Social Selling

Author : Timothy Hughes,Matt Reynolds
Publisher : Kogan Page Publishers
Page : 208 pages
File Size : 46,8 Mb
Release : 2016-07-03
Category : Business & Economics
ISBN : 9780749478025

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Social Selling by Timothy Hughes,Matt Reynolds Pdf

Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.

Author : Jamie Shanks
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 41,5 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781119280866

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Social Selling Mastery by Jamie Shanks Pdf

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

Author : Anonim
Publisher : Unknown
Page : 8 pages
File Size : 55,6 Mb
Release : 2018
Category : Internet marketing
ISBN : OCLC:1078376795

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The Art of Social Selling by Anonim Pdf

Author : Kipp Bodnar,Jeffrey L. Cohen
Publisher : John Wiley & Sons
Page : 216 pages
File Size : 43,7 Mb
Release : 2011-12-20
Category : Business & Economics
ISBN : 9781118214305

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The B2B Social Media Book by Kipp Bodnar,Jeffrey L. Cohen Pdf

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Author : Karen Clark
Publisher : Karen Clark
Page : 282 pages
File Size : 55,7 Mb
Release : 2018-01-15
Category : Direct selling
ISBN : 0997101687

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Social Media for Direct Selling Representatives by Karen Clark Pdf

This is the resource you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense.

Author : Jamie Shanks
Publisher : John Wiley & Sons
Page : 228 pages
File Size : 54,5 Mb
Release : 2016-09-06
Category : Business & Economics
ISBN : 9781119280736

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Social Selling Mastery by Jamie Shanks Pdf

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

Author : Chris J Reed
Publisher : Evolve Global Publishing
Page : 135 pages
File Size : 55,7 Mb
Release : 2018-08-23
Category : Business & Economics
ISBN : 9781643701899

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Social Selling Mastery for Entrepreneurs by Chris J Reed Pdf

From the three-time #1 bestselling author Chris J. Reed, “the only CEO with a Mohawk!” comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase “social selling” but don’t know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru. You see, Chris himself used social selling to create Black Marketing, the world’s most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world’s most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running. CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up! In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling. With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come. In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren’t familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling. Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it’s the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.

Author : Julie Atherton
Publisher : Kogan Page Publishers
Page : 281 pages
File Size : 43,7 Mb
Release : 2022-11-03
Category : Business & Economics
ISBN : 9781398604605

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B2B Social Selling Strategy by Julie Atherton Pdf

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing and social media professionals.

Author : Garr Larson
Publisher : Lulu.com
Page : 221 pages
File Size : 52,7 Mb
Release : 2012-12
Category : Computers
ISBN : 9780578108452

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UNDERSTAND SOCIAL SELLING...OR FAIL by Garr Larson Pdf

Understand Social Selling...Or Fail will help you sell more of anything through social media! Inside you’ll to learn how to listen to your customer, engage them with great stories, and compel them to buy in today's social network dominated marketplace. Garr Larson, founder of several national retailers and “America’s Social Selling Guru”, will help you Seed, Feed and Lead™ your way to social selling success. Whether you need to sell more cups of coffee, get a new business off the ground, or are trying to get ahead in your career, Understand Social Selling…Or Fail will get you there! Included in this edition is the exclusive review of the new Facebook Want button. Understand the power of this amazing social selling tool that is about to revolutionize e-commerce, and you can be first to learn how to profit from it!

Author : Shannon Belew
Publisher : AMACOM
Page : 272 pages
File Size : 48,6 Mb
Release : 2014-01-13
Category : Business & Economics
ISBN : 9780814433331

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The Art of Social Selling by Shannon Belew Pdf

Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling presents readers with a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Learn how to:• Use content and conversations to build online relationships that transition to sales • Execute realistic sales strategies for each of the major social media platforms • Spot social media trends that may influence future buying behaviors • Sell online in B2B and B2C environments • Turn social shares (likes, favorites, +1s) into social sales • Set tangible goals • Use online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.

