Corporate Blogging For Dummies

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Corporate Blogging For Dummies

Douglas Karr,Chantelle Flannery
Corporate Blogging For Dummies Book PDF

Author : Douglas Karr,Chantelle Flannery
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 46,8 Mb
Release : 2010-07-13
Category : Business & Economics
ISBN : 0470901470

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Corporate Blogging For Dummies by Douglas Karr,Chantelle Flannery Pdf

Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Blogging For Dummies

Susannah Gardner,Shane Birley
Blogging For Dummies Book PDF

Author : Susannah Gardner,Shane Birley
Publisher : John Wiley & Sons
Page : 388 pages
File Size : 49,7 Mb
Release : 2011-02-04
Category : Computers
ISBN : 9781118052266

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Blogging For Dummies by Susannah Gardner,Shane Birley Pdf

Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election. Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you’ve been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging. You’ll find out how to: Make your blog stand out in a crowd, build an audience, and even make it pay Choose the best software options, boost readership, and handle comments Generate revenue from your blog with ads and sponsorships Protect your privacy and your job Deal with spam and the inappropriate comments from that guy who posts several times a day Find your niche Attract and keep readers Use your blog to promote your business, cause, or organization Add audio, video, cool widgets, and more Ready? Get Blogging for Dummies and let’s get started!

Blogging For Dummies

Susannah Gardner,Shane Birley
Blogging For Dummies Book PDF

Author : Susannah Gardner,Shane Birley
Publisher : John Wiley & Sons
Page : 402 pages
File Size : 49,6 Mb
Release : 2010-01-22
Category : Computers
ISBN : 9780470619988

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Blogging For Dummies by Susannah Gardner,Shane Birley Pdf

The blogging bestseller, now fully updated to reflect the latest tools and techniques Blogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you started so can begin logging in hours of blogging! Building on the success of the two previous bestselling editions, this latest revision includes essential blogging basics, the elements required of a good blog, and the tools you'll need to get started. You'll discover how to determine the right blogging software for you, whether you should run your own blog or use a full-service hosting site, and how to set up an account and write your first post. Builds on the two previous bestselling editions and covers the latest advertising tools to attract an audience, methods for making money with your blog, and ways to measure your blog's success Includes updates to the major blogging software utilities including Google's Blogger, TypePad, and WordPress Walks you through the latest search engine optimization techniques for increasing your blog's visibility Reviews the newest plug-ins and gadgets that will allow you to extend your blog If you're in a fog about how to blog, then this easy-to-understand guide is the right book for you.

Blogging All-in-One For Dummies

Susan Gunelius
Blogging All in One For Dummies Book PDF

Author : Susan Gunelius
Publisher : John Wiley & Sons
Page : 768 pages
File Size : 51,9 Mb
Release : 2012-07-02
Category : Computers
ISBN : 9781118331903

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Blogging All-in-One For Dummies by Susan Gunelius Pdf

A complete update to the ultimate reference guide on bloggingbasics! The increase in the number of blogs is seemingly endless andcontinues to grow at a phenomenal rate, thanks in part to the riseof smartphones, tablets, and blogging applications. With this kindof popularity, how can a blogger stand out from the rest of themasses? This all-in-one guide is packed with detailed informationand advice that helps you create and solidify your place in theblogosphere. You’ll learn how to get started, use bloggingtools, collaborate with other bloggers, become a part of mobileblogging, and much more. Covers getting started, working with blogging software, othertools, blog marketing, microblogging (including Twitter), makingmoney with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of theblogging community Provides vital information for both hobby bloggers and thosewho want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts throughthe clutter and offers you a fun and friendly reference guide tostarting and maintaining a successful blog.

Strategies and Tools for Corporate Blogging

John Cass
Strategies and Tools for Corporate Blogging Book PDF

Author : John Cass
Publisher : Routledge
Page : 242 pages
File Size : 50,8 Mb
Release : 2007-06-07
Category : Business & Economics
ISBN : 9781136361951

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Strategies and Tools for Corporate Blogging by John Cass Pdf

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

Publish and Prosper

DL Byron,Steve Broback
Publish and Prosper Book PDF

Author : DL Byron,Steve Broback
Publisher : Pearson Education
Page : 267 pages
File Size : 52,5 Mb
Release : 2006-06-01
Category : Computers
ISBN : 9780132704960

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Publish and Prosper by DL Byron,Steve Broback Pdf

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Blogging All-in-One For Dummies®

Susan Gunelius
Blogging All in One For Dummies Book PDF

Author : Susan Gunelius
Publisher : John Wiley & Sons
Page : 722 pages
File Size : 50,6 Mb
Release : 2010-05-11
Category : Computers
ISBN : 0470632682

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Blogging All-in-One For Dummies® by Susan Gunelius Pdf

A complete guide to creating and establishing your place in the blogosphere! New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide. Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging. Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

The Corporate Blogging Book

Debbie Weil
The Corporate Blogging Book Book PDF

Author : Debbie Weil
Publisher : Unknown
Page : 248 pages
File Size : 51,6 Mb
Release : 2006
Category : Business & Economics
ISBN : UOM:39015066856710

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The Corporate Blogging Book by Debbie Weil Pdf

So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.

