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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Publisher : Unknown
Page : 120 pages
File Size : 46,6 Mb
Release : 2008
Category : Business & Economics
ISBN : PSU:000066769385
Author : Anonim
Publisher : Unknown
Page : 2440 pages
File Size : 42,8 Mb
Release : 2008
Category : Athletics
ISBN : PSU:000064855820
Author : Sports Market Place
Publisher : Franklin Covey
Page : 0 pages
File Size : 48,7 Mb
Release : 2001-02
Category : Sporting goods industry
ISBN : 192949453X
A guide to over 14,150 sports organizations, teams, corporate sponsors, sports agents, marketing and event management agencies, media, manufacturers and retailers.
Author : Richard Gottlieb
Publisher : Unknown
Page : 2286 pages
File Size : 51,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 1592371892
Author : Anonim
Publisher : Unknown
Page : 1664 pages
File Size : 46,7 Mb
Release : 2007
Category : Beverage industry
ISBN : NWU:35556037835212
Author : H. Westerbeek,A. Smith
Publisher : Springer
Page : 256 pages
File Size : 49,5 Mb
Release : 2002-10-03
Category : Business & Economics
ISBN : 9780230598898
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Author : Eric C. Schwarz,Jason D. Hunter
Publisher : Routledge
Page : 473 pages
File Size : 42,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750684910
Where existing sport marketing texts restate concepts learned at an introductory marketing level, 'Advanced Theory and Practice in Sport Marketing' goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sports marketing.
Author : Laura Mars
Publisher : Sports Market Place Directory
Page : 0 pages
File Size : 47,9 Mb
Release : 2012-04
Category : Reference
ISBN : 1592378625
The premier reference book for everything and everybody related to the sports industry.
Author : Anonim
Publisher : Unknown
Page : 2236 pages
File Size : 43,8 Mb
Release : 2006
Category : Beverage industry
ISBN : PSU:000056815030
Author : Paul Mark Pedersen
Publisher : Routledge
Page : 545 pages
File Size : 52,6 Mb
Release : 2013
Category : Social Science
ISBN : 9780415518192
This text offers a survey of the discipline of sport communication. The authors explore communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of sport that don't rely on effective communications. Including contributions from sport media and communications scholars and professionals from around the world, the book examines emerging media, social media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions.--adapted from publisher's description.
Author : Ben Ryan Shields,Philip Kotler,Irving Rein
Publisher : McGraw-Hill Education
Page : 0 pages
File Size : 41,9 Mb
Release : 2006-07-14
Category : Business & Economics
ISBN : 0071454098
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
Author : David Hassan
Publisher : Routledge
Page : 870 pages
File Size : 49,5 Mb
Release : 2018-05-11
Category : Business & Economics
ISBN : 9781351967273
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
Author : Grey House Publishing
Publisher : Unknown
Page : 1808 pages
File Size : 48,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 1592370489
Author : Elmo Gonzaga
Publisher : Fordham Univ Press
Page : 193 pages
File Size : 43,9 Mb
Release : 2023-12-05
Category : History
ISBN : 9781531505295
Provides vivid accounts of commercial and leisure spaces that captivated the public imagination in the past but have since been destroyed, forgotten, or refurbished. Monsoon Marketplace uncovers the entangled vernacular cultures of capitalist modernity, mass consumption, and media spectatorship in two understudied postcolonial Asian cities across three crucial historical moments. Juxtaposing Manila and Singapore, it analyzes print and audiovisual representations of popular commercial and leisure spaces during the colonial occupation in the 1930s, national development in the 1960s, and neoliberal globalization in the 2000s. Engaging with the work of creators including Nick Joaquin, Kevin Kwan, and P. Ramlee, it discusses figures of female shoppers in 1930s Manila, languid expatriates in 1930s Singapore, street hawkers in 1960s Singapore, youthful activists in 1960s Manila, call center agents in 2000s Manila, and super-rich investors in 2000s Singapore. Looking at the historical transformation of Calle Escolta, Avenida Rizal, Raffles Place, and Orchard Road, it focuses on Crystal Arcade, the Manila Carnival, the Great World and New World Amusement Parks, and Change Alley, all of which had once captivated the public imagination but have since vanished from the cityscape. Instead of treating capitalism, media, and modernity as overarching systems or processes, the book examines how their configurations and experiences are contingent, variable, pluralistic, and archipelagic. Diverging from critical theories and cultural studies that see consumerism and spectatorship as sources of alienation, docility, and fantasy, it explores how they create new possibilities for agency, collectivity, and resistance.
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Publisher : Unknown
Page : 128 pages
File Size : 40,6 Mb
Release : 2002
Category : Antitrust law
ISBN : PSU:000048688147