The Political Speechwriter S Companion

Author : Robert A. Lehrman,Eric Schnure
Publisher : CQ Press
Page : 537 pages
File Size : 40,7 Mb
Release : 2019-07-17
Category : Language Arts & Disciplines
ISBN : 9781506387758

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The Political Speechwriter's Companion by Robert A. Lehrman,Eric Schnure Pdf

The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

Author : Robert A. Lehrman,Eric Schnure
Publisher : CQ Press
Page : 547 pages
File Size : 43,7 Mb
Release : 2019-07-17
Category : Language Arts & Disciplines
ISBN : 9781506387734

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The Political Speechwriter′s Companion by Robert A. Lehrman,Eric Schnure Pdf

Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

Author : Robert A. Lehrman
Publisher : CQ Press
Page : 0 pages
File Size : 54,9 Mb
Release : 2009-10-28
Category : Language Arts & Disciplines
ISBN : 1604265493

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The Political Speechwriter's Companion by Robert A. Lehrman Pdf

Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates. Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver: • Language the audience will understand and remember, • Anecdotes that make listeners laugh and cry, • Wit that pokes fun at opponents but also shows their own lighter side, and • Support in the way of statistics, examples, and testimony. With how-to guidance in each chapter—including annotated speeches—Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a “Behind the Scenes” feature. “As Delivered” boxes point to Web links for watching notable speeches, while a handy “Speechwriter’s Checklist” concludes every chapter.

Author : Robert Schlesinger
Publisher : Simon and Schuster
Page : 595 pages
File Size : 40,9 Mb
Release : 2008-04-15
Category : History
ISBN : 9781416565352

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White House Ghosts by Robert Schlesinger Pdf

In White House Ghosts, veteran Washington reporter Robert Schlesinger opens a fresh and revealing window on the modern presidency from FDR to George W. Bush. This is the first book to examine a crucial and often hidden role played by the men and women who help presidents find the words they hope will define their places in history. Drawing on scores of interviews with White House scribes and on extensive archival research, Schlesinger weaves intimate, amusing, compelling stories that provide surprising insights into the personalities, quirks, egos, ambitions, and humor of these presidents as well as how well or not they understood the bully pulpit. White House Ghosts traces the evolution of the presidential speechwriter's job from Raymond Moley under FDR through such luminaries as Ted Sorensen and Arthur Schlesinger, Jr., under JFK, Jack Valenti and Richard Goodwin under LBJ, William Safire and Pat Buchanan under Nixon, Hendrik Hertzberg and James Fallows under Carter, and Peggy Noonan under Reagan, to the "Troika" of Michael Gerson, John McConnell, and Matthew Scully under George W. Bush. White House Ghosts tells the fascinating inside stories behind some of the most iconic presidential phrases: the first inaugural of FDR ("the only thing we have to fear is fear itself ") and JFK ("ask not what your country can do for you -- ask what you can do for your country"), Richard Nixon's "I am not a crook" and Ronald Reagan's "tear down this wall" speeches, Bill Clinton's ending "the era of big government" State of the Union, and George W. Bush's post-9/11 declaration that "whether we bring our enemies to justice or bring justice to our enemies, justice will be done" -- and dozens of other noteworthy speeches. The book also addresses crucial questions surrounding the complex relationship between speechwriter and speechgiver, such as who actually crafted the most memorable phrases, who deserves credit for them, and who has claimed it. Schlesinger tells the story of the modern American presidency through this unique prism -- how our chief executives developed their very different rhetorical styles and how well they grasped the rewards of reaching out to the country. White House Ghosts is dramatic, funny, gripping, surprising, serious -- and always entertaining.

Author : James Groves
Publisher : Unknown
Page : 120 pages
File Size : 50,8 Mb
Release : 2005
Category : Audiences
ISBN : 0646445138

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The Speechwriter's Companion by James Groves Pdf

Author : Jeff Nussbaum
Publisher : Flatiron Books
Page : 385 pages
File Size : 48,5 Mb
Release : 2022-05-10
Category : Literary Collections
ISBN : 9781250240712

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Undelivered by Jeff Nussbaum Pdf

A fascinating insight into notable speeches that were never delivered, showing what could have been if history had gone down a different path For almost every delivered speech, there exists an undelivered opposite. These "second speeches" provide alternative histories of what could have been if not for schedule changes, changes of heart, or momentous turns of events. In Undelivered, political speechwriter Jeff Nussbaum presents the most notable speeches the public never heard, from Dwight Eisenhower’s apology for a D-Day failure to Richard Nixon’s refusal to resign the presidency, and even Hillary Clinton’s acceptance for a 2016 victory—the latter never seen until now. Examining the content of these speeches and the context of the historic moments that almost came to be, Nussbaum considers not only what they tell us about the past but also what they can inform us about our present.

