Download Full eBooks in PDF
Sociolinguistics Of Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Sociolinguistics Of Marketing book. This book definitely worth reading, it is an incredibly well-written.
Author : HELEN. KELLY-HOLMES
Publisher : Unknown
Page : 128 pages
File Size : 41,7 Mb
Release : 2024-06-08
Category : Electronic
ISBN : 1138123250
Author : Jos Hornikx,Frank van Meurs
Publisher : Springer Nature
Page : 263 pages
File Size : 45,8 Mb
Release : 2019-12-17
Category : Language Arts & Disciplines
ISBN : 9783030316914
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Author : Dawn Lerman,Robert J. Morais,David Luna
Publisher : Routledge
Page : 165 pages
File Size : 42,5 Mb
Release : 2017-12-14
Category : Business & Economics
ISBN : 9781136494321
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1806 pages
File Size : 49,7 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9781522517948
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : E. Martin
Publisher : Springer
Page : 286 pages
File Size : 46,7 Mb
Release : 2005-11-30
Category : Business & Economics
ISBN : 9780230511903
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author : Marco Santello
Publisher : Routledge
Page : 122 pages
File Size : 46,8 Mb
Release : 2016-08-05
Category : Language Arts & Disciplines
ISBN : 9781315392561
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Author : H. Kelly-Holmes
Publisher : Springer
Page : 206 pages
File Size : 47,5 Mb
Release : 2016-01-11
Category : Business & Economics
ISBN : 9780230503014
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author : Gerlinde Mautner
Publisher : Routledge
Page : 230 pages
File Size : 46,7 Mb
Release : 2010-03-28
Category : Business & Economics
ISBN : 9781135147051
Language plays a central role in creating and sustaining the market society - a society in which market exchange is no longer simply a process, but an all-encompassing social principle. The book examines the phenomena from a linguistic and critical perspective, drawing on critical discourse analysis and sociological treatises of market society.
Author : Niloofar Haeri
Publisher : Routledge
Page : 174 pages
File Size : 50,6 Mb
Release : 2021-12-24
Category : Social Science
ISBN : 9781136162695
First published in 1997. The field of Arabic sociolinguistics has made rapid strides since the appearance of the first correlation studies in the early 1980s. Up to that point, studies of non-standard Arabic had largely been confined to the field of dialectology, in which the researcher's frame erred on the historical or cultural. Dr. Haeri's work falls into the Labovian sociolinguistic paradigm, with the edition of the awareness of the local social backdrop in her linguistic investigations and how this needs to be integrated into any correlation work, and also being area of the general Arab sociolinguistic frame of reference of which the situation in Cairo forms a part.
Author : Rajend Mesthrie
Publisher : Edinburgh University Press
Page : 528 pages
File Size : 53,7 Mb
Release : 2009-05-29
Category : Language Arts & Disciplines
ISBN : 9780748632497
Sociolinguistics is one of the central branches of modern linguistics and deals with the place of language in human societies. This second edition of Introducing Sociolinguistics expertly synthesises the main approaches to the subject. The book covers areas such as multilingualism, code-choice, language variation, dialectology, interactional studies, gender, language contact, language and inequality, and language and power. At the same time it provides an integrated perspective on these themes by examining sociological theories of human interaction. In this regard power and inequality are particularly significant. The book also contains two chapters on the applications of sociolinguistics (in education and in language policy and planning) and a concluding chapter on the sociolinguistics of sign language. New topics covered include speaking style and stylisation, while current debates in areas like creolisation, globalisation and language death, language planning, and gender are reflected.Written collaboratively by teachers and scholars with first hand experience of sociolinguistic developments on four continents, this book provides the broadest introduction currently available to the central topics in sociolinguistics.Features:* Provides a solid foundation in all aspects of sociolinguistics and explores important themes such as power and inequality, sign language, gender and the internet* Well illustrated with maps, diagrams, inset boxes, drawings and cartoons* Accessibly written with the beginner in mind* Uses numerous examples from multilingual settings* Explains basic concepts, supported by a glossary* Further Reading lists, a full bibliography, and a section on 'next steps' provide valuable guidance.
Author : Paul Baker
Publisher : Edinburgh University Press
Page : 200 pages
File Size : 50,8 Mb
Release : 2010-02-28
Category : Language Arts & Disciplines
ISBN : 9780748631469
This textbook introduces students to the ways in which techniques from corpus linguistics can be used to aid sociolinguistic research. Corpus linguistics shares with variationist sociolinguistics a quantitative approach to the study of variation or differences between populations. It may also complement qualitative traditions of enquiry such as interactional sociolinguistics.This text covers a range of different topics within sociolinguistics:*Analysing demographic variation*Comparing language use across different cultures*Examining language change over time*Studying transcripts of spoken interactions*Identifying attitudes or discourses.Written for undergraduate and postgraduate students of sociolinguistics, or corpus linguists who wish to use corpora to study social phenomena, this textbook examines how corpora can be drawn on to investigate synchronic variation, diachronic change and the construction of discourses. It refers to several classic corpus-based studies as well as the author's own research. Original analyses of a number of corpora including the British National Corpus, the Survey of English Dialects and the Brown family of corpora are complemented by a new corpus of written British English collected around 2006 for the purposes of writing the book.Techniques of analysis like concordancing, keywords and collocations are discussed, along with corpus annotation and statistical procedures such as chi-squared tests and clustering. Paul Baker takes a critical approach to using corpora in sociolinguistics, outlining the limitations of the approach as well as its advantages.
Author : Gerlinde Mautner
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 53,9 Mb
Release : 2010-04-09
Category : Language Arts & Disciplines
ISBN : 0230210600
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sámi rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.
Author : S. Bullo
Publisher : Springer
Page : 207 pages
File Size : 50,9 Mb
Release : 2014-08-26
Category : Social Science
ISBN : 9781137350435
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Author : Theresa Lillis
Publisher : Edinburgh University Press
Page : 192 pages
File Size : 43,5 Mb
Release : 2013-03-11
Category : Language Arts & Disciplines
ISBN : 9780748637492
Brings the study of writing to the heart of sociolinguistic inquiryThis book puts writing at the centre of sociolinguistic inquiry drawing on a range of academic fields including New Literacy Studies, semiotics, genre studies, stylistics and new rhetoric. The key question the book explores is- what do we mean by 'writing' in the 21 century?Using examples from across a range of contexts the book argues that writing, involving both old and new technologies, is a pervasive and complex communicative feature of contemporary life.The book is organised around the following areas: The multimodal nature of writing The verbal dimension to writing. Writing as everyday practice. Writing as a differentiated semiotic and social resource. Writing as the inscription of identity A range of analytic tools for analysing writing as text and practice are illustrated including genre, register, discourse and metaphor, as well as notions which emphasise the mobile potential of writing such as genre chains, networks, literacy brokers and text trajectories. This book seeks to redress the neglect of writing in the field of sociolinguistics by introducing readers to the nature and consequences of what it means to do writing in a globalised world.
Author : Joan Swann
Publisher : Edinburgh University Press
Page : 384 pages
File Size : 49,7 Mb
Release : 2019-08-07
Category : LANGUAGE ARTS & DISCIPLINES
ISBN : 9781474472968
Provides a broad coverage of sociolinguistics, including macro- and micro-sociolinguistics and a range of approaches within variationist, interactional, critical and applied traditions. In explaining sociolinguistic terminology, the dictionary is able to map out the traditions and approaches that comprise sociolinguistics and will thus help readers find their way around this fascinating but complex subject.