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Author : Douglas M. Walls,Stephanie Vie
Publisher : CSU Open Press
Page : 0 pages
File Size : 47,8 Mb
Release : 2017
Category : Authorship
ISBN : 1607328615
Examines the impact of social media on three writing-related themes: publics and audiences, presentation of self and groups, and pedagogy at various levels of higher education.
Author : Tom Standage
Publisher : A&C Black
Page : 288 pages
File Size : 49,7 Mb
Release : 2013-10-10
Category : Social Science
ISBN : 9781408842072
Today we are endlessly connected: constantly tweeting, texting or e-mailing. This may seem unprecedented, yet it is not. Throughout history, information has been spread through social networks, with far-reaching social and political effects. Writing on the Wall reveals how an elaborate network of letter exchanges forewarned of power shifts in Cicero's Rome, while the torrent of tracts circulating in sixteenth-century Germany triggered the Reformation. Standage traces the story of the rise, fall and rebirth of social media over the past 2,000 years offering an illuminating perspective on the history of media, and revealing that social networks do not merely connect us today – they also link us to the past.
Author : Carrie Marshall
Publisher : BCS, The Chartered Institute for IT
Page : 80 pages
File Size : 46,9 Mb
Release : 2018-08
Category : Electronic
ISBN : 1780174500
Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience and how to use social media tools.
Author : Rowena Murray
Publisher : Routledge
Page : 192 pages
File Size : 50,6 Mb
Release : 2014-08-13
Category : Education
ISBN : 9781317627128
Writing in Social Spaces addresses the problem of making time and space for writing in academic life and work of the professionals and practitioners who do academic writing'. Even those who want to write, who know how to write well and who have quality publications, report that they cannot find enough time for writing. Many supervisors are unsure about how to help postgraduates improve their writing for thesis and publication. Whilst the problem does presents through concerns with ‘time’, it is also partly about writing practices, academic identities and lack of motivation. This book provides a research-based, theorised approach to the skill of writing whilst retaining a link to writing practices and giving immediate yet sustainable solutions to the writing problem. It supplies new theory and practice on: socializing writing-in-progress and writing with others exploring the alternation of conscious and unconscious, internal and external processes in academic writing whilst in a social grouping Applying social processes in the writing process Using case studies and vignettes of writing in social spaces to illustrate the theory in practice, This book is a valuable resource for academics, scholars, professionals and practitioners, as well as researchers at all stages of their career, and in all disciplines.
Author : Tee Morris,Pip Ballantine
Publisher : Imagine That! Studios
Page : 190 pages
File Size : 40,6 Mb
Release : 2020-08-25
Category : Computers
ISBN : 8210379456XXX
All new second edition, featuring chapters on streaming media, and crisis management. Maximize the Potential of Your Online Brand! Social media has transformed into a necessity for writers. This second edition offers something for both authors new to the social space, and experienced ones looking for fresh approaches to platforms old and new. The variety of social media options alone is dizzying: WordPress, Tumblr, Facebook, Twitter, YouTube, Pinterest, and more. Social Media for Writers, second edition will equip you with the essential tools you'll need to succeed. In this book you'll learn how to: • Create an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voice • Utilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platform • Build a community: make connections and create a fan base to endorse your work • Refine your voice, and online persona through platforms like podcasting and streaming media With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!
Author : Nathan Jurgenson
Publisher : Verso Books
Page : 144 pages
File Size : 46,6 Mb
Release : 2019-04-30
Category : Photography
ISBN : 9781786635464
A set of bold theoretical reflections on how the social photo has remade our world. With the rise of the smart phone and social media, cameras have become ubiquitous, infiltrating nearly every aspect of social life. The glowing camera screen is the lens through which many of seek to communicate our experience. But our thinking about photography has been slow to catch-up; this major fixture of everyday life is still often treated in the terms of art or journalism. In The Social Photo, social theorist Nathan Jurgenson develops bold new ways of understanding photography in the age of social media and the new kinds of images that have emerged: the selfie, the faux-vintage photo, the self-destructing image, the food photo. Jurgenson shows how these devices and platforms have remade the world and our understanding of ourselves within it.
Author : Phillips, Richard,Kara, Helen
Publisher : Policy Press
Page : 224 pages
File Size : 49,5 Mb
Release : 2021-01-20
Category : Social Science
ISBN : 9781447356004
This groundbreaking book brings creative writing to social research. Its innovative format includes creatively written contributions by researchers from a range of disciplines, modelling the techniques outlined by the authors. The book is user-friendly and shows readers: • how to write creatively as a social researcher; • how creative writing can help researchers to work with participants and generate data; • how researchers can use creative writing to analyse data and communicate findings. Inviting beginners and more experienced researchers to explore new ways of writing, this book introduces readers to creatively written research in a variety of formats including plays and poems, videos and comics. It not only gives social researchers permission to write creatively but also shows them how to do so.
