Ed Catmull Amy Wallace S Creativity Inc

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Creativity, Inc. (The Expanded Edition)

Ed Catmull,Amy Wallace
Creativity Inc The Expanded Edition Book PDF

Author : Ed Catmull,Amy Wallace
Publisher : Random House
Page : 366 pages
File Size : 54,5 Mb
Release : 2023-09-28
Category : Business & Economics
ISBN : 9780593594650

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Creativity, Inc. (The Expanded Edition) by Ed Catmull,Amy Wallace Pdf

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Summary: Creativity, Inc.

BusinessNews Publishing,
Summary Creativity Inc Book PDF

Author : BusinessNews Publishing,
Publisher : Must Read Summaries
Page : 30 pages
File Size : 45,5 Mb
Release : 2015-07-01
Category : Performing Arts
ISBN : 9782511035733

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Summary: Creativity, Inc. by BusinessNews Publishing, Pdf

The must-read summary of Ed Catmull and Amy Wallace's book: "Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration". This complete summary of the ideas from Ed Catmull and Amy Wallace's book: "Creativity, Inc." explains how to create a work environment in which employees work together effectively and never lose their creativity. A great culture is crucial for new ideas to keep coming up. Once this culture is created, it must also be protected from potential risks. This summary develops the seven core principles used by Pixar Animation Studios: 1. Always have the approach that quality is the best business plan of all 2. Don't look at failure as a necessary evil – instead it's a necessary consequence 3. Work on the basis that people are more important than ideas 4. Prepare for the unknown because random events are going to happen 5. Don't confuse the process with the goal of making something great 6. Everybody should be able to talk with anybody in your organisation at all times 7. When giving candid feedback, make sure you give good notes Added-value of this summary: • Save time • Understand the the key principles behind creativity • Create a fertile environment for new ideas To learn more, read "Creativity, Inc." and build a creative culture as successful as Pixar's!

Toy Story Films, The (Foreword by Hayao Miyazaki / Afterword by John Lasseter)

Charles Solomon
Toy Story Films The Foreword by Hayao Miyazaki Afterword by John Lasseter Book PDF

Author : Charles Solomon
Publisher : Disney Editions
Page : 0 pages
File Size : 43,5 Mb
Release : 2012-08-07
Category : Art
ISBN : 1423144945

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Toy Story Films, The (Foreword by Hayao Miyazaki / Afterword by John Lasseter) by Charles Solomon Pdf

Imagination. It’s an innate quality that every child seems to possess in immeasurable quantities. Imagination allows children to create wonderful worlds in which to relate to their friends, envision their futures, and, of course, play with their toys. More often than not, imagination is a quality that diminishes with age, as fantasy worlds are replaced by “the real world” and inquiring young minds are forced to grow up. But there are those among us, who, like Peter Pan and the Lost Boys, never stop using their imaginations, envisioning their futures, and, most importantly in this context, playing with their toys. A select group of these individuals—and their unfettered imaginations—are the reason that the Toy Story films came to be. The Toy Story Films: An Animated Journey tells the tale of the incredibly talented visionaries who conceived, developed, and ultimately shared Woody, Buzz, and the rest of Andy’s toys with the entire world. Their story is recounted within these pages through candid interviews with the animators, directors, and voice actors who brought the films to life; artwork that inspired, grew into, or became a part of the iconic movies; and untold details of the growth and development of one of the most lucrative and artistically significant film series ever. It serves as a lesson to us all that we are never too old to use our imagination—and play with our toys.

Summary: Creativity, Inc.

BusinessNews Publishing
Summary Creativity Inc Book PDF

Author : BusinessNews Publishing
Publisher : Must Read Summaries
Page : 9 pages
File Size : 47,6 Mb
Release : 2015-07-01
Category : Performing Arts
ISBN : 2511035731

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Summary: Creativity, Inc. by BusinessNews Publishing Pdf

The must-read summary of Ed Catmull and Amy Wallace's book: "Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration". This complete summary of the ideas from Ed Catmull and Amy Wallace's book: "Creativity, Inc." explains how to create a work environment in which employees work together effectively and never lose their creativity. A great culture is crucial for new ideas to keep coming up. Once this culture is created, it must also be protected from potential risks. This summary develops the seven core principles used by Pixar Animation Studios: 1. Always have the approach that quality is the best business plan of all 2. Don't look at failure as a necessary evil – instead it's a necessary consequence 3. Work on the basis that people are more important than ideas 4. Prepare for the unknown because random events are going to happen 5. Don't confuse the process with the goal of making something great 6. Everybody should be able to talk with anybody in your organisation at all times 7. When giving candid feedback, make sure you give good notes Added-value of this summary: • Save time • Understand the the key principles behind creativity • Create a fertile environment for new ideas To learn more, read "Creativity, Inc." and build a creative culture as successful as Pixar's!

