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Author : Anonim
Publisher : Unknown
Page : 2156 pages
File Size : 51,9 Mb
Release : 1978
Category : Advertising
ISBN : UCR:31210015458456
Author : Anonim
Publisher : Unknown
Page : 2214 pages
File Size : 53,9 Mb
Release : 1978
Category : Advertising
ISBN : PURD:32754078041336
Author : Ben H. Bagdikian
Publisher : Beacon Press
Page : 324 pages
File Size : 45,8 Mb
Release : 2014-09-30
Category : Social Science
ISBN : 9780807061848
When the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio and television stations, book publishers, and movie companies has dwindled from fifty to ten to five. The most respected critique of modern mass media ever issued is now published in a completely updated and revised twentieth anniversary edition. 'Ben Bagdikian has written the first great media book of the twenty-first century. The New Media Monopoly will provide a roadmap to understanding how we got here and where we need to go to make matters better.' -Robert McChesney, author of Rich Media, Poor Democracy
Author : Gordon Adams
Publisher : Transaction Publishers
Page : 470 pages
File Size : 44,8 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 1412837464
Author : United States. Supreme Court
Publisher : Unknown
Page : 1324 pages
File Size : 42,5 Mb
Release : 1983
Category : Law reports, digests, etc
ISBN : OSU:32435056189855
Author : James R. Gregory,Jack G. Wiechmann
Publisher : McGraw Hill Professional
Page : 296 pages
File Size : 45,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 0844233072
Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'
Author : United States. Superintendent of Documents
Publisher : Unknown
Page : 1130 pages
File Size : 49,9 Mb
Release : 1979
Category : Government publications
ISBN : WISC:89117116574
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Author : Robert L. Heath
Publisher : SAGE
Page : 428 pages
File Size : 55,8 Mb
Release : 1997-07-30
Category : Business & Economics
ISBN : 0803970358
The focus of this book is issues management and why it should play a key role in strategic planning, supporting the organization in its interface with public policy, public opinion, and opinion formers.
Author : Anonim
Publisher : Unknown
Page : 936 pages
File Size : 40,6 Mb
Release : 1980
Category : Public utilities
ISBN : UCAL:B4312469
Author : Thomas F. Garbett
Publisher : McGraw-Hill Companies
Page : 310 pages
File Size : 48,5 Mb
Release : 1981
Category : Business & Economics
ISBN : UCSC:32106012894363
Author : Richard Lehne
Publisher : Unknown
Page : 312 pages
File Size : 41,5 Mb
Release : 1993
Category : Business & Economics
ISBN : IND:30000025993696
Written from a public policy perspective, this book focuses on the relations between government and business. Primarily it examines industry and government practices in the US, but also discusses international systems in the realm of American activities.
Author : Elinor Selame,Joe Selame,F. Peter Model
Publisher : Unknown
Page : 248 pages
File Size : 46,6 Mb
Release : 1988-09-23
Category : Business & Economics
ISBN : IND:39000009164729
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
Author : Hugh Rank
Publisher : Unknown
Page : 164 pages
File Size : 50,7 Mb
Release : 1991
Category : Advertising
ISBN : UCSC:32106014859224
This book probes the ways ads persuade people to purchase, and attempts to teach individuals to become more discerning consumers. Critical thinking, when applied to analyzing ads, benefits consumers by helping them recognize patterns of persuasion and sort incoming information in order to get to the hidden message. The book s basic premise is that all people are benefit-seekers and persuaders are benefit-promisers. There are four dynamics of benefit-seeking behaviors: (1) protection, or keeping a perceived "good"; (2) relief, or getting rid of a perceived "bad"; (3) acquisition, or getting a new "good"; and (4) prevention, or avoiding getting a new "bad." The book identifies a five-part strategy of the basic pattern of advertising ("Hi, Trust Me, You Need, Hurry, Buy"), discusses the vocabulary of advertising, and provides exercises, discussion topics, and quiz sheets as learning and assessment tools. (DQE)
Author : S. Prakash Sethi
Publisher : Prentice Hall
Page : 504 pages
File Size : 40,9 Mb
Release : 1982
Category : Business & Economics
ISBN : UOM:39015002689407
Author : Anonim
Publisher : Unknown
Page : 684 pages
File Size : 49,5 Mb
Release : 1985
Category : Electronic journals
ISBN : UCSD:31822008381055
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
