Summary Of Bobby Borg S Music Marketing For The Diy Musician

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Summary of Bobby Borg's Music Marketing for the DIY Musician

Everest Media,
Summary of Bobby Borg s Music Marketing for the DIY Musician Book PDF

Author : Everest Media,
Publisher : Everest Media LLC
Page : 87 pages
File Size : 41,7 Mb
Release : 2022-06-04T22:59:00Z
Category : Business & Economics
ISBN : 9798822526761

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Summary of Bobby Borg's Music Marketing for the DIY Musician by Everest Media, Pdf

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The music industry has changed dramatically over the past few decades, and so has the way musicians think about their careers. You must start thinking about your career from a more professional and businesslike perspective. #2 The marketing process typically starts with a vision, which is a declaration that defines your ultimate place in about seven to ten years down the road. Your vision is what gets you out of bed in the morning and gives your life meaning. #3 Now that you have your internal strengths, passion, and vision, it’s time to examine the external environment of your organization and see how your musical vision matches up with people’s wants and needs. By doing this, you can further refine your true musical purpose. #4 To identify your most likely fans, use any combination of factors that you believe are relevant and useful, such as age range, gender, geographic location, lifestyles, and behavioral characteristics. Once you win over your most likely fans with customized marketing messages, you can then target your next likely fans.

Music Marketing for the DIY Musician

Bobby Borg
Music Marketing for the DIY Musician Book PDF

Author : Bobby Borg
Publisher : Rowman & Littlefield
Page : 454 pages
File Size : 55,6 Mb
Release : 2020-01-07
Category : Music
ISBN : 9781538134634

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Music Marketing for the DIY Musician by Bobby Borg Pdf

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Business Basics for Musicians

Bobby Borg
Business Basics for Musicians Book PDF

Author : Bobby Borg
Publisher : Rowman & Littlefield
Page : 332 pages
File Size : 51,9 Mb
Release : 2020-01-07
Category : Music
ISBN : 9781538134641

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Business Basics for Musicians by Bobby Borg Pdf

Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

Business Basics for Musicians

Bobby Borg
Business Basics for Musicians Book PDF

Author : Bobby Borg
Publisher : Rowman & Littlefield
Page : 447 pages
File Size : 48,5 Mb
Release : 2024-01-02
Category : Business & Economics
ISBN : 9781538182574

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Business Basics for Musicians by Bobby Borg Pdf

"Business Basics for Musicians is the layperson's handbook to the music industry. This third edition is fully updated to reflect the latest developments in the music business, especially shifts since 2020, and it includes fresh DIY spotlight sections, recent case studies, and interviews with industry leaders"--

Introduction to Music Publishing for Musicians

Bobby Borg,Michael Eames
Introduction to Music Publishing for Musicians Book PDF

Author : Bobby Borg,Michael Eames
Publisher : Rowman & Littlefield
Page : 353 pages
File Size : 44,5 Mb
Release : 2021-06-03
Category : Music
ISBN : 9781538153413

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Introduction to Music Publishing for Musicians by Bobby Borg,Michael Eames Pdf

At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians. Written by two musicians and industry pros with decades of experience, Introduction to Music Publishing For Musicians is organized into seven clearly written sections that will help musicians save time and avoid getting screwed. Topics include the basics of copyrights, types of publishing income, publishing companies and types of deals, creative matters of music publishing, and things you need to know about music publishing’s future.The book features: Short digestible chapters written in a conversational tone to keep artists focused Section-by-section FAQs that expand on key issues that musicians encounter today Boxed text stories featuring current events to emphasize key concepts Interviews with top beat makers, collaborators, and more to provide secrets of success A glossary to help you keep track of important publishing terms Publishing resources offering to help you place and promote your music Chapter quizzes and activity assignments to help measure your knowledge Bobby Borg and Michael Eames have created a compact, simple and easy-to-read overview of today’s music publishing industry that caters to both students and musicians (songwriters, producers, beat makers, and more) who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!

Get More Fans: The DIY Guide to the New Music Business

Jesse Cannon,Todd Thomas
Get More Fans The DIY Guide to the New Music Business Book PDF

Author : Jesse Cannon,Todd Thomas
Publisher : Jesse Cannon
Page : 704 pages
File Size : 51,5 Mb
Release : 2012-11-25
Category : Juvenile Nonfiction
ISBN : 9780988561311

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Get More Fans: The DIY Guide to the New Music Business by Jesse Cannon,Todd Thomas Pdf

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

The Musician's Handbook

Bobby Borg
The Musician s Handbook Book PDF

Author : Bobby Borg
Publisher : Billboard Books
Page : 0 pages
File Size : 54,8 Mb
Release : 2008
Category : Music
ISBN : 0823099709

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The Musician's Handbook by Bobby Borg Pdf

