Summary Analysis And Review Of Ed Catmull S Creativity Inc Overcoming The Unseen Forces That Stand In The Way Of True Inspiration

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Summary, Analysis, and Review of Ed Catmull's Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Author : Start Publishing Notes
Publisher : Start Publishing Notes
Page : 26 pages
File Size : 47,5 Mb
Release : 2017-10-14
Category : Study Aids
ISBN : 1635967260

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Summary, Analysis, and Review of Ed Catmull's Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Start Publishing Notes Pdf

PLEASE NOTE: This is a key takeaways and analysis of the book and NOT the original book. Start Publishing Notes' Summary, Analysis, and Review of Ed Catmull's Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration includes a summary of the book, review, analysis & key takeaways, and detailed "About the Author" section. PREVIEW: Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration by Ed Catmull (with Amy Wallace) takes a close look at the special culture that the author helped establish at Pixar, the computer-generated animation studio that he co-founded. Reflecting on his personal career, his management philosophy, and the highs and lows of Pixar's history as a company, Catmull discusses strategies for nurturing creativity and diagnoses common problems faced by creative professionals. In the 1970s, as a graduate student studying computer-generated animation, Catmull was establishing and defining his field even as he studied it. Pursuing computer science had been a second choice, as he felt he lacked the talent to animate by hand. After he received his PhD in 1974, no one wanted to hire him because he was so fixated on the idea of making a computer-generated film-a format that did not then exist.

Summary: Creativity, Inc.

Author : BusinessNews Publishing,
Publisher : Must Read Summaries
Page : 30 pages
File Size : 50,6 Mb
Release : 2015-07-01
Category : Performing Arts
ISBN : 9782511035733

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Summary: Creativity, Inc. by BusinessNews Publishing, Pdf

The must-read summary of Ed Catmull and Amy Wallace's book: "Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration". This complete summary of the ideas from Ed Catmull and Amy Wallace's book: "Creativity, Inc." explains how to create a work environment in which employees work together effectively and never lose their creativity. A great culture is crucial for new ideas to keep coming up. Once this culture is created, it must also be protected from potential risks. This summary develops the seven core principles used by Pixar Animation Studios: 1. Always have the approach that quality is the best business plan of all 2. Don't look at failure as a necessary evil – instead it's a necessary consequence 3. Work on the basis that people are more important than ideas 4. Prepare for the unknown because random events are going to happen 5. Don't confuse the process with the goal of making something great 6. Everybody should be able to talk with anybody in your organisation at all times 7. When giving candid feedback, make sure you give good notes Added-value of this summary: • Save time • Understand the the key principles behind creativity • Create a fertile environment for new ideas To learn more, read "Creativity, Inc." and build a creative culture as successful as Pixar's!

Creativity, Inc. (The Expanded Edition)

Author : Ed Catmull,Amy Wallace
Publisher : Random House Canada
Page : 366 pages
File Size : 44,6 Mb
Release : 2014-04-08
Category : Business & Economics
ISBN : 9780307361196

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Creativity, Inc. (The Expanded Edition) by Ed Catmull,Amy Wallace Pdf

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

Summary - Creativity Inc.

Author : E. Z. - Summary
Publisher : Createspace Independent Publishing Platform
Page : 40 pages
File Size : 41,8 Mb
Release : 2017-01-16
Category : Electronic
ISBN : 1542617146

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Summary - Creativity Inc. by E. Z. - Summary Pdf

Creativity Inc. A Complete Summary! Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is a book written by Ed Catmull and Amy Wallace. As of 2014, Catmull, co-founder of Pixar Animation Studios, had been honored with five Academy Awards and a lifetime achievement award in computer graphics. Amy Wallace is a journalist whose work has been published in magazines like GQ, Wired, the New Yorker and the New York Times Magazine. This means the book was written by two people who are very experienced in their chosen fields. With this expertise, Creativity, Inc. could hardly go wrong. The book is focused on the authors' explanations and advice for how to have a good, productive, and enthusiastic team. That is very important if someone wants to start a business that will be successful in the long run. This book is about how to build a creative and cohesive team; this summary will cover the main points on developing these conditions. After this, the summary we will analyze the book, and discuss the authors' writing style and other topics of interest. After that, we will have a short quiz regarding information from the summary, and we will provide answers to the quiz next. Then, we'll have a conclusion to review everything we have learned. So let's get to business. Here Is A Preview Of What You Will Get: A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Creativity, Inc.

