Star Alliance

Author : Philippe Malaval,Christophe Bénaroya,Jonathan Aflalo
Publisher : Springer Science & Business Media
Page : 600 pages
File Size : 49,5 Mb
Release : 2013-11-12
Category : Business & Economics
ISBN : 9783319013541

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Aerospace Marketing Management by Philippe Malaval,Christophe Bénaroya,Jonathan Aflalo Pdf

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

Author : Patrick Siegfried
Publisher : Akademische Verlagsgemeinschaft München
Page : 246 pages
File Size : 54,7 Mb
Release : 2014-10-01
Category : Business & Economics
ISBN : 9783960913535

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Business Cases by Patrick Siegfried Pdf

These case studies are written from students at the Universities of Applied Sciences Mannheim (No. 1-10) and Offenburg (No. 11-13) as part of the course "International Management" and "International Trade". In these case studies of international companies their development orientation are presented. Subsequently, the market situation, as well as the strengths and weaknesses are presented. In conclusion, the main points are summarized and some working questions can be used for further work.

Author : Dirk Klimkeit
Publisher : Springer Nature
Page : 716 pages
File Size : 48,5 Mb
Release : 2024-06-26
Category : Electronic
ISBN : 9783031503450

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International Management in Service Firms by Dirk Klimkeit Pdf

Author : Alan Fyall,Brian Garrod
Publisher : Channel View Publications
Page : 406 pages
File Size : 41,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 187315089X

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Tourism Marketing by Alan Fyall,Brian Garrod Pdf

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

Author : Kostas Iatrou,Mauro Oretti
Publisher : Routledge
Page : 242 pages
File Size : 42,6 Mb
Release : 2016-03-16
Category : Political Science
ISBN : 9781317183167

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Airline Choices for the Future by Kostas Iatrou,Mauro Oretti Pdf

Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies.

Author : Stewart R Clegg,Christos Pitelis,Jochen Schweitzer,Andrea Whittle
Publisher : SAGE
Page : 671 pages
File Size : 54,6 Mb
Release : 2022-10-26
Category : Business & Economics
ISBN : 9781529797480

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Strategy by Stewart R Clegg,Christos Pitelis,Jochen Schweitzer,Andrea Whittle Pdf

Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice. The fourth edition has been fully updated to include: • Coverage of contemporary issues including the Covid-19 pandemic, climate change and digitalization • Topical and engaging case studies such as Disney’s Strategy and Covid-19, Netflix Versus Amazon: Dynamic Capabilities for Global Success, and PS5, Xbox and BMW: Chips and Supply Chains • A wealth of new examples of strategy in practice from world-renowned organisations such as Google, Uniqlo, Tesla, IKEA, and Airbnb Suitable for both undergraduate and postgraduate study, Strategy: Theory and Practice encourages readers to engage critically with the internal and external factors that shape strategy in the real world. A selection of tried and tested online resources, including a teaching guide, PowerPoints, an online case study bank and test bank of questions have been developed to support lecturers using the book in their teaching. Stewart Clegg is Professor at the University of Sydney, Emeritus Professor at the University of Technology Sydney, and Visiting Professor at the University of Stavanger, University of Johannesburg, and Nova School of Business and Economics. Christos Pitelis is Head of Department of International Business and Professor of International Business and Sustainable Competitiveness at the University of Leeds, and Life Fellow at Queens’ College, University of Cambridge. Jochen Schweitzer is an Associate Professor at the University of Technology Sydney. Andrea Whittle is Professor of Management at Newcastle University Business School.

Author : Birgit Kleymann,Hannu Seristö
Publisher : Routledge
Page : 209 pages
File Size : 44,7 Mb
Release : 2017-03-02
Category : Transportation
ISBN : 9781351920292

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Managing Strategic Airline Alliances by Birgit Kleymann,Hannu Seristö Pdf

Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the dynamics of airline alliance groups - examines both the level of the individual airline and the alliance group itself - applies recent insights from organisation theory. The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management.

Author : T. K. Das
Publisher : IAP
Page : 289 pages
File Size : 47,5 Mb
Release : 2015-09-01
Category : Business & Economics
ISBN : 9781681230801

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Managing Multipartner Strategic Alliances by T. K. Das Pdf

Managing Multipartner Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing Multipartner Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 10 chapters in this volume cover a number of significant topics related to the formation, operation, and performance of multipartner strategic alliances (i.e., alliances with more than two members) that are increasingly being formed in various industrial sectors. The chapter topics cover both the broader issues, such as the peculiar complexities of multipartner alliances that arise because of indirect or generalized reciprocities among its multiple members vis-à-vis the direct reciprocity within dyadic or two-member alliances, and the roles of power and multilevel embeddedness, and the more focused topics of managing triadic alliances, the evolution of an airline alliance, and the nature of value creation in a consortium. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the nature, management, and performance of multipartner alliances.

Author : Benjamin Muschko
Publisher : "O'Reilly Media, Inc."
Page : 204 pages
File Size : 52,8 Mb
Release : 2022-06-09
Category : Computers
ISBN : 9781098107192

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Certified Kubernetes Administrator (CKA) Study Guide by Benjamin Muschko Pdf

The ability to administer and monitor a Kubernetes cluster is in high demand today. To meet this need, the Cloud Native Computing Foundation developed a certification exam to establish an administrator's credibility and value in the job market to confidently work in a Kubernetes environment. The Certified Kubernetes Administrator (CKA) certification exam is different from the typical multiple-choice format of other professional certifications. Instead, the CKA is a performance-based exam that requires deep knowledge of the tasks under immense time pressure. This study guide walks you through all the topics covered to fully prepare you for the exam. Author Benjamin Muschko also shares his personal experience with preparing for all aspects of the exam. Learn when and how to apply Kubernetes concepts to administer and troubleshoot a production-grade cluster Understand the objectives, abilities, and tips and tricks needed to pass the CKA exam Explore the ins and outs of the kubectl command-line tool Demonstrate competency to perform the responsibilities of a Kubernetes administrator Solve real-world Kubernetes problems in a hands-on command-line environment Effectively navigate and solve questions during the CKA exam

