Social Media Marketing In Tourism And Hospitality

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Social Media Marketing in Tourism and Hospitality

Roberta Minazzi
Social Media Marketing in Tourism and Hospitality Book PDF

Author : Roberta Minazzi
Publisher : Springer
Page : 163 pages
File Size : 55,7 Mb
Release : 2014-11-01
Category : Business & Economics
ISBN : 9783319051826

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Social Media Marketing in Tourism and Hospitality by Roberta Minazzi Pdf

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Social Media in Travel, Tourism and Hospitality

Evangelos Christou
Social Media in Travel Tourism and Hospitality Book PDF

Author : Evangelos Christou
Publisher : Routledge
Page : 298 pages
File Size : 46,9 Mb
Release : 2016-04-01
Category : Business & Economics
ISBN : 9781317053798

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Social Media in Travel, Tourism and Hospitality by Evangelos Christou Pdf

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Advances in Social Media for Travel, Tourism and Hospitality

Marianna Sigala,Ulrike Gretzel
Advances in Social Media for Travel Tourism and Hospitality Book PDF

Author : Marianna Sigala,Ulrike Gretzel
Publisher : Routledge
Page : 341 pages
File Size : 48,6 Mb
Release : 2017-07-20
Category : Science
ISBN : 9781317185130

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Advances in Social Media for Travel, Tourism and Hospitality by Marianna Sigala,Ulrike Gretzel Pdf

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

ICT as Innovator Between Tourism and Culture

Ramos, Célia M.Q.,Quinteiro, Silvia,Gonçalves, Alexandra R.
ICT as Innovator Between Tourism and Culture Book PDF

Author : Ramos, Célia M.Q.,Quinteiro, Silvia,Gonçalves, Alexandra R.
Publisher : IGI Global
Page : 319 pages
File Size : 42,9 Mb
Release : 2021-11-05
Category : Business & Economics
ISBN : 9781799881674

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ICT as Innovator Between Tourism and Culture by Ramos, Célia M.Q.,Quinteiro, Silvia,Gonçalves, Alexandra R. Pdf

Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Murat Hancer
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations Book PDF

Author : Murat Hancer
Publisher : Unknown
Page : 256 pages
File Size : 46,9 Mb
Release : 2020-12
Category : Electronic
ISBN : 1911635476

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations by Murat Hancer Pdf

* Explores the most effective digital marketing strategies and campaigns* Investigates the current status of digital marketing and social media utilization by both travellers and service providers* Provides a view to the future of future digital marketing and social media research trendsDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.

Handbook on Tourism and Social Media

Gursoy, Dogan,Kaurav, Rahul P.S.
Handbook on Tourism and Social Media Book PDF

Author : Gursoy, Dogan,Kaurav, Rahul P.S.
Publisher : Edward Elgar Publishing
Page : 528 pages
File Size : 42,5 Mb
Release : 2022-02-11
Category : Business & Economics
ISBN : 9781800371415

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Handbook on Tourism and Social Media by Gursoy, Dogan,Kaurav, Rahul P.S. Pdf

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

Marketing Tourism and Hospitality

Richard George
Marketing Tourism and Hospitality Book PDF

Author : Richard George
Publisher : Springer Nature
Page : 509 pages
File Size : 44,6 Mb
Release : 2021-05-08
Category : Business & Economics
ISBN : 9783030641115

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Marketing Tourism and Hospitality by Richard George Pdf

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Santos, José Duarte,Silva, Óscar Lima
Digital Marketing Strategies for Tourism Hospitality and Airline Industries Book PDF

Author : Santos, José Duarte,Silva, Óscar Lima
Publisher : IGI Global
Page : 267 pages
File Size : 49,5 Mb
Release : 2019-08-30
Category : Business & Economics
ISBN : 9781522597858

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by Santos, José Duarte,Silva, Óscar Lima Pdf

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Ramos, Célia M.Q.,Almeida, Cláudia Ribeiro de,Fernandes, Paula Odete
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector Book PDF

