Strategic Analysis Of Netflix In India Possible Strategies And Recommendations

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Strategic Analysis of Netflix in India. Possible Strategies and Recommendations

Author : Gabriel Socha
Publisher : GRIN Verlag
Page : 33 pages
File Size : 41,6 Mb
Release : 2020-09-28
Category : Business & Economics
ISBN : 9783346255303

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Strategic Analysis of Netflix in India. Possible Strategies and Recommendations by Gabriel Socha Pdf

Case Study from the year 2020 in the subject Economics - International Economic Relations, grade: 1,3, New York University - Leonard N. Stern - School of business, language: English, abstract: The paper focuses on strategic issues of the management of Netflix in India, pointing to the following key question: How can the company adapt its business model to gain a foothold in the Indian market? Should the company conduct acquisitions to deal with the situations? Or should Netflix exit India and shift focus to other global markets instead? Netflix, a leading American online media streaming and production company, expanded successfully across the globe in the 2010s. However, in India—a very important market for Netflix due to its large population and strong demand for video streaming—Netflix seems to be struggling. Dominant competitors and specific customer requirements have made growth difficult for the firm. In this case, both Netflix and the Indian video streaming market are analyzed, with several strategic options are compared. The team of authors recommends purchasing local studios and production houses, so that Netflix can continue to pursue its verticalization strategy and meet local consumer demands. We also suggest Netflix adapt its price to appeal to more users, as Indian users are generally more price-sensitive. While it might dilute Netflix’ premium brand, we believe such risk can be mitigated by adopting a more bare-bones, lower-cost subscription targeting the large number of Indian consumers who use their smartphones to access the internet.

A Strategic Analysis of Netflix Inc.

Author : Daniel Gunther,Fahad Galib Ani,Benjamin Wang
Publisher : Unknown
Page : 40 pages
File Size : 52,6 Mb
Release : 2017-03-15
Category : Electronic
ISBN : 366840058X

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A Strategic Analysis of Netflix Inc. by Daniel Gunther,Fahad Galib Ani,Benjamin Wang Pdf

Project Report from the year 2016 in the subject Business economics - Operations Research, grade: 1.7, University of Applied Sciences Berlin, course: M.A International Business, language: English, abstract: Netflix is one of the most successful dotcom ventures and are the market leader and pioneer as the provider of film and television streaming worldwide. Founded in the United States in 1998 as a DVD-by-mail service, its growing success effectively lead to the demise and bankruptcy of Blockbuster in 2010. Netflix reports around 46 million subscribers in the U.S. and over 81 million subscribers globally spanning over 190 countries. This paper aims to deconstruct and further analyses the strategy and its effectiveness of Netflix. As the paper outlines each strategy, it will also critic its decision and re-evaluate its strategy to continue expansion in the global market especially India and China as well as offer counters proposals on each strategy. Due to low barriers and easy of entry, Netflix's focus should be targeted primarily towards its external environment especially its industry rivals and the direct and indirect threats they pose e.g. Apple TV which is set to launch soon as well as alliances that have begun forming with existing streaming services. Further, Netflix should strive to diversify in order to reduce risk and maintain if not innovate its core competencies improving their 'original' content. Business level strategies such as agreements with ABC for example to earn rights to producing Marvel content are a good example of successful partnerships. The introduction of Anne Sweeney onto the board was a positive move in this direction. As competition between streaming services increase, Netflix will have to give up the advantages as new market entrant. Rival companies increasingly have more bidding power, thus Netflix should strive to invest more time and resources in corporate level strategies such as expanding to LIVE streaming such as sport. Furthe

Contemporary Strategy Analysis

Author : Robert M. Grant
Publisher : John Wiley & Sons
Page : 546 pages
File Size : 46,6 Mb
Release : 2021-11-22
Category : Business & Economics
ISBN : 9781119815235

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Contemporary Strategy Analysis by Robert M. Grant Pdf

The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author. Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation. Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Contemporary Strategy Analysis Text Only

Author : Robert M. Grant
Publisher : John Wiley & Sons
Page : 480 pages
File Size : 48,9 Mb
Release : 2016-01-05
Category : Business & Economics
ISBN : 9781119120834

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Contemporary Strategy Analysis Text Only by Robert M. Grant Pdf

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

Netflix

Author : Paul Rataul,Daniel Tisch,Peter Zamborsky
Publisher : Unknown
Page : 0 pages
File Size : 41,9 Mb
Release : 2022
Category : Electronic
ISBN : OCLC:1378826859

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Netflix by Paul Rataul,Daniel Tisch,Peter Zamborsky Pdf

With over 90 million members in more than 130 countries, Netflix has proven itself to be a leader in the global Internet TV industry. This case study documents the firm's phenomenal rise from uncertain beginnings in DVD rentals to online streaming and original content. It highlights the role of dynamic capabilities in the company's global success, showing how the firm's strategy evolved over three key eras in its history. During the first era Netflix focused on the establishment of a scalable business model in the form of DVD rentals offered to mainstream segments at a competitive price. It developed novel resources and capabilities in its second era with reliable online streaming and 'big data' algorithms that customized a variety of content to customer preferences. However, it was only with the introduction of 'Netflix Originals', that the firm exercised dynamic capabilities. What were the dynamic capabilities underlying the firm's growth? Are the strategic approaches that the firm used in the past sufficient to assure sustainable competitive advantage on a global scale?

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 339 pages
File Size : 44,6 Mb
Release : 2019-06-14
Category : Business & Economics
ISBN : 9781522569817

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Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by Khosrow-Pour, D.B.A., Mehdi Pdf

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Netflix

Author : Paul Rataul,Daniel Geoffrey Tisch,Peter Zámborský
Publisher : Unknown
Page : 128 pages
File Size : 50,8 Mb
Release : 2018
Category : Streaming video
ISBN : 1526439875

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Netflix by Paul Rataul,Daniel Geoffrey Tisch,Peter Zámborský Pdf

With over 90 million members in more than 130 countries, Netflix has proven itself to be a leader in the global Internet TV industry. This case study documents the firm's phenomenal rise from uncertain beginnings in DVD rentals to online streaming and original content. It highlights the role of dynamic capabilities in the company's global success, showing how the firm's strategy evolved over three key eras in its history. During the first era Netflix focused on the establishment of a scalable business model in the form of DVD rentals offered to mainstream segments at a competitive price. It developed novel resources and capabilities in its second era with reliable online streaming and 'big data' algorithms that customized a variety of content to customer preferences. However, it was only with the introduction of "Netflix Originals", that the firm exercised dynamic capabilities. What were the dynamic capabilities underlying the firm's growth? Are the strategic approaches that the firm used in the past sufficient to assure sustainable competitive advantage on a global scale?

Strategy

Author : David Mackay,David (Professor of Practice Mackay, Professor of Practice University of Strathclyde),Mikko (Senior Lecturer in Strategic Management Strategy Arevuo, Senior Lecturer in Strategic Management Strategy Cranfield University),Mikko Arevuo,Maureen (Professor of Strategic Management Meadows, Professor of Strategic Management Coventry University),Maureen Meadows
Publisher : Oxford University Press
Page : 691 pages
File Size : 55,7 Mb
Release : 2023-03-27
Category : Strategic planning
ISBN : 9780192845399

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Strategy by David Mackay,David (Professor of Practice Mackay, Professor of Practice University of Strathclyde),Mikko (Senior Lecturer in Strategic Management Strategy Arevuo, Senior Lecturer in Strategic Management Strategy Cranfield University),Mikko Arevuo,Maureen (Professor of Strategic Management Meadows, Professor of Strategic Management Coventry University),Maureen Meadows Pdf

What does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?How is sustainable strategic decision-making viewed by a former Member of the European Parliament?Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in aculture of dynamism, adaptability, and change.The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models ofstrategy to a diverse range of examples, making the text the most practical of its kind.Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategicmanagement in practice.Strategy ultimately provides students with an empowering, critical, and highly practical approach to thinking, talking, and acting like a strategist.Online resources accompanying the textbook include:For registered adopters:- A test bank- PowerPoint slides- Answers to, or guidance on, the case study questions in the book- A series of 'Boardroom Challenges' for use in group role play exercises / action learning simulations- Teaching notes on using the 'Boardroom Challenges' in classFor students:- Practitioner insight video interviews, and further videos providing advice on how students can enhance their employability- Research Insights to broaden students' perspectives of academic research and its impact on strategic thinking- Links to articles, cases, chapters, or multimedia resources to support students' further reading- Additional case studies with exercises or discussion questions- MCQs- Guidance on how to analyse a case study- Flashcard glossary- Two additional chapters: Chapter 15 Designing effective strategy activities; Chapter 16 Strategy in practice: learning, reflecting, thinking

Disciplined Growth Strategies

Author : Peter S. Cohan
Publisher : Apress
Page : 274 pages
File Size : 55,7 Mb
Release : 2017-02-06
Category : Business & Economics
ISBN : 9781484224489

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Disciplined Growth Strategies by Peter S. Cohan Pdf

Accelerate your company's growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth. Drawing insights from case studies of successful and unsuccessful companies, strategy teacher and venture capitalist Peter Cohan models his systematic approach to brainstorming, evaluating, and implementing growth strategies across five dimensions: Customers, Geography, Products, Capabilities, Culture. He examines each of these five growth dimensions in turn, selecting and organizing his cases to compare the growth strategies deployed successfully and unsuccessfully by large and small companies along the given dimension. In each of his five dimensional chapters, the author derives from his case analyses the key principles and processes for creating and achieving faster growth. Professor Cohan draws on a network of hundreds of founders, CEOs, and investors developed through his decades of consulting, authorship of 11 books, and over five years as a Forbes columnist. He shows through many compelling stories how leaders craft effective growth strategies. Business leaders will learn the following lessons from this book: Achieving rapid but sustainable growth is a business leader’s most important responsibility – and leaders must approach this challenge with a mixture of vision, intellectual humility, and a willingness to experiment and learn from failure. The growth challenges facing companies that are currently growing quickly differ from the ones that stagnating or shrinking companies must overcome. Companies can achieve growth along one or more of the dimensions simultaneously – and they often expand geographically to customers in the same segments. Useful insights can emerge from comparing case studies of successful and unsuccessful companies pursuing similar growth strategies. Companies should select a growth strategy based on three factors: the attractiveness of the growth opportunity, the company’s capabilities to provide superior value to customers in the selected market, and the expected return on investment in the growth vector. Companies should select a growth strategy that best fits their capabilities and culture and they must enhance both to adapt to new growth opportunities. Who This Book Is For The people in companies who are responsible for growth: chief executive officers, chief marketing officers, chief product officers, heads of business development, product managers, sales people, and human resources managers

Mastering Strategy

Author : Michael R. Braun,Scott F. Latham
Publisher : Bloomsbury Publishing USA
Page : 182 pages
File Size : 43,9 Mb
Release : 2014-01-27
Category : Business & Economics
ISBN : 9781440829543

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Mastering Strategy by Michael R. Braun,Scott F. Latham Pdf

Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment. Mastering Strategy: Workshops for Business Success uses a series of workshops to strip away confusion and present popular and proven strategy frameworks in an easy-to-understand, straightforward, and entertaining manner. Using everyday language that avoids jargon, the workshops in this comprehensive toolkit help readers identify the competitive patterns of any industry, understand any company's competitive position in its market, formulate a set of strategic solutions for a company, and recognize the risk-return trade-offs of those strategic solutions. The authors cover introductory competitive strategy concepts while also providing guidance for business people intent on taking their strategic thinking skills to the next level. From business professionals seeking to quickly grasp and employ strategy essentials, to would-be entrepreneurs sizing up the potential of their business opportunity, to scientists pursuing commercialization of their inventions, this book is the ideal resource to make each a more effective strategic thinker.

