The Company Image

Author : Elinor Selame,Joe Selame,F. Peter Model
Publisher : Unknown
Page : 248 pages
File Size : 53,9 Mb
Release : 1988-09-23
Category : Business & Economics
ISBN : IND:39000009164729

Get Book

The Company Image by Elinor Selame,Joe Selame,F. Peter Model Pdf

With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Author : James R. Gregory,Jack G. Wiechmann
Publisher : McGraw Hill Professional
Page : 296 pages
File Size : 53,8 Mb
Release : 1999
Category : Business & Economics
ISBN : 0844233072

Get Book

Marketing Corporate Image by James R. Gregory,Jack G. Wiechmann Pdf

Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'

Author : Ben Bos
Publisher : Phaidon Press
Page : 224 pages
File Size : 49,8 Mb
Release : 1994-01-01
Category : Design
ISBN : 1854544047

Get Book

The Image of a Company by Ben Bos Pdf

A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of Total Design detailing how to achieve a distinctive corporate identity.

Author : David Bernstein
Publisher : Taylor & Francis
Page : 261 pages
File Size : 52,9 Mb
Release : 1984
Category : Communication in management
ISBN : 0039105741

Get Book

Company Image and Reality by David Bernstein Pdf

Author : Marion Maguire
Publisher : GRIN Verlag
Page : 52 pages
File Size : 45,6 Mb
Release : 2007-07
Category : Electronic
ISBN : 9783638637572

Get Book

Brand Marketing: Image - The Key to Success by Marion Maguire Pdf

Seminar paper from the year 2002 in the subject Business economics - General, Nürtingen University (FB BWL), course: Seminar, language: English, abstract: Image - the key to success. In fact, a positive image matters for a company to be successful and it is a good opportunity to get positive publicity. On the other side there are other things, which are important to be successful. There are management ratios like productivity, profitability, liquidity and many other ratios, which count in order to value a company numerically. In my following work, I will only refer to the image. Image is not only developed through advertising. The products should suit the corresponding brand and the selected advertising medium should support the brand and its image through its means of communication in order to create a total image of the company, the brand and the products. The brand and the image of a company represent the promise that products and services will perform to expectations. The identity-oriented marketing of a brand and its products contributes in addition to revalue a company identity through good image. In this connection, I will focus more closely on the importance of brand identity and brand marketing. Furthermore, I will base my report on Thermador, an American kitchen appliance manufacturer, where I conducted my internship, to clarify the important role of Image. Thermador's corporate office is located in Huntington Beach, California. All employees of hierarchy level and departments are located here. Since my internship experience was conducted with Thermador, it enabled me to develop a deeper insight into the company and the brand. Thermador was bought in 1998 on its good image by the German company Bosch-Siemens-Home Appliances Ltd. and is banished almost exclusively in North America. The brand Thermador represents qualitatively high-value built-in appliances and has established, over a period of more than 70 years, an outstanding name in the home appliance

Author : B. J. Dunlap
Publisher : Springer
Page : 546 pages
File Size : 44,8 Mb
Release : 2015-01-02
Category : Business & Economics
ISBN : 9783319132549

Get Book

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by B. J. Dunlap Pdf

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Bertrand Moingeon,Guillaume Soenen
Publisher : Routledge
Page : 222 pages
File Size : 48,8 Mb
Release : 2002-07-18
Category : Business & Economics
ISBN : 9781134460151

Get Book

Corporate and Organizational Identities by Bertrand Moingeon,Guillaume Soenen Pdf

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

Author : Isobel Harbison
Publisher : MIT Press
Page : 257 pages
File Size : 45,6 Mb
Release : 2019-04-09
Category : Social Science
ISBN : 9780262350808

