Strategizing Communication

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Strategizing Communication

Ib Tunby Gulbrandsen,Sine Nørholm Just
Strategizing Communication Book PDF

Author : Ib Tunby Gulbrandsen,Sine Nørholm Just
Publisher : Unknown
Page : 0 pages
File Size : 41,7 Mb
Release : 2016
Category : Communication in management
ISBN : 8759322071

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Strategizing Communication by Ib Tunby Gulbrandsen,Sine Nørholm Just Pdf

Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. Written for students and practitioners interested in learning about and acquiring tools for dealing with the technological, environmental, and managerial challenges which organizations face when communicating in today's mediascape, this book presents an array of theories, concepts, and models through which we can understand and practice communication strategically. Strategizing entails looking beyond-but not past-instrumental, rational plans in order to become better able to understand and manage the concrete, incremental practices and contexts in which communication becomes strategic. This book argues that although strategic communicators do (and should) make plans, a plan in itself does not determine the success of strategic communication. Rather, contextual factors, such as competition, technological developments, global cultural trends, and local traditions, as well as employees' skills and attitudes, will determine the organization's communicative success. Against the backdrop of the comprehensive changes to communication brought about by the rise of digital communication technologies and related contextual developments, Strategizing Communication provides better and more up-to-date tools for understanding and managing strategic communication processes. [Subject: Business, Communication]

Strategizing Communication

Ib T. Gulbrandsen
Strategizing Communication Book PDF

Author : Ib T. Gulbrandsen
Publisher : Unknown
Page : 420 pages
File Size : 40,7 Mb
Release : 2020
Category : Electronic
ISBN : 8759337362

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Strategizing Communication by Ib T. Gulbrandsen Pdf

Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization's communicative success. Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization's communicative success. Now in its second edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges, which organizations face when communicating in today's hybrid media landscape. Thoroughly rewritten, the new edition includes updated cases and fresh empirical examples, considerations of current developments in areas like social corporate sustainability and crisis communication as well as detailed accounts of relevant theories of e.g. organizational culture and sociomateriality. The goal, however, remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication - to plan for process.

Research Handbook on Strategic Communication

Jesper Falkheimer,Mats Heide
Research Handbook on Strategic Communication Book PDF

Author : Jesper Falkheimer,Mats Heide
Publisher : Edward Elgar Publishing
Page : 523 pages
File Size : 55,7 Mb
Release : 2022-12-13
Category : Business & Economics
ISBN : 9781800379893

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Research Handbook on Strategic Communication by Jesper Falkheimer,Mats Heide Pdf

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Future Directions of Strategic Communication

Howard Nothhaft,Kelly Page Werder,Dejan Verčič,Ansgar Zerfass
Future Directions of Strategic Communication Book PDF

Author : Howard Nothhaft,Kelly Page Werder,Dejan Verčič,Ansgar Zerfass
Publisher : Routledge
Page : 284 pages
File Size : 48,9 Mb
Release : 2020-05-21
Category : Social Science
ISBN : 9781000468250

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Future Directions of Strategic Communication by Howard Nothhaft,Kelly Page Werder,Dejan Verčič,Ansgar Zerfass Pdf

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

Handbook of Management Communication

François Cooren,Peter Stücheli-Herlach
Handbook of Management Communication Book PDF

Author : François Cooren,Peter Stücheli-Herlach
Publisher : Walter de Gruyter GmbH & Co KG
Page : 575 pages
File Size : 48,5 Mb
Release : 2021-08-23
Category : Language Arts & Disciplines
ISBN : 9781501508059

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Handbook of Management Communication by François Cooren,Peter Stücheli-Herlach Pdf

Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.

Strategic Communication in Canada

Bernard Gauthier
Strategic Communication in Canada Book PDF

Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
Page : 254 pages
File Size : 43,9 Mb
Release : 2018-07-06
Category : Business & Economics
ISBN : 9781773380766

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Strategic Communication in Canada by Bernard Gauthier Pdf

Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.

