Ogilvy On Advertising

Author : David Ogilvy
Publisher : Welbeck Publishing Group
Page : 393 pages
File Size : 46,6 Mb
Release : 2023-02-02
Category : Business & Economics
ISBN : 9781802796988

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Ogilvy on Advertising by David Ogilvy Pdf

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Author : David Ogilvy
Publisher : Vintage
Page : 224 pages
File Size : 42,6 Mb
Release : 2013-09-11
Category : Social Science
ISBN : 9780804170055

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Ogilvy on Advertising by David Ogilvy Pdf

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Author : David Ogilvy
Publisher : Profile Books
Page : 208 pages
File Size : 40,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781847659453

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The Unpublished David Ogilvy by David Ogilvy Pdf

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Author : David Ogilvy
Publisher : Unknown
Page : 0 pages
File Size : 49,9 Mb
Release : 2011
Category : Advertising
ISBN : 190491537X

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Confessions of an Advertising Man by David Ogilvy Pdf

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Author : Claude C. Hopkins
Publisher : Positive Club
Page : 40 pages
File Size : 54,5 Mb
Release : 2002-01-01
Category : Business & Economics
ISBN : 8210379456XXX

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Scientific Advertising by Claude C. Hopkins Pdf

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

Author : Adam Harrison
Publisher : Createspace Independent Publishing Platform
Page : 26 pages
File Size : 40,9 Mb
Release : 2017-10-07
Category : Electronic
ISBN : 1978024592

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Ogilvy on Advertising Summary and Analysis by Adam Harrison Pdf

Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Advertising is possibly one of the most stressful occupations and does not pay well unless you absolutely love it. The author is forthcoming about many mistakes he made in the advertising industry. Ogilvy opens by emphasizing that good advertising does not just simply make people admire your message for its creativity; it influences people to action. It's a simple adage, yet easy for many advertisers to forget.

Author : Bob Burg
Publisher : Sound Wisdom
Page : 175 pages
File Size : 45,5 Mb
Release : 2011-09-20
Category : Business & Economics
ISBN : 9780768487008

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The Art of Persuasion by Bob Burg Pdf

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Author : David Ogilvy
Publisher : Unknown
Page : 136 pages
File Size : 53,6 Mb
Release : 1978
Category : Advertising
ISBN : UVA:X000064474

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Blood, Brains and Beer by David Ogilvy Pdf

Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 347 pages
File Size : 53,5 Mb
Release : 2008-04-11
Category : Business & Economics
ISBN : 9780470267714

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Hey, Whipple, Squeeze This by Luke Sullivan Pdf

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Author : Thomas Kemeny
Publisher : Simon and Schuster
Page : 180 pages
File Size : 52,9 Mb
Release : 2019-11-26
Category : Business & Economics
ISBN : 9781576879603

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Junior by Thomas Kemeny Pdf

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Author : David Ogilvy
Publisher : Unknown
Page : 172 pages
File Size : 48,6 Mb
Release : 2002
Category : Advertising
ISBN : OCLC:1148602313

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Confessions of an Advertising Man by David Ogilvy Pdf

Author : Piyush Pandey
Publisher : Penguin UK
Page : 244 pages
File Size : 44,6 Mb
Release : 2016-01-27
Category : Business & Economics
ISBN : 9789352140046

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Pandeymonium by Piyush Pandey Pdf

What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

Author : James Mahaffey
Publisher : Simon and Schuster
Page : 368 pages
File Size : 47,5 Mb
Release : 2010-10-15
Category : Science
ISBN : 9781605982038

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Atomic Awakening: A New Look at the History and Future of Nuclear Power by James Mahaffey Pdf

“Persuasive and based on deep research. Atomic Awakening taught me a great deal."—Nature The American public's introduction to nuclear technology was manifested in destruction and death. With Hiroshima and the Cold War still ringing in our ears, our perception of all things nuclear is seen through the lens of weapons development. Nuclear power is full of mind-bending theories, deep secrets, and the misdirection of public consciousness, some deliberate, some accidental. The result of this fixation on bombs and fallout is that the development of a non-polluting, renewable energy source stands frozen in time. Outlining nuclear energy's discovery and applications throughout history, Mahaffey's brilliant and accessible book is essential to understanding the astounding phenomenon of nuclear power in an age where renewable energy and climate change have become the defining concerns of the twenty-first century.

Author : Alexey Ivanov
Publisher : Unknown
Page : 128 pages
File Size : 46,5 Mb
Release : 2023-05-27
Category : BUSINESS & ECONOMICS
ISBN : 3838272331

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How to Create an Idea If You are Not Ogilvy by Alexey Ivanov Pdf

Author : Claude Hopkins
Publisher : Lulu.com
Page : 92 pages
File Size : 43,5 Mb
Release : 1966
Category : Electronic
ISBN : 9781105161261

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My Life in Advertising by Claude Hopkins Pdf