Strengthening Sme Performance Through Social Media Adoption And Usage

Author : Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit
Publisher : IGI Global
Page : 307 pages
File Size : 52,7 Mb
Release : 2023-03-17
Category : Computers
ISBN : 9781668457719

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Strengthening SME Performance Through Social Media Adoption and Usage by Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit Pdf

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel’s revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.

Author : Anonim
Publisher : Springer Nature
Page : 264 pages
File Size : 49,6 Mb
Release : 2024-05-23
Category : Big data
ISBN : 9783031505188

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Global Economic Revolutions by Anonim Pdf

This book constitutes the revised and selected papers of the International Conference on Global Economic Revolutions (ICGER 2023) held in Sharjah City, United Arab Emirates, during February 27-28, 2023. The 18 papers included in this book were thoroughly reviewed and selected from the 105 submissions. The papers focus on topics related to data science and data centers, machine learning, sustainable technologies for a green economy, metaverse in the healthcare education, Predictive Model Analytics using Data mining and Machine learning, blockchain adoption and acceptance, Narrow Band Internet of Things, and enhanced Bubble Sorting Visualizer.

Author : Fernando Moreira,Shital Jayantilal
Publisher : Academic Conferences and publishing limited
Page : 699 pages
File Size : 41,5 Mb
Release : 2023-09-21
Category : Business & Economics
ISBN : 9781914587832

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ECIE 2023 18th European Conference on Innovation and Entrepreneurship Vol 1 by Fernando Moreira,Shital Jayantilal Pdf

Author : Tarnanidis, Theodore,Papachristou, Eyridiki,Karypidis, Michail,Ismyrlis, Vasileios
Publisher : IGI Global
Page : 413 pages
File Size : 51,6 Mb
Release : 2023-08-01
Category : Business & Economics
ISBN : 9781668487556

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Social Media and Online Consumer Decision Making in the Fashion Industry by Tarnanidis, Theodore,Papachristou, Eyridiki,Karypidis, Michail,Ismyrlis, Vasileios Pdf

Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

Author : Mashau, Pfano,Farisani, Tshililo Ruddy
Publisher : IGI Global
Page : 400 pages
File Size : 41,9 Mb
Release : 2023-12-01
Category : Education
ISBN : 9781668491805

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Accessibility of Digital Higher Education in the Global South by Mashau, Pfano,Farisani, Tshililo Ruddy Pdf

Accessibility of Digital Higher Education in the Global South, authored by Pfano Mashau and Tshililo Farisani from the University of KwaZulu-Natal, South Africa, is an academic book that examines the impact of the COVID-19 pandemic on higher education in Africa. The book aims to provide a comprehensive analysis of the sustainability of the “new normal” approaches in African universities and institutions of learning as well as government responses to teaching and learning processes during and post pandemic. The sudden outbreak of COVID-19 triggered demands for informal, comfortable, and self-designed spaces that go beyond conventional formal classrooms where students can take initiative and demonstrate independence in learning. However, access to digitalized teaching methods remains problematic due to the digital divide among learners and the rural-urban dichotomy. The book invites researchers, academics, and scholars in the Global South to contribute to the narrative to document successes in and improve the higher education sector post pandemic. The book covers a range of themes including the sustainability of digitalized teaching approaches; integrative and interactive teaching and learning theories and practices; government responses to teaching and learning processes; comparative analysis of conventional and digitalized teaching and learning approaches; and equality, diversity, and participation in digitalized teaching and learning platforms, among others.

Author : Baporikar, Neeta
Publisher : IGI Global
Page : 412 pages
File Size : 47,6 Mb
Release : 2023-03-27
Category : Business & Economics
ISBN : 9781668469675

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Governance as a Catalyst for Public Sector Sustainability by Baporikar, Neeta Pdf

Proper implementation and the practice of governance in the public sector improve organizational performance through increased efficiency, productivity, quality, and innovation. Ultimately, governance helps organizations make better decisions, streamline processes, and reduce re-work, whilst also increasing integrity by bringing transparency and greater collaboration among stakeholders. Governance as a Catalyst for Public Sector Sustainability examines the concepts that have powerfully influenced development policy and investigates the role of governance in these institutions and how they have affected current development discourse. Covering topics such as public health sector sustainability, institutional participatory governance, and human resource information systems, this premier reference source is an excellent resource for government officials, policymakers, students and educators of higher education, librarians, researchers, and academicians.

