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Author : Franklin R. Root
Publisher : Unknown
Page : 136 pages
File Size : 45,9 Mb
Release : 1966
Category : Commerce
ISBN : MINN:31951001543453U
Author : Joris Leeman
Publisher : BoD – Books on Demand
Page : 310 pages
File Size : 51,7 Mb
Release : 2021-03-05
Category : Business & Economics
ISBN : 9783752847628
When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.
Author : Subhash C. Jain
Publisher : Praeger
Page : 280 pages
File Size : 50,5 Mb
Release : 1989-04-24
Category : Business & Economics
ISBN : UCSD:31822004148490
This new book fills a gap in the collection of published materials in export marketing. . . . Throughout the book the author raises important questions that exporters need to answer in formulating strategies. The chapters on identifying export markets provide practical approaches on the formulation of such strategies, starting with an analysis of trade data. . . . On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges. . . . a valuable source for developing export strategies. International Trade Forum As the U.S. trade balance continues to run large, record-setting deficits, the pressure on businesses to export will continue to mount. This book, written for marketing and strategic planning executives, outlines a step-by-step procedure for formulating a successful export strategy. Jain demonstrates how to analyze relevant information about the prospective customer, the competition, and one's own company; how to apply basic marketing decisions to the export environment; and how to implement key aspects of export strategy. Throughout, he identifies the government and nongovernment sources for information a company needs to formulate an effective export strategy. Jain begins with a historical overview of U.S. trade that sets the context for the discussion that follows. He examines America's traditionally low interest in exporting, trade barriers, emerging trade issues for the 1990s, and influential developments in the liberalization of worldwide trade. He then develops his export strategy framework, addressing such critical issues as locating viable foreign markets, segmentation and positioning, timing, and how to compete. The four basic aspects of an export strategy--product, price, distribution, and promotion--are discussed in-depth. For each, Jain offers workable, practical advice for the firm new to exporting: when and how to customize products, methods of pricing, price quotations, pro forma invoicing, sources of distribution channels, managing export channels, alternative promotion media, and more. Finally, drawing upon the experiences of successful exporters, Jain presents guidelines for effective exporting.
Author : Joris J.A. Leeman
Publisher : BoD – Books on Demand
Page : 250 pages
File Size : 40,7 Mb
Release : 2015-10-09
Category : Business & Economics
ISBN : 9783839137864
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
Author : Shaoming Zou,Daekwan Kim
Publisher : Business Expert Press
Page : 150 pages
File Size : 41,7 Mb
Release : 2009-05-01
Category : Business & Economics
ISBN : 1606490095
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Author : Nigel Piercy
Publisher : Routledge
Page : 279 pages
File Size : 47,8 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317654001
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Author : Terry Patrick
Publisher : Trans-Atlantic Publications
Page : 294 pages
File Size : 51,5 Mb
Release : 1998
Category : Business planning
ISBN : NYPL:33433076364359
Designed as a handbook for market entry strategies, this title focuses on concerns regarding exporting, initial market entry, development and growth. Topics include market entry capability, identifying your market, planning, writing a business plan, development strategies and achieving sales.
Author : Trade Promotion Coordinating Committee (U.S.)
Publisher : Unknown
Page : 16 pages
File Size : 43,5 Mb
Release : 1993
Category : Export marketing
ISBN : PSU:000021868412
Author : Nigel Piercy
Publisher : Routledge
Page : 284 pages
File Size : 45,9 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317654018
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Author : Rudolf Grünig,Dirk Morschett
Publisher : Springer
Page : 218 pages
File Size : 49,9 Mb
Release : 2016-09-09
Category : Business & Economics
ISBN : 9783662531235
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.
Author : Craig C. Julian
Publisher : Edward Elgar Publishing
Page : 449 pages
File Size : 45,5 Mb
Release : 2014-12-31
Category : Business & Economics
ISBN : 9781781954393
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Author : Roger Bennett
Publisher : Unknown
Page : 400 pages
File Size : 50,9 Mb
Release : 1998
Category : Export marketing
ISBN : PSU:000046233950
Topics include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Author : Shaoming Zou
Publisher : Unknown
Page : 128 pages
File Size : 45,6 Mb
Release : 2009
Category : Export marketing
ISBN : 1780344228
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Author : Frank Lavin,Peter Cohan
Publisher : Wiley
Page : 256 pages
File Size : 41,8 Mb
Release : 2011-09-13
Category : Business & Economics
ISBN : 0470828161
Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.
Author : Zak Karamally
Publisher : Routledge
Page : 230 pages
File Size : 49,6 Mb
Release : 2014-07-16
Category : Business & Economics
ISBN : 9781317790037
Exporting is a dynamic area of commerce that is often misunderstood. However, it takes know-how to gain a profit. Export Savvy: From Basics to Strategy explains export management in its full context from the concepts of international trade to the key elements that influence and comprise its effectiveness. This understanding will help you make better decisions so you can maximize your potential in international markets. Export Savvy is a comprehensive book that fills in the gaps left by other books on this subject. While these books concentrate on the mundane tools and techniques of exporting, Export Savvy relates the export experience to the totality of the commercial experience. The “foreignness” of exporting is framed in familiar notions enabling you to conceive or create an export program that is uniquely your own. In simple language, this innovative book breaks exporting down into ten easy-to-understand aspects: the concepts and “economics” of international trade the perspective and influence of governments tariffs and other impediments to the export transaction the impact of foreign currencies methods of payment and collection the physical movement of goods to the customer controls imposed on exports for national security and other national policy reasons cultural barriers and related considerations the uniqueness of marketing beyond one's national boundaries the legal environment and issues affecting the exporter With the proven knowledge in Export Savvy, you can make exporting an extension of your domestic business experience. You will feel free to approach exporting confidently and strategically to maximize your profits in this important area of business. Visit the book's website at http://www.exportsavvy.com