Author : Nathanial Bibby
Publisher : Bibby Consulting Group
Page : 22 pages
File Size : 42,9 Mb
Release : 2019-11-08
Category : Business & Economics
ISBN : 8210379456XXX

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The Ultimate Guide to Social Selling by Nathanial Bibby Pdf

The Ultimate Guide to Social Selling is the go-to guide for high performance sales in the era of social media. Nathanial Bibby is a leading digital marketing strategist, keynote speaker, content creator and entrepreneur. Nathanial founded Australia's first agency to specialise in LinkedIn marketing services, Bibby Consulting Group, which has generated over $400 million in sales revenue for their impressive list of clients. He was the winner of Best Use of LinkedIn at the Social Media Marketing Awards two years in a row, both in 2019 and 2020, and ranked the #1 LinkedIn expert in the APAC region. Nathanial is the host of LinkedIn Heroes where he has interviewed some of the world's top entrepreneurs such as Grant Cardone, Kerwin Rae, Jack Delosa and Dr John Demartini.

Author : Daniel Disney
Publisher : John Wiley & Sons
Page : 381 pages
File Size : 43,9 Mb
Release : 2021-03-04
Category : Business & Economics
ISBN : 9781119787891

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The Ultimate LinkedIn Sales Guide by Daniel Disney Pdf

Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Author : Daniel Disney
Publisher : Unknown
Page : 168 pages
File Size : 41,9 Mb
Release : 2019-08-12
Category : Electronic
ISBN : 1086321561

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The Million-Pound LinkedIn Message by Daniel Disney Pdf

LinkedIn is a powerful tool for selling...Here is the reality for many salespeople, recruiters and businesses out there, your prospects and customers are using LinkedIn, some are using it every single day. There are so many ways that you can use LinkedIn to sell and in this book, you will learn how one single well crafted LinkedIn message helped land a deal worth over £1,000,000. Not only that but Daniel also shows you 25 tried, tested and proven LinkedIn message templates as well. There are also several BONUS chapters including showing you how to build an effective LinkedIn profile and generate results from just 15 minutes per day with Social Selling. Daniel Disney is one of the world's leading LinkedIn and Social Selling experts. Daniel has generated £millions in revenue from LinkedIn, has built an audience of over 500,000 followers on LinkedIn and has content reaching millions of people every single month. If you, your team or your business are looking to use LinkedIn to sell, Daniel is the man to bring in.

Author : Jonathan Gilliam
Publisher : Momentum Factor
Page : 160 pages
File Size : 43,9 Mb
Release : 2012
Category : Electronic commerce
ISBN : 0985621605

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Social Selling by Jonathan Gilliam Pdf

The time has come for Social Selling. The direct selling industry has undergone substantial changes in the last ten years. Yet it remains a vibrant and essential element of the world economy, continuing to provide millions the opportunity to build their own businesses and command their own destinies. Why? Because, unlike many industries that became victims of social technologies, direct sellers were made for them. Now, these technologies make our "belly-to-belly" business massively scalable, for the first time in history. What's the best path forward for your company in this new world? How do you leverage your direct selling expertise into a social media and mobile powerhouse? What can you do to help this great industry enable an entire world of person-to-person commerce, far beyond the boundaries we perceive today? This groundbreaking book from one of direct selling's leading progressive voices explains how your company can capitalize on these incredible opportunities and help map to a future bigger than our industry ever dreamed. But for that to happen...you must read on.

Author : Francisco J. Martínez-López,Yangchun Li,Susan M. Young
Publisher : Springer Nature
Page : 242 pages
File Size : 40,7 Mb
Release : 2022-09-23
Category : Business & Economics
ISBN : 9783031145759

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Social Media Monetization by Francisco J. Martínez-López,Yangchun Li,Susan M. Young Pdf

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.