Speechwriting In Theory And Practice

Author : Jens E. Kjeldsen,Amos Kiewe,Marie Lund,Jette Barnholdt Hansen
Publisher : Springer
Page : 202 pages
File Size : 44,8 Mb
Release : 2019-03-14
Category : Political Science
ISBN : 9783030036850

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Speechwriting in Theory and Practice by Jens E. Kjeldsen,Amos Kiewe,Marie Lund,Jette Barnholdt Hansen Pdf

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

Author : Robert A. Lehrman,Eric Schnure
Publisher : CQ Press
Page : 547 pages
File Size : 52,6 Mb
Release : 2019-07-17
Category : Language Arts & Disciplines
ISBN : 9781506387734

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The Political Speechwriter′s Companion by Robert A. Lehrman,Eric Schnure Pdf

Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

Author : Simon Lancaster
Publisher : Unknown
Page : 0 pages
File Size : 41,7 Mb
Release : 2010
Category : Speechwriting
ISBN : 0709089171

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Speechwriting by Simon Lancaster Pdf

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade--such as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication, or language. The second part covers the crafts of editing, soundbites, media manipulation, performance, and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigor with practical nous, drawing on lessons from luminaries as varied as Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR, or business.

Author : Beatrix Busse
Publisher : Oxford University Press
Page : 253 pages
File Size : 53,6 Mb
Release : 2020-07-07
Category : Language Arts & Disciplines
ISBN : 9780190920821

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Speech, Writing, and Thought Presentation in 19th-Century Narrative Fiction by Beatrix Busse Pdf

Reference to or quotation from someone's speech, thoughts, or writing is a key component of narrative. These reports further a narrative, make it more interesting, natural, and vivid, ask the reader to engage with it, and reflect historical cultural understandings of modes of discourse presentation. To a large extent, the way we perceive a story depends on the ways it presents discourse, and along with it, speech, writing, and thought. In this book, Beatrix Busse investigates speech, writing, and thought presentation in a corpus of 19th-century narrative fiction including Frankenstein, Jane Eyre, Wuthering Heights, Oliver Twist, and many others. At the intersection between corpus linguistics and stylistics, this book develops a new corpus-stylistic approach for systematically analyzing the different narrative strategies of discourse presentation in key pieces of 19th-century narrative fiction. Speech, Writing, and Thought Presentation in 19th-Century Narrative Fiction identifies diachronic patterns as well as unique authorial styles, and places them within their cultural-historical context. It also suggests ways for automatically identifying forms of discourse presentation, and shows that the presentation of characters' minds reflects an ideological as well as an epistemological concern about what cannot be reported, portrayed, or narrated. Through insightful interdisciplinary analysis, Busse demonstrates that discourse presentation fulfills the function of prospection and encapsulation, marks narrative progression, and shapes readers' expectations.

Author : Barton Swaim
Publisher : Simon and Schuster
Page : 224 pages
File Size : 51,6 Mb
Release : 2015-07-14
Category : Biography & Autobiography
ISBN : 9781476769929

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The Speechwriter by Barton Swaim Pdf

From 2007 to 2010 Swaim worked for Mark Sanford, South Carolina's governor, as a communications officer and speechwriter. Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist-- and what happens when it all comes crashing down.

Author : Christian Bueger,Frank Gadinger
Publisher : Springer
Page : 214 pages
File Size : 44,9 Mb
Release : 2018-03-21
Category : Political Science
ISBN : 9783319733500

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International Practice Theory by Christian Bueger,Frank Gadinger Pdf

International Practice Theory is the definitive introduction to the practice turn in world politics, providing an accessible, up-to-date guide to the approaches, concepts, methodologies and methods of the subject. Situating the study of practices in contemporary theory and reviewing approaches ranging from Bourdieu’s praxeology and communities of practice to actor-network theory and pragmatic sociology, it documents how they can be used to study international practices empirically. The book features a discussion of how scholars can navigate ontological challenges such as order and change, micro and macro, bodies and objects, and power and critique. Interpreting practice theory as a methodological orientation, it also provides an essential guide for the design, execution and drafting of a praxiographic study.

Author : Theodore F. Sheckels,Caroline Kouneski
Publisher : Cognella Academic Publishing
Page : 128 pages
File Size : 49,5 Mb
Release : 2021-05-15
Category : Electronic
ISBN : 1793520992

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Speechwriting by Theodore F. Sheckels,Caroline Kouneski Pdf

Featuring a balance of practical advice and sound instruction, Speechwriting: A Rhetorical Guide provides readers with essential knowledge to prepare and deliver well-constructed and well-researched speeches appropriate for a variety of contexts. The first part of the book discusses traditional rhetorical theory in a way that is direct and easy for students to understand. The chapters cover such topics as audience and the rhetorical canons of invention, elocution or style, disposition or organization, delivery, and memory. Chapters in the second part then apply the rhetorical principles to four different types of speeches: inaugural addresses, commencement addresses, a variety of persuasive speeches, and a number of ceremonial ones. The text includes excerpts from actual speeches, illustrative speechwriting samples with commentary from a prospective speech writer, and a set of exercises that encourage readers to think about how the sample speech might be improved upon or modified if they were the one writing it. Speechwriting connects rhetorical theory to modern situations and settings to emphasize real-world application. The text is an exemplary resource for courses in speech and writing as found in departments of communication studies, English and composition, political science, education, and any other discipline in which people are frequently asked to speak or address an audience.

Author : Thomas A. Neale
Publisher : DIANE Publishing
Page : 26 pages
File Size : 44,7 Mb
Release : 2011-04
Category : Language Arts & Disciplines
ISBN : 9781437938425

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Speechwriting in Perspective by Thomas A. Neale Pdf

This report has been compiled for congressional speechwriters but will be informative for anyone writing a speech. Contents: (1) Intro.; (2) Writing for the Spoken Word: The Distinctive Task of the Speechwriter; Repetition and Variation; Cadence and Balance; Sentence Variation; Imagery; (3) Audience Analysis; Demographics; Audience Size; Degree of Political Affiliation; (4) Occasion and Purpose; Persuasion; Entertainment; (5) Time of Day and Length of Speech; (6) Speech Research: (7) Resources; (8) Speech Preparation: Building Blocks: Suggested Principles; Speech Outline; Thematic Clarity; Structure; Style; Punctuation; Grammar and Syntax; (9) Speech Presentation; (10) Analysis of Lincoln¿s Farewell to His Neighbors; (11) General Observations.

Author : John J. Makay
Publisher : Houghton Mifflin Harcourt P
Page : 516 pages
File Size : 51,8 Mb
Release : 1995
Category : Language Arts & Disciplines
ISBN : 0155016261

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Public Speaking by John J. Makay Pdf

Author : Peter Elbow
Publisher : OUP USA
Page : 455 pages
File Size : 41,7 Mb
Release : 2012-01-13
Category : Language Arts & Disciplines
ISBN : 9780199782505

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Vernacular Eloquence by Peter Elbow Pdf

A writing guide for the twenty-first century, Vernacular Eloquence explores how the variety of ways the spoken word can enhance the written word, drawing on examples from blogs, email, and other recent trends.

Author : Thomas H. Neale,Jean M. Bowers
Publisher : Nova Publishers
Page : 54 pages
File Size : 40,9 Mb
Release : 2003
Category : Language Arts & Disciplines
ISBN : 1590336062

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Speechwriting in Perspective by Thomas H. Neale,Jean M. Bowers Pdf

Writing for the spoken word is a special discipline; it requires that speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence and balance are available to, and should be used by, the speechwriter. It is important for speechwriters to analyse audiences according to factors such as age; gender; culture; profession and income level; size of audience; political affiliation, if any; and on the occasion for, or purpose of, the speech. Most effective speeches do not exceed 20 minutes in length. After researching a topic, speechwriters must prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body and a conclusion. The accepted style of contemporary American public address is natural, direct, low key, casual and conversational. This puts the listeners at ease and promotes a sense of community between the audience and speaker. Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to the rules for written law. This book presents the essentials of speechwriting. Preface; Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication (Thomas H. Neale); Public Speaking and Speechwriting: Selected References (Jean M. Bowers); Index.

