Strategic Urban Health Communication

Author : Charles C. Okigbo
Publisher : Springer Science & Business Media
Page : 225 pages
File Size : 45,6 Mb
Release : 2013-12-05
Category : Medical
ISBN : 9781461493358

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Strategic Urban Health Communication by Charles C. Okigbo Pdf

Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage: Urbanization, population, and health myths: addressing common misconceptions. Integrating HIV/family planning programs: opportunities for strategic communication. The role of sports in strategic health promotion in low-income areas. The Internet as a sex education tool: a case study from Thailand. Advertising and childhood obesity in China. Health communication strategies for sustainable development in a globalized world. Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.

Author : Muhiuddin Haider
Publisher : Jones & Bartlett Learning
Page : 492 pages
File Size : 48,8 Mb
Release : 2005
Category : Communication
ISBN : 0763747769

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Global Public Health Communication by Muhiuddin Haider Pdf

Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.

Author : Laurel Lindhout Northouse
Publisher : Unknown
Page : 322 pages
File Size : 44,9 Mb
Release : 1998
Category : Allied health personnel and patient
ISBN : OCLC:50490495

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Health Communication by Laurel Lindhout Northouse Pdf

Author : Nova Corcoran
Publisher : SAGE
Page : 246 pages
File Size : 50,5 Mb
Release : 2007-05-14
Category : Medical
ISBN : 1412924030

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Communicating Health by Nova Corcoran Pdf

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Author : Nova Corcoran
Publisher : SAGE
Page : 202 pages
File Size : 46,9 Mb
Release : 2010-12-10
Category : Health & Fitness
ISBN : 9781446209783

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Working on Health Communication by Nova Corcoran Pdf

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Author : Patchanee Malikhao
Publisher : Unknown
Page : 225 pages
File Size : 42,6 Mb
Release : 2016
Category : HEALTH & FITNESS
ISBN : 1634851390

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Effective Health Communication for Sustainable Development by Patchanee Malikhao Pdf

The health communication strategies presented in this book are based on the understanding that there are many factors underpinning health. Starting from a framework of addressing health at an individual, group, and structural level, we need to realize the impact of globalization and social determinants on health. Health literacy and media literacy are necessary for health communicators and stakeholders to communicate effectively about/on health. Knowledge and skills in media technology, especially new media, new developments in the Internet and mobile devices are important. In addition, intercultural communication is essential to understand and collaborate with others. Health communication needs collaboration from all sectors in society. The health communication promoted in this book is based on a participatory model based within the multiplicity paradigm. Strategies suggested in this book are practical examples to encourage the reader to design his/her own strategies to serve a particular community. Before one can devise a strategy for health promotion and disease prevention, one needs to understand that a top-down communication approach cannot change nor sustain people's health behaviors. On the contrary, one needs to create an enabling environment or a context that supports an individual's decision to change their behavior. How to achieve sustainability in health or health for all is ultimately what this book is about. In nine chapters, the reader is introduced to the history and discourses of health communication and sustainable development; the first part provides the reader with an in-depth overview of the many health communication theories, set in the context of globalization and localization and assessed from both anthropological and sociological perspectives. In the second part of the book, chapters systematically explain communication for/about health for sustainable development in general, as well as regarding old and new traditional and digital media in particular. The concluding chapters present the principles and applications of health communication strategies for sustainability. Sustainability in health can only be achieved once health equality is a reality.

Author : Claudia Parvanta,Sarah Bass
Publisher : Jones & Bartlett Learning
Page : 1054 pages
File Size : 54,7 Mb
Release : 2018-08-27
Category : Education
ISBN : 9781284175028

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Health Communication: Strategies and Skills for a New Era by Claudia Parvanta,Sarah Bass Pdf

Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we ‘hear’ information from health care providers as well as guidance on how to be a thoughtful consumer of health information.

Author : Renata Schiavo
Publisher : John Wiley & Sons
Page : 658 pages
File Size : 42,5 Mb
Release : 2013-10-07
Category : Medical
ISBN : 9781118416396

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Health Communication by Renata Schiavo Pdf

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.

Author : Sara LaBelle,Jennifer H. Waldeck
Publisher : Univ of California Press
Page : 367 pages
File Size : 53,5 Mb
Release : 2020-02-11
Category : Language Arts & Disciplines
ISBN : 9780520970601

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Strategic Communication for Organizations by Sara LaBelle,Jennifer H. Waldeck Pdf

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Author : Claudia Parvanta,Sarah Bass
Publisher : Jones & Bartlett Learning
Page : 324 pages
File Size : 55,9 Mb
Release : 2018-08-29
Category : Education
ISBN : 1284065901

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Health Communication by Claudia Parvanta,Sarah Bass Pdf

Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we 'hear' information from health care providers as well as guidance on how to be a thoughtful consumer of health information.

Author : Institute of Medicine,Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations
Publisher : National Academies Press
Page : 377 pages
File Size : 49,9 Mb
Release : 2002-12-11
Category : Medical
ISBN : 9780309072717

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Speaking of Health by Institute of Medicine,Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations Pdf

We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.

Author : Renata Schiavo
Publisher : John Wiley & Sons
Page : 658 pages
File Size : 47,7 Mb
Release : 2013-11-04
Category : Medical
ISBN : 9781118122198

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Health Communication by Renata Schiavo Pdf

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.

Author : Anonim
Publisher : Unknown
Page : 156 pages
File Size : 49,7 Mb
Release : 2003
Category : Medicine, Preventive
ISBN : UCBK:C078449877

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Communicating Health by Anonim Pdf

Author : Claudia Parvanta,David E. Nelson,Sarah A. Parvanta,Richard N. Harner
Publisher : Jones & Bartlett Publishers
Page : 443 pages
File Size : 46,7 Mb
Release : 2010-09-29
Category : Medical
ISBN : 9781449656096

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Essentials of Public Health Communication by Claudia Parvanta,David E. Nelson,Sarah A. Parvanta,Richard N. Harner Pdf

The field of communications is increasingly recognized as a powerful tool in addressing the world’s most imperative public health challenges. Effective communication in health campaigns can inform, empower, or persuade individuals to adopt healthier lifestyles as well as foster public debate and policy change. Featuring a full chapter on informatics, this book is devoted to the competencies in health communication and informatics recommended by the Association of Schools of Public Health. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Author : Do kyun Kim,Arvind Singhal,Gary L. Kreps
Publisher : Health Communication
Page : 0 pages
File Size : 52,5 Mb
Release : 2014
Category : Communication in medicine
ISBN : 1433118645

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Health Communication by Do kyun Kim,Arvind Singhal,Gary L. Kreps Pdf

Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.