Author : Harold Kerzner
Publisher : John Wiley & Sons
Page : 866 pages
File Size : 51,8 Mb
Release : 2003-12-01
Category : Technology & Engineering
ISBN : 9780471472841

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Advanced Project Management by Harold Kerzner Pdf

ADVANCED PROJECT MANAGEMENT AUTHORITATIVE STRATEGIES FOR IMPLEMENTING PROJECT MANAGEMENT Senior managers at world-class corporations open their office doors to discuss case studies that demonstrate their thought processes and actual strategies that helped them lead their companies to excellence in project management in less than six years! Following the Project Management Institute’s Body of Knowledge (PMBOK®), industry leaders address: Project risk management Project portfolio management The Project Office Project management multinational cultures Integrated project teams and virtual project teams

Author : Xiao Zu
Publisher : Funstory
Page : 377 pages
File Size : 43,6 Mb
Release : 2020-01-08
Category : Fiction
ISBN : 9781647963965

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Light Calvary In Interstellar by Xiao Zu Pdf

As the humans continued to expand their horizons, the Star Alliance, which was formed by the humans, began to fight against the other races in the universe. And the Pang Great Emperor, which was formed by the Talambo people, became the strongest opponent for the human race.Having just joined the light cavalry army, An Chunhua relied on the military training he received when he was young to quickly display his skills in battle. In the many battles that followed, An Chun Hua was able to see the ugliness of war. After abandoning the idea of building a career, He Chunhua only wanted his comrades to survive in this seemingly endless war under his leadership.

Author : Włodzimierz Sroka,Štefan Hittmár
Publisher : Springer Science & Business Media
Page : 132 pages
File Size : 46,9 Mb
Release : 2013-01-06
Category : Business & Economics
ISBN : 9783642342462

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Management of Alliance Networks by Włodzimierz Sroka,Štefan Hittmár Pdf

Effective management is crucial to the success of the inter-firm cooperation, and may reduce the risk that is inherently associated with these strategies. If cooperative strategy is to be successful, managers must have knowledge of factors that should be taken into consideration during formation and management of alliance networks. Therefore the main goal of this book is an understandable and simple presentation of the complexity involved in the management of alliance networks at three basic stages: formation stage, functioning stage, and post-operational stage. The book consists of six chapters, both theoretical and practical. A new model for management of alliance networks, which utilizes different instruments and tools, has been developed in the work. The last part of the book concentrates on the management of alliance networks in a practice-based framework based on the example of an engineering company which has formed a portfolio of bilateral alliances.​

Author : Rigas Doganis
Publisher : Psychology Press
Page : 326 pages
File Size : 43,5 Mb
Release : 2006
Category : Airlines
ISBN : 0415346150

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The Airline Business by Rigas Doganis Pdf

The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.

Author : Kankaew, Kannapat
Publisher : IGI Global
Page : 349 pages
File Size : 40,7 Mb
Release : 2022-05-27
Category : Transportation
ISBN : 9781668446171

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Global Air Transport Management and Reshaping Business Models for the New Era by Kankaew, Kannapat Pdf

The air transport industry is highly vulnerable to environmental changes as was seen when the recent COVID-19 pandemic caused most airline operations to cease. However, for decades airlines have been collapsing around the globe as the business of managing airline operations has become stressed due to price competition. This is detrimental to air carriers since air transport products and services are the same. Moreover, it impacts other industries such as tourism, hotels, and restaurants, which contribute to the derailment of economic and social activities. Thus, it is essential to determine new practices and strategies that can allow air transport management to be enriched and to flourish. Global Air Transport Management and Reshaping Business Models for the New Era provides a comprehensive collection of knowledge on the new era of business management on air transport. It provides strategies, technologies, and tools used in the reshaping of the air transport business model. Covering topics such as customer experience, robotic process automation, and airline alliances, this major reference work is an essential resource for airline managers, supply chain specialists, air transport managers, students and faculty of higher education, libraries, researchers, economists, government officials, and academicians.

Author : Bijan Vasigh,Ken Fleming
Publisher : Routledge
Page : 513 pages
File Size : 45,7 Mb
Release : 2016-05-06
Category : Business & Economics
ISBN : 9781317113324

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Introduction to Air Transport Economics by Bijan Vasigh,Ken Fleming Pdf

Introduction to Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings. In one comprehensive textbook it applies economic theory to all aspects of the aviation industry, bringing together the numerous and informative articles and institutional developments that have characterized the field of airline economics in the last two decades as well as adding a number of areas original to an aviation text. Its integrative approach offers a fresh point of view that will find favor with many students of aviation. The book offers a self-contained theory and applications-oriented text for any individual intent on entering the aviation industry as a practicing professional in the management area. It will be of greatest relevance to undergraduate and graduate students interested in obtaining a more complete understanding of the economics of the aviation industry. It will also appeal to many professionals who seek an accessible and practical explanation of the underlying economic forces that shape the industry. The second edition has been extensively updated throughout. It features new coverage of macroeconomics for managers, expanded analysis of modern revenue management and pricing decisions, and also reflects the many significant developments that have occurred since the original’s publication. Instructors will find this modernized edition easier to use in class, and suitable to a wider variety of undergraduate or graduate course structures, while industry practitioners and all readers will find it more intuitively organized and more user friendly.