The bible of the music biz—now fully revised with new contacts, fee info, trends, tips Want to know how to set prices for a gig? Want to be ahead of the curve on new trends in music? Want to have all the latest contact information on hundreds of industry pros? Have we got the book for you!The Musician’s Handbook, already the industry bible for working musicians, has been thoroughly revised and updated with the answers to all these questions and more. New interviews with music-business leaders, new pricing and legal structures for the digital age, new how-to tips for independent and do-it-yourself musicians—it’s all in here. Fees, royalties and advances, live performance, touring, merchandising, working with managers, lawyers, and agents, spotting new opportunities—all these topics and many, many more are covered in depth in this indispensable guide to becoming successful in music and in business. Praise for the Previous Edition • "An exceptionally well-written, thorough, and competent legal and business book for an author who is a non-attorney. Bobby's book is extremely valuable for anyone trying to understand the music business."—Peter Paterno, The Law Offices of King, Holmes, Paterno, & Berliner, representing Metallica, Dr. Dre, and Pearl Jam • "The music business is full of minefields.The Musician's Handbookhelps steer you through them in a way that lets you enjoy the journey. It's packed with valuable information you'll use time and again."—Don Gorder, Chairman of The Music Business/Management Department, Berklee College of Music • "Although there are many books dealing with the music business,The Musician's Handbookhas a special and important perspective—that of a working musician."—Mark Goldstein, Senior VP of Business Affairs, Warner Bros. Records • Straight talk and insight for musicians at every level • Concise, clear, authoritative information from a music-industry insider • Up-to-the-minute guidance on money, business, management, career planning, much more

Music Marketing

Mike King
Music Marketing Book PDF

Author : Mike King
Publisher : Hal Leonard Corporation
Page : 178 pages
File Size : 43,7 Mb
Release : 2009-08-01
Category : Music
ISBN : 9781458429476

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Music Marketing by Mike King Pdf

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Six-Figure Musician

David Hooper
Six Figure Musician Book PDF

Author : David Hooper
Publisher : MusicMarketing.com
Page : 272 pages
File Size : 47,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 1608423336

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Six-Figure Musician by David Hooper Pdf

Hooper explains the ins and outs of the music industry, explaining how to make a six-figure income.

The Business of Music Management

Tom Stein
The Business of Music Management Book PDF

Author : Tom Stein
Publisher : Business Expert Press
Page : 301 pages
File Size : 45,9 Mb
Release : 2021-03-25
Category : Music
ISBN : 9781953349675

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The Business of Music Management by Tom Stein Pdf

Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry. The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.

Five Star Music Makeover

Coreen Sheehan,Anika Paris,Bobby Borg,Eric Corne,Michael Eames
Five Star Music Makeover Book PDF

Author : Coreen Sheehan,Anika Paris,Bobby Borg,Eric Corne,Michael Eames
Publisher : Hal Leonard Corporation
Page : 477 pages
File Size : 41,9 Mb
Release : 2016-03-01
Category : Music
ISBN : 9781495063596

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Five Star Music Makeover by Coreen Sheehan,Anika Paris,Bobby Borg,Eric Corne,Michael Eames Pdf

(Music Pro Guide Books & DVDs). In order to achieve success in today's music industry, artists must first do a great deal of work on their own. Learning the required skills can take years of real-life experience, and hiring personal coaches, studio professionals, and consultants can be costly. But now, for the first time, there's an invaluable resource to help you meet these challenges. Five Star Music Makeover is an engaging all-in-one guide designed specifically for aspiring artists. Written by five experts with over 100 years of collective experience, both on and off the stage, this unique book covers five key skills every musician needs to succeed: (1) improving vocal production/technique; (2) writing memorable and marketable songs; (3) recording your ultimate EP; (4) navigating the publishing world; and (5) promoting music effectively. Also included are insiders' stories and anecdotes, helpful tips, creative exercises, celebrity interviews, and all the practical expertise necessary to develop a successful music career. Five Star Music Makeover is a complete and practical career guide a resource that transforms artists from good to great.

Rebel Bookseller

Andrew Laties
Rebel Bookseller Book PDF

Author : Andrew Laties
Publisher : Seven Stories Press
Page : 303 pages
File Size : 55,8 Mb
Release : 2011-07-19
Category : Business & Economics
ISBN : 9781609803377

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Rebel Bookseller by Andrew Laties Pdf

The revival of independent bookselling has already begun and is one of the amazing stories of our times. Bookseller Andy Laties wrote the first edition of Rebel Bookseller six years ago, hoping it would spark a movement. Now, with this second edition, Laties’s book can be a rallying cry for everyone who wants to better understand how the rise of the big bookstore chains led irrevocably to their decline, and how even in the face of electronic readers from three of America’s largest and most successful companies—Apple, Amazon, and Google—the movement to support locally owned independent stores, especially bookstores, is on the rise. From the mid-1980s to the present, Andy Laties has been an independent bookseller, starting out in Chicago, teaching along the way at the American Booksellers Association, and finally running the bookshop at the Eric Carle Museum in Amherst, Massachusetts. His innovations were adapted by Barnes & Noble, Zany Brainy, and scores of independent stores. In Rebel Bookseller, Laties tells how he got started, how he kept going, and why he believes independent bookselling has a great future. He alternates his narrative with short anecdotes, interludes between the chapters that give his credo as a bookseller. Along the way, he explains the growth of the chains, and throws in a treasure trove of tips for anyone who is considering opening up a bookstore. Rebel Bookseller is a must read for those in the book biz, a testament to the ingeniousness of one man man’s story of making a life out of his passionate commitment to books and bookselling.