Strategic Management

Author : John A. Parnell
Publisher : SAGE Publications
Page : 665 pages
File Size : 43,9 Mb
Release : 2013-01-15
Category : Business & Economics
ISBN : 9781452292786

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Strategic Management by John A. Parnell Pdf

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Optimizing Millennial Consumer Engagement With Mood Analysis

Author : Dasgupta, Sabyasachi,Grover, Priya
Publisher : IGI Global
Page : 351 pages
File Size : 40,9 Mb
Release : 2018-07-20
Category : Business & Economics
ISBN : 9781522556916

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Optimizing Millennial Consumer Engagement With Mood Analysis by Dasgupta, Sabyasachi,Grover, Priya Pdf

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Crafting Customer Experience Strategy

Author : Sapna Popli,Bikramjit Rishi
Publisher : Emerald Group Publishing
Page : 176 pages
File Size : 42,6 Mb
Release : 2021-05-04
Category : Business & Economics
ISBN : 9781839097126

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Crafting Customer Experience Strategy by Sapna Popli,Bikramjit Rishi Pdf

Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.

Place, Power, Situation, and Spectacle

Author : Stuart C. Aitken,Leo Zonn
Publisher : Rowman & Littlefield
Page : 284 pages
File Size : 55,6 Mb
Release : 1994
Category : Performing Arts
ISBN : 0847678261

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Place, Power, Situation, and Spectacle by Stuart C. Aitken,Leo Zonn Pdf

A collection of 11 essays exploring the relationship between film and the politics of social and cultural representation from the perspective of geography. Without attempting to establish a theoretical consensus for the embryonic field, they discuss such places as the Third World, Jerusalem, Highway 66, and British new towns, and such movies as Chariots of Fire, Storm Boy, and Lawrence of Arabia. Annotation copyright by Book News, Inc., Portland, OR

Industry 5.0 and Paradigm Shift—Emerging Challenges

Author : Namit Gupta,Roopa Shinde,Rakesh Kumar Malviya,Anjali Gupta
Publisher : Allied Publishers
Page : 314 pages
File Size : 49,7 Mb
Release : 2023-01-23
Category : Technology & Engineering
ISBN : 9789390951505

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Industry 5.0 and Paradigm Shift—Emerging Challenges by Namit Gupta,Roopa Shinde,Rakesh Kumar Malviya,Anjali Gupta Pdf

Industry 5.0 is the successor of the 'Industry 4.0' concept which employed high technology in the manufacturing industry. Industry 5.0 is a new idea that adds a human touch to the work of robots and smart machines. The basic idea of humans and machines working together is to increase efficiency and effectivity, like the 'Internet of things' (loT). It aims to merge the increasing cognitive computing abilities of the robots with the intelligence and resourcefulness of the humans. The progress of Industry 5.0 is inevitable. As the technology grows more each day, we find ways to make our work simpler. The development of such technologies to make the world more efficient requires its manufacturers, i.e., humans who collaborate with these machines and technologies. Humans are indispensable resources, as what a machine can do is limited. And with all these efficiencies we have come so far, there is no path leading us back. With adoption of new concepts comes a paradigm shift as development continues and we move from Industry 4.0 which speaks of the "future of production," its primary purpose continues to be achieving seamless connectivity between machines and IT systems for higher productivity and efficiencies across the value chain. Overall, it focuses mainly on traditional financial and operational KPIs. Whereas Industry 5.0 gives a human touch to the concept of 4.0 keeping in mind the well-being of the environment and society, making the machines and humans work together on a path of 'Green Future'. Industry 5.0 has the balance of both humans and technologies which benefits the ecosystem, with discovery of new energy sources and renewable resources, helping in a sustainable working environment. It can be used to reduce harmful residue caused due to manufacturing processes and recycle rare materials. Taking this theme, the multidisciplinary congress on "Industry 5.0 and Paradigm Shift: Emerging Challenges" will highlight research challenges and open issues that should be further developed to realize Industry 5.0.