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Strategies and Tools for Corporate Blogging by John Cass Pdf
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Strategies and Tools for Corporate Blogging by John Cass Pdf
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Corporate Blogging For Dummies by Douglas Karr,Chantelle Flannery Pdf
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Maximizing Commerce and Marketing Strategies through Micro-Blogging by Burkhalter, Janée N. Pdf
The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
How to Write Brilliant Business Blogs, Volume I by Suzan St. Maur Pdf
Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity. In this volume, we look at the basic issues for business blogging including business writing skills, blogging strategy, types of business blogs, how to promote your business blog posts, writing style and grammar for business, how to use images, and many more—as well as a brief look at search engine optimization for business blogs.
Blogging Brilliantly for Your Business by Christine Tremoulet Pdf
USE YOUR BLOG TO DOMINATE YOUR MARKET. You know that you need to blog for your business to stand out, yet it is always the last thing on your to do list. Everyone says to try using the internet to market your business, and it just is not working for you. You believe in the power of storytelling marketing, but you don't know where to begin - and you're not sure anyone is going to be reading your site anyways. The solution lies in embracing your blog as the center of your social media universe, and bringing more of you into your writing. This book will teach you the strategies and give you the tools to do just that. This book is the mastermind to blogging and audience growth. Christine walks you through from the beginning: understanding the very purpose of blogging & how to find your audience, to a successful end of blogging domination that is sure to catapult your success. You will walk away feeling wiser and rejuvenated. Prepare to take your blogging to the next level. - Stacie Jensen, Colorvale.com Blogging Brilliantly is the perfect title for this book. Christine lays out all the foundation for your blogging success. She talks strategy, tools, mindset, personality and so much more. With the guidance from this book, you are headed towards a brighter, more efficient and upward angle towards success in your business. Blogging really is that important for business success. - Scott Wyden Kivowitz, Imagely.com and ScottWyden.com About Christine Tremoulet Christine is a blogger of 16 years, and coined the name WordPress. A former web consultant and professional photographer, she is a trusted expert in blogging and building a business online. As an author, speaker, and business coach, she offers actionable know-how with passion. Her Superpower: helping you uncover your Beautiful Difference and growing your business with Confidence. When not at home in Houston, Texas, you can find her on a road trip adventure in her Mini Cooper. For more details, visit her online at www.ChristineTremoulet.com
Blogging All-in-One For Dummies® by Susan Gunelius Pdf
A complete guide to creating and establishing your place in the blogosphere! New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide. Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging. Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.
Secrets of Online Persuasion by John-Paul Micek,Deborah Micek Pdf
How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook. –What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever –How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns –Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools –Discover where your target audience is hanging out and captivate their attention with your persuasive message –Six key tools you must have when launching your own successful New Media Marketing Strategy –Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign “Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!”—Debra Gould, The Staging Diva, President, Six Elements Inc., Canada
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
Social Media Marketing and Blogging for Profit by Michael Branding Pdf
If you want to turn your business or personal blog into a money making machine, then keep reading! Your Customers will Never Stop to Use this Amazing Book! Blogging could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media marketing and blogging have become one of the main tools businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time browsing the internet. What is not a given, though, is the fact that most companies and personal brands do not have a proper responsive blog. In fact, oftentimes their blog strategy consists of just posting random content on their website, hoping to get some organic traffic and sales. If that could have worked in 2020, this year things are already starting to change. It is time to update your strategy for 2021 and beyond and this book will show you exactly how to do it! In this complete social media marketing and blogging guide, you will discover: The secret principle behind some of the most successful marketing campaigns in history and how you can apply this strategy even if on a low budget The best tools to clearly understand your target audience and build the buyer persona The only way to create an effective content strategy that focuses on generating leads and paying customers, not just likes and comments The secret tactics big brands use to rank high on Google and how you can use them too The only way to write articles that turn readers into paying customers and sell your products or services A step by step guide to create your responsive blog for free in just one hour and much, much more! The beauty of blogging is that it is not relevant how much you can spend on advertising. In fact, since it is a new environment, the entry barrier is not really high. However, this will not last for long and you must take advantage of this opportunity before it is too late. This is the best time to start focusing on your company or personal blog, as people are spending more time than ever on their phones. It is time to turn their attention into sales! Buy Now and Let Your Customers Become Addicted to this Awesome Book!
Using Blogs as a Business Tool by Natalie Canavor,Claire Meirowitz Pdf
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to get started with business blogging: practical tips, realistic applications, and how to convince the boss. It’s stunningly inexpensive to blog. It’s a great way to control your own story and go right to the public, bypassing the media gatekeepers. And it’s an unparalleled way to go where your customers, clients, and prospects are. Here are some ideas for moving your company into the blogging world or expanding its applications….
Do you hate your job? Don't you want to spend the rest of your life unhappy? Would you want to share your knowledge with others and make money with that? That's the reason I caught an interest in blogging. A blog is a web page where you can transmit your knowledge to others, develop a personal brand, sell products or services. There are more than 150 million blogs online. But the good news is that doors are not closed for new bloggers! Today, more than ever, people with passion, determination, and desire to contribute something are needed but, to be successful, you have to stand out from the crowd. Nobody has your knowledge, experience, and ideas, so, therefore, no one can publish like you. Each person has a unique identity that can turn into a successful blog. Blogging is an incredibly lucrative way of making money, and today it's very easy to start even if you have just a little money or nothing, but to do it successfully, you need to have the right tools, and this is the ideal book for you. Have I piqued your interest, but you don't know how to start? DOWNLOAD: PASSIVE INCOME WITH BLOGGING - HOW TO START A BUSINESS, CREATING A BLOG, AND MAKE MONEY WITH THE ULTIMATE SEO STRATEGIES FOR BEGINNERS With this book, you will learn EVERYTHING you need to know to create a successful blog from which you will get a passive income. You will learn: How to choose the right niche and create an online persona How to set up your blog on Wordpress What the necessary pages of a blog are and how to write them How to research and find great content Everything you need to know about SEO Which marketing strategies you can use to earn money and promote your blog How to set up accounts on each social media platform and how to promote them Don't you have any experience? Don't worry. Even if you don't have any knowledge of business technology or writing, this book will have you running a successful blog in the next 60 days. Would You Like to Know More? Download now to find out how blogging can change your life for the better! Scroll to the top of the page and select the BUY NOW button!