Troubleshooting Switching Power Converters

Sanjaya Maniktala
Troubleshooting Switching Power Converters Book PDF

Author : Sanjaya Maniktala
Publisher : Elsevier
Page : 320 pages
File Size : 53,8 Mb
Release : 2011-04-08
Category : Technology & Engineering
ISBN : 0080551254

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Troubleshooting Switching Power Converters by Sanjaya Maniktala Pdf

Power Supply design is all about detail. And a large part of that detail lies in the practical domain, largely because of the typically small number of microseconds of switching periods involved, and the even smaller tens of nanoseconds of switch transition times --- all these, in effect accentuating various "second-order" effects, that eventually end up playing prime havoc with "normal" expectations of how the circuit should behave. So not unsurprisingly, even after reading several books, most readers still find themselves no closer to the ultimate goal of designing an actual power supply. Sooner or later, all engineers start realizing the hard fact that designing a switching power supply isn't the trivial task it once seemed to be. But even after years of successfully mastering the underlying theory, the ultimate goal of creating a cost-effective, reliable and commercially viable power supply may still remain a distant dream, since success ultimately hinges on experience. That is, in fact, what clearly differentiates a senior and seasoned power supply engineer from the others --- the ability to navigate and surmount a veritable minefield of tricky issues that can only be learned the hard way, by actual hands-on experience on the job. This book presents practical knowledge the author acquired rather painfully, while working "in the trenches" for several years in major engineering companies scattered across several continents. This is intended to be the mythical senior engineer's "bag of tricks," finally made available in the form of an easy-to-read book on your shelf. This book will make life for the ambitious power supply engineer much simpler --- besides reducing significantly, the rigorous requirement of having to be a senior engineer's protégé for years on end, just to gain a small measure of real success in this field. * A practical presentation that answers the important question: why is my switching converter behaving so differently than what I was expecting on the basis of my paper design? And how do I bridge that huge gap? * For the first time, a systematic and thorough discussion of troubleshooting switching power supplies. * Coverage of AC/DC and DC/DC power supplies. * Bench Evaluation of semiconductor ICs used in power conversion --- describing standard and unusual techniques mastered by the author, while testing similar chips at National Semiconductor. * Detailed coverage of vital topics that haven't been covered by available sources --- grounding systems, the subtleties of component datasheets, and using instruments and probes effectively. * Systematic investigation (type of failure mechanism, topology, etc.) and solutions for 5 years of reported power supply issues on a prominent, public web forum. This approach will ensure that engineers will not repeat the same mistakes. * A unique, readable style: personal and direct; no mystification--- just the plain truth, easily and logically explained, with plenty of pictures, graphs and plots.

Personal Finance for Musicians

Bobby Borg,Britt Hastey
Personal Finance for Musicians Book PDF

Author : Bobby Borg,Britt Hastey
Publisher : Music Pro Guides
Page : 0 pages
File Size : 41,5 Mb
Release : 2023-02-15
Category : Electronic
ISBN : 1538163306

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Personal Finance for Musicians by Bobby Borg,Britt Hastey Pdf

Personal Finance for Musicians is a no-nonsense, easy-to-read guide chock full of tips, advice, real world examples, step-by-step plans, and templates. Written by a music industry expert and finance expert, this book coaches you on a variety of financial topics relevant to musicians without intimidating or even worse--boring you.

Lead Sheet Bible

Robin Randall,Janice Peterson
Lead Sheet Bible Book PDF

Author : Robin Randall,Janice Peterson
Publisher : Musicians Institute Press
Page : 120 pages
File Size : 43,8 Mb
Release : 1997
Category : Biography & Autobiography
ISBN : 0793571278

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Lead Sheet Bible by Robin Randall,Janice Peterson Pdf

(Musicians Institute Press). This book/CD package is for the singer, songwriter, or musician who wants to create a lead sheet or chord chart that is easy to follow. The CD includes over 70 demo tracks. The instruction covers: song form, transposition, considering the instrumentation, scales, keys, rhythm, chords, slash notation, and other basics, beaming, stemming, syncopation, intervals, chord symbols, sample songs, common terms, and important tips. It also includes sample songs, common terms, and important tips for anyone putting music on paper!