Author : Adam Garfinkle,David Brooks
Publisher : Routledge
Page : 198 pages
File Size : 44,6 Mb
Release : 2014-12-18
Category : Political Science
ISBN : 9781317462521

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Political Writing: A Guide to the Essentials by Adam Garfinkle,David Brooks Pdf

Writing well, and persuasively, is not only a discipline that can be learned, it is one deeply rooted in the classical arts of rhetoric and polemic. This book introduces the essential skills, rules, and steps for producing effective political prose appropriate to many contexts, from the editorial, the op-ed, and the polemical essay to others both weighty and seemingly slight.

Author : Peter Loge
Publisher : Rowman & Littlefield
Page : 277 pages
File Size : 45,9 Mb
Release : 2020-08-14
Category : Language Arts & Disciplines
ISBN : 9781538129982

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Political Communication Ethics by Peter Loge Pdf

Political Communication Ethics: Theory and Practice brings together scholars and practitioners to introduce students to what, if any, ethical responsibilities political professionals have. Chapter authors range from a top Republican lobbyist to an Obama appointee, from leading academics to top digital strategists, and more. As a collection of diverse perspectives covering speechwriting and political communication, advocacy, political campaigns, online politics, and American civil religion, this book serves as an essential resource for students and scholars across many disciplines.

Author : Michael Nelson,Russell L. Riley
Publisher : University Press of Kansas
Page : 320 pages
File Size : 52,6 Mb
Release : 2010-10-25
Category : Political Science
ISBN : 9780700617395

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The President's Words by Michael Nelson,Russell L. Riley Pdf

When Ronald Reagan invoked "a shining city on a hill" or George H. W. Bush "a thousand points of light," their words were engraved on the public's consciousness as signatures to their personal beliefs and a catalysts for political action. Such iconic phrases in presidential speeches are often the creation of presidential speechwriters, who are entrusted with framing a message consistent with each administration's broad goals and reflecting each president's personality and rhetorical skills. This book takes a closer look at presidential speeches over the course of six administrations. Editors Michael Nelson and Russell Riley have brought together an outstanding team of academics and professional writers-including nine former speechwriters who worked for every president from Nixon to Clinton-to examine how the politics and crafting of presidential rhetoric serve the various roles of the presidency. They consider four types of speeches: convention acceptance speeches, inaugural addresses, state of the union addresses, and crisis and other landmark speeches that often rise out of unpredictable circumstances. Together, these scholars and writers enable readers to sort out the idiosyncratic from the institutional while gaining insider perspectives on the operating style and rhetorical manner of each of the six presidents. The book is rich in character sketches-such as Jimmy Carter's attempt to tie his understanding of original sin to the practice of American politics-and brimming with insights into the internal dynamics of the White House, including tales of internecine bloodletting under Ronald Reagan. Most significant, these discussions help us better understand the contemporary presidency by revealing the enduring and evolving features of the institution, underscoring how the operating style and rhetorical manner of each president shapes the speechwriting process in the service of his broader policymaking goals. These essays show not only how speechmaking has become a major presidential activity but also how speechwriters have become important political actors in their own right. They offer students and observers of the political scene a rare opportunity to consider the crafting of those utterances before weighing their effects.

Author : Marie Lund
Publisher : Aarhus Universitetsforlag
Page : 220 pages
File Size : 49,9 Mb
Release : 2017-04-16
Category : Language Arts & Disciplines
ISBN : 9788771844344

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An Argument on Rhetorical Style by Marie Lund Pdf

This book interprets rhetorical style within a theoretical frame, and it aims to give a more unifying account than has been given in most publications on style. The aim is to establish the concept of rhetorical style that will not only achieve a greater conceptual consensus, but also help make it both powerful and useful in line with other concepts in the practical and critical disciplines of rhetoric. The examination of rhetorical style is aimed at conceptual development based on theoretical reflection and rhetorical analysis. The goal is to achieve a clearer understanding of some of the ways in which rhetorical style supplies the conceptual frameworks for reflecting, perceiving, arguing, and gaining influence in practical life.