Open Strategy

Christian Stadler,Julia Hautz,Kurt Matzler,Stephan Friedrich von den Eichen
Open Strategy Book PDF

Author : Christian Stadler,Julia Hautz,Kurt Matzler,Stephan Friedrich von den Eichen
Publisher : MIT Press
Page : 295 pages
File Size : 55,8 Mb
Release : 2023-04-04
Category : Business & Economics
ISBN : 9780262546225

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Open Strategy by Christian Stadler,Julia Hautz,Kurt Matzler,Stephan Friedrich von den Eichen Pdf

How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries

Emmanuel K. Ngwainmbi
Healthcare Management Strategy Communication and Development Challenges and Solutions in Developing Countries Book PDF

Author : Emmanuel K. Ngwainmbi
Publisher : Lexington Books
Page : 258 pages
File Size : 47,8 Mb
Release : 2014-05-08
Category : Social Science
ISBN : 9780739185674

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Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries by Emmanuel K. Ngwainmbi Pdf

Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their development goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India.

Opening Strategy

Richard Whittington
Opening Strategy Book PDF

Author : Richard Whittington
Publisher : Oxford University Press
Page : 336 pages
File Size : 46,5 Mb
Release : 2019-03-21
Category : Business & Economics
ISBN : 9780192573803

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Opening Strategy by Richard Whittington Pdf

Strategy is becoming more 'open' - more transparent and more inclusive. Opening Strategy tells the story of how corporate strategists and strategy consultants have worked since the middle of the last century to open up the strategy process. First strategic planning, then strategic management, and now 'open strategy' have all brought more people into the strategy process and provided more strategic information, for the benefit of both business and society at large. Informed by interviews with corporate strategists and consultants at leading firms such as General Electric and McKinsey & Co, and drawing on the historical archives of strategy's pioneers, this book provides vivid insights into the trials and tribulations of practice change in the strategy profession. Above all, it stresses the hard work of the little recognized and sometimes eccentric individuals who have been leaders in practice change. By building on a wide range of illustrations, covering both successes and failures, the book draws out general lessons for practice innovation in strategy. Those studying the topic will be able to set standard strategy techniques in historical and social context and develop new areas for investigation, while practising executives and consultants should gain a sense of how to innovate in strategy - and how not to.

Strategy

Stewart R Clegg,Christos Pitelis,Jochen Schweitzer,Andrea Whittle
Strategy Book PDF

Author : Stewart R Clegg,Christos Pitelis,Jochen Schweitzer,Andrea Whittle
Publisher : SAGE
Page : 671 pages
File Size : 45,6 Mb
Release : 2022-10-26
Category : Business & Economics
ISBN : 9781529797480

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Strategy by Stewart R Clegg,Christos Pitelis,Jochen Schweitzer,Andrea Whittle Pdf

Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice. The fourth edition has been fully updated to include: • Coverage of contemporary issues including the Covid-19 pandemic, climate change and digitalization • Topical and engaging case studies such as Disney’s Strategy and Covid-19, Netflix Versus Amazon: Dynamic Capabilities for Global Success, and PS5, Xbox and BMW: Chips and Supply Chains • A wealth of new examples of strategy in practice from world-renowned organisations such as Google, Uniqlo, Tesla, IKEA, and Airbnb Suitable for both undergraduate and postgraduate study, Strategy: Theory and Practice encourages readers to engage critically with the internal and external factors that shape strategy in the real world. A selection of tried and tested online resources, including a teaching guide, PowerPoints, an online case study bank and test bank of questions have been developed to support lecturers using the book in their teaching. Stewart Clegg is Professor at the University of Sydney, Emeritus Professor at the University of Technology Sydney, and Visiting Professor at the University of Stavanger, University of Johannesburg, and Nova School of Business and Economics. Christos Pitelis is Head of Department of International Business and Professor of International Business and Sustainable Competitiveness at the University of Leeds, and Life Fellow at Queens’ College, University of Cambridge. Jochen Schweitzer is an Associate Professor at the University of Technology Sydney. Andrea Whittle is Professor of Management at Newcastle University Business School.

Fundamental Theories of Business Communication

Milton Mayfield,Jacqueline Mayfield,Robyn Walker
Fundamental Theories of Business Communication Book PDF

Author : Milton Mayfield,Jacqueline Mayfield,Robyn Walker
Publisher : Springer Nature
Page : 271 pages
File Size : 51,5 Mb
Release : 2020-12-04
Category : Business & Economics
ISBN : 9783030577414

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Fundamental Theories of Business Communication by Milton Mayfield,Jacqueline Mayfield,Robyn Walker Pdf

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

Communication in Palliative Nursing

Elaine Wittenberg-Lyles,Joy Goldsmith,Betty Ferrell,Sandra L. Ragan
Communication in Palliative Nursing Book PDF

Author : Elaine Wittenberg-Lyles,Joy Goldsmith,Betty Ferrell,Sandra L. Ragan
Publisher : Oxford University Press
Page : 264 pages
File Size : 55,6 Mb
Release : 2013-01-01
Category : Medical
ISBN : 9780199796892

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Communication in Palliative Nursing by Elaine Wittenberg-Lyles,Joy Goldsmith,Betty Ferrell,Sandra L. Ragan Pdf

Communication in Palliative Nursing unites complementary work in communication studies and nursing research to present a theoretically grounded curriculum for teaching palliative care communication to nurses. The chapters outline the COMFORT curriculum, comprised of these elements: Communication, Orientation and opportunity, Mindful presence, Family, Openings, Relating, and Team communication. Central to this curriculum is the need for nurses to practice self-care. Based on a narrative approach to communication, which addresses communication skills development holistically, this volume teaches nurses to consider a holistic model of communication that aligns with the holistic nature of palliative care. This work moves beyond the traditional and singular view of the nurse as patient and family teacher, to embrace more complex communication challenges present in palliative care -- namely, providing care and comfort through communication at a time when patients, families, and nurses themselves are suffering. In addition to collaborating with physicians, the nurse's role involves speaking with patients and families after they have received bad news and often extends to discussions of spiritual and religious concerns. This book covers communication theory, clinical tools, and teaching resources to help nurses enhance their own communication and create comfort for themselves, as well as for patients and their families.

Strategy and Communication for Innovation

Nicole Pfeffermann,Tim Minshall,Letizia Mortara
Strategy and Communication for Innovation Book PDF

Author : Nicole Pfeffermann,Tim Minshall,Letizia Mortara
Publisher : Springer Science & Business Media
Page : 462 pages
File Size : 55,8 Mb
Release : 2014-01-09
Category : Business & Economics
ISBN : 9783642414794

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Strategy and Communication for Innovation by Nicole Pfeffermann,Tim Minshall,Letizia Mortara Pdf

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Digital Organizing

Ursula Plesner,Emil Husted
Digital Organizing Book PDF

Author : Ursula Plesner,Emil Husted
Publisher : Bloomsbury Publishing
Page : 272 pages
File Size : 40,8 Mb
Release : 2019-11-14
Category : Business & Economics
ISBN : 9781137604927

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Digital Organizing by Ursula Plesner,Emil Husted Pdf

This important new textbook offers a lively and topical discussion of how digital technologies impact various aspects of organizations, such as structure, knowledge, collaboration, communication, identity, legitimacy and power. Taking a critical and nuanced approach, this engaging textbook introduces readers to central themes in organization studies and reflects on how changes brought about by digitalization have important implications for private, public and voluntary organizations, and on practical disciples such as strategy, management, innovation and entrepreneurship. Contemporary case studies drawn from a wide range of international organizations demonstrate the real-world relationship between digital technologies and organizing. This is an essential textbook for final year undergraduates, postgraduates and MBA students taking a module in technology and organization. It is also suitable for any student of organizational studies wanting to understand more about the role that the digital plays in contemporary organizing.

Handbook of Chinese Management

Check-Teck Foo
Handbook of Chinese Management Book PDF

Author : Check-Teck Foo
Publisher : Springer Nature
Page : 517 pages
File Size : 47,8 Mb
Release : 2023-09-05
Category : Business & Economics
ISBN : 9789811024597

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Handbook of Chinese Management by Check-Teck Foo Pdf

This handbook explores the theme of managing inside China and consists of chapters that communicate the major managerial concepts within the context of Mainland China. Its key emphasis is to clearly highlight the differences in the art of managing in China vs. the West, while acknowledging that these differences may be narrowing as a result of globalization. Chapters in the book elaborate on how management is affected as China experiences rapid change while some aspects of Chinese culture remain unchanged and steeped in tradition. The book goes further in exploring this complexity by juxtaposing China’s orientation towards interpersonal relations, or "guanxi", with the government’s emphasis on law, which is now becoming more rule-based than before. Business & Management academics and practitioners will gain useful insight into Chinese management practices and their contrast to established Western ones when they use the Handbook of Chinese Management as a reference.