Author : Ramos, Célia M.Q.,Almeida, Cláudia Ribeiro de,Fernandes, Paula Odete
Publisher : IGI Global
Page : 477 pages
File Size : 49,9 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799819486

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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by Ramos, Célia M.Q.,Almeida, Cláudia Ribeiro de,Fernandes, Paula Odete Pdf

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Ahmet Bulent Ozturk,Murat Hancer
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations Book PDF

Author : Ahmet Bulent Ozturk,Murat Hancer
Publisher : Goodfellow Publishers Ltd
Page : 240 pages
File Size : 49,5 Mb
Release : 2022-03-31
Category : Business & Economics
ISBN : 9781911635499

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations by Ahmet Bulent Ozturk,Murat Hancer Pdf

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Handbook on Tourism and Social Media

Dogan Gursoy,Rahul P. S. Kaurav
Handbook on Tourism and Social Media Book PDF

Author : Dogan Gursoy,Rahul P. S. Kaurav
Publisher : Edward Elgar Publishing
Page : 520 pages
File Size : 43,8 Mb
Release : 2022-02-28
Category : Social media
ISBN : 1800371403

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Handbook on Tourism and Social Media by Dogan Gursoy,Rahul P. S. Kaurav Pdf

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.

Tourism Marketing for Cities and Towns

Bonita Kolb
Tourism Marketing for Cities and Towns Book PDF

Author : Bonita Kolb
Publisher : Routledge
Page : 265 pages
File Size : 40,9 Mb
Release : 2017-02-10
Category : Business & Economics
ISBN : 9781134858156

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Tourism Marketing for Cities and Towns by Bonita Kolb Pdf

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Marketing for Tourism and Hospitality

Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Marketing for Tourism and Hospitality Book PDF

Author : Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Publisher : Routledge
Page : 708 pages
File Size : 49,5 Mb
Release : 2019-03-04
Category : Business & Economics
ISBN : 9781317308799

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Marketing for Tourism and Hospitality by Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang Pdf

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Strategic Marketing in Hospitality and Tourism

Deepak Chhabra
Strategic Marketing in Hospitality and Tourism Book PDF

Author : Deepak Chhabra
Publisher : Unknown
Page : 275 pages
File Size : 49,6 Mb
Release : 2015-04-01
Category : Hospitality industry
ISBN : 163482072X

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Strategic Marketing in Hospitality and Tourism by Deepak Chhabra Pdf

This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online marketing initiatives by integrating its various dimensions and treating social media both as a cash cow and as a crucial investment tool within an integrated tourism system environment. Special insights are offered on sustainability perspectives/initiatives, contemporary social media marketing strategies, and growth of mobile systems. The distinct characteristics of this piece of scholarly work lie in its: 1) update of the most recent progress made in the field of strategic marketing with special emphasis on online marketing strategies, 2) presentation of a strategic online marketing model that embraces a holistic tourism systems approach, 3) offering global insights into the manner strategic on-line marketing perspectives are pursued by different tourism sectors, and 4) developing a smart marketing paradigm that integrates different tourism sectors to promote value chain offerings in a sustainable manner. Particularly, this book makes a unique contribution to existing literature by furthering the strategic online marketing model to embrace a smart systems perspective.

Information and Communication Technologies in Tourism 2012

Matthias Fuchs,Francesco Ricci,Lorenzo Cantoni
Information and Communication Technologies in Tourism 2012 Book PDF

Author : Matthias Fuchs,Francesco Ricci,Lorenzo Cantoni
Publisher : Springer
Page : 530 pages
File Size : 51,8 Mb
Release : 2012-01-13
Category : Business & Economics
ISBN : 3709111412

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Information and Communication Technologies in Tourism 2012 by Matthias Fuchs,Francesco Ricci,Lorenzo Cantoni Pdf

The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer research in e-tourism and user generated content. The volume collects research papers of prominent scholars from around the world with a disciplinary background in the fields of social or computer sciences. The book covers among the most significant topics within the study field of electronic tourism and, likewise, addresses academics and practitioners interested in latest advancements in the electronic travel and tourism domain.