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Author : Dave Olsen
Publisher : Sunset Books/Sunset Publishing Corporation
Page : 0 pages
File Size : 48,9 Mb
Release : 1994
Category : Baked products
ISBN : 0376026138
Tells the history of coffee growing and trade and provides 34 recipes for coffee cake, muffins, tarts, and other foods to go with coffee.
Author : Howard Schultz
Publisher : Hachette Books
Page : 249 pages
File Size : 44,5 Mb
Release : 2012-05-22
Category : Business & Economics
ISBN : 9781401304928
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Author : Patricia McCausland-Gallo
Publisher : Unknown
Page : 0 pages
File Size : 50,5 Mb
Release : 2008
Category : Coffee
ISBN : OCLC:1342143740
Author : Leonard Sweet
Publisher : WaterBrook
Page : 226 pages
File Size : 55,8 Mb
Release : 2008-05-20
Category : Religion
ISBN : 9780307446268
Leonard Sweet shows you how the passion that Starbucks® has for creating an irresistible experience can connect you with God’s stirring introduction to the experience of faith in The Gospel According to Starbucks. You don’t stand in line at Starbucks® just to buy a cup of coffee. You stop for the experience surrounding the cup of coffee. Too many of us line up for God out of duty or guilt. We completely miss the warmth and richness of the experience of living with God. If we’d learn to see what God is doing on earth, we could participate fully in the irresistible life that he offers. You can learn to pay attention like never before, to identify where God is already in business right in your neighborhood. The doors are open and the coffee is brewing. God is serving the refreshing antidote to the unsatisfying, arms-length spiritual life–and he won’t even make you stand in line.
Author : Luca Vincenzo
Publisher : Waterbury Publishers
Page : 71 pages
File Size : 54,5 Mb
Release : 2012-04
Category : Cooking
ISBN : 9781938895012
If you want to know how to brew the ultimate cup of coffee in the comfort of your own home (and save some money too!), then you want to read this book. You see, making great coffee boils down to doing a number of little things right, such as selecting the right beans and roasts, and creating the right blends; using the right coffee machine and grinder; using the right amount of grounds; brewing at correct temperatures and for the right amount of time; and more. If all that sounds complicated to you, don't worry--this book breaks it all down and teaches you, step by step, everything you need to know to brew heavenly cups of coffee that are the hallmark of true coffee maestros. In this book, you'll learn things like... How to pick the right coffee machine and get the most bang for your buck, regardless of your budget. (Please don't buy a drip brewer before reading this chapter!) Everything you need to know about coffee beans to master the art of creating incredible blends that create rich, complex coffee. You'll be blown away by how much better your coffee will be when you use this information. Why you should seriously consider getting a coffee grinder, and which types are the best for making coffee. The step-by-step, no-fail method of brewing sweet, decadent coffee every time. Say goodbye to coffee that's too weak or strong or bitter, and say hello sweet, aromatic indulgences. 30 delicious coffee recipes including classics that are to die for, espresso drinks that every coffee lover should try, holiday drinks that will make you cheer, and dessert drinks that are like heaven in a cup. And more... Brewingmouth-watering coffeeand making your favorite coffee drinks are a breeze after reading this book! Scroll up and click the "Buy" button now to learn how to make coffee so good that your friends and family will rave.
Author : Trent A. Romer
Publisher : John Hunt Publishing
Page : 142 pages
File Size : 51,9 Mb
Release : 2021-05-28
Category : Business & Economics
ISBN : 9781789046021
What if the foundation of your family business were threatened by something out of your control? What if the livelihood of 70 employees and their families were at stake, as the license to operate your business became called into question? What if 57 years of family history, grown through generations of hard work and sacrifice, were at risk of being lost? What if the reasons were actually one with which you fundamentally agreed? Journey to 8 states, 3 national parks and 3 countries to experience the life-changing education and adventures that led Trent A. Romer to finding sustainability for his plastic bag manufacturing business and himself.