Creativity, Inc. (The Expanded Edition)

Ed Catmull,Amy Wallace
Creativity Inc The Expanded Edition Book PDF

Author : Ed Catmull,Amy Wallace
Publisher : Random House Canada
Page : 366 pages
File Size : 44,9 Mb
Release : 2014-04-08
Category : Business & Economics
ISBN : 9780307361196

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Creativity, Inc. (The Expanded Edition) by Ed Catmull,Amy Wallace Pdf

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull, Amy Wallace... Summarized

J.J. Holt
Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull Amy Wallace Summarized Book PDF

Author : J.J. Holt
Publisher : J.J. Holt
Page : 30 pages
File Size : 48,7 Mb
Release : 2014-05-13
Category : Business & Economics
ISBN : 8210379456XXX

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull, Amy Wallace... Summarized by J.J. Holt Pdf

This is a summary of Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull, Amy Wallace... Summarized By J.J. Holt

Creativity, Inc. by Ed Catmull with Amy Wallace (Summary)

QuickRead,Lea Schullery
Creativity Inc by Ed Catmull with Amy Wallace Summary Book PDF

Author : QuickRead,Lea Schullery
Publisher : QuickRead.com
Page : 128 pages
File Size : 53,8 Mb
Release : 2024-06-30
Category : Study Aids
ISBN : 8210379456XXX

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Creativity, Inc. by Ed Catmull with Amy Wallace (Summary) by QuickRead,Lea Schullery Pdf

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Discover How to Overcome the Unseen Forces that Stand in the Way of True Inspiration What does it take to manage a successful company while still fostering creativity? The current president of both Pixar and Disney Animation Studios, Ed Catmull, and co-founder of Pixar Studios has succeeded in both. After fulfilling his lifelong dream of creating the first-ever computer-animated film, Ed dedicated himself to turning Pixar into a successful company that focused on fostering the creativity of its employees and animators. So how did he do it? Throughout Creativity, Inc., Ed aims to teach you exactly what it takes to manage a successful company. As you read, you’ll learn how to ensure that your team achieves success and excellence while living up to their full creative potential. Additionally, you'll learn about Braintrust, how cubicles are dangerous, and why hierarchical structures are detrimental to your company.

Ed Catmull & Amy Wallace's Creativity, Inc

Ant Hive Media
Ed Catmull Amy Wallace s Creativity Inc Book PDF

Author : Ant Hive Media
Publisher : Unknown
Page : 60 pages
File Size : 54,8 Mb
Release : 2016-06-07
Category : Electronic
ISBN : 1533667810

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Ed Catmull & Amy Wallace's Creativity, Inc by Ant Hive Media Pdf

This is a Summary of Ed Catmull & Amy Wallace's Creativity, Inc: Overcoming the Unseen Forces that Stand in the Way of True InspirationNEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post * Financial Times * Success * Inc. * Library JournalFrom Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award-winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership-sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. "just might be the most thoughtful management book ever."Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation-into the meetings, postmortems, and "Braintrust" sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, "an expression of the ideas that I believe make the best in us possible."For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired-and so profitable.As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the thirteen movies that followed-was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:* Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.* If you don't strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. * It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them.* The cost of preventing errors is often far greater than the cost of fixing them. * A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 368 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.

The Art of Star Wars Rebels Limited Edition

Dan Wallace,Lucasfilm Ltd.
The Art of Star Wars Rebels Limited Edition Book PDF

Author : Dan Wallace,Lucasfilm Ltd.
Publisher : Dark Horse Books
Page : 226 pages
File Size : 42,7 Mb
Release : 2020-04-24
Category : Art
ISBN : 9781506714851

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The Art of Star Wars Rebels Limited Edition by Dan Wallace,Lucasfilm Ltd. Pdf

In the early days of the rebellion, a tight-knit group of rebels from various backgrounds banded together against all odds to do their part in the larger mission of defeating the Galactic Empire, sparking hope across the galaxy. The award-winning team from Lucasfilm Animation brought the beloved occupants of the Ghost into our homes five years ago, now, take a step behind-the-scenes to witness the journey from paper to screen with The Art of Star Wars Rebels. Featuring never-before-seen concept art and process pieces along with exclusive commentary from the creative team behind the show.

