Ogilvy On Advertising

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Ogilvy on Advertising

Author : David Ogilvy
Publisher : Hachette UK
Page : 376 pages
File Size : 53,5 Mb
Release : 2023-02-02
Category : Business & Economics
ISBN : 9781802796988

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Ogilvy on Advertising by David Ogilvy Pdf

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Confessions of an Advertising Man

Author : David Ogilvy
Publisher : Unknown
Page : 0 pages
File Size : 48,6 Mb
Release : 2011
Category : Advertising
ISBN : 190491537X

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Confessions of an Advertising Man by David Ogilvy Pdf

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

The Unpublished David Ogilvy

Author : David Ogilvy
Publisher : Profile Books
Page : 208 pages
File Size : 42,7 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781847659453

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The Unpublished David Ogilvy by David Ogilvy Pdf

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Confessions of an Advertising Man

Author : David Ogilvy
Publisher : Unknown
Page : 172 pages
File Size : 44,7 Mb
Release : 2002
Category : Advertising
ISBN : OCLC:1148602313

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Confessions of an Advertising Man by David Ogilvy Pdf

Scientific advertising

Author : Claude C. Hopkins
Publisher : David De Angelis
Page : 90 pages
File Size : 48,8 Mb
Release : 2022-09-06
Category : Business & Economics
ISBN : 9791222023311

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Scientific advertising by Claude C. Hopkins Pdf

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.

Reality In Advertising

Author : Rosser Reeves
Publisher : Lulu.com
Page : 123 pages
File Size : 50,8 Mb
Release : 2017-06-09
Category : Advertising
ISBN : 9781387028047

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Reality In Advertising by Rosser Reeves Pdf

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

The Art of Persuasion

Author : Bob Burg
Publisher : Sound Wisdom
Page : 175 pages
File Size : 55,9 Mb
Release : 2011-09-20
Category : Business & Economics
ISBN : 9780768487008

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The Art of Persuasion by Bob Burg Pdf

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Atomic Awakening: A New Look at the History and Future of Nuclear Power

Author : James Mahaffey
Publisher : Pegasus Books
Page : 368 pages
File Size : 52,7 Mb
Release : 2010-10-15
Category : Science
ISBN : 1605981273

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Atomic Awakening: A New Look at the History and Future of Nuclear Power by James Mahaffey Pdf

“Persuasive and based on deep research. Atomic Awakening taught me a great deal."—Nature The American public's introduction to nuclear technology was manifested in destruction and death. With Hiroshima and the Cold War still ringing in our ears, our perception of all things nuclear is seen through the lens of weapons development. Nuclear power is full of mind-bending theories, deep secrets, and the misdirection of public consciousness, some deliberate, some accidental. The result of this fixation on bombs and fallout is that the development of a non-polluting, renewable energy source stands frozen in time. Outlining nuclear energy's discovery and applications throughout history, Mahaffey's brilliant and accessible book is essential to understanding the astounding phenomenon of nuclear power in an age where renewable energy and climate change have become the defining concerns of the twenty-first century.

Blood, Brains and Beer

Author : David Ogilvy
Publisher : Unknown
Page : 136 pages
File Size : 52,5 Mb
Release : 1978
Category : Biography & Autobiography
ISBN : UVA:X000064474

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Blood, Brains and Beer by David Ogilvy Pdf

Pandeymonium

Author : Piyush Pandey
Publisher : Penguin UK
Page : 244 pages
File Size : 47,7 Mb
Release : 2016-01-27
Category : Business & Economics
ISBN : 9789352140046

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Pandeymonium by Piyush Pandey Pdf

What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

Breakthrough Advertising

Author : Eugene Schwartz
Publisher : Unknown
Page : 128 pages
File Size : 49,8 Mb
Release : 2017-04-15
Category : Electronic
ISBN : 0998503509

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Breakthrough Advertising by Eugene Schwartz Pdf

Learning from Winners

Author : Raymond C. Pettit
Publisher : Psychology Press
Page : 198 pages
File Size : 42,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780805856538

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Learning from Winners by Raymond C. Pettit Pdf

First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.

Hey, Whipple, Squeeze This

Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 347 pages
File Size : 54,7 Mb
Release : 2008-04-11
Category : Business & Economics
ISBN : 9780470267714

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Hey, Whipple, Squeeze This by Luke Sullivan Pdf

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Hegarty on Advertising

Author : John Hegarty
Publisher : Thames & Hudson
Page : 376 pages
File Size : 49,5 Mb
Release : 2024-03-14
Category : Design
ISBN : 9780500779521

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Hegarty on Advertising by John Hegarty Pdf

If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the worlds legendary advertising men, this best-selling book contains five decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levis, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isnt enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.

All Consumers Are Not Created Equal

Author : Garth Hallberg
Publisher : John Wiley & Sons
Page : 340 pages
File Size : 51,7 Mb
Release : 1995-10-10
Category : Business & Economics
ISBN : 0471120049

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All Consumers Are Not Created Equal by Garth Hallberg Pdf

A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.