Author : Amoah, Lloyd G. Adu
Publisher : IGI Global
Page : 390 pages
File Size : 47,6 Mb
Release : 2024-02-23
Category : Computers
ISBN : 9781668499672

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Examining the Rapid Advance of Digital Technology in Africa by Amoah, Lloyd G. Adu Pdf

There are essential questions surrounding Africa's digitalization journey, including whether or not the continent can truly serve as the last frontier for socio-economic transformation through digital innovation. An examination of countries such as Ghana, Kenya, Senegal, and Rwanda, which are actively pursuing digitalization, may provide some answers. To evaluate the potential implications, both real and potential, that arise from this focused pursuit, a critical analysis is necessary. Scrutiny of digital infrastructure by companies like Huawei, the emergence of artificial intelligence, and the advent of quantum computing will open new pathways to understanding and establishing promising approaches to the advancement of this region. Examining the Rapid Advance of Digital Technology in Africa offers a comprehensive exploration of the transformative power of digitalization in Africa and its implications for the continent's socio-economic development. It engages with the field of science and technology studies, linking it with socio-economic impacts and transformation, to track, analyze, understand, and critique Africa's contributions to digitalization. The chapters cover a wide range of themes, including ICTs and the business environment, education, healthcare, creative industries, media, culture, tourism, agriculture, ecology, artificial intelligence, blockchain and cryptocurrency revolution, algorithmic governance, the quantum age, and urbanization. This book is a must-read for researchers, scholars, investors, and policymakers who are interested in Africa's digital transformation, as it offers valuable insights into the latest empirical and theoretical aspects shaping the continent's ongoing digitalization.

Author : Irfan, Mohammad,Elmogy, Mohammed,Shabri Abd. Majid, M.,El-Sappagh, Shaker
Publisher : IGI Global
Page : 341 pages
File Size : 47,8 Mb
Release : 2023-09-05
Category : Business & Economics
ISBN : 9798369300831

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The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 by Irfan, Mohammad,Elmogy, Mohammed,Shabri Abd. Majid, M.,El-Sappagh, Shaker Pdf

In the dynamic and ever-changing financial landscape, the seamless integration of artificial intelligence (AI) and machine learning (ML) has presented unprecedented challenges for the banking and finance industry. As we embrace the era of Industry 5.0, financial institutions find themselves confronted with intricate decisions pertaining to investments, macroeconomic analysis, and credit evaluation, necessitating innovative technologies to navigate this complexity. Additionally, the mounting volume of financial transactions calls for efficient data processing and analysis. Considering these pressing concerns, scholars, academicians, and industry practitioners are eagerly seeking comprehensive insights into the transformative potential of AI and ML, specifically in bolstering resilience, fostering sustainable development, and adopting human-centric approaches within the financial sector. Offering a compelling solution to these critical challenges, The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0, edited by esteemed scholars Mohammad Irfan, Mohammed Elmogy, M. Shabri Abd. Majid, and Shaker El-Sappagh, embark on an in-depth exploration of the multifaceted functions and applications of AI and ML algorithms in the realm of finance. With a keen focus on Industry 5.0 principles such as resilience, human centricity, and sustainable development, this comprehensive compendium presents a collection of groundbreaking research papers that unveil the remarkable potential of AI/ML technologies in revolutionizing the financial services industry. By catering to a diverse audience comprising researchers, academicians, industrialists, investors, and regulatory bodies, this book actively invites contributions from industry practitioners and scholars, facilitating ongoing discussions on the efficacy of ML algorithms in efficiently processing vast financial data. As the financial landscape charts an ambitious course into Industry 5.0, the book emerges as an indispensable resource, empowering the industry with transformative advancements that will indelibly shape the future of finance.

Author : Endong, Floribert Patrick Calvain
Publisher : IGI Global
Page : 285 pages
File Size : 45,6 Mb
Release : 2023-04-11
Category : Political Science
ISBN : 9781799883968

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The COVID-19 Pandemic and the Digitalization of Diplomacy by Endong, Floribert Patrick Calvain Pdf

New technological innovations have given birth to paradigms such as robotization, increased and advanced mechanization, and dehumanization of public diplomacy around the world. Other related developments have been the acceleration and growing popularization of the smart city concept as well as the COVID-19 pandemic, which have all combined to compel almost all major industries—including diplomacy—to shift online and to be revolutionized. The COVID-19 Pandemic and the Digitalization of Diplomacy explores the influences of the new ICTs, AI, and smart cultures on the conduct of public diplomacy. It further examines the impact of the COVID-19 pandemic on the conduct of digital diplomacy in the world and analyzes the implications of the dynamics of ICTs and AI for teaching and research in digital diplomacy. Covering topics such as defense diplomacy, the fourth industrial revolution, and technological determinism, this premier reference source is an essential resource for diplomats, politicians, government officials, ICT developers, students and educators of higher education, librarians, researchers, and academicians.

Author : Narinder Kumar,Kiran Sood,Ercan Özen,Simon Grima
Publisher : Emerald Group Publishing
Page : 353 pages
File Size : 42,7 Mb
Release : 2024-03-26
Category : Business & Economics
ISBN : 9781837537341

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The Framework for Resilient Industry by Narinder Kumar,Kiran Sood,Ercan Özen,Simon Grima Pdf

The Framework for Resilient Industry examines the historical background, current status, and future opportunities and challenges of the Indian industry, delving into region-specific issues such as micro, small, and medium enterprises (MSMEs), economic policy, risk management and sustainable industries.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2119 pages
File Size : 43,9 Mb
Release : 2023-12-21
Category : Law
ISBN : 9798369320464

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Research Anthology on Business Law, Policy, and Social Responsibility by Management Association, Information Resources Pdf

The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intricate ecosystem shaped by legal principles, government regulations, and evolving societal values. The Research Anthology on Business Law, Policy, and Social Responsibility comprehensively explores critical issues as societal expectations for responsible business practices rise across a four-volume collection. The anthology's timely significance makes this reference with an exhaustive coverage an indispensable resource. Carefully curated, the collection sheds light on the latest trends, techniques, and applications in business law and policy. Covering topics from the transformation of business ethics in the digital era to the role of multi-national corporations in enforcing competition laws, the anthology serves as a vital reference for academics, lawyers, policymakers, and business professionals. Libraries seeking expansive and diverse research materials will find this anthology to be an exceptional solution, enriching the academic environment and serving as an invaluable tool for researchers, educators, and students. The Research Anthology on Business Law, Policy, and Social Responsibility is a comprehensive addition to any institution's collection, addressing the diverse needs of those exploring the landscape of business law and policy.

Author : Goel, Richa,Baral, Sukanta Kumar
Publisher : IGI Global
Page : 513 pages
File Size : 50,9 Mb
Release : 2023-06-27
Category : Business & Economics
ISBN : 9781668489710

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Handbook of Research on Sustainable Consumption and Production for Greener Economies by Goel, Richa,Baral, Sukanta Kumar Pdf

Over the past 50 years, one of the biggest worldwide concerns has been ensuring sustainable consumption and production patterns. Growing interest in the circular economy model provides the chance to create system-wide goals for all societies with economic, financial, and governance decision-making as critical drivers and solutions. The Handbook of Research on Sustainable Consumption and Production for Greener Economies examines the critical factors that can encourage sustainable consumption production patterns and a green economy. The major barriers hindering consumers and producers from moving towards sustainable consumption, sustainable consumption behavior and production patterns, the green economy, and more are explored. Covering topics such as green economy, sustainable consumption, and resource management, this book is ideal for government officials, policymakers, researchers, academicians, and more.

Author : Dimitrios A Karras,Srinesh Thakur,Sai Kiran Oruganti
Publisher : Taylor & Francis
Page : 385 pages
File Size : 43,8 Mb
Release : 2024-03-01
Category : Business & Economics
ISBN : 9781040001776

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Advancements in Business for Integrating Diversity, and Sustainability by Dimitrios A Karras,Srinesh Thakur,Sai Kiran Oruganti Pdf

This book is the collection of selected articles that appeared at the First International Analytics Conference 2023 held in Hyderabad in virtual mode on February 2nd the 3rd 2023. In the fast-paced, ever-changing world of business, the pursuit of diversity and sustainability has emerged as a dynamic catalyst for progress. This illuminating volume takes you on a journey through the evolving realm of business, where innovative approaches are redefining corporate strategies and values.

Author : Marco-Lajara, Bartolomé,Gilinsky, Armand,Martínez-Falcó, Javier,Sánchez-García, Eduardo
Publisher : IGI Global
Page : 453 pages
File Size : 55,6 Mb
Release : 2023-04-18
Category : Business & Economics
ISBN : 9781668469446

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Handbook of Research on Sustainability Challenges in the Wine Industry by Marco-Lajara, Bartolomé,Gilinsky, Armand,Martínez-Falcó, Javier,Sánchez-García, Eduardo Pdf

In the wine industry, sustainability is an extremely important issue for two main reasons: Firstly, the industry faces serious threats as a consequence of climate change, as well as water and energy scarcity. Secondly, proper sustainable management of wineries can mean obtaining a competitive advantage by allowing them to increase market share and organizational innovation processes. In this sense, previous work has shown that customers tend to select wines that have been developed following sustainable practices, despite not knowing what this means in practice. The Handbook of Research on Sustainability Challenges in the Wine Industry serves as a guide for study, reflection, and critique to understand sustainability in the wine industry in its triple aspect (economic, social, and environmental). The book sheds light on the new trends and challenges of the wine industry, making it a must-read for academicians and managers who want to deepen their knowledge of the wine industry as well as its link with sustainability. Covering key topics such as wine tourism, green innovation, and consumer behavior, this major reference work is ideal for industry professionals, business owners, managers, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Saluja, Shefali,Kulshrestha, Dhiresh,Sharma, Sandhir
Publisher : IGI Global
Page : 337 pages
File Size : 45,9 Mb
Release : 2023-06-23
Category : Business & Economics
ISBN : 9781668484906

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Cases on the Resurgence of Emerging Businesses by Saluja, Shefali,Kulshrestha, Dhiresh,Sharma, Sandhir Pdf

The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create distinct business strategies for operating in emerging countries from those they employ at home and frequently produce new ways to put those strategies into practice. Over the past ten years, developing nations have opened up their markets and experienced fast growth, but businesses still find it difficult to gather accurate data about consumers. Cases on the Resurgence of Emerging Businesses establishes the application of the various multidisciplinary ways to conduct business and creates applied case studies to define the recent trends in emerging businesses. It strengthens the research on boosting the economy with a specific focus on case studies to establish a link between different stakeholders with the help of business concerns and strategies. Covering topics such as cryptocurrency, fortune investments, and investor behavior, this casebook is an excellent resource for business leaders and managers, entrepreneurs, government officials, economists, students and educators of higher education, researchers, and academicians.