SUMMARY - Creativity, Inc.: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration By Ed Catmull And Amy Wallace

Shortcut Edition
SUMMARY Creativity Inc Overcoming The Unseen Forces That Stand In The Way Of True Inspiration By Ed Catmull And Amy Wallace Book PDF

Author : Shortcut Edition
Publisher : Shortcut Edition
Page : 33 pages
File Size : 48,9 Mb
Release : 2021-06-20
Category : Business & Economics
ISBN : 8210379456XXX

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SUMMARY - Creativity, Inc.: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration By Ed Catmull And Amy Wallace by Shortcut Edition Pdf

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to develop the creativity of your teams by taking inspiration from the example of Pixar. You will also discover that : creativity requires taking risks and allowing yourself the right to make mistakes; to be creative, you must keep an open mind to change and novelty; a healthy corporate culture is based on sincerity among colleagues; quality must be the absolute goal, before productivity or performance; pixar's successful films are the result of a series of changes and sometimes mistakes. You have probably noticed that many startups disappear as soon as they are successful, without explanation. Why do so many companies seem unable to stay at the top? Have they lost their motivation once they have reached their goal? By following the story of Pixar animation studios, which have developed a unique corporate culture around creativity, you will learn how to recognize the obstacles that trap the creativity of your teams and become a more attentive and innovative manager. Discover the little secrets of Pixar's great successes! *Buy now the summary of this book for the modest price of a cup of coffee!

Change from the Inside Out

Erika Andersen
Change from the Inside Out Book PDF

Author : Erika Andersen
Publisher : Berrett-Koehler Publishers
Page : 264 pages
File Size : 49,8 Mb
Release : 2021-10-26
Category : BUSINESS & ECONOMICS
ISBN : 9781523000401

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Change from the Inside Out by Erika Andersen Pdf

Change initiatives fail because humans are hardwired to return to what's worked for us in the past. This book offers a straightforward process for rewiring ourselves and those we lead to be more change-capable. Erika Andersen says avoiding change has been a historical imperative. In this book, she shows how we can overcome that reluctance and get good at making necessary change. Using a fictional story about a jewelry business changing generational hands, Andersen lays out a five-step model for addressing both this human side of change and its practical aspects: Step 1: Clarify the change and why it's needed—Get clear on what the change is and the benefits it will bring. Step 2: Envision the future state—Build a shared picture of the post-change future. Step 3: Build the change—Bring together a change team, engage key stakeholders, and plan the change. Step 4: Lead the transition—Build a transition plan that supports the human side of the change, then engage the whole organization in making the change. Step 5: Keep the change going—Work to make your organization permanently more change-capable. With opportunities to self-reflect and try out the ideas and approaches throughout, this book is a practical guide to thriving in this era of nonstop change.

Digital Performance

Steve Dixon
Digital Performance Book PDF

Author : Steve Dixon
Publisher : MIT Press
Page : 1027 pages
File Size : 52,7 Mb
Release : 2007-02-23
Category : Performing Arts
ISBN : 9780262303323

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Digital Performance by Steve Dixon Pdf

The historical roots, key practitioners, and artistic, theoretical, and technological trends in the incorporation of new media into the performing arts. The past decade has seen an extraordinarily intense period of experimentation with computer technology within the performing arts. Digital media has been increasingly incorporated into live theater and dance, and new forms of interactive performance have emerged in participatory installations, on CD-ROM, and on the Web. In Digital Performance, Steve Dixon traces the evolution of these practices, presents detailed accounts of key practitioners and performances, and analyzes the theoretical, artistic, and technological contexts of this form of new media art. Dixon finds precursors to today's digital performances in past forms of theatrical technology that range from the deus ex machina of classical Greek drama to Wagner's Gesamtkunstwerk (concept of the total artwork), and draws parallels between contemporary work and the theories and practices of Constructivism, Dada, Surrealism, Expressionism, Futurism, and multimedia pioneers of the twentieth century. For a theoretical perspective on digital performance, Dixon draws on the work of Philip Auslander, Walter Benjamin, Roland Barthes, Jean Baudrillard, and others. To document and analyze contemporary digital performance practice, Dixon considers changes in the representation of the body, space, and time. He considers virtual bodies, avatars, and digital doubles, as well as performances by artists including Stelarc, Robert Lepage, Merce Cunningham, Laurie Anderson, Blast Theory, and Eduardo Kac. He investigates new media's novel approaches to creating theatrical spectacle, including virtual reality and robot performance work, telematic performances in which remote locations are linked in real time, Webcams, and online drama communities, and considers the "extratemporal" illusion created by some technological theater works. Finally, he defines categories of interactivity, from navigational to participatory and collaborative. Dixon challenges dominant theoretical approaches to digital performance—including what he calls postmodernism's denial of the new—and offers a series of boldly original arguments in their place.

