Strategic Data Warehousing Principles Using Sas Software
Strategic Data Warehousing Principles Using Sas Software Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Strategic Data Warehousing Principles Using Sas Software book. This book definitely worth reading, it is an incredibly well-written.
Strategic Data Warehousing Principles Using SAS Software by Peter R. Welbrock Pdf
What is the key to a successful data warehouse? Strategy, design, implementation! This book skillfully provides a conceptual and working model of a successful data warehouse process that is developed by using SAS software. Written for both the business and technical sides of the house, Welbrock supplies real-life experience with data warehousing, not a theoretical approach. This book delivers the following three-phase strategy for building a data warehouse: 1) Build a conceptual data warehouse that contains metadata about the business elements that are documented in the conceptual warehouse into a technological lexicon. 3) Implement the physical data warehouse. Topics discussed that support the data warehousing process are data modeling, data transformation, multi-dimensional databases, data extraction and storage, warehouse loading, client/server, and SAS/Warehouse Administrator. The Strategy for designing your effective data warehouse is found in these pages!
SAS System for Regression by Rudolf Freund,Ramon Littell Pdf
SAS® System for Regression Learn to perform a wide variety of regression analyses using SAS® software with this example-driven revised favorite from SAS Publishing. With this Third Edition you will learn the basics of performing regression analyses using a wide variety of models including nonlinear models. Other topics covered include performing linear regression analyses using PROC REG diagnosing and providing remedies for data problems, including outliers and multicollinearity. Examples feature numerous SAS procedures including REG, PLOT, GPLOT, NLIN, RSREG, AUTOREG, PRINCOMP, and others. A helpful discussion of theory is supplied where necessary. Some knowledge of both regression and the SAS System are assumed. New for this edition The Third Edition includes revisions, updated material, and new material. You’ll find new information on using SAS/INSIGHT® software regression with a binary response with emphasis on PROC LOGISTIC nonparametric regression (smoothing) using moving averages and PROC LOESS. Additionally, updated material throughout the book includes high-resolution PROC REG graphics output, using the OUTEST option to produce a data set, and using PROC SCORE to predict another data set.
Author : Ronald S. Swift Publisher : Prentice Hall Professional Page : 524 pages File Size : 52,5 Mb Release : 2001 Category : Business & Economics ISBN : 0130889849
Accelerating Customer Relationships by Ronald S. Swift Pdf
Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the right price, at the right time, through the right channel, to satisfy the customer's need or desire. Information Technology—in the form of sophisticated databases fed by electronic commerce, point-of-sale devices, ATMs, and other customer touch points—is changing the roles of marketing and managing customers. Information and knowledge bases abound and are being leveraged to drive new profitability and manage changing relationships with customers. The creation of knowledge bases, sometimes called data warehouses or Info-Structures, provides profitable opportunities for business managers to define and analyze their customers' behavior to develop and better manage short- and long-term relationships. Relationship Technology will become the new norm for the use of information and customer knowledge bases to forge more meaningful relationships. This will be accomplished through advanced technology, processes centered on the customers and channels, as well as methodologies and software combined to affect the behaviors of organizations (internally) and their customers/channels (externally). We are quickly moving from Information Technology to Relationship Technology. The positive effect will be astounding and highly profitable for those that also foster CRM. At the turn of the century, merchants and bankers knew their customers; they lived in the same neighborhoods and understood the individual shopping and banking needs of each of their customers. They practiced the purest form of Customer Relationship Management (CRM). With mass merchandising and franchising, customer relationships became distant. As the new millennium begins, companies are beginning to leverage IT to return to the CRM principles of the neighborhood store and bank. The customer should be the primary focus for most organizations. Yet customer information in a form suitable for marketing or management purposes either is not available, or becomes available long after a market opportunity passes, therefore CRM opportunities are lost. Understanding customers today is accomplished by maintaining and acting on historical and very detailed data, obtained from numerous computing and point-of-contact devices. The data is merged, enriched, and transformed into meaningful information in a specialized database. In a world of powerful computers, personal software applications, and easy-to-use analytical end-user software tools, managers have the power to segment and directly address marketing opportunities through well managed processes and marketing strategies. This book is written for business executives and managers interested in gaining advantage by using advanced customer information and marketing process techniques. Managers charged with managing and enhancing relationships with their customers will find this book a profitable guide for many years. Many of