Food Blogging For Dummies

Kelly Senyei
Food Blogging For Dummies Book PDF

Author : Kelly Senyei
Publisher : John Wiley & Sons
Page : 461 pages
File Size : 51,5 Mb
Release : 2012-03-08
Category : Computers
ISBN : 9781118239384

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Food Blogging For Dummies by Kelly Senyei Pdf

Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more. Walks you through the technicalities of starting your own food blog Explores what you need to consider before your first post ever goes public Shows you how to create lip-smacking food visuals using special lighting and clever effects Explains SEO and how to make sure your site and recipes are searchable Goes into social media and how to use it effectively with your blog Here's everything you need to know about food blogging.

Blogging to Drive Business

Eric Butow,Rebecca Bollwitt
Blogging to Drive Business Book PDF

Author : Eric Butow,Rebecca Bollwitt
Publisher : Que Publishing
Page : 401 pages
File Size : 45,9 Mb
Release : 2012-09-25
Category : Business & Economics
ISBN : 9780133103588

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Blogging to Drive Business by Eric Butow,Rebecca Bollwitt Pdf

BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog

Google Blogger For Dummies

Susan Gunelius
Google Blogger For Dummies Book PDF

Author : Susan Gunelius
Publisher : John Wiley & Sons
Page : 388 pages
File Size : 53,7 Mb
Release : 2009-02-03
Category : Computers
ISBN : 9780470407424

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Google Blogger For Dummies by Susan Gunelius Pdf

Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to: Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics Choose a domain name, learn to use the dashboard, pick a template, and configure settings Dress up your blog with themes and find out where to get plenty of free ones Learn blogging etiquette and some secrets for long-term success Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging Take advantage of social networking sites and learn simple search engine optimization techniques Maintain your blog with tools like Blog This! and Quick Edit Moderate comments effectively, track your stats, and more Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

Blogwild!

Andy Wibbels
Blogwild Book PDF

Author : Andy Wibbels
Publisher : Unknown
Page : 200 pages
File Size : 47,8 Mb
Release : 2006
Category : Blogs
ISBN : IND:30000102996398

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Blogwild! by Andy Wibbels Pdf

Perfect for small businesses and nonprofits, this book is a funny, fast-results guide to business blogging.

Blogging For Dummies

Amy Lupold Bair
Blogging For Dummies Book PDF

Author : Amy Lupold Bair
Publisher : John Wiley & Sons
Page : 439 pages
File Size : 48,5 Mb
Release : 2019-09-11
Category : Computers
ISBN : 9781119588054

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Blogging For Dummies by Amy Lupold Bair Pdf

The bestselling blogging book—updated in a new edition! Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started. Plus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand. Decide which of the major blogging platforms will work for you Use SEO to drive traffic to your blog Monetization through advertising and sponsorships Create content that draws readers in Covering shifts in popular blogging platforms and tools, changes in social media, and the latest best practices in the blogosphere, this new edition sets you up for blogging success!

Technical Blogging

Antonio Cangiano
Technical Blogging Book PDF

Author : Antonio Cangiano
Publisher : Pragmatic Bookshelf
Page : 464 pages
File Size : 45,5 Mb
Release : 2019-06-21
Category : Computers
ISBN : 9781680507133

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Technical Blogging by Antonio Cangiano Pdf

Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.

How to Blog a Book

Nina Amir
How to Blog a Book Book PDF

Author : Nina Amir
Publisher : Writer's Digest Books
Page : 168 pages
File Size : 45,9 Mb
Release : 2012-05-21
Category : Language Arts & Disciplines
ISBN : 1599635402

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How to Blog a Book by Nina Amir Pdf

How to Blog a Book teaches you how to create a blog book with a well-honed and uniquely angled subject and targeted posts—and how to build the audience necessary to convince agents and publishers to make your blog into a book. Inside you'll find: Basic information on how to set up your blog and the essential plug-ins and other options necessary to get the most out of each post Steps for writing a book easily from scratch using blog posts Advice on how to write blog posts Tips on gaining visibility and promoting your work both online and off Tools for driving traffic to your blog Information on how to monetize an existing blog into a book or other types of products Profiles with authors who received blog-to-book deals Author Nina Amir explains how writing a book in cyberspace allows you to get your book written easily, while promoting it and building an author's platform. It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.