surrounding the "everyday" and the "middle class" through the fiction of the "popular". In its second edition, this still remains the only book to examine prime time soap operas on Indian television. Without in any way changing the central arguments of the first edition, it adds an essential introductory chapter tracking the tectonic shifts in the Indian "mediascape" over the past decade – including how the explosion of regional language channels and an era of multiple screens have changed soap viewing forever. Meticulously researched and persuasively argued, the book traces how prime time soaps in India still grab the maximum eyeballs and remain the biggest earners for TV channels. The book will be of interest to students of anthropology and sociology, media and cultural studies, visual culture studies, gender and family studies, and also Asian studies in general. It is also an important resource for media producers, both in content production and television channels, as well as for the general reader.

Author : Elizabeth M. GlowackiVinita Agarwal,Vinita Agarwal
Publisher : Frontiers Media SA
Page : 118 pages
File Size : 46,9 Mb
Release : 2023-10-19
Category : Technology & Engineering
ISBN : 9782832536124

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Communicating for Social Justice in Health Contexts: Creating Opportunities for Inclusivity Among Marginalized Groups by Elizabeth M. GlowackiVinita Agarwal,Vinita Agarwal Pdf

Author : Toyin Falola,Augustine Agwuele
Publisher : University Rochester Press
Page : 350 pages
File Size : 48,7 Mb
Release : 2009
Category : Literary Criticism
ISBN : 9781580463317

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Africans and the Politics of Popular Culture by Toyin Falola,Augustine Agwuele Pdf

Explores the instrumentalization of various aspects of popular culture in Africa.

Author : Crispin Tennant
Publisher : Richards Education
Page : 129 pages
File Size : 41,6 Mb
Release : 2024-06-16
Category : Performing Arts
ISBN : 8210379456XXX

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Crafting Drama: A Guide to Writing Compelling TV Soap Operas by Crispin Tennant Pdf

Delve into the captivating world of television soap operas with "Crafting Drama: A Guide to Writing Compelling TV Soap Operas." In this comprehensive guide, aspiring writers and seasoned creators alike will discover the essential elements needed to craft addictive storylines, multi-dimensional characters, and riveting plot twists. From mastering character development to navigating complex relationships and addressing sensitive topics with finesse, each chapter provides invaluable insights and practical tips for creating dramas that resonate with audiences. Whether you're a novice writer or a seasoned storyteller, "Crafting Drama" is your essential companion for unlocking the secrets to crafting unforgettable television soap operas that leave viewers eagerly awaiting the next episode.

Author : Alfonso Gumucio Dagron,Thomas Tufte
Publisher : CFSC Consortium, Inc.
Page : 1409 pages
File Size : 43,8 Mb
Release : 2006
Category : Communication in social action
ISBN : 9780977035793

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Communication for Social Change Anthology by Alfonso Gumucio Dagron,Thomas Tufte Pdf

Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.

Author : Lauren B. Frank
Publisher : Springer Nature
Page : 365 pages
File Size : 50,8 Mb
Release : 2021
Category : Audio-visual education
ISBN : 9783030636142

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Entertainment-Education Behind the Scenes by Lauren B. Frank Pdf

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.

Author : Jan Servaes
Publisher : Springer Nature
Page : 286 pages
File Size : 49,5 Mb
Release : 2020-12-01
Category : Social Science
ISBN : 9789811582813

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Learning from Communicators in Social Change by Jan Servaes Pdf

This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and practical applications and ethical concerns in communication for development and social change. Most of the available historical accounts in development communications make a distinction between the modernization paradigm, the dependency paradigm and the multiplicity or participatory paradigm. These historical accounts have been dominated by framing developments within these paradigms, as the logical offspring of the Western drive to develop the world after colonization and the Second World War. The subsequent collapse of the Soviet Union in the late eighties, together with the rise of the U.S. as the only remaining ‘superpower,’ the emergence of the European Union and China, the gradual coming to the fore of regional powers, such as the BRICS countries, and the recent meltdown of the world financial system has rendered disastrous consequences for people everywhere. This book responds to these changes and challenges in presenting a rethinking of the “power” of development, and consequently the place and role of communication in it. It is aimed at both emerging research students, policymakers and social research practitioners who are interested in the history of communication for development and social change and the role and place of mayor players in it. This is most applicable to the political and educational sector, as well as scholars of history, social work, and human rights. The book will provide valuable insights for beginners in these fields who are not yet familiar with the increasingly important and emerging field of global social change.

Author : Maureen Russell
Publisher : McFarland
Page : 286 pages
File Size : 42,9 Mb
Release : 2015-06-08
Category : Performing Arts
ISBN : 0786486511

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Days of Our Lives by Maureen Russell Pdf

On November 8, 1965, Days of Our Lives debuted on NBC. The show overcame a rocky beginning to become one of the best-loved and longest running soap operas on daytime television. For 30 years, the story of the show’s Horton family has been closely followed by a dedicated audience. Through extensive research, including the first-ever examination of the show’s archives, and interviews with cast members, writers, producers and production personnel, the show’s history is told here. This reference work provides a complete cast list from the show’s debut through 1994, as well as the most comprehensive storyline of the show ever available. Also included are family trees of the show’s characters, tracing the often confusing relationships involved in thirty years of developing roles.

Author : Shashini Gamage
Publisher : Springer Nature
Page : 148 pages
File Size : 48,6 Mb
Release : 2021-07-29
Category : Social Science
ISBN : 9783030706326

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Soap Operas, Gender and the Sri Lankan Diaspora by Shashini Gamage Pdf

This book is a transnational ethnographic study of Sri Lankan women’s television soap opera cultures in Australia and Sri Lanka. Both Sri Lankan migrant women’s soap opera clubs in Melbourne, Australia, and female friendship groups watching soap operas in Colombo, Sri Lanka, are examined. Conducted in the sociopolitical backdrop of post-civil war Sri Lanka, this study examines how nationalist ideologies of womanhood shape meanings in Sri Lankan television soap operas that predominantly cater to female audiences. How women interpret, resist, deconstruct, and reconstruct good-bad binaries of women’s bodies, freedoms, and rights as represented in the soap operas are mapped, providing an ethnographic examination of how nationalist meanings translate into cultural capital in spaces of television production and reception, in national and diasporic everyday lives.