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Author : Teresa Scassa,Michael Eugene Deturbide
Publisher : CCH Canadian Limited
Page : 548 pages
File Size : 42,5 Mb
Release : 2004
Category : Electronic commerce
ISBN : 1553673700
Author : Steffano Korper,Juanita Ellis
Publisher : Elsevier
Page : 248 pages
File Size : 50,7 Mb
Release : 2000-10-24
Category : Technology & Engineering
ISBN : 008051880X
New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover
Author : Martin P. J. Kratz,J. Fraser Mann,Alan M. Gahtan
Publisher : Unknown
Page : 128 pages
File Size : 45,7 Mb
Release : 2003
Category : Electronic commerce
ISBN : 0459273655
Author : Amir Manzoor
Publisher : Amir Manzoor
Page : 434 pages
File Size : 48,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 9783843370301
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
Page : 0 pages
File Size : 54,9 Mb
Release : 2009
Category : Electronic commerce
ISBN : 161610029X
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author : John A. Rothchild
Publisher : Edward Elgar Publishing
Page : 640 pages
File Size : 45,5 Mb
Release : 2016-09-30
Category : Law
ISBN : 9781783479924
The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.
Author : Stuart Barnes
Publisher : Routledge
Page : 404 pages
File Size : 46,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780750664936
Providing material from recognised worldwide sources, this book presents the theory and evidence on electronic commerce and virtual business and examines the impact both outside and inside the business organisation.
Author : J. Christopher Westland,Theodore H. K. Clark
Publisher : MIT Press
Page : 618 pages
File Size : 50,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 0262232057
Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.
Author : Rahman, Syed Mahbubhur,Raisinghani, Mahesh S.
Publisher : IGI Global
Page : 422 pages
File Size : 40,6 Mb
Release : 1999-07-01
Category : Business & Economics
ISBN : 9781930708532
Some analysts predict that electronic commerce will grow to more than $300 billion in the next five years. With electronic commerce growing in exponentially, staying competitive through an effect e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. Electronic Commerce: Opportunity and Challenges looks at the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It presents a study of key components and concepts of e-commerce, evaluating the critical success factors for global e-commerce, the economics of e-commerce and the practical issues involved with e-commerce in various applications.
Author : Paul Timmers
Publisher : Wiley
Page : 288 pages
File Size : 51,9 Mb
Release : 2001-05-08
Category : Business & Economics
ISBN : 0471498408
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
Author : Gary P. Schneider
Publisher : Unknown
Page : 598 pages
File Size : 44,6 Mb
Release : 2017
Category : Business enterprises
ISBN : 1305867823
Author : Kalakota
Publisher : Pearson Education India
Page : 868 pages
File Size : 41,8 Mb
Release : 1996-09
Category : Electronic
ISBN : 8177583921
Author : Bernd W. Wirtz
Publisher : Springer Nature
Page : 762 pages
File Size : 40,7 Mb
Release : 2021-03-28
Category : Business & Economics
ISBN : 9783030634827
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Author : Efraim Turban,David R. King,Judy Lang
Publisher : Unknown
Page : 632 pages
File Size : 44,9 Mb
Release : 2009
Category : Business & Economics
ISBN : PSU:000065282830
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
Author : David R. Kosiur
Publisher : Unknown
Page : 308 pages
File Size : 55,8 Mb
Release : 1997
Category : Business & Economics
ISBN : STANFORD:36105061861410
In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.