Sports Business

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The Business of Sports

Scott Rosner,Kenneth Shropshire
The Business of Sports Book PDF

Author : Scott Rosner,Kenneth Shropshire
Publisher : Jones & Bartlett Publishers
Page : 792 pages
File Size : 55,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780763780784

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The Business of Sports by Scott Rosner,Kenneth Shropshire Pdf

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

The Sport Business Handbook

Rick Horrow,Rick Burton,Myles Schrag
The Sport Business Handbook Book PDF

Author : Rick Horrow,Rick Burton,Myles Schrag
Publisher : Human Kinetics
Page : 481 pages
File Size : 55,6 Mb
Release : 2022-10-03
Category : Sports
ISBN : 9781718214002

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The Sport Business Handbook by Rick Horrow,Rick Burton,Myles Schrag Pdf

The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.

Sports Business Management

George Foster,Norm O'Reilly,Antonio Dávila
Sports Business Management Book PDF

Author : George Foster,Norm O'Reilly,Antonio Dávila
Publisher : Routledge
Page : 650 pages
File Size : 40,8 Mb
Release : 2020-08-09
Category : Sports & Recreation
ISBN : 9781000065855

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Sports Business Management by George Foster,Norm O'Reilly,Antonio Dávila Pdf

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Statistical Modelling and Sports Business Analytics

Vanessa Ratten,Ted Hayduk
Statistical Modelling and Sports Business Analytics Book PDF

Author : Vanessa Ratten,Ted Hayduk
Publisher : Routledge
Page : 175 pages
File Size : 53,7 Mb
Release : 2020-05-11
Category : Business & Economics
ISBN : 9781000072150

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Statistical Modelling and Sports Business Analytics by Vanessa Ratten,Ted Hayduk Pdf

This book introduces predictive analytics in sports and discusses the relationship between analytics and algorithms and statistics. It defines sports data to be used and explains why the unique nature of sports would make analytics useful. The book also explains why the proper use of predictive analytics includes knowing what they are incapable of doing as well as the role of predictive analytics in the bigger picture of sports entrepreneurship, innovation, and technology. The book looks at the mathematical foundations that enhance technical knowledge of predictive models and illustrates through practical, insightful cases that will help to empower readers to build and deploy their own analytic methodologies. This book targets readers who already have working knowledge of location, dispersion, and distribution statistics, bivariate relationships (scatter plots and correlation coefficients), and statistical significance testing and is a reliable, well-rounded reference for furthering their knowledge of predictive analytics in sports.

The Sports Business in The Pacific Rim

Young Hoon Lee,Rodney Fort
The Sports Business in The Pacific Rim Book PDF

Author : Young Hoon Lee,Rodney Fort
Publisher : Springer
Page : 385 pages
File Size : 53,7 Mb
Release : 2014-10-31
Category : Political Science
ISBN : 9783319100371

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The Sports Business in The Pacific Rim by Young Hoon Lee,Rodney Fort Pdf

Following consistent and rapid general economic growth, Pacific Rim countries have grown as a major force in sports. Australia, China, Japan and Korea populated the top ten medals list at the 2012 London Olympics. Pacific Rim countries are major consumers of international sports and domestic professional sports have expanded continuously over time. Nippon Professional Baseball and the Korean Baseball Organization are the second and third largest baseball leagues measured by attendance and revenue following Major League Baseball in the U.S. This book also includes event studies of team ownership, assessment of human capital markets, analysis of the relationship between attendance and competitive balance, the components of fan demand in common the world over, and business decisions concerning attendance and pricing. There is already demand for comprehensive study of the sports business in the Pacific Rim as witnessed by this growth. This book will be of interest of researchers studying and/or teaching in the fields of sports economics and sports management as well as a general audience interested in business governance around the world.