today's managers are also charged with cutting the cost of sales to increase profitability. All managers need to identify and focus on those customers who are the most profitable, while, possibly, withdrawing from supporting customers who are unprofitable. The goal of this book is to help you: identify actions to categorize and address your customers much more effectively through the use of information and technology, define the benefits of knowing customers more intimately, and show how you can use information to increase turnover/revenues, satisfaction, and profitability. The level of detailed information that companies can build about a single customer now enables them to market through knowledge-based relationships. By defining processes and providing activities, this book will accelerate your CRM "learning curve," and provide an effective framework that will enable your organization to tap into the best practices and experiences of CRM-driven companies (in Chapter 14). In Chapter 6, you will have the opportunity to learn how to (in less than 100 days) start or advance, your customer database or data warehouse environment. This book also provides a wider managerial perspective on the implications of obtaining better information about the whole business. The customer-centric knowledge-based info-structure changes the way that companies do business, and it is likely to alter the structure of the organization, the way it is staffed, and, even, how its management and employees behave. Organizational changes affect the way the marketing department works and the way that it is perceived within the organization. Effective communications with prospects, customers, alliance partners, competitors, the media, and through individualized feedback mechanisms creates a whole new image for marketing and new opportunities for marketing successes. Chapter 14 provides examples of companies that have transformed their marketing principles into CRM practices and are engaging more and more customers in long-term satisfaction and higher per-customer profitability. In the title of this book and throughout its pages I have used the phrase "Relationship Technologies" to describe the increasingly sophisticated data warehousing and business intelligence technologies that are helping companies create lasting customer relationships, therefore improving business performance. I want to acknowledge that this phrase was created and protected by NCR Corporation and I use this trademark throughout this book with the company's permission. Special thanks and credit for developing the Relationship Technologies concept goes to Dr. Stephen Emmott of NCR's acclaimed Knowledge Lab in London. As time marches on, there is an ever-increasing velocity with which we communicate, interact, position, and involve our selves and our customers in relationships. To increase your Return on Investment (ROI), the right information and relationship technologies are critical for effective Customer Relationship Management. It is now possible to: know who your customers are and who your best customers are stimulate what they buy or know what they won't buy time when and how they buy learn customers' preferences and make them loyal customers define characteristics that make up a great/profitable customer model channels are best to address a customer's needs predict what they may or will buy in the future keep your best customers for many years This book features many companies using CRM, decision-support, marketing databases, and data-warehousing techniques to achieve a positive ROI, using customer-centric knowledge-bases. Success begins with understanding the scope and processes involved in true CRM and then initiating appropriate actions to create and move forward into the future. Walking the talk differentiates the perennial ongoing winners. Reinvestment in success generates growth and opportunity. Success is in our ability to learn from the past, adopt new ideas and actions in the present, and to challenge the future. Respectfully, Ronald S. Swift Dallas, Texas June 2000
SAS for Forecasting Time Series by John C. Brocklebank,David A. Dickey Pdf
Easy-to-read and comprehensive, this book shows how the SAS System performs multivariate time series analysis and features the advanced SAS procedures STATSPACE, ARIMA, and SPECTRA. The interrelationship of SAS/ETS procedures is demonstrated with an accompanying discussion of how the choice of a procedure depends on the data to be analysed and the reults desired. Other topics covered include detecting sinusoidal components in time series models and performing bivariate corr-spectral analysis and comparing the results with the standard transfer function methodology. The authors? unique approach to integrating students in a variety of disciplines and industries. Emphasis is on correct interpretation of output to draw meaningful conclusions. The volume, co-pubished by SAS and JWS, features both theory and practicality, and accompanies a soon-to-be extensive library of SAS hands-on manuals in a multitude of statistical areas. The book can be used with a number of hardware-specific computing machines including CMS, Mac, MVS, Opem VMS Alpha, Opmen VMS VAX, OS/390, OS/2, UNIX, and Windows.
Enterprise Data Warehouse: Planning, building, and implementation by Eric Sperley Pdf
This is an "in-the-trenches" guide to deploying data warehouses that align tightly with your business objectives. Sperley delivers a practical, business-focused methodology that's flexible enough for any enterprise. The CD-ROM contains high-level project plans, sample data models, state-of-the-art data warehouse trialware, data warehousing Web links, and a demo you can use to show the practical value of data warehousing.
The SAGE Handbook of Online Research Methods by Nigel G Fielding,Raymond M Lee,Grant Blank Pdf
This handbook is the first to provide comprehensive, up-to-the-minute coverage of contemporary and developing Internet and online social research methods, spanning both quantitative and qualitative research applications. The editors have brought together leading names in the field of online research to give a thoroughly up to date, practical coverage, richly illustrated with examples. The chapters cover both methodological and procedural themes, offering readers a sophisticated treatment of the practice and uses of Internet and online research that is grounded in the principles of research methodology. Beginning with an examination of the significance of the Internet as a research medium, the book goes on to cover research design, data capture, online surveys, virtual ethnography, and the internet as an archival resource, and concludes by looking at potential directions for the future of Internet and online research. The SAGE Handbook of Internet and Online Research Methods will be welcomed by anyone interested in the contemporary practice of computer-mediated research and scholarship. Postgraduates, researchers and methodologists from disciplines across the social sciences will find this an invaluable source of reference.
The ETL process consists of all the steps necessary to extract data from different locations, transform raw operational data into consistent, high-quality business data, and load the data into a data warehouse. SAS provides all of this with the addition of an easy-to-use, metadata-driven warehouse management environment. This manual explains how to use SAS ETL Studio to specify metadata for sources, such as tables in an operational system; specify metadata for targets--the tables and other data stores in a data warehouse; and create jobs that specify how data is extracted, transformed, and loaded from sources to targets. This manual also summarizes how to set up servers, libraries, and other resources that SAS ETL Studio requires. A data warehouse for a fictional company, Orion Star Sports & Outdoors, is used to illustrate these tasks. The audience for this manual is users who are responsible for implementing data warehouses and who have a working knowledge of Base SAS software.
Data Warehousing 101: Concepts and Implementation will appeal to those planning data warehouse projects, senior executives, project managers, and project implementation team members. It will also be useful to functional managers, business analysts, developers, power users, and end-users. Data Warehousing 101: Concepts and Implementation, which can be used as a textbook in an introductory data warehouse course, can also be used as a supplemental text in IT courses that cover the subject of data warehousing. Data Warehousing 101: Concepts and Implementation reviews the evolution of data warehousing and its growth drivers, process and architecture, data warehouse characteristics and design, data marts, multi-dimensionality, and OLAP. It also shows how to plan a data warehouse project as well as build and operate data warehouses. Data Warehousing 101: Concepts and Implementation also covers, in depth, common failure causes and mistakes and provides useful guidelines and tips for avoiding common mistakes.
Mastering SAS Programming for Data Warehousing by Monika Wahi Pdf
Build a strong foundation in SAS data warehousing by understanding data transformation code and policy, data stewardship and management, interconnectivity between SAS and other warehousing products, and print and web reporting Key FeaturesUnderstand how to use SAS macros for standardizing extract, transform, and load (ETL) protocolsDevelop and use data curation files for effective warehouse managementLearn how to develop and manage ETL, policies, and print and web reports that meet user needsBook Description SAS is used for various functions in the development and maintenance of data warehouses, thanks to its reputation of being able to handle ’big data’. This book will help you learn the pros and cons of storing data in SAS. As you progress, you’ll understand how to document and design extract-transform-load (ETL) protocols for SAS processes. Later, you’ll focus on how the use of SAS arrays and macros can help standardize ETL. The book will also help you examine approaches for serving up data using SAS and explore how connecting SAS to other systems can enhance the data warehouse user’s experience. By the end of this data management book, you will have a fundamental understanding of the roles SAS can play in a warehouse environment, and be able to choose wisely when designing your data warehousing processes involving SAS. What you will learnDevelop efficient ways to manage data input/output (I/O) in SASCreate and manage extract, transform, and load (ETL) code in SASStandardize ETL through macro variables, macros, and arraysIdentify data warehouse users and ensure their needs are metDesign crosswalk and other variables to serve analyst needsMaintain data curation files to improve communication and managementUse the output delivery system (ODS) for print and web reportingConnect other products to SAS to optimize storage and reportingWho this book is for This book is for data architects, managers leading data projects, and programmers or developers using SAS who want to effectively maintain a data lake, data mart, or data warehouse.
Dyche presents the complete manager's briefing on what data warehousing technology can do today and how to achieve optimal results. Using real-world case studies from Charles Schwab, Bank of America, Qantas, 20th Century Fox, and others, she covers decision support, database marketing, and many industry-specific data warehouse applications.
Principles and Applications of Business Intelligence Research by Herschel, Richard T. Pdf
"This book provides the latest ideas and research on advancing the understanding and implementation of business intelligence within organizations"--Provided by publisher.