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Author : Ora Shtull Publisher : Association for Talent Development Page : 20 pages File Size : 54,9 Mb Release : 2014-09-21 Category : Business & Economics ISBN : 9781949036978
Stand Out: Boost Your Personal Brand by Ora Shtull Pdf
You bring a unique set of skills and qualities to those around you. These attributes make up your personal brand, which is critical to your competitive advantage in the work world. In this issue of TD at Work, Ora Shtull: · defines personal branding · provides a framework for developing your brand · gives templates and tools you can use to grow your brand.
Career Distinction by William Arruda,Kirsten Dixson Pdf
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
The Visible Expert by Lee W. Frederiksen,Elizabeth Harr,Sylvia S. Montgomery Pdf
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.
The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print "leave-behinds" Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need... multiple examples of great student and young professional portfolio work to show you how it's done... dozens of great tips and tricks... "in the trenches" insights from recent graduates... all you need to get where you want to go!
Unignorable: Build your personal brand and boost your business in 30 days by Anonim Pdf
The invisible don’t build great businesses. The unignorable do. In the digital age, being good at your job is no longer enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of. Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In Unignorable, Oliver Aust takes you through a 30-day framework to build your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset.
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
Tо hаvе a prosperous buѕіnеѕѕ, уоu must undеrѕtаnd thе роwеr оf brаndіng. Yоur personal brаnd is mаdе uр оf the ԛuаlіtіеѕ and unіԛuе traits уоu rеlау аbоut уоurѕеlf, аnd іt represents thе wау уоu want оthеr people to think аbоut уоu. Personal Brаndіng iѕ increasingly coming into the public eye, as іndіvіduаlѕ ѕееk tо differentiate themselves bу dеvеlоріng unіԛuе brands to propel their саrееr and jоb opportunities. Many people think that personal brаndіng іѕ just fоr celebrities, but еvеrу individual іѕ, іn fасt, a brand. Mіllіоnѕ оf оthеr реорlе offer the ѕаmе ѕеrvісе as you do, so ask yourself; "How do I currently ѕtаnd оut іn the сrоwd?" Wіthоut brаndіng, уоu'rе ѕіmрlу раrt оf thе mаnу, and not part of thе fеw. Personal Brаndіng іѕ аbоut dіggіng deep and spending time dеvеlоріng a unіԛuе Brаnd Stаtеmеnt, Brаnd Pоѕіtіоn, and Name (thаt speak to what you're dоіng), as well as Brаnd Promise, USP (Unіԛuе Selling Proposition), аnd Grарhіс imagery. Think of уоur Brаnd as a stage that allows you tо rіѕе аbоvе thе rеѕt аnd show consumers wіth confidence why they ѕhоuld choose you vеrѕuѕ уоur competitor. Wіth focus аnd a wеll-dеvеlореd Brаnd Strategy, уоu will build the fоundаtіоn and mар оut thе раth tо bесоmіng a ѕuссеѕѕful personal Brand.
Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani Pdf
When it is the work of two great minds, the story only comes out to be fantabulous! The new book - ""Personal Branding, Story Telling and Beyond"" authored by eminent authors and successful professionals Dr. Amit Nagpal and Dr. Prakash Hindustani surely conveys the powerful message - 'Branding is only the journey and Bonding is the destination'. As you go through the book, you would understand the rationale of story-telling and becoming the architect of your own personal brand using the Social Media skills while you dwell into the positivity of authentic personal branding. And by the virtue of which you are sure to steer swiftly in your pathway which eventually takes you smoothly towards your destination. This books is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help.