Author : Shah Mohammed
Publisher : D-Cube Designs
Page : 308 pages
File Size : 47,7 Mb
Release : 2023-09-22
Category : Business & Economics
ISBN : 9798862180350
Unveiling the Psychology Behind Brand Success: Exploring Cognitive Biases in Marketing. Are you ready to discover the hidden keys to crafting irresistible marketing campaigns and decoding consumer decisions? Dive into the world of cognitive biases and their profound impact on branding and advertising with “The Secret Strategies of Marketing: How Brands Harness Cognitive Biases to Capture Hearts and Wallets.” Why This Book Matters: In a world bombarded by marketing messages, understanding the psychology that underpins consumer behaviour is the ultimate game-changer. Whether you’re a marketer, entrepreneur, business owner, or an inquisitive consumer, this book unravels the mysteries behind why certain brands resonate deeply while others remain forgettable. Your Guide to Cognitive Biases: This comprehensive guide explores a treasure trove of cognitive biases, from the well-known to the lesser-explored, offering profound insights into their applications and impact. From the allure of familiarity to the power of scarcity, you’ll journey through a spectrum of biases that influence every purchase decision. What’s in Store: Get ready to dive into the fascinating world of cognitive biases and marketing. Explore a rich array of biases, including but not limited to: The Zeigarnik Effect: How unfinished experiences captivate attention. The Decoy Effect: How an irrelevant option can shape choices. Confirmation Bias: Why consumers seek information that confirms their beliefs. Reciprocity Bias: How giving creates lasting brand loyalty. And many more that shape consumer perceptions, choices, and loyalties. Empower Your Marketing Strategy: Armed with these insights, you’ll wield the power to: Craft campaigns that resonate on a deeper emotional level. Build brand loyalty that stands the test of time. Develop messaging that captivates and converts. Navigate the fine line between persuasion and manipulation. Innovate marketing strategies that speak to the heart of consumer desires. Unlock Brand Success: It’s time to unlock the hidden doors to brand success. With “The Secret Strategies of Marketing,” you’ll emerge equipped with the knowledge and techniques to revolutionize your marketing approach, resonate deeply with your audience, and forge lasting connections that transcend traditional campaigns. Empower Yourself Against Manipulation: But it's not just about the brands -this book empowers you. Whether you're a business owner, marketer, or discerning consumer, understanding cognitive biases is your armour against manipulation. Develop a sharper eye to discern effective marketing from mere manipulation. Order Your Copy Today: Prepare to embark on a journey that redefines your understanding of marketing's potential. This book is more than just pages -It's your guide to unlocking the secrets behind consumer minds, paving the way for brand success like never before.
Author : Marie A. Bussing
Publisher : Bloomsbury Publishing USA
Page : 192 pages
File Size : 55,7 Mb
Release : 2021-11-05
Category : Business & Economics
ISBN : 9781440873898
Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation. Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe? Part of Greenwood’s Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces StarbuckS&Rsquo; meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, current financial data, and coverage of the COVID-19 pandemic's impact on the company.
Author : Rob Fuggetta
Publisher : John Wiley & Sons
Page : 304 pages
File Size : 40,7 Mb
Release : 2012-07-06
Category : Business & Economics
ISBN : 9781118336540
"The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to: Discover who your Brand Advocates are and what makes these influential customers tick Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes Reward your Advocates by giving them what they crave most Measure results and ROI from advocacy programs Every company in the world including yours! has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.
Author : Mark Pendergrast
Publisher : Basic Books
Page : 474 pages
File Size : 48,8 Mb
Release : 2010-09-28
Category : Cooking
ISBN : 9780465024049
The definitive history of the world's most popular drug. Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.