SUMMARY - Creativity, Inc.: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration By Ed Catmull And Amy Wallace

Author : Shortcut Edition
Publisher : Shortcut Edition
Page : 33 pages
File Size : 44,5 Mb
Release : 2021-06-20
Category : Business & Economics
ISBN : 8210379456XXX

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SUMMARY - Creativity, Inc.: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration By Ed Catmull And Amy Wallace by Shortcut Edition Pdf

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to develop the creativity of your teams by taking inspiration from the example of Pixar. You will also discover that : creativity requires taking risks and allowing yourself the right to make mistakes; to be creative, you must keep an open mind to change and novelty; a healthy corporate culture is based on sincerity among colleagues; quality must be the absolute goal, before productivity or performance; pixar's successful films are the result of a series of changes and sometimes mistakes. You have probably noticed that many startups disappear as soon as they are successful, without explanation. Why do so many companies seem unable to stay at the top? Have they lost their motivation once they have reached their goal? By following the story of Pixar animation studios, which have developed a unique corporate culture around creativity, you will learn how to recognize the obstacles that trap the creativity of your teams and become a more attentive and innovative manager. Discover the little secrets of Pixar's great successes! *Buy now the summary of this book for the modest price of a cup of coffee!

Summary: Creativity, Inc.

Author : BusinessNews Publishing
Publisher : Must Read Summaries
Page : 9 pages
File Size : 46,8 Mb
Release : 2015-07-01
Category : Performing Arts
ISBN : 2511035731

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Summary: Creativity, Inc. by BusinessNews Publishing Pdf

The must-read summary of Ed Catmull and Amy Wallace's book: "Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration". This complete summary of the ideas from Ed Catmull and Amy Wallace's book: "Creativity, Inc." explains how to create a work environment in which employees work together effectively and never lose their creativity. A great culture is crucial for new ideas to keep coming up. Once this culture is created, it must also be protected from potential risks. This summary develops the seven core principles used by Pixar Animation Studios: 1. Always have the approach that quality is the best business plan of all 2. Don't look at failure as a necessary evil – instead it's a necessary consequence 3. Work on the basis that people are more important than ideas 4. Prepare for the unknown because random events are going to happen 5. Don't confuse the process with the goal of making something great 6. Everybody should be able to talk with anybody in your organisation at all times 7. When giving candid feedback, make sure you give good notes Added-value of this summary: • Save time • Understand the the key principles behind creativity • Create a fertile environment for new ideas To learn more, read "Creativity, Inc." and build a creative culture as successful as Pixar's!

Creativity, Inc

Author : Ed Catmull,Amy Wallace
Publisher : Random House
Page : 370 pages
File Size : 55,5 Mb
Release : 2014
Category : Biography & Autobiography
ISBN : 9780593070093

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Creativity, Inc by Ed Catmull,Amy Wallace Pdf

As a young man, Ed Catmull had a dream: to make the worldâe(tm)s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admiredâe"and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studiosâe"into the story meetings, the postmortems, and the âe~Braintrustâe(tm) sessions where art is born. It is, at heart, a book about how to build and sustain a creative cultureâe"but it is also, as Pixar co-founder and president Ed Catmull writes, âe~an expression of the ideas that I believe make the best in us possible.âe(tm)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull, Amy Wallace... Summarized

Author : J.J. Holt
Publisher : J.J. Holt
Page : 30 pages
File Size : 54,9 Mb
Release : 2014-05-13
Category : Business & Economics
ISBN : 8210379456XXX

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull, Amy Wallace... Summarized by J.J. Holt Pdf

This is a summary of Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull, Amy Wallace... Summarized By J.J. Holt

Creativity, Inc

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 43,7 Mb
Release : 2018
Category : Corporate culture
ISBN : 882950257X

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Creativity, Inc by Anonim Pdf

From a co-founder of Pixar Animation Studios—the Academy Award–winning studio behind Coco, Inside Out, and Toy Story—comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Ed Catmull & Amy Wallace's Creativity, Inc

Author : Ant Hive Media
Publisher : Unknown
Page : 60 pages
File Size : 48,8 Mb
Release : 2016-06-07
Category : Electronic
ISBN : 1533667810

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Ed Catmull & Amy Wallace's Creativity, Inc by Ant Hive Media Pdf

This is a Summary of Ed Catmull & Amy Wallace's Creativity, Inc: Overcoming the Unseen Forces that Stand in the Way of True InspirationNEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post * Financial Times * Success * Inc. * Library JournalFrom Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award-winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership-sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. "just might be the most thoughtful management book ever."Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation-into the meetings, postmortems, and "Braintrust" sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, "an expression of the ideas that I believe make the best in us possible."For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired-and so profitable.As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the thirteen movies that followed-was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:* Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.* If you don't strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. * It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them.* The cost of preventing errors is often far greater than the cost of fixing them. * A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 368 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.

