Social Media Strategies For Tourism Interactivity

Author : Ramos, Célia M.Q.,Costa, Teresa,Severino, Filipe Segurado,Calisto, Maria de Lurdes
Publisher : IGI Global
Page : 367 pages
File Size : 40,7 Mb
Release : 2024-04-15
Category : Business & Economics
ISBN : 9798369309612

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Social Media Strategies for Tourism Interactivity by Ramos, Célia M.Q.,Costa, Teresa,Severino, Filipe Segurado,Calisto, Maria de Lurdes Pdf

The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

Author : Roberta Minazzi
Publisher : Springer
Page : 163 pages
File Size : 44,7 Mb
Release : 2014-11-01
Category : Business & Economics
ISBN : 9783319051826

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Social Media Marketing in Tourism and Hospitality by Roberta Minazzi Pdf

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Author : Bowen, Gordon
Publisher : IGI Global
Page : 313 pages
File Size : 51,9 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665965

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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by Bowen, Gordon Pdf

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Author : Kumar, Pankaj,Gupta, S.K.,Korstanje, Maximiliano E.,Rout, Prakash Chandra,Madhurima
Publisher : IGI Global
Page : 483 pages
File Size : 55,7 Mb
Release : 2024-04-22
Category : Business & Economics
ISBN : 9798369333914

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Achieving Sustainable Transformation in Tourism and Hospitality Sectors by Kumar, Pankaj,Gupta, S.K.,Korstanje, Maximiliano E.,Rout, Prakash Chandra,Madhurima Pdf

In the sector of global tourism, a critical challenge has taken center stage — the imperative for sustainable transformation. The World Tourism Organization has declared the theme for World Tourism Day 2025 as "Tourism and Sustainable Transformation," shedding light on the urgency to address multifaceted challenges that transcend conventional paradigms. The discourse has evolved beyond the traditional bounds of environmental sustainability, extending its reach to encompass social equality, cultural preservation, and economic viability. The tourism sector's pivotal role in achieving the United Nations' Sustainable Development Goals (SDGs) 2030 underscores the intricate interplay between tourism and pressing global issues such as poverty, gender inequality, and environmental degradation. Against this backdrop of urgency and complexity, the book titled Achieving Sustainable Transformation in Tourism and Hospitality Sectors offers a comprehensive exploration into viable practices necessary for inclusive, equitable, and responsible tourism. This book serves as a vital contribution to the ongoing dialogue surrounding sustainable tourism. With a focus on inclusivity, equity, and responsibility, it delves into the intricate relationship between tourism and sustainable transformation. It goes beyond mere rhetoric, providing a nuanced understanding of the challenges and opportunities that lie at the intersection of tourism and global sustainability goals. As the global community grapples with disparities, this book becomes a timely and indispensable resource. Policymakers, academicians, researchers, and industry practitioners are invited to contribute to this collective effort, laying the groundwork for a more sustainable and responsible future within the realms of tourism and hospitality. With a diverse array of recommended topics spanning community-based tourism, ecotourism, inclusive development, sustainable employment, and aviation, this book positions itself as an essential guide for those committed to addressing the challenges of our time. By presenting case studies, policy research, and insights into responsible tourism practices, it equips readers with the knowledge needed to navigate the complexities of sustainable transformation. As the global community strives for a more equitable future, this book offers a roadmap for shaping responsible and inclusive growth within the tourism and hospitality sectors.

Author : Kumar, Pankaj,Gupta, S.K.,Korstanje, Maximiliano E.,Rout, Prakash Chandra,Madhurima
Publisher : IGI Global
Page : 342 pages
File Size : 44,6 Mb
Release : 2024-05-06
Category : Business & Economics
ISBN : 9798369362624

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Managing Tourism and Hospitality Sectors for Sustainable Global Transformation by Kumar, Pankaj,Gupta, S.K.,Korstanje, Maximiliano E.,Rout, Prakash Chandra,Madhurima Pdf

The tourism and hospitality sectors face significant challenges in balancing economic growth with environmental preservation and socio-cultural integrity. The rapid growth of global travel, exacerbated by phenomena like "revenge travel" following the pandemic, has highlighted the urgent need for sustainable practices. However, implementing such practices is often needed due to comprehensive guidance and understanding of effective strategies. Managing Tourism and Hospitality Sectors for Sustainable Global Transformation offers a holistic approach to addressing these challenges. It thoroughly examines current issues and trends, offering actionable solutions grounded in research and best practices. By exploring the integration of AI technologies, the book presents innovative ways to enhance sustainability in tourism, from mitigating adverse impacts to promoting positive outcomes.

Author : Evangelos Christou
Publisher : Routledge
Page : 298 pages
File Size : 49,8 Mb
Release : 2016-04-01
Category : Business & Economics
ISBN : 9781317053798

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Social Media in Travel, Tourism and Hospitality by Evangelos Christou Pdf

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Author : Ahmet Bulent Ozturk,Murat Hancer
Publisher : Goodfellow Publishers Ltd
Page : 240 pages
File Size : 48,6 Mb
Release : 2022-03-31
Category : Business & Economics
ISBN : 9781911635499

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations by Ahmet Bulent Ozturk,Murat Hancer Pdf

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Author : Gursoy, Dogan,Kaurav, Rahul P.S.
Publisher : Edward Elgar Publishing
Page : 528 pages
File Size : 52,7 Mb
Release : 2022-02-11
Category : Business & Economics
ISBN : 9781800371415

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Handbook on Tourism and Social Media by Gursoy, Dogan,Kaurav, Rahul P.S. Pdf

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

Author : Ana Maria Munar,Szilvia Gyimothy,Liping Cai
Publisher : Emerald Group Publishing
Page : 250 pages
File Size : 44,8 Mb
Release : 2013-07-18
Category : Business & Economics
ISBN : 9781781902622

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Tourism Social Media by Ana Maria Munar,Szilvia Gyimothy,Liping Cai Pdf

This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.

Author : Zheng Xiang,Matthias Fuchs,Ulrike Gretzel,Wolfram Höpken
Publisher : Springer Nature
Page : 1976 pages
File Size : 42,9 Mb
Release : 2022-09-01
Category : Business & Economics
ISBN : 9783030486525

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Handbook of e-Tourism by Zheng Xiang,Matthias Fuchs,Ulrike Gretzel,Wolfram Höpken Pdf

This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.

Author : Iis Tussyadiah,Alessandro Inversini
Publisher : Springer
Page : 883 pages
File Size : 41,8 Mb
Release : 2015-01-27
Category : Business & Economics
ISBN : 9783319143439

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Information and Communication Technologies in Tourism 2015 by Iis Tussyadiah,Alessandro Inversini Pdf

The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e-learning, responsive web design and management, and eTourism for development. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.

Author : João Vidal Carvalho
Publisher : Springer Nature
Page : 537 pages
File Size : 43,5 Mb
Release : 2024-06-07
Category : Electronic
ISBN : 9789819997589

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Advances in Tourism, Technology and Systems by João Vidal Carvalho Pdf

Author : Vicky Katsoni,Thanasis Spyriadis
Publisher : Springer Nature
Page : 659 pages
File Size : 42,8 Mb
Release : 2020-02-13
Category : Social Science
ISBN : 9783030363420

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Cultural and Tourism Innovation in the Digital Era by Vicky Katsoni,Thanasis Spyriadis Pdf

This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.

Author : Lynn Van der Wagen,Lauren White
Publisher : Cengage AU
Page : 544 pages
File Size : 47,7 Mb
Release : 2018-04-01
Category : Events
ISBN : 9780170394451

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Event Management: For Tourism, Cultural, Business and Sporting Events by Lynn Van der Wagen,Lauren White Pdf

Event Management, specifically written for the Diploma of Event Management and Advanced Diploma of Event Management, is a comprehensive resource for anyone wanting to build their expertise in professional event management. This edition adopts a scaffold learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events.

Author : Simon Grima
Publisher : Emerald Group Publishing
Page : 297 pages
File Size : 43,7 Mb
Release : 2023-05-15
Category : Business & Economics
ISBN : 9781804555682

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Contemporary Studies of Risks in Emerging Technology by Simon Grima Pdf

With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this.