The Art of Star Wars Jedi: Fallen Order

Lucasfilm Ltd.,Respawn Entertainment
The Art of Star Wars Jedi Fallen Order Book PDF

Author : Lucasfilm Ltd.,Respawn Entertainment
Publisher : Dark Horse Comics
Page : 244 pages
File Size : 40,5 Mb
Release : 2019-11-19
Category : Art
ISBN : 9781506715551

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The Art of Star Wars Jedi: Fallen Order by Lucasfilm Ltd.,Respawn Entertainment Pdf

A full-color oversized hardcover volume that captures the development of the newest canonical and interactive addition to the Star Wars universe. A galaxy-spanning adventure awaits in Star Wars Jedi: Fallen Order, the new action-adventure videogame from Respawn Entertainment. Explore the artistic creation of Cal Kestis's quest to rebuild the Jedi Order as he learns the ways of the Force, travels to exotic worlds, and battles tyrannical foes. With detailed concept art of all-new characters, exciting weapons and equipment, and locales both familiar and new, this tome offers a behind-the-scenes look at the production of a hit game--all accompanied by intimate artists' commentary that reveals how this incredible universe is brought together. Dark Horse Books, Lucasfilm Limited, and Respawn Entertainment are honored to present The Art of Star Wars Jedi: Fallen Order, guiding readers on Cal's odyssey. This uniquely designed work is sure to thrill dedicated Jedi acolytes and gamers alike.

The Power of Many

Meg Whitman,Joan O'C Hamilton
The Power of Many Book PDF

Author : Meg Whitman,Joan O'C Hamilton
Publisher : Crown Currency
Page : 290 pages
File Size : 40,8 Mb
Release : 2010-01-26
Category : Business & Economics
ISBN : 9780307591234

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The Power of Many by Meg Whitman,Joan O'C Hamilton Pdf

Is it possible to run a multibillion-dollar corporation on the power of trust? Must you set aside your authentic self as you climb the corporate ladder? Is there another role for technology beyond saving costs and creating efficiencies? In The Power of Many, Meg Whitman, former president and CEO of eBay, speaks to these questions and more, identifying ten core values that steered her—and can steer any leader—to success without ethical compromise. During her decade at the helm of eBay, Meg Whitman transformed it from a tiny start-up into a nearly $8 billion global powerhouse, revolutionizing the way goods are bought and sold online. Fortune magazine twice named her the Most Powerful Woman in Business. Now, with the vitality, candor, and often self-effacing humor that is her trademark, Meg lays out the ten core values that she credits not only with her strategic success but with many of the joys and satisfactions of her private life. Values such as trust, authenticity, courage, and validation are not naive, Meg shows us, and they are definitely not a luxury. Rather, they are essential tools for success that go hand in hand with traditional business practices—like holding oneself accountable or growing a company efficiently. She believes they are the foundation of strong management in the twenty-first century. Today, technology and the transparency it brings demand that organizations demonstrate a character that aligns with the values of their communities. Meg illustrates the origins of her values and the underpinnings of her approach with compelling stories from her extraordinary career and her down-to-earth upbringing—from the harrowing twenty-two-hour system outage that nearly sunk eBay to the indomitable spirit of her eighty-nine-year-old mother, who grew up in Boston society but worked as an airplane mechanic during World War II. It was her mother, Meg says, who gave her “a bias toward action.” Here, too, are stories of finding her equilibrium during the time when she had young children, and in her marriage to a neurosurgeon with his own highly demanding career. Meanwhile, her experiences at some of America’s best-known companies, including Disney, FTD, and Procter & Gamble, offer valuable case studies of what can go wrong and right, and how even mistakes can be transformed into opportunities. Meg Whitman shows us that achievement can and should be teamed with optimism, trust, and honesty. The Power of Many offers the insights and motivation we need to propel ourselves to the next level—to scale, as Meg would say—in business and in life.

Duct Tape Marketing

John Jantsch
Duct Tape Marketing Book PDF

Author : John Jantsch
Publisher : Thomas Nelson Inc
Page : 299 pages
File Size : 55,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781595554659

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Duct Tape Marketing by John Jantsch Pdf

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.