Statistical Persuasion

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Statistical Persuasion

Author : Robert W. Pearson
Publisher : SAGE
Page : 425 pages
File Size : 42,8 Mb
Release : 2010-01-20
Category : Social Science
ISBN : 9781412974967

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Statistical Persuasion by Robert W. Pearson Pdf

This text helps readers understand how to collect, manage, evaluate, and analyze data. It also provides guidelines for the presentation of analysis, especially for nonacademic audiences without training in statistical analysis. These guidelines help ensure that statistics and graphical displays tell the story that analysts want to convey while protecting their analysis from methodological criticism. Author Robert Pearson focuses attention on the conceptual understanding of statistics, while referring (sparingly) to specific formulas when they help reveal a conceptual point about the statistics. Key Features · Combines a concern for the design, collection, measurement, and the management of data with its analysis and presentation · Provides examples and data concerning real world problems in education, crime, government performance, and other policy arenas · Clearly demonstrates the steps used to generate the appropriate statistics and graphs in Excel and SPSS and then provides exercises to replicate and elaborate on these examples This book and its supporting materials are ideally suited for graduate students in professional degree programs in public policy, education, social work, criminology, urban planning, and related schools as well as advanced undergraduates in these fields. The book's explanations, descriptions, illustrations, and step-by-step exercises create the skills and knowledge required of a policy analyst, advisor, consultant or the elected or appointed public official or nonprofit officer who wants to be better able to interpret and evaluate others' applied social research. Its data sets, solutions sets, instructors' manual, lecture slides, and student workbook provide instructors with a complete and fully integrated instructional package.

Statistics on the Table

Author : Stephen M. Stigler
Publisher : Harvard University Press
Page : 503 pages
File Size : 41,5 Mb
Release : 2002-09-30
Category : Mathematics
ISBN : 9780674267619

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Statistics on the Table by Stephen M. Stigler Pdf

This lively collection of essays examines in witty detail the history of some of the concepts involved in bringing statistical argument "to the table," and some of the pitfalls that have been encountered. The topics range from seventeenth-century medicine and the circulation of blood, to the cause of the Great Depression and the effect of the California gold discoveries of 1848 upon price levels, to the determinations of the shape of the Earth and the speed of light, to the meter of Virgil's poetry and the prediction of the Second Coming of Christ. The title essay tells how the statistician Karl Pearson came to issue the challenge to put "statistics on the table" to the economists Marshall, Keynes, and Pigou in 1911. The 1911 dispute involved the effect of parental alcoholism upon children, but the challenge is general and timeless: important arguments require evidence, and quantitative evidence requires statistical evaluation. Some essays examine deep and subtle statistical ideas such as the aggregation and regression paradoxes; others tell of the origin of the Average Man and the evaluation of fingerprints as a forerunner of the use of DNA in forensic science. Several of the essays are entirely nontechnical; all examine statistical ideas with an ironic eye for their essence and what their history can tell us about current disputes.

Media and Communication Research Methods

Author : Arthur Asa Berger
Publisher : SAGE
Page : 385 pages
File Size : 52,8 Mb
Release : 2014
Category : Language Arts & Disciplines
ISBN : 9781452256573

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Media and Communication Research Methods by Arthur Asa Berger Pdf

Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.

Persuasion

Author : Daniel J. O'Keefe
Publisher : SAGE Publications, Incorporated
Page : 280 pages
File Size : 48,5 Mb
Release : 1990-03
Category : Language Arts & Disciplines
ISBN : UOM:39015019820672

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Persuasion by Daniel J. O'Keefe Pdf

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Copyright © Libri GmbH. All rights reserved.

Basic Statistical Analysis

Author : Richard C. Sprinthall
Publisher : Prentice Hall
Page : 256 pages
File Size : 48,5 Mb
Release : 1996-07
Category : Electronic
ISBN : 0205200605

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Basic Statistical Analysis by Richard C. Sprinthall Pdf

This readable revision is presented as simply as possible to ensure that readers will gain a solid understanding of statistical procedures. The goal of this book is to demystify statistics. Presented with rules of evidence and the logic behind those rules. The book is divided into three major units: Descriptive Statistics, Inferential Statistics, and Advanced Topics in Inferential Statistics. Includes definitions of key concepts in the glossary to prevent confusion over terminology. Presents a brief biography of six people who have had the most impact on the field of statistics. Offers new and easier methods for finding percentiles in Chapter 5. For anyone interested in Social Statistics and Measurement.

Operational Subjective Statistical Methods

Author : Frank Lad
Publisher : Wiley-Interscience
Page : 516 pages
File Size : 47,8 Mb
Release : 1996-09-27
Category : Mathematics
ISBN : UOM:39015038140094

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Operational Subjective Statistical Methods by Frank Lad Pdf

The mathematical implications of personal beliefs and values in science and commerce Amid a worldwide resurgence of interest in subjectivist statistical method, this book offers a fresh look at the role of personal judgments in statistical analysis. Frank Lad demonstrates how philosophical attention to meaning provides a sensible assessment of the prospects and procedures of empirical inferential learning. Operational Subjective Statistical Methods offers a systematic investigation of Bruno de Finetti's theory of probability and logic of uncertainty, which recognizes probability as the measure of personal uncertainty at the heart of its mathematical presentation. It identifies de Finetti's "fundamental theorem of coherent provision" as the unifying structure of probabilistic logic, and highlights the judgment of exchangeability rather than causal independence as the key probabilistic component of statistical inference. Broad in scope, yet firmly grounded in mathematical detail, this text/reference Invites readers to address the subjective personalist meaning of probability as motivating the mathematical construction Contains numerous examples and problems, including computing problems using Matlab, assuming no background in Matlab Explains how to use the material in three distinct sequential courses in math and statistics, as well as in courses at the graduate level in applied fields Provides an introductory basis for understanding more complex structures of statistical analysis Complete with fifty illustrations, Operational Subjective Statistical Methods makes an intriguing discipline accessible to professionals, students, and the interested general reader. It contains a wealth of teaching and research material, and offers profound insight into the relationship between philosophy, faith, and scientific method.

Persuasion

Author : Charles U. Larson
Publisher : Cengage Learning
Page : 440 pages
File Size : 46,7 Mb
Release : 1998
Category : Persuasion (Psychology)
ISBN : PSU:000031535007

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Persuasion by Charles U. Larson Pdf

Larson helps readers become consumers of persuasion. The book presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on language and focus on critical thinking are combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Woven throughout this framework, Larson provides ample and understandable coverage of persuasion theory, research, and ethics consistently and repeatedly tied back to the theme of the book--the development of critical consumers of all forms of persuasion.

The Elements of Persuasion

Author : William A. Covino
Publisher : Addison-Wesley Longman
Page : 188 pages
File Size : 45,6 Mb
Release : 1998
Category : Juvenile Nonfiction
ISBN : STANFORD:36105029307621

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The Elements of Persuasion by William A. Covino Pdf

Ninth in the "Elements of Composition"series, The Elements of Persuasion is a brief and inexpensive alternative to longer, "standard" texts. The book provides students with a concise introduction to major theories of persuasion; analysis of political, cultural, and literary events that represent the significance and scope of persuasion; and a range of questions and exercises to develop critical reading and writing skills. An introductory chapter offers a general overview of persuasion, illustrating the contributions of Aristotle's Rhetoric, J.L. Austin's speech act theory, and Kenneth Burke's dramatism with current examples from political oratory, advertising, and hypothetical situations, as well as extensive analysis of the "dramatism" of the O.J. Simpson trial. With this foundation, students are then able to begin their own analysis of persuasion in public discourse and to assess the elements of persuasion in their own writing.

Bayesian Statistics for Social Scientists

Author : Lawrence D. Phillips
Publisher : Unknown
Page : 472 pages
File Size : 54,6 Mb
Release : 1974
Category : Bayesian statistical decision theory
ISBN : UCAL:B5000270

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Bayesian Statistics for Social Scientists by Lawrence D. Phillips Pdf

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
Page : 412 pages
File Size : 48,5 Mb
Release : 2003
Category : Attitude change
ISBN : UCSC:32106015891283

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The Dynamics of Persuasion by Richard M. Perloff Pdf

This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. This text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and *raise consciousness about the ethics of contemporary persuasion. Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention. Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives. Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.

Persuasion

Author : W. F. Strong
Publisher : Unknown
Page : 164 pages
File Size : 47,6 Mb
Release : 1987
Category : Language Arts & Disciplines
ISBN : 084034421X

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Persuasion by W. F. Strong Pdf

Persuasion

Author : Kenneth E. Andersen
Publisher : Unknown
Page : 400 pages
File Size : 51,9 Mb
Release : 1971
Category : Electronic
ISBN : 8210379456XXX

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Persuasion by Kenneth E. Andersen Pdf

The Art of Persuasion

Author : Linda Bridges,William F. Rickenbacker
Publisher : Burns & Oates
Page : 152 pages
File Size : 40,5 Mb
Release : 1993
Category : English language
ISBN : UOM:39015032897012

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The Art of Persuasion by Linda Bridges,William F. Rickenbacker Pdf

Here's the cure for the common style: an engaging, witty, blunt, and readable guide to good writing that's better than Strunk and White, more urbane than the New York Times--and great fun all the way. "Wise and spirited".--George F. Will. Foreword by William F. Buckley, Jr.

Persuasive Storytelling by Hate Groups Online

Author : Elissa Lee
Publisher : Unknown
Page : 326 pages
File Size : 49,8 Mb
Release : 2001
Category : Hate speech
ISBN : STANFORD:36105023676781

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Persuasive Storytelling by Hate Groups Online by Elissa Lee Pdf