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Author : John C. Besley,Anthony Dudo
Publisher : JHU Press
Page : 333 pages
File Size : 46,5 Mb
Release : 2022-09-27
Category : Business & Economics
ISBN : 9781421444208
This guidebook is essential reading for all professionals in the field.
Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
Page : 254 pages
File Size : 46,7 Mb
Release : 2018-07-06
Category : Business & Economics
ISBN : 9781773380766
Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.
Author : Annette Leßmöllmann,Marcelo Dascal,Thomas Gloning
Publisher : Walter de Gruyter GmbH & Co KG
Page : 555 pages
File Size : 40,7 Mb
Release : 2019-12-16
Category : Language Arts & Disciplines
ISBN : 9783110393217
Science is an essentially cooperative, critical, and dynamic enterprise. Were it not for the continuous creation and improvement of special forms of communication, argumentation, and innovation, all of them suitable for its three key features, scientific knowledge and progress could hardly be achieved. The aim of this volume is to explore the nature of science communication in its several functions, modalities, combinations, and evolution - past, present, and future. One of our objectives is to provide an overview of the richness and variety of elements that take part in performing the complex tasks and fulfilling the functions of science communication. The overall structure and criteria for the choice of topics: 1. The origin and target of a communication episode - its source(s) and addressee(s). 2. The media of communication employed. 3. The thematic field and content types. 4. The distinction between aspects of science communication (e.g., media, texttypes, domains, communicative maxims) and aspects of research on science communication (e.g., the contribution of different research traditions to the understanding of science communication). 5. The history and dynamics of science communication (past, present, and future), both in an empirical perspective (e.g., the development of the research article) and a systematic perspective (e.g., what are basic types and mechanisms of change in science communication).
Author : Todd P. Newman
Publisher : Routledge
Page : 172 pages
File Size : 51,7 Mb
Release : 2019-07-23
Category : Science
ISBN : 9781351069359
This edited volume reports on the growing body of research in science communication training, and identifies best practices for communication training programs around the world. Theory and Best Practices in Science Communication Training provides a critical overview of the emerging field of by analyzing the role of communication training in supporting scientists’ communication and engagement goals, including scientists’ motivations to engage in training, the design of training programs, methods for evaluation, and frameworks to support the role of communication training in helping scientists reach their communication and engagement goals. This volume reflects the growth of the field and provides direction for developing future researcher-practitioner collaborations. With contributions from researchers and practitioners from around the world, this book will be of great interest to students, scholars and, professionals within this emerging field.
Author : Scott McWilliams,Marcia Allison,Marina Joubert,Ingrid Lofgren,Brianne Suldovsky
Publisher : Frontiers Media SA
Page : 134 pages
File Size : 47,9 Mb
Release : 2022-09-16
Category : Science
ISBN : 9782889768110
Author : Todd P. Newman
Publisher : Routledge
Page : 286 pages
File Size : 54,8 Mb
Release : 2019-07-23
Category : Science
ISBN : 9781351069342
This edited volume reports on the growing body of research in science communication training and identifies best practices for communication training programs around the world. Theory and Best Practices in Science Communication Training provides a critical overview of this emerging field. It analyzes the role of communication training in supporting scientists’ communication and engagement goals, including their motivations to engage in training, the design of training programs, methods for evaluation, and frameworks to support the role of communication training in helping scientists reach their goals. Overall, this collection reflects on the growth of the field and provides direction for developing future researcher–practitioner collaborations. With contributions from researchers and practitioners from around the world, this book will be of great interest to students, scholars and professionals within this emerging field.
Author : Jasper Colin Fessmann
Publisher : Vernon Press
Page : 134 pages
File Size : 41,9 Mb
Release : 2019-10-01
Category : Young Adult Nonfiction
ISBN : 9781622736560
For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change. Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.
Author : Kathleen Hall Jamieson,Dan M. Kahan,Dietram Scheufele
Publisher : Oxford University Press
Page : 513 pages
File Size : 49,7 Mb
Release : 2017
Category : Psychology
ISBN : 9780190497620
The proposal to vaccinate adolescent girls against the human papilloma virus ignited political controversy, as did the advent of fracking and a host of other emerging technologies. These disputes attest to the persistent gap between expert and public perceptions. Complicating the communication of sound science and the debates that surround the societal applications of that science is a changing media environment in which misinformation can elicit belief without corrective context and likeminded individuals are prone to seek ideologically comforting information within their own self-constructed media enclaves. Drawing on the expertise of leading science communication scholars from six countries, The Oxford Handbook of the Science of Science Communication not only charts the media landscape - from news and entertainment to blogs and films - but also examines the powers and perils of human biases - from the disposition to seek confirming evidence to the inclination to overweight endpoints in a trend line. In the process, it draws together the best available social science on ways to communicate science while also minimizing the pernicious effects of human bias. The Handbook adds case studies exploring instances in which communication undercut or facilitated the access to scientific evidence. The range of topics addressed is wide, from genetically engineered organisms and nanotechnology to vaccination controversies and climate change. Also unique to this book is a focus on the complexities of involving the public in decision making about the uses of science, the regulations that should govern its application, and the ethical boundaries within which science should operate. The Handbook is an invaluable resource for researchers in the communication fields, particularly in science and health communication, as well as to scholars involved in research on scientific topics susceptible to distortion in partisan debate.
