Strategies In E Business

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Strategies for e-Business

Tawfik Jelassi,Francisco J. Martínez-López
Strategies for e Business Book PDF

Author : Tawfik Jelassi,Francisco J. Martínez-López
Publisher : Springer Nature
Page : 793 pages
File Size : 55,7 Mb
Release : 2020-06-28
Category : Business & Economics
ISBN : 9783030489502

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Strategies for e-Business by Tawfik Jelassi,Francisco J. Martínez-López Pdf

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Strategies for e-Business

Tawfik Jelassi,Albrecht Enders,Francisco J Mart’nez-L—pez
Strategies for e Business Book PDF

Author : Tawfik Jelassi,Albrecht Enders,Francisco J Mart’nez-L—pez
Publisher : Pearson Higher Ed
Page : 777 pages
File Size : 44,5 Mb
Release : 2015-11-18
Category : Business & Economics
ISBN : 9781292123318

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Strategies for e-Business by Tawfik Jelassi,Albrecht Enders,Francisco J Mart’nez-L—pez Pdf

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

E-Commerce Strategy

Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li
E Commerce Strategy Book PDF

Author : Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li
Publisher : Springer
Page : 351 pages
File Size : 52,8 Mb
Release : 2014-10-30
Category : Computers
ISBN : 9783642394140

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E-Commerce Strategy by Zheng Qin,Yang Chang,Shundong Li,Fengxiang Li Pdf

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Global E-Commerce Strategies for Small Businesses

Eduardo Da Costa
Global E Commerce Strategies for Small Businesses Book PDF

Author : Eduardo Da Costa
Publisher : MIT Press
Page : 228 pages
File Size : 43,7 Mb
Release : 2003-02-28
Category : Business & Economics
ISBN : 0262262398

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Global E-Commerce Strategies for Small Businesses by Eduardo Da Costa Pdf

How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.

E-Commerce Strategy

Sanjay Mohapatra
E Commerce Strategy Book PDF

Author : Sanjay Mohapatra
Publisher : Springer Science & Business Media
Page : 270 pages
File Size : 41,6 Mb
Release : 2012-08-16
Category : Business & Economics
ISBN : 9781461441410

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E-Commerce Strategy by Sanjay Mohapatra Pdf

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

E-Business Strategy, Sourcing and Governance

Gottschalk, Petter
E Business Strategy Sourcing and Governance Book PDF

Author : Gottschalk, Petter
Publisher : IGI Global
Page : 351 pages
File Size : 48,8 Mb
Release : 2005-12-31
Category : Business & Economics
ISBN : 9781599040066

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E-Business Strategy, Sourcing and Governance by Gottschalk, Petter Pdf

"This book is based on the premise that it is difficult, if not impossible, to manage a modern business or public organization without at least some knowledge of the planning, use, control and benefits of information technology"--Provided by publisher.

Introduction to e-Business

Colin Combe
Introduction to e Business Book PDF

Author : Colin Combe
Publisher : Routledge
Page : 437 pages
File Size : 55,7 Mb
Release : 2012-07-26
Category : Business & Economics
ISBN : 9781136392894

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Introduction to e-Business by Colin Combe Pdf

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Electronic Commerce

Paul Timmers
Electronic Commerce Book PDF

Author : Paul Timmers
Publisher : Wiley
Page : 288 pages
File Size : 40,8 Mb
Release : 2001-05-08
Category : Business & Economics
ISBN : 0471498408

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Electronic Commerce by Paul Timmers Pdf

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Localization Strategies for Global E-Business

Nitish Singh
Localization Strategies for Global E Business Book PDF

Author : Nitish Singh
Publisher : Cambridge University Press
Page : 347 pages
File Size : 50,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781107008892

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Localization Strategies for Global E-Business by Nitish Singh Pdf

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

Electronic Commerce

Richard T. Watson
Electronic Commerce Book PDF

Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
Page : 0 pages
File Size : 54,6 Mb
Release : 2009
Category : Electronic commerce
ISBN : 161610029X

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Electronic Commerce by Richard T. Watson Pdf

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Ecommerce

Robert T. Plant
Ecommerce Book PDF

Author : Robert T. Plant
Publisher : Prentice Hall Professional
Page : 402 pages
File Size : 42,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 0130198447

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Ecommerce by Robert T. Plant Pdf

Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.

Introduction to e-Business

Colin Combe
Introduction to e Business Book PDF

Author : Colin Combe
Publisher : Routledge
Page : 320 pages
File Size : 47,6 Mb
Release : 2012-07-26
Category : Business & Economics
ISBN : 9781136392900

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Introduction to e-Business by Colin Combe Pdf

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Executive's Guide to E-Business

Martin V. Deise
Executive s Guide to E Business Book PDF

Author : Martin V. Deise
Publisher : Unknown
Page : 310 pages
File Size : 52,7 Mb
Release : 2000-05-24
Category : Business & Economics
ISBN : IND:30000068168198

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Executive's Guide to E-Business by Martin V. Deise Pdf

This text presents tailored e-commerce strategies for such industries as consumer products, entertainment, media communications, financial services, the public sector, petroleum, and utilities.

Electronic Commerce

Steve Elliot
Electronic Commerce Book PDF

Author : Steve Elliot
Publisher : John Wiley & Sons
Page : 376 pages
File Size : 51,5 Mb
Release : 2002-03-15
Category : Business & Economics
ISBN : CORNELL:31924089582104

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Electronic Commerce by Steve Elliot Pdf

Despite upheaval, industry continues to embrace the concepts of electronic commerce. Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed. This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.

E-merchant

Robin Neidorf
E merchant Book PDF

Author : Robin Neidorf
Publisher : Addison Wesley Longman
Page : 276 pages
File Size : 45,5 Mb
Release : 2001-01-01
Category : Business & Economics
ISBN : 0201721694

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E-merchant by Robin Neidorf Pdf

A guide to e-retail explores business plans, site design, customer service, and order fulfillment techniques, as they intersect with the e-merchant's responsibilities.