Social Brand Marketing

Social Brand Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Social Brand Marketing book. This book definitely worth reading, it is an incredibly well-written.

Social Media

Ankit Srivastava
Social Media Book PDF

Author : Ankit Srivastava
Publisher : BPB Publications
Page : 407 pages
File Size : 44,6 Mb
Release : 2019-09-19
Category : Computers
ISBN : 9789388176910

Get Book

Social Media by Ankit Srivastava Pdf

Marketing & Branding DESCRIPTION Before you invest your time in this book, you should find the answers to the following questions; How can this book help you get a job? Why not study online? Why this book? Ê Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, youÕll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebookª, Twitterª, Hootsuiteª and HubSpotª certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. KEY FEATURES Complete this book to earn an exclusive certificate in ÒDigital Campaign DesignÓ and ÒSocial Media MarketingÓ Prepare for Social Media Certification from Facebook, Twitter and more Digital Marketing Career Guide IncludedÊ Free Resume templates 45 Digitally Interactive ChaptersÊ 20+ Case Studies 160+ Chapter-wise Interview Questions Become Job ready in 4-weeks ! WHAT WILL YOU LEARN Book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience. WHO THIS BOOK IS FOR You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Table of Contents Social Media Marketing for Each Step of the Digital CustomerÕs Life Cycle ÊÊThe Digital Customer Life Cycle ÊÊPhases and Stages of the Customer Experience Funnel ÊÊÊDigital Ads (Part 1) ÊÊÊProgrammatic and Real Time Digital Ad Buying (How Digital Ads Work) ÊÊÊProgrammatic Bidding for ADS on Facebook ÊÊÊSetting up A Facebook & Instagram Ad Campaign ÊÊÊFacebook Ad Types ÊÊÊCreating Facebook AdÕs Creative and Copy ÊÊÊAd Reporting and Optimization ÊSegmentation ÊÊÊConvectional Segmentation ÊÊÊSegmenting Audience with Facebook ÊÊÊRemarketing with FacebookÕs Custom Audience ÊÊÊDigital Behavioral Segmentation Using Custom Audience ÊÊÊCreating Buyer Personas Digital Value and Marketing Message ÊÊÊUnique Digital Value Proposition ÊÊÊPerceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message ÊÊÊDesigning a Unique Digital Value Proposition Digital Media and Engagement ÊÊÊPaid, Earned, and Owned Media ÊÊÊSocial Media Engagement Content Marketing for Social Engagement and Story Telling ÊÊÊContent Marketing ÊÊÊUser-Generated Content ÊÊÊTransmedia Storytelling Digital Influence Driven Marketing ÊÊÊDigital Influence ÊÊÊInfluencer Marketing UI, UX, CX, and BX for Digital Marketing ÊÊÊUnderstanding UI, UX, CX and BX ÊÊÊCX and UX for Social Media Digital Brand Experience and Management ÊÊÊDigital Branding ÊÊÊBrand Promotors and Detractors Social Listening, Selling, Care, and Crisis ÊÊÊSocial Listening Social Selling ÊÊÊSocial Media for Customer Service, Support, and Delight ÊÊÊSetting Up Social Customer Care ÊÊÊManaging a Social Media Crisis Agile Testing for Social Media ÊÊÊA/B Testing ÊÊÊA/B Testing Facebook Ad Campaigns Digital Ads (Part 2) ÊÊÊLinkedin Ad Campaigns ÊÊÊInstagram Story Ads ÊÊÊSnapchat Ads ÊÊÊTwitter Ads ÊÊÊAdvertising on Pinterest, Quora, and Reddit ÊÊÊGDPR, Budgeting, and Behavioral Psychology Digital Career Guide ÊÊÊA Repository of Campaign Case Studies ÊÊÊJob Guide ÊÊÊResume Tips and Linkedin for Jobs ÊÊÊChapter-wise Interview Questions ÊÊÊCertifications

Social Media Marketing Mastery 2021

Robert Miller
Social Media Marketing Mastery 2021 Book PDF

Author : Robert Miller
Publisher : Unknown
Page : 340 pages
File Size : 49,7 Mb
Release : 2021-02-14
Category : Electronic
ISBN : 9798709380981

Get Book

Social Media Marketing Mastery 2021 by Robert Miller Pdf

REVISED & UPDATED EDITION! 3 Books in 1 Boxset Master Social Media Marketing & become an expert! Get your Social Media Marketing book collection Now! This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn't matter what social media platforms your business favors, the time and marketing budget spent there can reap immense rewards, but only if the company's social media presence is handled properly. If you are looking for the best way to dip your foot into this marketing goldmine, then this book collection is exactly what you need! Included books: Social Media Marketing 2021: How to Become an Influencer Of Millions On Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand Social Media Marketing 2021: The Power of Instagram Marketing - How to Win Followers & Influence Millions Online Using Highly Effective Personal Branding & Digital Networking Strategies Social Media Marketing 2021: How to Brand Yourself Online Through Facebook, Twitter, YouTube & Instagram - Highly Effective Strategies for Digital Networking, Personal Branding, and Online Influence

Beloved Brands

Graham Robertson
Beloved Brands Book PDF

Author : Graham Robertson
Publisher : Createspace Independent Publishing Platform
Page : 228 pages
File Size : 46,9 Mb
Release : 2018-01-06
Category : Electronic
ISBN : 1983625884

Get Book

Beloved Brands by Graham Robertson Pdf

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.

The End of Marketing

Carlos Gil
The End of Marketing Book PDF

Author : Carlos Gil
Publisher : Kogan Page Publishers
Page : 241 pages
File Size : 51,7 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9780749497590

Get Book

The End of Marketing by Carlos Gil Pdf

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Social Media Branding For Small Business

Robert Davis
Social Media Branding For Small Business Book PDF

Author : Robert Davis
Publisher : Business Expert Press
Page : 170 pages
File Size : 54,9 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9781631570995

Get Book

Social Media Branding For Small Business by Robert Davis Pdf

Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities. It provides a starting point, as one of the biggest issues for small businesses is where to start. Social Media Branding For Small Businesses provides a framework to guide your strategy and implementation. The approach is called the 5-Sources Model. The resources are the have fundamental branding principles that focus on simply outsourcing your brand. Putting the customer back in control while focusing on the community and this group of dedicated customers and other stakeholders. The 5-Sources Model simply says that the social media brand for small businesses needs to play an important role in your customers’ functional and emotional existence. It is both the serious and the fun experience of your brand.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Bowen, Gordon
Computer Mediated Marketing Strategies Social Media and Online Brand Communities Book PDF

Author : Bowen, Gordon
Publisher : IGI Global
Page : 428 pages
File Size : 55,8 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665965

Get Book

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by Bowen, Gordon Pdf

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Scott Goodson
Uprising How to Build a Brand and Change the World By Sparking Cultural Movements Book PDF

Author : Scott Goodson
Publisher : McGraw Hill Professional
Page : 272 pages
File Size : 40,8 Mb
Release : 2012-02-24
Category : Business & Economics
ISBN : 9780071782814

Get Book

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements by Scott Goodson Pdf

The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

Online Brand Communities

Francisco J. Martínez-López,Rafael Anaya,Rocio Aguilar,Sebastián Molinillo
Online Brand Communities Book PDF

Author : Francisco J. Martínez-López,Rafael Anaya,Rocio Aguilar,Sebastián Molinillo
Publisher : Springer
Page : 253 pages
File Size : 51,6 Mb
Release : 2015-12-11
Category : Business & Economics
ISBN : 9783319248264

Get Book

Online Brand Communities by Francisco J. Martínez-López,Rafael Anaya,Rocio Aguilar,Sebastián Molinillo Pdf

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.

The Social Media Marketing Book

Dan Zarrella
The Social Media Marketing Book Book PDF

Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
Page : 245 pages
File Size : 52,6 Mb
Release : 2009-11-13
Category : Computers
ISBN : 9781449383107

Get Book

The Social Media Marketing Book by Dan Zarrella Pdf

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

SOCIAL MEDIA MARKETING

Stephen Johnson
SOCIAL MEDIA MARKETING Book PDF

Author : Stephen Johnson
Publisher : AndreaAstemio
Page : 119 pages
File Size : 46,6 Mb
Release : 2020-01-19
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

SOCIAL MEDIA MARKETING by Stephen Johnson Pdf

If you want to start your journey to social media marketing success, then keep reading.. If you are having troubles understanding social media and growing your brand's presence like the PROs do, don't fret! This ultimate guide to social media marketing will help you do all these and more. In this guide, we're going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020. The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy. The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here's how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020; Up-to-date information and data on what's working and not on Facebook, Instagram, YouTube and Twitter Clear and precise details and facts on social media marketing. Practical tips you can implement and start using immediately. Ways you can maneuver social media channels to give your brand an edge over competitors. The ultimate strategies for building up engagement on your social media pages. A detailed step-by-step guide to advertising successfully on each different social media channels. And much more! With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue! Whether you're just starting out or you're ready for bigger campaigns, get this book now and start your journey to social media marketing success!