Sport Business Analytics

C. Keith Harrison,Scott Bukstein
Sport Business Analytics Book PDF

Author : C. Keith Harrison,Scott Bukstein
Publisher : CRC Press
Page : 260 pages
File Size : 54,8 Mb
Release : 2016-11-18
Category : Computers
ISBN : 9781498761277

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Sport Business Analytics by C. Keith Harrison,Scott Bukstein Pdf

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Managing Sport Business

David Hassan
Managing Sport Business Book PDF

Author : David Hassan
Publisher : Routledge
Page : 870 pages
File Size : 42,8 Mb
Release : 2018-05-11
Category : Business & Economics
ISBN : 9781351967273

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Managing Sport Business by David Hassan Pdf

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

Sports Marketing

Michael J. J. Fetchko,Donald P. P. Roy,Vassilis Dalakas
Sports Marketing Book PDF

Author : Michael J. J. Fetchko,Donald P. P. Roy,Vassilis Dalakas
Publisher : Taylor & Francis
Page : 527 pages
File Size : 52,9 Mb
Release : 2024-01-31
Category : Business & Economics
ISBN : 9781003819509

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Sports Marketing by Michael J. J. Fetchko,Donald P. P. Roy,Vassilis Dalakas Pdf

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.

The Business of Sports

Scott Rosner,Kenneth L. Shropshire
The Business of Sports Book PDF

Author : Scott Rosner,Kenneth L. Shropshire
Publisher : Jones & Bartlett Learning
Page : 834 pages
File Size : 45,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 0763726214

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The Business of Sports by Scott Rosner,Kenneth L. Shropshire Pdf

The book covers professional, Olympic and collegiate sports and each chapter has a fully developed introduction to explaine the relevance of the articles to be presented.

Sales and Revenue Generation in Sport Business

David J. Shonk,James F. Weiner
Sales and Revenue Generation in Sport Business Book PDF

Author : David J. Shonk,James F. Weiner
Publisher : Human Kinetics
Page : 346 pages
File Size : 40,9 Mb
Release : 2021-10-21
Category : Business & Economics
ISBN : 9781492594239

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Sales and Revenue Generation in Sport Business by David J. Shonk,James F. Weiner Pdf

The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Sport Business in Leading Economies

James J. Zhang,Haiyan Huang,John Nauright
Sport Business in Leading Economies Book PDF

Author : James J. Zhang,Haiyan Huang,John Nauright
Publisher : Emerald Group Publishing
Page : 544 pages
File Size : 40,7 Mb
Release : 2017-12-04
Category : Business & Economics
ISBN : 9781787435704

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Sport Business in Leading Economies by James J. Zhang,Haiyan Huang,John Nauright Pdf

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

Leveraging Brands in Sport Business

Mark P. Pritchard,Jeffrey L. Stinson
Leveraging Brands in Sport Business Book PDF

Author : Mark P. Pritchard,Jeffrey L. Stinson
Publisher : Routledge
Page : 262 pages
File Size : 50,7 Mb
Release : 2013-08-15
Category : Business & Economics
ISBN : 9781136267956

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Leveraging Brands in Sport Business by Mark P. Pritchard,Jeffrey L. Stinson Pdf

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Sports Marketing

Daniel J. Bruton
Sports Marketing Book PDF

Author : Daniel J. Bruton
Publisher : Jones & Bartlett Publishers
Page : 334 pages
File Size : 43,8 Mb
Release : 2015-02-13
Category : Medical
ISBN : 9781449648480

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Sports Marketing by Daniel J. Bruton Pdf

"The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website.

International Sport Business Management

James J. Zhang,Brenda G. Pitts,Lauren M. Johnson
International Sport Business Management Book PDF

Author : James J. Zhang,Brenda G. Pitts,Lauren M. Johnson
Publisher : Routledge
Page : 314 pages
File Size : 46,9 Mb
Release : 2021-04-12
Category : Sports & Recreation
ISBN : 9781000375350

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International Sport Business Management by James J. Zhang,Brenda G. Pitts,Lauren M. Johnson Pdf

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.

Sport Business in the United States

Brenda G. Pitts,James J. Zhang
Sport Business in the United States Book PDF

Author : Brenda G. Pitts,James J. Zhang
Publisher : Routledge
Page : 262 pages
File Size : 54,7 Mb
Release : 2020-10-11
Category : Sports & Recreation
ISBN : 9781000203257

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Sport Business in the United States by Brenda G. Pitts,James J. Zhang Pdf

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.