Author : John Simmons
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 194 pages
File Size : 47,9 Mb
Release : 2012-08-15
Category : Social Science
ISBN : 9789814408769
Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand’s story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
Author : Seoul Selection
Publisher : Seoul Selection
Page : 68 pages
File Size : 43,9 Mb
Release : 2017-02-23
Category : Electronic
ISBN : 8210379456XXX
SEOUL Magazine is a travel and culture monthly designed to help both expats and tourists get the most of their stay in the city, whether they’re in for only a few days or dedicated lifers who are always in search of new places, facts and interesting events. Featuring in-depth reporting on how to enjoy the city, foreigners’ perspectives on life as an expat in Korea and more, SEOUL is an eclectic publication that has something for everyone, whether you’re looking for an interesting read or a simple source of information.
Author : Major Cohen
Publisher : John Wiley & Sons
Page : 295 pages
File Size : 48,9 Mb
Release : 2021-03-03
Category : Cooking
ISBN : 9781119679011
Get the skinny on your morning joe Do you swear by your morning jolt of caffeine but are hard-pressed to tell a siphon from a slow dripper? No problem: just order a fresh copy of Coffee For Dummies for a smooth blend of fun facts and practical advice to give an extra shot of flavor to your appreciation of the second-most valuable commodity on planet Earth—and filter out all that excess grind in your knowledge. This warm and welcoming serving from passionate coffee guru Major Cohen—a Specialty Coffee Association certified instructor, and now retired highly respected former Starbucks coffee educator and program manager—takes you on a rocket-fueled journey from the origins of the liquid bean’s popularity to best ways to prepare and enjoy coffee in your own home. You'll learn how to evaluate the advantages of different coffee styles and makers, and how even the smallest detail—varietal, roast type, texture—can influence how good that cupped lightning tastes on your tongue. Evaluate different roasts or brews Navigate menus for the best deals Learn how to speak “coffee” and order your half-cap-low-fat-no-sugar-add-whip with confidence Save money with the best store apps Meet some of the unknown pioneers of coffee that have made our coffee world of today See how you might think bigger about your coffee spend changing the world The average American spends over $1000 on their daily brain juice every year: why not hire Coffee For Dummies as your personal barista and get more for your money—and from each invigorating sip.
Author : Anna Steigemann
Publisher : Springer
Page : 325 pages
File Size : 50,9 Mb
Release : 2019-02-25
Category : Social Science
ISBN : 9783658253936
In this open access publication, the social cohesion of urban neighborhoods and their residents is examined, which is often viewed as vulnerable since increased mobility, individualization, wider socio-economic and demographic changes have fundamentally altered the basis for everyday social interaction in urban neighborhoods. Anna Steigemann gives scholarly attention to the concrete places where neighborly interactions still take place and to how these interactions affect local community building. She illuminates and explores the ordinary everyday interactions and social practices in and around shops and gastronomic facilities on a shopping street in Berlin-Neukölln, revealing how these businesses are important places where community is practiced, but also why they are increasingly threatened by commercial and residential gentrification.
Author : Susan Zimmer
Publisher : Andrews McMeel Publishing
Page : 244 pages
File Size : 55,7 Mb
Release : 2014-02-25
Category : Cooking
ISBN : 9781449460112
* I Love Coffee! features over 100 easy-to-make coffee drinks, including the Black Forest Latte, Sugar-Free Java Chai Latte, Iced Orange Mochaccino, Tiramisú Martini, and Candy Cane Latte. * I Love Coffee! brings the passion for coffee into your home with a creative variety of hot and cold drinks. It is the ultimate how-to handbook for the 111 million coffee drinkers in North America. Now coffee lovers can make delicious cappuccinos, cold coffee quenchers, decadent coffee desserts, and classy coffee martinis year-round using simple techniques with gourmet results in this indispensable coffee guide and cookbook. In I Love Coffee! coffee connoisseur Susan Zimmer shares expert advice and techniques, from how to brew the perfect cup and how to make a basic cappuccino without a machine to a World Barista Latte Art Champion's tips for making masterful latte art designs. It is brimful with a wealth of coffee understanding from the "ground" up, from bean to cup, including international coffees and brewing techniques best suited to a variety of preferences, all topped off with plenty of problem-solving tips and delectable full-color photographs.