Social Brand Marketing

Online Brand Supremo
Social Brand Marketing Book PDF

Author : Online Brand Supremo
Publisher : Social Brand Marketing
Page : 112 pages
File Size : 41,9 Mb
Release : 2019-01-28
Category : Business & Economics
ISBN : 1795134534

Get Book

Social Brand Marketing by Online Brand Supremo Pdf

If you want to establish your brand on Facebook, but don't know how then keep on reading! Do you want to build your presence on facebook but don't know how? do you have a certain interest that you would like to share with like-minded people and need help? would you like to build your business around what you love? If so, then you have landed in the right place. you see growing your facebook brand doesn't have to be that difficult and i will show you how in 15 steps. Even if you have tried other methods with no results before.in fact,you don't need previous experience if you know what to do. Every single second there are 20,000 people on Facebook. That's 72,000,000 users on facebook in an hour. that is why Facebook is the biggest social media network on the internet. 42% of customer service responses from brands, happen within one hour. which why facebook is the best way to reach out to a brand. Each step will spotlight an element of the large puzzle and simplify it. giving you tips,advice,and actionable steps to take. In this book you will discover; how to research your audience and position your brand so you can have clear goals in very little time. how to build an audience from the very first day so you can start being engaged in your business. how to automate daily tasks so you focus on the content that matters. how to monetise your following effectively so you can start making a living out of what you love. And much more.... Plus a FREE bonus inside - Infographic Reveals a step by step business plan to build your brand online! Take a moment and imagine the feeling you will get once you become a reference to your followers, and how great your life will become when your brand is successful on Facebook. even if you have never built a business through facebook before.don't worry, these simple 15 steps are effective and will help you on your journey to success. If you have a burning desire to build your following and be successful with your business on facebook, then Scroll up and click "Add To Cart"

Social Media Marketing

Tracy L. Tuten,Michael R. Solomon
Social Media Marketing Book PDF

Author : Tracy L. Tuten,Michael R. Solomon
Publisher : Unknown
Page : 128 pages
File Size : 51,6 Mb
Release : 2020
Category : Internet marketing
ISBN : 9353883482

Get Book

Social Media Marketing by Tracy L. Tuten,Michael R. Solomon Pdf

"The third edition of this market-leading textbook effectively demonstrates how social media fits into and complements the marketers' toolbox. Social Media Marketing blends essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. This textbook outlines the "four zones" of social media-community, publishing, entertainment, and commerce-which marketers can use as a part of the strategic planning processes to achieve their core objectives. The new edition has been extensively updated and expanded to include a new chapter on tactical planning and execution, and covers the latest research within social media marketing. It also incorporates new case studies and examples, including Facebook, Instagram, Twitter, and Snapchat, and discusses these in relation to globally recognized brands. This adaptation integrates India-specific examples, cases, and data to make the content suitable for the students of South Asia. Key Features Comprehensive, strategic, well-organized, and result-oriented coverage of social media Integration of latest examples and research data from India and the rest of the world in a reader-friendly layout New case studies on Indian brands-Patanjali, Saffola, Durex, and Uber (India) Robust companion website offering additional case studies, instructor resources, test bank, and suggested video links"--

Sticky Branding

Jeremy Miller
Sticky Branding Book PDF

Author : Jeremy Miller
Publisher : Dundurn
Page : 277 pages
File Size : 45,6 Mb
Release : 2015-01-10
Category : Business & Economics
ISBN : 9781459728127

Get Book

Sticky Branding by Jeremy Miller Pdf

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

The SAGE Handbook of Social Media Marketing

Annmarie Hanlon,Tracy L. Tuten
The SAGE Handbook of Social Media Marketing Book PDF

Author : Annmarie Hanlon,Tracy L. Tuten
Publisher : SAGE
Page : 425 pages
File Size : 53,6 Mb
Release : 2022-06-16
Category : Business & Economics
ISBN : 9781529788433

Get Book

The SAGE Handbook of Social Media Marketing by Annmarie Hanlon,Tracy L. Tuten Pdf

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Personal Branding

Matt Golden
Personal Branding Book PDF

Author : Matt Golden
Publisher : Unknown
Page : 98 pages
File Size : 47,6 Mb
Release : 2019-08-26
Category : Business & Economics
ISBN : 1950922723

Get Book

Personal Branding by Matt Golden Pdf

This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready to dominate in the online space this year, then read on!