Author : Daniel Lawrence
Publisher : Broadview Press
Page : 162 pages
File Size : 53,9 Mb
Release : 2022-02-09
Category : Language Arts & Disciplines
ISBN : 9781770488229
This concise guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios, with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.
Author : Howard S. Becker
Publisher : University of Chicago Press
Page : 424 pages
File Size : 41,8 Mb
Release : 2008-11-15
Category : Social Science
ISBN : 9780226041377
Students and researchers all write under pressure, and those pressures—most lamentably, the desire to impress your audience rather than to communicate with them—often lead to pretentious prose, academic posturing, and, not infrequently, writer’s block. Sociologist Howard S. Becker has written the classic book on how to conquer these pressures and simply write. First published nearly twenty years ago, Writing for Social Scientists has become a lifesaver for writers in all fields, from beginning students to published authors. Becker’s message is clear: in order to learn how to write, take a deep breath and then begin writing. Revise. Repeat. It is not always an easy process, as Becker wryly relates. Decades of teaching, researching, and writing have given him plenty of material, and Becker neatly exposes the foibles of academia and its “publish or perish” atmosphere. Wordiness, the passive voice, inserting a “the way in which” when a simple “how” will do—all these mechanisms are a part of the social structure of academic writing. By shrugging off such impediments—or at the very least, putting them aside for a few hours—we can reform our work habits and start writing lucidly without worrying about grades, peer approval, or the “literature.” In this new edition, Becker takes account of major changes in the computer tools available to writers today, and also substantially expands his analysis of how academic institutions create problems for them. As competition in academia grows increasingly heated, Writing for Social Scientists will provide solace to a new generation of frazzled, would-be writers.
Author : Mira Sucharov
Publisher : University of Toronto Press
Page : 230 pages
File Size : 45,5 Mb
Release : 2019-01-02
Category : Social Science
ISBN : 9781487587475
How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.
Author : Ciarán Mc Mahon
Publisher : Routledge
Page : 116 pages
File Size : 55,6 Mb
Release : 2019-03-25
Category : Psychology
ISBN : 9781351692434
Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites? The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. From FOMO to fraping, and from subtweeting to selfies, The Psychology of Social Media shows how social media has developed a whole new world of communication, and for better or worse is likely to continue to be an essential part of how we understand our selves.
Author : Karen E. Sutherland
Publisher : Springer Nature
Page : 431 pages
File Size : 51,8 Mb
Release : 2020-12-21
Category : Business & Economics
ISBN : 9789811546587
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
Author : Eric Sim,Simon Mortlock
Publisher : World Scientific
Page : 280 pages
File Size : 53,7 Mb
Release : 2021-11-26
Category : Business & Economics
ISBN : 9789811232596
The 'small actions' you take today can put you on the path to big career success tomorrow. If these actions are innovative, intelligent and well-timed, they can make a lasting impact and help you navigate your career journey in the face of uncertainty and disruptions.A key opinion leader on LinkedIn, Eric Sim shares practical and actionable tips to help you achieve your career goals. He draws these from his diverse real-life experience — from selling street food and training to be an engineer, to becoming a managing director at UBS Investment Bank.Arranged thematically into 66 bite-sized chapters, this book brings together a series of relatable stories and case studies. You'll learn valuable career lessons, such as why it's important to be a 'combo specialist', and how you can influence people and build your personal brand. Whether you're just starting out in the workforce or are looking to get further ahead, let this book inspire you to take powerful small actions of your own.
Author : Zoetanya Sujon
Publisher : SAGE
Page : 271 pages
File Size : 49,7 Mb
Release : 2021-04-07
Category : Language Arts & Disciplines
ISBN : 9781526481979
Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.
Author : Karen Healy,Joan Mulholland
Publisher : SAGE
Page : 225 pages
File Size : 49,5 Mb
Release : 2012-02-29
Category : Social Science
ISBN : 9781446290057
Social workers are required to communicate in writing for a range of purposes and audiences. The new edition of this best-selling book aims to raise the profile of writing skills in social work practice. It encourages the development of writing techniques which will stand the reader in good stead throughout their professional career. Examples of the types of writing covered include: - Case-notes - Reports - Proposals - Literature reviews - Journal articles - Funding applications. Reflective exercises, hot tips for effective writing and further reading are included in each chapter. The book is also linked to the professional standards that structure training, practice and continuing professional development. It will be an essential study guide for all students, practitioners and managers in social work settings.