Entertainment Education And Social Change

Author : Arvind Singhal,Michael J. Cody,Everett M. Rogers,Miguel Sabido
Publisher : Routledge
Page : 481 pages
File Size : 44,8 Mb
Release : 2003-12-08
Category : Education
ISBN : 9781135624569

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Entertainment-Education and Social Change by Arvind Singhal,Michael J. Cody,Everett M. Rogers,Miguel Sabido Pdf

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Author : Arvind Singhal,Everett Rogers
Publisher : Routledge
Page : 280 pages
File Size : 44,9 Mb
Release : 2012-12-06
Category : Language Arts & Disciplines
ISBN : 9781135669430

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Entertainment-Education by Arvind Singhal,Everett Rogers Pdf

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Author : Heidi Nariman
Publisher : Praeger
Page : 190 pages
File Size : 44,5 Mb
Release : 1993-05-18
Category : Education
ISBN : UTEXAS:059173000516336

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Soap Operas for Social Change by Heidi Nariman Pdf

In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages. Nariman examines Sabido's model with particular attention given to communication and behavioral theories that constitute parts of the formula: the hierarchy of effects model by William McGuire, the social learning theory developed by Albert Bandura, the dramatic theory proposed by Eric Bentley, the two-step-flow theory of Paul F. Lazarsfeld, and opinion leadership as articulated by Lazarsfeld, Berelson, and Gaudet. Nariman details the historical, social, and political context within which Sabido's formula emerged in Mexico, and discusses the research and application of the research data in actual soap opera design and production. Nariman discusses results of these evaluations conducted in Latin America, then provides an overview of the diffusion of the Sabido formula to other countries and media in India, Kenya, Zaire, Pakistan, and other developing countries. Each chapter includes lively examples from Sabido's soap operas that are highlighted by sample dialogue, plots, and character profiles. The volume takes an important step towards breaking down the traditional concept of informational or educational campaigns as mutually exclusive from commercial mass media entertainment.

Author : Arvind Singhal,Michael J. Cody,Everett M. Rogers,Miguel Sabido
Publisher : Routledge
Page : 320 pages
File Size : 53,8 Mb
Release : 2003-12-08
Category : Language Arts & Disciplines
ISBN : 9781135624552

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Entertainment-Education and Social Change by Arvind Singhal,Michael J. Cody,Everett M. Rogers,Miguel Sabido Pdf

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Author : Arvind Singhal,Everett Rogers
Publisher : Routledge
Page : 280 pages
File Size : 40,8 Mb
Release : 2012-12-06
Category : Language Arts & Disciplines
ISBN : 9781135669423

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Entertainment-Education by Arvind Singhal,Everett Rogers Pdf

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Author : Arvind Singhal
Publisher : Ohio State University Press
Page : 128 pages
File Size : 53,7 Mb
Release : 1996-10-01
Category : Mass media
ISBN : 0821411500

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Entertainment, Education, and Social Change by Arvind Singhal Pdf

Author : Karin Gwinn Wilkins,Thomas Tufte,Rafael Obregon
Publisher : John Wiley & Sons
Page : 528 pages
File Size : 42,8 Mb
Release : 2014-01-22
Category : Social Science
ISBN : 9781118505366

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The Handbook of Development Communication and Social Change by Karin Gwinn Wilkins,Thomas Tufte,Rafael Obregon Pdf

This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change

Author : Caty Borum Chattoo,Lauren Feldman
Publisher : University of California Press
Page : 295 pages
File Size : 40,9 Mb
Release : 2020-03-24
Category : Social Science
ISBN : 9780520299764

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A Comedian and an Activist Walk into a Bar by Caty Borum Chattoo,Lauren Feldman Pdf

Comedy is a powerful contemporary source of influence and information. In the still-evolving digital era, the opportunity to consume and share comedy has never been as available. And yet, despite its vast cultural imprint, comedy is a little-understood vehicle for serious public engagement in urgent social justice issues – even though humor offers frames of hope and optimism that can encourage participation in social problems. Moreover, in the midst of a merger of entertainment and news in the contemporary information ecology, and a decline in perceptions of trust in government and traditional media institutions, comedy may be a unique force for change in pressing social justice challenges. Comedians who say something serious about the world while they make us laugh are capable of mobilizing the masses, focusing a critical lens on injustices, and injecting hope and optimism into seemingly hopeless problems. By combining communication and social justice frameworks with contemporary comedy examples, authors Caty Borum Chattoo and Lauren Feldman show us how comedy can help to serve as a vehicle of change. Through rich case studies, audience research, and interviews with comedians and social justice leaders and strategists, A Comedian and an Activist Walk Into a Bar: The Serious Role of Comedy in Social Justice explains how comedy – both in the entertainment marketplace and as cultural strategy – can engage audiences with issues such as global poverty, climate change, immigration, and sexual assault, and how activists work with comedy to reach and empower publics in the networked, participatory digital media age.

Author : Henry Jenkins
Publisher : MIT Press
Page : 146 pages
File Size : 44,6 Mb
Release : 2009-06-05
Category : Technology & Engineering
ISBN : 9780262513623

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Confronting the Challenges of Participatory Culture by Henry Jenkins Pdf

Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention. This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

Author : Alfonso Gumucio Dagron,Thomas Tufte
Publisher : CFSC Consortium, Inc.
Page : 1409 pages
File Size : 49,7 Mb
Release : 2006
Category : Communication in social action
ISBN : 9780977035793

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Communication for Social Change Anthology by Alfonso Gumucio Dagron,Thomas Tufte Pdf

Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.

Author : Lauren B. Frank
Publisher : Springer Nature
Page : 365 pages
File Size : 41,9 Mb
Release : 2021
Category : Audio-visual education
ISBN : 9783030636142

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Entertainment-Education Behind the Scenes by Lauren B. Frank Pdf

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.

Author : Juliet Hess
Publisher : Taylor & Francis
Page : 223 pages
File Size : 43,7 Mb
Release : 2019-05-22
Category : Music
ISBN : 9780429838408

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Music Education for Social Change by Juliet Hess Pdf

Music Education for Social Change: Constructing an Activist Music Education develops an activist music education rooted in principles of social justice and anti-oppression. Based on the interviews of 20 activist-musicians across the United States and Canada, the book explores the common themes, perceptions, and philosophies among them, positioning these activist-musicians as catalysts for change in music education while raising the question: amidst racism and violence targeted at people who embody difference, how can music education contribute to changing the social climate? Music has long played a role in activism and resistance. By drawing upon this rich tradition, educators can position activist music education as part of a long-term response to events, as a crucial initiative to respond to ongoing oppression, and as an opportunity for youth to develop collective, expressive, and critical thinking skills. This emergent activist music education—like activism pushing toward social change—focuses on bringing people together, expressing experiences, and identifying (and challenging) oppressions. Grounded in practice with examples integrated throughout the text, Music Education for Social Change is an imperative and urgent consideration of what may be possible through music and music education.

Author : Peter Vorderer,Christoph Klimmt
Publisher : Oxford University Press
Page : 800 pages
File Size : 47,5 Mb
Release : 2021-02-12
Category : Music
ISBN : 9780190072230

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The Oxford Handbook of Entertainment Theory by Peter Vorderer,Christoph Klimmt Pdf

The proliferation of new digital technologies has given rise to an entirely changed media landscape and revolutionized how we seek entertainment. Older entertainment media like novels, radio, and film have been joined by a host of digital media that smartphones allow us to carry almost anywhere and at all times, from video games and social media to video on demand services. This unprecedented ubiquity of entertainment media calls for new and more sophisticated theories that help us understand the fascination that different entertainment media exert on us and how they change the human experience. The Oxford Handbook of Entertainment Theory surveys and furthers the most influential psychology-driven research on media entertainment to illuminate how people are drawn into media experiences. The 41 chapters in this Handbook not only offer fresh perspectives on established theories but also introduce emerging models and highlight the importance of considering the diverse backgrounds of media users when conducting research. They also cover the motivations and reactions of media users in relationship to different types of media, the trend towards interactive media such as video games and virtual reality, and particularly popular media contents like sexuality, violence, sports, and the news. As the most comprehensive overview of psychology-based research on media entertainment available, this Handbook is an invaluable resource for seasoned researchers and those beginning to learn about the field alike.

Author : Jan Servaes
Publisher : Unknown
Page : 428 pages
File Size : 40,9 Mb
Release : 2008
Category : Communication
ISBN : 8178297728

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Communication for Development and Social Change by Jan Servaes Pdf

This book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted. This is essential in order to understand of their perceptions, perspectives, values, attitudes and practices so that these can be incorporated into the design and implementation of development initiatives. The book, for the most part, follows the two-way horizontal model of communication, but also makes use of the...

Author : Stewart I. Donaldson,Dale E. Berger,Kathy Pezdek
Publisher : Psychology Press
Page : 362 pages
File Size : 45,7 Mb
Release : 2012-10-12
Category : Psychology
ISBN : 9781136871719

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Applied Psychology by Stewart I. Donaldson,Dale E. Berger,Kathy Pezdek Pdf

Applied Psychology demonstrates the power of applied psychology to promote human welfare and optimal human functioning as well as the vast career opportunities that exist for those with a psychology education. Some of the most eminent psychologists in the world today examine how psychological science is and can be used to prevent and ameliorate pressing human problems to promote positive social change. Part one provides an overview of the history and rise of applied psychology. The second part provides examples of how psychological science has been, and can be used, to prevent and ameliorate human problems. Part three presents examples of cutting-edge research in applied psychology, while exploring non-traditional career opportunities. The contributors provide evidence for the range of career opportunities, discuss skill and educational requirements, and explore the quality of work life in a wide range of areas within psychology. Advice on what it takes to prepare for a rewarding career in applied psychology is also provided. Intended as a supplement for courses in introductory or applied psychology, contemporary issues, professional development, social and organizational psychology, this book will also be a valued addition to campus career centers. Psychologists considering new career options will also appreciate this volume.