Author : Simon Lancaster
Publisher : The Crowood Press
Page : 153 pages
File Size : 48,5 Mb
Release : 2018-08-10
Category : Language Arts & Disciplines
ISBN : 9780719828683

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Speechwriting by Simon Lancaster Pdf

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Author : Stephen Hetherington
Publisher : Broadview Press
Page : 203 pages
File Size : 48,9 Mb
Release : 2009-09-01
Category : Philosophy
ISBN : 9781551119038

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Yes, But How Do You Know? by Stephen Hetherington Pdf

Yes, But How Do You Know? is an invitation to think philosophically through the use of sceptical ideas. Hetherington challenges our complacency and asks us to reconsider what we think we know. How much can we discover about our surroundings? What sort of beings are we? Can we trust our own reasoning? Is science all it is cracked up to be? Can we acquire knowledge of God? Are even the contents of our own minds transparent? In inviting, lucid prose, Hetherington addresses these questions and more, using scepticism to illuminate many perennial philosophical puzzles.

Author : Ray Blunt
Publisher : Wipf and Stock Publishers
Page : 292 pages
File Size : 55,7 Mb
Release : 2012-04-12
Category : Religion
ISBN : 9781610975711

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Crossed Lives--Crossed Purposes by Ray Blunt Pdf

Thomas Jefferson and William Wilberforce were born at a time of great, dangerous challenges where unprecedented revolutions in thought, governments, worldview, and culture swept in. Their lives, from their beginning tragedies down to their calling and early commitments to end slavery, make their stories even more amazing. Powerfully formed as leaders by exceptional mentors and lifelong supporters, they were sustained in their difficult journeys through several critical forks. While each experienced the early failure to abolish slavery, eventually one man backed away from his responsibility while the other became a globally recognized leader of mercy to the oppressed. Why the so-called tyrant monarchy, England, was led to dissolve slavery peacefully and why the first democracy formed in liberty wasted six hundred thousand lives for the same end remains a conundrum to this day. Even more puzzling is why, despite fierce opposition, Wilberforce persisted to lead this victory while Jefferson failed to do so. This even deeper question reveals much about the power of purpose, of beliefs, worldviews, and what constitutes true success. In the end, their competing stories produce valuable lessons apt for our equally perplexing times. Whether an aspiring, young leader, one who seeks to shape the next generation, or a student of history, the reader will find here answers to important questions we all share. For those interested in further resources for leadership development, worldview, history, finishing well and other themes from this book, visit the website at http://crossedlives.org

Author : Philip Collins
Publisher : Abrams
Page : 382 pages
File Size : 52,6 Mb
Release : 2018-07-17
Category : Literary Collections
ISBN : 9781468316179

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When They Go Low, We Go High by Philip Collins Pdf

Can a good speech save democracy? “Anyone interested in the past, present and future of speeches and speechwriting will find [this] a fascinating read.” —The Spectator When First Lady Michelle Obama approached the podium at the 2016 Democratic National Convention, nobody could have predicted that her rousing line “When they go low, we go high” would become the motto for the political left and an anthem for opponents of oppression worldwide. It was a speech with the kind of emotional pull rarely heard these days, joining a long list of addresses that have made history. But what was it that made this speech so great? When They Go Low, We Go High explores the most notable speeches in history, analyzing the rhetorical techniques to uncover how the right speech at the right time can profoundly shape the world. Traveling across continents and centuries, political speechwriter Philip Collins reveals what Thomas Jefferson owes to Cicero and Pericles; who really gave the Gettysburg Address; and what Elizabeth I shares with Winston Churchill. In telling the stories of famous and sometimes infamous speeches—including those from Lincoln, Woodrow Wilson, JFK, Martin Luther King, Jr., Disraeli, Hitler, Elie Wiesel, Margaret Thatcher, and Barack and Michelle Obama—Collins breathes new life into words you thought you knew well, telling the story of democracy. Whether it’s the inaugural addresses of presidents or the revolutionary writings of Castro, Pankhurst, and Mandela, Collins illuminates and contextualizes these moments with sensitivity and humor. When They Go Low, We Go High examines the power of public speaking and serves as an urgent reminder that words can change the world. “Hits on three unassailable truths: rhetoric and democracy must go hand-in-hand; democracy, for all of its flaws, is superior to tyranny; and democracy is currently under assault.” —Paste “Collins . . . understands intimately the mechanics of rhetoric. He believes that we, as human beings, possess the capacity to extract ourselves from the swamp in which we have sunk.” —The Times