Creativity, Inc. by Ed Catmull with Amy Wallace (Summary)

Author : QuickRead,Lea Schullery
Publisher : QuickRead.com
Page : 128 pages
File Size : 41,9 Mb
Release : 2024-06-30
Category : Study Aids
ISBN : 8210379456XXX

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Creativity, Inc. by Ed Catmull with Amy Wallace (Summary) by QuickRead,Lea Schullery Pdf

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Discover How to Overcome the Unseen Forces that Stand in the Way of True Inspiration What does it take to manage a successful company while still fostering creativity? The current president of both Pixar and Disney Animation Studios, Ed Catmull, and co-founder of Pixar Studios has succeeded in both. After fulfilling his lifelong dream of creating the first-ever computer-animated film, Ed dedicated himself to turning Pixar into a successful company that focused on fostering the creativity of its employees and animators. So how did he do it? Throughout Creativity, Inc., Ed aims to teach you exactly what it takes to manage a successful company. As you read, you’ll learn how to ensure that your team achieves success and excellence while living up to their full creative potential. Additionally, you'll learn about Braintrust, how cubicles are dangerous, and why hierarchical structures are detrimental to your company.

Creativity, Inc. (The Expanded Edition)

Author : Ed Catmull,Amy Wallace
Publisher : Random House
Page : 366 pages
File Size : 51,6 Mb
Release : 2023-09-28
Category : Business & Economics
ISBN : 9780593594650

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Creativity, Inc. (The Expanded Edition) by Ed Catmull,Amy Wallace Pdf

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Creative Acts for Curious People

Author : Sarah Stein Greenberg,Stanford d.school
Publisher : Ten Speed Press
Page : 305 pages
File Size : 53,5 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 9781984858177

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Creative Acts for Curious People by Sarah Stein Greenberg,Stanford d.school Pdf

WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • “A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of ambiguous, messy problems—as well as extraordinary opportunities for positive change—it’s vital to have both an inquisitive mind and the ability to act with intention. Creative Acts for Curious People is filled with ways to build those skills with resilience, care, and confidence. At Stanford University’s world-renowned Hasso Plattner Institute of Design, aka “the d.school,” students and faculty, experts and seekers bring together diverse perspectives to tackle ambitious projects; this book contains the experiences designed to help them do it. A provocative and highly visual companion, it’s a definitive resource for people who aim to draw on their curiosity and creativity in the face of uncertainty. Teeming with ideas about discovery, learning, and leading the way through unknown creative territory, Creative Acts for Curious People includes memorable stories and more than eighty innovative exercises. Curated by executive director Sarah Stein Greenberg, after being honed in the classrooms of the d.school, these exercises originated in some of the world’s most inventive and unconventional minds, including those of d.school and IDEO founder David M. Kelley, ReadyMade magazine founder Grace Hawthorne, innovative choreographer Aleta Hayes, Google chief innovation evangelist Frederik G. Pferdt, and many more. To bring fresh approaches to any challenge–world changing or close to home–you can draw on exercises such as Expert Eyes to hone observation skills, How to Talk to Strangers to foster understanding, and Designing Tools for Teams to build creative leadership. The activities are at once lighthearted, surprising, tough, and impactful–and reveal how the hidden dynamics of design can drive more vibrant ways of making, feeling, exploring, experimenting, and collaborating at work and in life. This book will help you develop the behaviors and deepen the mindsets that can turn your curiosity into ideas, and your ideas into action.

Pixar with Lacan

Author : Lilian Munk Rösing
Publisher : Bloomsbury Publishing USA
Page : 192 pages
File Size : 53,5 Mb
Release : 2015-12-17
Category : Performing Arts
ISBN : 9781628920628

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Pixar with Lacan by Lilian Munk Rösing Pdf

The films from Pixar Animation Studios belong to the most popular family films today. From Monsters Inc to Toy Story and Wall-E, the animated characters take on human qualities that demand more than just cultural analysis. What animates the human subject according to Pixar? What are the ideological implications? Pixar with Lacan has the double aim of analyzing the Pixar films and exemplifying important psychoanalytic concepts (the voice, the gaze, partial object, the Other, the object a, the primal father, the name-of-the-father, symbolic castration, the imaginary/ the real/ the symbolic, desire and drive, the four discourses, masculine/feminine), examining the ideological implications of the images of human existence given in the films.

Thinking in New Boxes

Author : Luc De Brabandere,Alan Iny
Publisher : Random House
Page : 353 pages
File Size : 55,5 Mb
Release : 2013-09-10
Category : Business & Economics
ISBN : 9780812992953

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Thinking in New Boxes by Luc De Brabandere,Alan Iny Pdf

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera