Stop Selling Stuff And Start Selling Business Outcomes A Comprehensive B2b Sales Guide

Author : Rick Spair
Publisher : Rick Spair
Page : 462 pages
File Size : 53,6 Mb
Release : 2024-06-30
Category : Business & Economics
ISBN : 8210379456XXX

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Stop Selling Stuff and Start Selling Business Outcomes: A Comprehensive B2B Sales Guide by Rick Spair Pdf

Welcome to the comprehensive B2B sales guide titled "Stop Selling Stuff and Start Selling Business Outcomes." In today's competitive business landscape, simply selling products or services is no longer enough to meet customer demands and drive success. B2B buyers are increasingly focused on achieving specific business outcomes and measurable results. This guide is designed to help B2B sales professionals make a shift in their approach by placing a strong emphasis on delivering tangible business outcomes to customers. Instead of merely selling features and functionalities, the guide will provide you with the strategies, tips, and recommendations to understand, align, and communicate the value of your offerings in terms of the outcomes they can enable for your customers. Throughout this comprehensive guide, we will explore a wide range of topics and chapters, delving into the various aspects of business outcome selling. We will start by understanding the principles and benefits of adopting this approach and how it compares to traditional product-based selling. From there, we will dive into identifying your target market, conducting market research, and segmenting your audience based on desired outcomes. You will learn how to gather valuable information about your prospects' industries, competitors, and challenges using online resources, social media, and industry reports. We will also explore the significance of leveraging existing customer relationships to gain insights and refine your approach. As we move forward, we will discuss the art of building relationships and trust, developing consultative sales approaches, and building rapport with prospects. We will delve into mapping business outcomes to customer needs, customizing your sales pitch, and crafting compelling value propositions that resonate with your prospects. Furthermore, we will explore strategies to overcome objections, address risks, and negotiate for successful outcomes. You will gain insights into building business cases, managing stakeholder buy-in, and presenting business outcomes effectively to secure buy-in from decision-makers. Throughout the guide, we will emphasize the importance of nurturing long-term customer relationships, incorporating customer testimonials and case studies, and continuously improving your sales approach based on customer feedback and market dynamics. We will discuss the significance of leveraging technology, data, and analytics to gain insights, streamline processes, and adapt to evolving customer needs. In addition, we will explore the importance of managing change, fostering a culture of continuous learning, and building strategic partnerships to enhance your business outcome selling efforts. We will provide recommendations for staying ahead in an ever-changing landscape and share insights into the future of B2B sales. Whether you are a seasoned sales professional or new to the field, this guide aims to equip you with the knowledge and tools to transform your sales approach and achieve success by focusing on delivering tangible business outcomes. The strategies, tips, and recommendations provided in this guide are based on industry best practices and real-life experiences, enabling you to adapt and apply them to your specific industry and target market. So, let's embark on this journey together and learn how to stop selling stuff and start selling business outcomes. By embracing this approach, you can differentiate yourself in the market, build stronger customer relationships, and drive meaningful results for your customers and your business.

Author : Joe Girard
Publisher : Simon and Schuster
Page : 196 pages
File Size : 40,5 Mb
Release : 2006-02-07
Category : Business & Economics
ISBN : 9780743273961

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How to Sell Anything to Anybody by Joe Girard Pdf

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Author : Jason Eatmon,Jeb Blount
Publisher : Unknown
Page : 256 pages
File Size : 53,9 Mb
Release : 2020-05-20
Category : Electronic
ISBN : 1119584884

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Boss - Business Outcome Selling Strategies by Jason Eatmon,Jeb Blount Pdf

Author : Dan Englander
Publisher : Createspace Independent Publishing Platform
Page : 122 pages
File Size : 49,6 Mb
Release : 2016-01-22
Category : Electronic
ISBN : 1522869786

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The B2B Sales Blueprint by Dan Englander Pdf

What must you do today to triple your sales in 12 months?The B2B Sales Blueprint will empower you to answer this question. In five phases, you will learn how to transform your results by melding new technology with timeless fundamentals. From his experience winning business with 16 Fortune 500s and companies across many verticals, Dan Englander offers a hands-on guide to lead generation, sales, and productivity. What's inside: The Lead Generation Blueprint Build a steady stream of leads by systematizing and outsourcing your outbound process. The First Conversation Use provided templates to plan your conversations and win more deals. Following Up and Closing Get to the next step and avoid the pitfalls responsible for over 80% of all lost opportunities. Staying Sharp Adopt positive sales habits to set the stage for long-term improvement. Exclusive Library of Apps, Tools, and High-Tech Shortcuts Use technology to understand your buyers, automate your processes, and make life easier. After reading The B2B Sales Blueprint you will: Set and achieve specific, KPI-grounded lead generation goals. Successfully delegate prospecting to affordable specialists. Gain new confidence on sales calls with the help of small lifestyle changes. Know how to get consistent referrals from customers and partners. Invest your time and energy in the most promising opportunities. To enjoy these results, you should be ready to think creatively and take action. The Blueprint is for salespeople of all stripes: entrepreneurs, business development professionals, business owners, and anyone who comes into direct contact with prospects and customers. Scroll to the top and click "Buy Now" to see positive outcomes sooner rather than later.

Author : Neil Rackham
Publisher : Taylor & Francis
Page : 253 pages
File Size : 52,9 Mb
Release : 2020-04-28
Category : Business & Economics
ISBN : 9781000111484

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SPIN® -Selling by Neil Rackham Pdf

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Author : Jim Irving
Publisher : Unknown
Page : 156 pages
File Size : 46,7 Mb
Release : 2020-02-06
Category : Electronic
ISBN : 1672330955

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The B2B Selling Guidebook by Jim Irving Pdf

The B2B Selling Guidebook is a practical, concise, easy to read guide to Business to Business selling. The author has utilized the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end 'Enterprise' sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With real examples taken directly from his career; from the earliest stages all the way to senior corporate executive and Managing Director/CEO roles, The B2B Selling Guidebook delivers superb insights into the reality of selling (and business generally) that can be applied immediately. Are you new to B2B Selling? Or highly experienced and wanting a powerful refresh? Or just interested in the reality of the world of commercial business? Then this is the book for you...Sell Better - Sell Faster - Sell MoreIf you are looking for a heavy textbook on selling from an academic perspective you are in the wrong place! This is a light and simple guide to the most important tools, techniques and approaches to help ensure greater success in B2B selling - and in life. The B2B Selling Guidebook will also be useful to anyone whose work touches on the world of sales - for example, marketing, PR, 'C' Suite executives, procurement, legal, admin and finance professionals.The format is incredibly simple. Each chapter introduces a concept. Real-life anecdotes showing the technique, issue or approach are then given. Finally, a short summary of how to best apply that principle is then added. These real stories are enlightening, clear and powerful. Adopting these proven tools, techniques, attitude and processes will help you to become more professional and successful.The author has delivered value in many different market sectors, from Finance to Manufacturing, to Life Sciences, to High-tech and the Professions. He has also worked in many countries around the world. He has successfully sold high-value capital goods, enterprise software, support services, and consulting projects. His experience can help you to improve your performance.Some comments on the author and on The B2B Selling Guidebook -"The selling process offers a peep-hole into the human condition. In this book, Jim helps the salesperson see reality, develop insights and then, most of all, add long-term value to the client-supplier relationship."Bob Bishop, former Chairman & CEO, Silicon Graphics, Inc."His no-frills, straightforward and ethical approach to building a world-class sales organization is something to this day that I not only admire, but also strive to emulate."David Rode. Former Senior Vice President, International Operations, Information Builders (IBI)"A key objective for any company is revenue growth. Jim Irving has a long track record of making a real difference where it matters most - the bottom line."Jim Green, CEO and Co-Founder, Spartan Solutions"Jim is a seasoned sales leader with a proven track record of success in multiple channels and business models. His leadership and motivation skills elevate the productivity of his teams resulting in consistently exceeded goals. He is respected by his customers, team, peers, and senior management team."Greg Goelz, President and CEO, Smart Locus Inc, California."Jim is a natural sales leader, able to instantly command attention and respect from both his sales team and prospective clients. He has a relaxed and friendly approach which puts customers at ease and gains their trust. This, coupled with a keen commercial drive, enables him to identify opportunity, develop winning sales arguments and effectively manage the sales process..."Ian Baxter, Vice President - NetDimensionsLearn more at www.b2bsellingguidebook.com

Author : Phil M. Jones
Publisher : John Wiley & Sons
Page : 176 pages
File Size : 43,7 Mb
Release : 2018-01-02
Category : Business & Economics
ISBN : 9781119473466

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Exactly How to Sell by Phil M. Jones Pdf

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.

Author : Frank J. Rumbauskas, Jr.
Publisher : John Wiley & Sons
Page : 178 pages
File Size : 46,9 Mb
Release : 2007-05-25
Category : Business & Economics
ISBN : 9780470116258

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Selling Sucks by Frank J. Rumbauskas, Jr. Pdf

Praise for Selling Sucks "Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!" —Joe Vitale, author of The Attractor Factor and many other books "I love to buy, so I'm going to give every salesperson I know a copy of this book. Maybe they'll finally stop the old-school, hard-sell shtick that compels me (and everyone else) not to buy." —Michael Port, bestselling author of Book Yourself Solid "Selling sucks, but making sales doesn't. Read Frank's book to learn the crucial difference that will almost certainly mean success or failure for your business in the new era of commerce." —Mark Joyner, bestselling author of Simpleologywww.simpleology.com "Ready to join the ranks of the top sales pros? Buy Selling Sucks. Apply its lessons. Then watch your results go through the roof." —Randy Pennington, author of Results Rule! "Rumbauskas has the ability to overcome the obvious and allow his readers to look at sales in a new dimension. While many people focus on sales tricks, Rumbauskas shows, in great detail, how to get your prospects to buy because they come to you informed and trustful of you before you even say 'hello.' He's one of those guys I listen to every time he speaks. He speaks out of tested methods and not opinion. Prior to marketing online, I spent fourteen years running some of the largest automobile dealerships in the USA. This is one book I would make recommended reading for every person who wants to become an elite sales professional. Selling Sucks is a money-making winner." —Mike Filsaime, MikeFLive.com "Selling Sucks is a must-read for any entrepreneur who wants to run a high-profit, high-integrity business. Rumbauskas's advice is inspiring, clear, and more importantly, easy to implement. It's honestly one of the best how-to self-marketing books on the market. Get this book now if you're serious about exploding your sales and making more money." —Marie Forleo, author and Fox News Online Life Coach www.thegoodlife-inc.com "Rumbauskas has written an indispensable guide to moving from an average salesperson to a top sales pro. This is a must-read for anyone serious about their sales career." —Paul McCord, author of Creating a Million-Dollar-a-Year Sales Income

Author : Joe Morone,Karen Benjamin,Marty Smith
Publisher : Worldleaders Media Group
Page : 186 pages
File Size : 40,5 Mb
Release : 2017-11-17
Category : Electronic
ISBN : 0999657607

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The Smart Sales Method by Joe Morone,Karen Benjamin,Marty Smith Pdf

The Smart Sales Method provides B2B Technology Sales Teams with a client-facing sales methodology designed specifically for organizations that sell complex offerings in a highly competitive marketplace, and for the CEOs and Sales Leaders who feel their organizations have not yet won their fair share of their potential market. When fully implemented, the B2B sales team applying the Smart Sales Method will be utilizing a statistically supported sales method for developing more pipeline and closing more sales. Written by the leadership team of Worldleaders Sales Solutions' co-founder and lead Sales Trainer Joe Morone, co-founder and Outsourced Sales Recruiting leader Karen Benjamin, and Account Manager Marty Smith, The Smart Sales Method is a step-by-step approach for CEOs and sales leaders of B2B technology companies who are determined to improve their sales results. Learn more at www.worldleaderssales.com. Message from author Joe Morone: This book is not for everyone. This book is for the CEOs and Sales Leaders who feel their organizations have not yet won their fair share of their potential market. You have great products/services. You've amassed a dedicated team. You have loyal clients realizing tangible success with your offerings. But improving sales results remains your most elusive challenge. You did everything right. You hired experienced salespeople. You compensated them fairly and invested time and money into their training. Yet you're still not seeing the sales growth you know the company deserves. Smart Selling for B2B Technology Sales Teams is a client-facing sales methodology designed specifically for organizations that sell complex offerings in a highly competitive marketplace. When fully implemented, your sales team will be utilizing a statistically supported sales method for developing more pipeline and closing more sales. Let's get on the path of exponential year-over-year sales growth... so that you can win your fair share. I will be with you every step of the way. Just call me at (585) 732-5666 or email me at [email protected]. Joe Morone, Principal, Worldleaders Inc. www.worldleaderssales.com

Author : John L Naples
Publisher : Unknown
Page : 162 pages
File Size : 45,8 Mb
Release : 2021-05-03
Category : Electronic
ISBN : 9798715900456

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Simply Selling by John L Naples Pdf

Business to business (B2B) selling is unique. To be effective demands the mindset of a trust-advisor and client advocate. Unlike selling to consumers, B2B selling recognizes the nuances of selling to corporate buyers and C-Level decision makers. The old selling philosophy of "Always Be Closing" (ABC) and overly aggressive selling tricks simply don't work; in fact, they went out of style in the 1980's.Simply Selling is the definitive guide to consultative selling in the B2B landscape. In this book, you'll discover the competencies, behaviors, and attitudes inherent to all top 1% sales performers. Based on "in-field" assessments of over 10,000 sales professionals across major industry niches, Simply Selling challenges conventional selling techniques and introduces proven steps to executing consistent sales results.Using the Consultative Selling Model(TM), you'll learn 7-steps that can be applied in every selling situation. You'll learn how to: -Build trust-based business relationships-Improve rapport and credibility -Diagnose your client's challenges and gaps-Present compelling, impactful solutions-Differentiate your value proposition -Manage your buyer's uncertainty-Negotiating from a position of strength, and -Close the deal (without ever asking)The best thing about Simply Selling is that any and every sales professional and/or business owner can learn and replicate the skills in a matter of days. You'll learn how to challenge your client's presuppositions and show them alternate means to reaching their objectives and outcomes; simply put, you'll gain extraordinary confidence, perfect new selling tools, develop into a trusted-advisor, and - best of all, close more deals.

Author : John Asher
Publisher : Sourcebooks, Inc.
Page : 53 pages
File Size : 49,7 Mb
Release : 2022-01-01
Category : Business & Economics
ISBN : 9781728245393

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The Future of Sales by John Asher Pdf

A revolutionary guide by renowned sales expert John Asher designed to equip sales professionals with the knowledge and tools they need to excel in today's dynamic sales environment. In The Future of Sales, Asher explores the latest trends, technologies, and tactics transforming the sales industry. Drawing from his extensive experience and insightful research, he presents a comprehensive roadmap to mastering the new landscape of sales using proven neuroscience techniques. More than just a forecast of future sales trends, this guide provides actionable insights and proven methods for adapting to change and capitalizing on opportunities. Whether you're a seasoned business leader or new to the field, The Future of Sales is your playbook for navigating and succeeding in the new age of sales. Key Features: Future-Focused: Discusses the latest trends, technologies, and tactics transforming the sales industry. Practical Strategies: Provides actionable strategies to enhance sales performance and drive business growth. Industry Insights: Offers insights from renowned sales expert John Asher, backed by extensive research. Adaptation: Gives advice on adapting to change and capitalizing on opportunities in the sales industry. For All Sales Professionals: Suitable for both seasoned sales veterans and those new to the field.

Author : Julie Thomas
Publisher : John Wiley & Sons
Page : 263 pages
File Size : 47,8 Mb
Release : 2023-09-20
Category : Business & Economics
ISBN : 9781394182565

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The Power of Value Selling by Julie Thomas Pdf

Build strong connections to accelerate sales results In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you’ll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments. This actionable guide to improved business conversations—ones that build trust and human-to-human connections—enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You’ll also find: Strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts and generating consistent renewal sales Methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars Ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework Actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience. An indispensable guide for seasoned revenue professionals and B2B sales leaders seeking to boost their real-world performance, deepen customer relationships and improve customer experience, The Power of Value Selling will also benefit early-career salespeople looking for practical sales strategies that work in competitive markets.

Author : Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin
Publisher : John Wiley & Sons
Page : 544 pages
File Size : 43,5 Mb
Release : 2020-09-16
Category : Business & Economics
ISBN : 9781119702832

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Sales Force Management by Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin Pdf

The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.

Author : Greg Warren Andersen
Publisher : Aviva Publishing
Page : 266 pages
File Size : 48,6 Mb
Release : 2020-09
Category : Business & Economics
ISBN : 1636180000

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Small Business Sales, Without the Fear: Navigating Sales & Selling Solutions for Small Business Owners by Greg Warren Andersen Pdf

Creative Selling Strategies for the small business owner. What if you could add new customers whenever you wanted and as often as you wanted? Whether you are building or rebuilding your business, understanding sales and the sales process is the key to building, growing, and protecting your business. In my book, Small Business Sales, Without the Fear are tips and strategies that have served me well for over 30 years in my sales career. My primary focus is on the underserved community made up of start-up, micro, and small business owners who have little to no formal sales training. There are approximately 30 million small businesses in the United States. Nearly 22 million of which have no employees. This means that the owner is selling, or no one is selling. As a small business owner, this is the "small business owner's dilemma." Why is this a dilemma? Most business owners think this is just a binary choice-sell for the business or run the business. Most business owners are not trained in sales. Many owners are deathly afraid of sales. Owners not trained in sales make lousy sales trainers. The way to avoid or fix this problem is to create a sales process in your company. Yes, even a company of one can have a sales department. Small Business sales Without the Fear is a sales guide designed to show anyone how to stop "waiting" for customers to find you and lays out in simple easy to follow steps on how to add customers and grow your business on purpose. In this book you will learn: Why no sales experience is required. Why Introverts can make the best salespeople. Why adding new customers is the lifeblood for all small businesses. How to generate leads. How to reach out to potential customers. What to say to potential customers. How to prepare a proposal. How the sales process really works. How to find time to sell. What the fear of selling is really all about. What the risk is of not selling. What you can do today to start selling for your business. How to create a "sales plan." "Greg helped me to identify and fine-tune several different prospecting techniques that yielded good results. I was able to meet with 33 percent of the people I cold-called! Greg's enthusiasm and knowledge of sales supported me in overcoming numerous challenges. I would highly recommend Greg's book, Small Business Sales, Without the Fear if your goal is to maximize sales!" - Robert Landis, Owner of Capitol Media "Whether you're a small business with employees or just trying to get your sole proprietorship up and running, in Small Business Sales, Without the Fear, you'll learn how to separate your fears and frustrations from what needs to be done to accomplish successful relationships with your customers. Practical, precise, and powerful advice fills every chapter, and once you read about and begin implementing the strategies in this book, you'll feel like it was always your destiny to succeed at small business sales!" - Patrick Snow, Publishing Coach and International Best- Selling Author of Creating Your Own Destiny and Boy Entrepreneur Ask yourself 3 simple questions: 1.) What would happen if you lost your biggest customer? 2.) What would happen if a major competitor moved into your area? 3.) What would happen if the economy moved in a negative direction? Why not plan ahead and already have a plan in place that will fix or mitigate these types of situations? Click the "buy button" now to see why Small Business Sales, Without the Fear,

Author : Wolf Depauli
Publisher : Createspace Independent Publishing Platform
Page : 170 pages
File Size : 54,6 Mb
Release : 2015-09-08
Category : Electronic
ISBN : 1514626063

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Driving Sales Results by Wolf Depauli Pdf

Want to know how to boost your SALES PERFORMANCE? Driving Sales Results is a step-by-step guide to improve your performance by focusing on the 3 driving forces of sales success: Method, Skill and Attitude. METHOD: Without a sales method, selling is 'spray and pray'. Learn how to get a tight grip on sales and why you need an effective system SKILL: The best method is useless if you can't execute it in front of the customer as well as in the preparation and follow-up stages. Learn which skills really matter and watch your cold leads turn warm. ATTITUDE: Sales comes with many mental and motivational pitfalls. Learn why optimists sell more and how you can set yourself up for success. Unlike many sales books written by people who have long retired from active selling, the author of this book is still working in a busy sales and business development role. Every suggestion in this book has been tried and successfully tested. You won't find tales irrelevant to B2B sales. Every case study in this book is a real B2B sales story. This book is for all those who seek to improve their sales ability. Whether a new workforce of freelancers, entrepreneurs or small business owners this book has something for everyone. See how your sales performance improves after following the expert advice found within written by a top sales professional.