Author : William Safire
Publisher : W. W. Norton & Company
Page : 1066 pages
File Size : 44,5 Mb
Release : 1997
Category : Language Arts & Disciplines
ISBN : 0393040054

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Lend Me Your Ears by William Safire Pdf

William Safire's invaluable and immensely entertaining Lend Me Your Ears established itself instantly as a classic treasury of the greatest speeches in human history. Selected with the instincts of a great speechwriter and language maven, arranged by theme and occasion, each deftly introduced and placed in context, the more than two hundred speeches in this compilation demonstrate the enduring power of human eloquence to inspire, to uplift, and to motivate. For this expanded edition Safire has selected more than twenty new speeches by such figures as President Bill Clinton, Senator Robert Dole, General Colin Powell, Microsoft's Bill Gates, the Dalai Lama, Edward R. Murrow, Alistair Cooke, the Buddha, and the late Israeli Prime Minister Yitzhak Rabin. They prove that even in a digital age the most forceful medium of communication is still the human voice speaking directly to the mind, heart, and soul.

Author : Alan M. Perlman
Publisher : Unknown
Page : 0 pages
File Size : 47,7 Mb
Release : 2021-02-10
Category : Electronic
ISBN : 1954215983

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Writing Great Speeches by Alan M. Perlman Pdf

Do you want to upgrade your public speaking skills?? Or maybe you have to give a talk next week - and you need to figure out, quickly, what to say and how to say it to make a lasting impression.? In either case, the answers are in this book. The importance of being able to compose and deliver your own speech? ?goes far beyond "better business presentations," essential as these may be to your career.? You can participate more effectively in your state or local government, your civic or religious group, your social club or organization.? You can create eloquent, professional-sounding remarks for your daughter's confirmation, your nephew's wedding, your grandchild's bar/bat mitzvah, your boss's retirement. You can do your own tributes, awards acceptances, welcoming speeches, or introductions of guest speakers or performers.?? You can help your kids with their talks and presentations.Here's some of what you'll find in Writing Great Speeches: Tips on building credibility - quick ways to get up to speed on your topic Seven patterns for organizing your speech Sixteen strategies for beginning your speech - and behaviors to avoid. How to make your speech easy to follow How to use rhythm and style to create more effective speeches Six ways to wrap up your speech, including tips on creating a powerful ending The Golden Rule of ceremonial speech writingEvery time you write and deliver your own speech? ?you'll stand out as a person with the relatively rare ability to think and speak clearly.? Even a few minutes of well-crafted and well-chosen remarks can make a strong impression. My professional techniques can open up a wide range of opportunities for you to share your thoughts with your fellow human beings, to arouse their feelings, to urge them to action.? You'll learn to use language to create change in your life and in the lives of others.

Author : Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout
Publisher : Routledge
Page : 199 pages
File Size : 41,7 Mb
Release : 2021-11-24
Category : Political Science
ISBN : 9781000468090

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Political Advertising in the United States by Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout Pdf

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Author : Jens E. Kjeldsen,Amos Kiewe,Marie Lund,Jette Barnholdt Hansen
Publisher : Springer
Page : 202 pages
File Size : 40,6 Mb
Release : 2019-03-14
Category : Political Science
ISBN : 9783030036850

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Speechwriting in Theory and Practice by Jens E. Kjeldsen,Amos Kiewe,Marie Lund,Jette Barnholdt Hansen Pdf

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

Author : Peggy Noonan
Publisher : Harper Collins
Page : 217 pages
File Size : 44,6 Mb
Release : 2010-09-14
Category : Education
ISBN : 9780062034526

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On Speaking Well by Peggy Noonan Pdf

For anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interest you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the "core speech" for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thought down to the essentials Handling professional jargon, clichés, and the sound bite syndrome Presenting your speech in the best way Collecting intellectual income--conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration--how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech