Strategic Reputation Management

Author : Pekka Aula,Saku Mantere
Publisher : Routledge
Page : 240 pages
File Size : 48,9 Mb
Release : 2020-08-11
Category : Business & Economics
ISBN : 9781000155518

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Strategic Reputation Management by Pekka Aula,Saku Mantere Pdf

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

Author : J. Larkin
Publisher : Springer
Page : 276 pages
File Size : 53,5 Mb
Release : 2002-10-30
Category : Business & Economics
ISBN : 9780230511415

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Strategic Reputation Risk Management by J. Larkin Pdf

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Author : Pekka Aula,Saku Mantere
Publisher : Routledge
Page : 237 pages
File Size : 45,6 Mb
Release : 2008-05-02
Category : Language Arts & Disciplines
ISBN : 1410618595

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Strategic Reputation Management by Pekka Aula,Saku Mantere Pdf

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

Author : Andrew Griffin
Publisher : Kogan Page Publishers
Page : 185 pages
File Size : 54,6 Mb
Release : 2009-09-03
Category : Business & Economics
ISBN : 9780749452933

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New Strategies for Reputation Management by Andrew Griffin Pdf

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

Author : Christian Schnee
Publisher : Routledge
Page : 250 pages
File Size : 45,7 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9781317634324

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Political Reputation Management by Christian Schnee Pdf

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management. This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.

Author : Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Storck
Publisher : Springer Science & Business Media
Page : 300 pages
File Size : 52,8 Mb
Release : 2011-08-29
Category : Business & Economics
ISBN : 3642192661

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Reputation Management by Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Storck Pdf

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Author : David Deephouse,Naomi Gardberg,William Newburry
Publisher : Emerald Group Publishing
Page : 288 pages
File Size : 54,8 Mb
Release : 2019-07-16
Category : Business & Economics
ISBN : 9781787543133

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Global Aspects of Reputation and Strategic Management by David Deephouse,Naomi Gardberg,William Newburry Pdf

Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.

Author : John Doorley,Helio Fred Garcia
Publisher : Routledge
Page : 457 pages
File Size : 54,8 Mb
Release : 2011-04-06
Category : Business & Economics
ISBN : 9781135966027

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Reputation Management by John Doorley,Helio Fred Garcia Pdf

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.

Author : Zdzisława Dacko-Pikiewicz
Publisher : Routledge
Page : 148 pages
File Size : 51,6 Mb
Release : 2021-10-31
Category : Business & Economics
ISBN : 9781000509502

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Reputation Management and Family Business by Zdzisława Dacko-Pikiewicz Pdf

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.

Author : Ronald J. Burke,Graeme Martin,Cary L. Cooper
Publisher : Gower Publishing, Ltd.
Page : 360 pages
File Size : 54,9 Mb
Release : 2024-05-06
Category : Electronic
ISBN : 0566092050

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Corporate Reputation by Ronald J. Burke,Graeme Martin,Cary L. Cooper Pdf

Author : Ronald J. Burke,Graeme Martin
Publisher : CRC Press
Page : 356 pages
File Size : 42,8 Mb
Release : 2016-05-13
Category : Business & Economics
ISBN : 9781317159469

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Corporate Reputation by Ronald J. Burke,Graeme Martin Pdf

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

Author : Ayse Erdemir
Publisher : Business Science Reference
Page : 0 pages
File Size : 49,6 Mb
Release : 2018
Category : Communication in management
ISBN : 1522536191

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Reputation Management Techniques in Public Relations by Ayse Erdemir Pdf

"This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"--

Author : Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper
Publisher : Routledge
Page : 296 pages
File Size : 43,5 Mb
Release : 2005-09-29
Category : Business & Economics
ISBN : 9781136863356

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Corporate Reputation and Competitiveness by Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper Pdf

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Author : Chris Foster
Publisher : John Wiley & Sons
Page : 160 pages
File Size : 49,6 Mb
Release : 2016-08-08
Category : Business & Economics
ISBN : 9781119052494

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Reputation Strategy and Analytics in a Hyper-Connected World by Chris Foster Pdf

Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.

Author : Christian Schnee
Publisher : Routledge
Page : 204 pages
File Size : 43,9 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9781317634331

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Political Reputation Management by Christian Schnee Pdf

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management. This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.