Hustle Your Way to Extra Cash: Innovative Side Hustles for Boosting Your Income by Shu Chen Hou Pdf
Are you looking for ways to boost your income and achieve financial freedom? Look no further! Introducing "Hustle Your Way to Extra Cash: Innovative Side Hustles for Boosting Your Income.” In this groundbreaking book, we unlock the secrets to unlocking your earning potential through innovative side hustles. Whether you're a stay-at-home parent, a student, or simply looking to supplement your income, this book is your ultimate guide to turning your skills, passions, and interests into profitable ventures. With a unique and comprehensive approach, "Hustle Your Way to Extra Cash" takes you on a transformative journey from understanding the definition and importance of a side hustle to scaling up your business for long-term success. Each chapter is packed with practical tips, real-life examples, and expert advice to help you navigate the exciting world of side hustles. Discover the power of the gig economy and how to leverage popular gig platforms to generate income on your own terms. Uncover unconventional side hustle ideas that will set you apart from the competition and inspire you to think outside the box. Monetize your hobbies and talents by tapping into niche markets and turning your passion into profit. But it doesn't stop there. "Hustle Your Way to Extra Cash" also guides you through the process of starting your own online business venture. Learn how to launch and grow your online presence, harness the power of digital marketing, and maximize your reach to attract customers from around the world. We understand that managing a side hustle while balancing other commitments can be challenging. That's why we provide invaluable strategies for effective time management, maintaining work-life balance, and overcoming common obstacles. Our goal is to empower you to achieve financial success without sacrificing your well-being. Whether you're a budding entrepreneur or someone seeking extra cash, "Hustle Your Way to Extra Cash" is your roadmap to unlocking your full earning potential. Let this book be your companion on your journey to financial freedom and fulfillment. Don't wait any longer. Start hustling your way to extra cash today! Grab your copy of "Hustle Your Way to Extra Cash: Innovative Side Hustles for Boosting Your Income" and embark on a transformative journey to a brighter financial future. Your dreams are within reach.
10 Steps to a Powerful Personal Brand by IngramSpark Book-Building Tool v1.0.0 Pdf
In a world where competition is fierce and attention spans are short, building a powerful personal brand is essential for standing out and achieving success. In "10 Steps to a Powerful Personal Brand: Stand Out and Succeed," readers embark on a transformative journey towards unlocking their full potential and establishing themselves as leaders in their field. Through a comprehensive and practical approach, this book guides readers through ten essential steps to building a personal brand that resonates with authenticity, credibility, and authority. From understanding the fundamentals of personal branding to mastering the art of networking, continuous learning, and thought leadership, readers will gain invaluable insights and strategies for crafting a compelling narrative, expanding their network, and showcasing their expertise to the world. With each chapter, readers are empowered to reflect on their personal growth journey, commit to continued growth and self-improvement, and embrace a sense of empowerment and confidence in their abilities. Through actionable steps and practical advice, readers are equipped to set specific goals, take decisive action, and make their mark on the world. Whether you're a seasoned professional looking to elevate your personal brand or a newcomer seeking to establish yourself in your field, "10 Steps to a Powerful Personal Brand: Stand Out and Succeed" offers the guidance, inspiration, and tools you need to achieve your goals and make a lasting impact in your personal and professional life. Embark on this transformative journey today and unleash the power of your personal brand!
Personal Branding in the Digital Age by Francine Beleyi Pdf
What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.
A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity – presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that’s easy to say, it’s much harder to actually do. Written by Maggie Eyre, an internationally recognized expert in personal presence and leadership motivation, Being You will teach you everything you need to know about personal branding. Whether you are the leader of an organization or team, engaged in creative work, searching for a new career, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book provides you with a complete toolkit to developing a confident personal brand – both face-to-face and online. Illustrated with stories and case studies from some of the world’s biggest personal brands, Being You is practical, authoritative and inspirational. It’s your definitive guide to personal branding in the 21st century.
STAND OUT BY PERSONAL BRANDING by Imac Mduduzi Dube Pdf
Stand out by Personal Branding is a handy book that will help you realize your personal brand and the way you are representing it to those surrounding you at the moment. In this book the author highlights that we are all brands, it is real up to the individual to create a good brand. It encourages the reader to be aware of the message they send to the world by the way they talk, dress or even talk. When you are not aware of the brand you are you could destroy the chances of achieving your dreams. In the book you will find examples of the strongest brands and how they got to where they are, advice on how to renew your damaged brand and pursue your purpose in life. Most people have stopped doing the things they enjoy in life because they are stuck in the maintenance roller coaster where all they do is work to maintain the bills because they have stopped dreaming and taking care of real issues in life. This book will give you step by step solutions on how to: Market your brand Identify you target market Take care of your financial issues that could damage your brand Improve and manage your image Choose and evaluate your associates Embrace change Manage your emotions to protect your brand Keep and build good relationships