Author : Roger D. Aines,Amy L. Aines
Publisher : Univ of California Press
Page : 272 pages
File Size : 45,8 Mb
Release : 2019-01-22
Category : Language Arts & Disciplines
ISBN : 9780520970182
Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.
Author : Sara Balonas,Teresa Ruão,María-Victoria Carrillo
Publisher : UMinho Editora/CECS
Page : 431 pages
File Size : 40,9 Mb
Release : 2021-07-30
Category : Social Science
ISBN : 9789898974426
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Author : James A. Levine
Publisher : Fondation Ipsen BookLab
Page : 60 pages
File Size : 55,7 Mb
Release : 2023-09-27
Category : Language Arts & Disciplines
ISBN : 9782384271283
Effective and accurate science communication is vital for bridging the gap between scientists and the public. By conveying complex scientific concepts in a clear and engaging manner, writers, communicators, and scientists can increase public understanding and foster informed decision-making. Key elements of effective communication include tailoring the message to the target audience, using simple and relatable language, and incorporating visuals and storytelling techniques. Additionally, transparency and openness about uncertainties and limitations of scientific research build trust. The purpose of this guide is to encourage communicators to convey science accurately and effectively and to help scientists communicate their findings to the public. This is not a comprehensive communications textbook. It is a ‘quick read’. Each chapter is short and designed to be read in 5 minutes and is self-contained making it perfect to dip into. Collaboration between writers, health advocates, scientists, journalists, and educators can enhance the dissemination of accurate information. By embracing effective communication strategies, scientists can inspire curiosity, promote scientific literacy, and encourage public engagement with science. ABOUT THE AUTHOR Dr Levine, M.D., Ph.D., is currently Professor of Endocrinology and Nutrition Research at the Mayo Clinic in Scottsdale, Arizona. Having trained in clinical nutrition as a scholar at the University of Cambridge, He has dedicated his scientific career to promoting health in adults and children through education and innovation. He holds five tenured professorships at Arizona State University (ASU), is the Dean’s Distinguished Professor of Medicine at Case Western Reserve University, and the Regents Professor at Umea University, Sweden. He also serves as the co-director of Obesity Solutions, a collaboration between Mayo Clinic and ASU, and is the international director of Obesity Solutions’ sister center in Sweden. He is an internationally renowned expert in obesity, serving as a named expert at the United Nations, an invitee to the President’s Cancer Panel, and a consultant to governments internationally. He serves on the board of the International Center of Missing and Exploited Children. He has authored over 120 scientific papers in peer-reviewed journals and has published novels focused on issues of child exploitation, in more than thirty countries. He has won literary awards (United States, France and the United Kingdom) and has produced several documentaries.
Author : Evandro Oliveira,Ana Duarte Melo,Gisela Goncalves
Publisher : Vernon Press
Page : 308 pages
File Size : 54,5 Mb
Release : 2019-03-28
Category : Business & Economics
ISBN : 9781622736515
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
Author : Susanna Priest,Jean Goodwin,Michael F. Dahlstrom
Publisher : University of Chicago Press
Page : 318 pages
File Size : 41,6 Mb
Release : 2018-03-07
Category : Science
ISBN : 9780226497952
From climate to vaccination, stem-cell research to evolution, scientific work is often the subject of public controversies in which scientists and science communicators find themselves enmeshed. Especially with such hot-button topics, science communication plays vital roles. Gathering together the work of a multidisciplinary, international collection of scholars, the editors of Ethics and Practice in Science Communication present an enlightening dialogue involving these communities, one that articulates the often differing objectives and ethical responsibilities communicators face in bringing a range of scientific knowledge to the wider world. In three sections—how ethics matters, professional practice, and case studies—contributors to this volume explore the many complex questions surrounding the communication of scientific results to nonscientists. Has the science been shared clearly and accurately? Have questions of risk, uncertainty, and appropriate representation been adequately addressed? And, most fundamentally, what is the purpose of communicating science to the public: Is it to inform and empower? Or to persuade—to influence behavior and policy? By inspiring scientists and science communicators alike to think more deeply about their work, this book reaffirms that the integrity of the communication of science is vital to a healthy relationship between science and society today.
Author : Diane Lennard
Publisher : Routledge
Page : 182 pages
File Size : 55,7 Mb
Release : 2018-03-22
Category : Business & Economics
ISBN : 9781351863094
Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large group—to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm—Intending, Messaging, Presence, Attending, Connecting, and Together—in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text’s clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.
Author : Howard Nothhaft,Kelly Page Werder,Dejan Verčič,Ansgar Zerfass
Publisher : Routledge
Page : 284 pages
File Size : 42,9 Mb
Release : 2020-05-21
Category : Social Science
ISBN : 9781000468250
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