Get Book

Performing Image by Isobel Harbison Pdf

An examination of how artists have combined performance and moving image for decades, anticipating our changing relation to images in the internet era. In Performing Image, Isobel Harbison examines how artists have combined performance and moving image in their work since the 1960s, and how this work anticipates our changing relations to images since the advent of smart phones and the spread of online prosumerism. Over this period, artists have used a variety of DIY modes of self-imaging and circulation—from home video to social media—suggesting how and why Western subjects might seek alternative platforms for self-expression and self-representation. In the course of her argument, Harbison offers close analyses of works by such artists as Robert Rauschenberg, Yvonne Rainer, Mark Leckey, Wu Tsang, and Martine Syms. Harbison argues that while we produce images, images also produce us—those that we take and share, those that we see and assimilate through mass media and social media, those that we encounter in museums and galleries. Although all the artists she examines express their relation to images uniquely, they also offer a vantage point on today's productive-consumptive image circuits in which billions of us are caught. This unregulated, all-encompassing image performativity, Harbison writes, puts us to work, for free, in the service of global corporate expansion. Harbison offers a three-part interpretive framework for understanding this new proximity to images as it is negotiated by these artworks, a detailed outline of a set of connected practices—and a declaration of the value of art in an economy of attention and a crisis of representation.

Author : Frank Bott,Allison Coleman,Diane Rowland
Publisher : CRC Press
Page : 381 pages
File Size : 52,6 Mb
Release : 2000-09-21
Category : Computers
ISBN : 9781482268324

Get Book

Professional Issues in Software Engineering by Frank Bott,Allison Coleman,Diane Rowland Pdf

Software engineers are increasingly becoming business people; Professional Issues in Software Engineering, 3rd Edition gives them comprehensive coverage of the issues they should know about. While most books look at programs related to software engineering rather than the context in which they are used, this book covers the major developments that have occured in recent years, such as the Internet, Data Protection Act, and changes to the legal status of software engineers. This updated edition of a successful textbook is for undergraduate and graduate students as well as for professionals in software engineering and computer science.

Author : J. G. Ballard
Publisher : W. W. Norton & Company
Page : 237 pages
File Size : 52,7 Mb
Release : 2013-05-20
Category : Fiction
ISBN : 9780871406873

Get Book

The Unlimited Dream Company: A Novel by J. G. Ballard Pdf

"A remarkable piece of invention, a flight from the world of the familiar and the real into the exotic universe of dream and desire." —New York Times Book Review When a light aircraft crashes into the Thames at Shepperton, the young pilot who struggles to the surface minutes later seems to have come back from the dead. Within hours everything in the dormitory suburb is transformed. Vultures invade rooftops, luxuriant tropical vegetation overruns the quiet avenues, and the local inhabitants are propelled by the young man’s urgent visions through ecstatic sexual celebrations toward an apocalyptic climax. In this characteristically inventive novel Ballard displays to devastating effect the extraordinary imagination that has established him as one of the twentieth century’s most visionary writers.

Author : David Lanier Lewis
Publisher : Wayne State University Press
Page : 612 pages
File Size : 53,8 Mb
Release : 1976
Category : Biography & Autobiography
ISBN : 0814318924

Get Book

The Public Image of Henry Ford by David Lanier Lewis Pdf

Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

Author : Nicolae Sfetcu
Publisher : Lulu.com
Page : 70 pages
File Size : 49,5 Mb
Release : 2024-06-23
Category : Electronic
ISBN : 9781312766129

Get Book

How to... Marketing for Small Business by Nicolae Sfetcu Pdf

Author : James Weber,David M. Wasieleski
Publisher : Emerald Group Publishing
Page : 456 pages
File Size : 48,7 Mb
Release : 2018-05-14
Category : Business & Economics
ISBN : 9781787542617

Get Book

Corporate Social Responsibility by James Weber,David M. Wasieleski Pdf

Volume Two of Business and Society 360 focuses on research drawn from work grounded in "corporate social responsibility" and "corporate citizenship."

Author : Michel Millot
Publisher : John Wiley & Sons
Page : 210 pages
File Size : 49,9 Mb
Release : 2018-10-09
Category : Social Science
ISBN : 9781119557050

Get Book

Embarrassment of Product Choices 1 by Michel Millot Pdf

When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.

Author : F. H. K. Henrion,Alan Parkin
Publisher : London : Studio Vista ; New York : Reinhold Publishing Corporation
Page : 216 pages
File Size : 47,6 Mb
Release : 1967
Category : Commercial art
ISBN : UOM:39015006049111

Get Book

Design Coordination and Corporate Image by F. H. K. Henrion,Alan Parkin Pdf