Summary Of Press Releases

Author : Alex Singleton
Publisher : John Wiley & Sons
Page : 212 pages
File Size : 46,7 Mb
Release : 2014-02-10
Category : Business & Economics
ISBN : 9781118756232

Get Book

The PR Masterclass by Alex Singleton Pdf

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

Author : United States. Office of War Information
Publisher : Unknown
Page : 150 pages
File Size : 47,6 Mb
Release : 1943-04
Category : Electronic
ISBN : UCAL:C2745685

Get Book

Summary of Press Releases by United States. Office of War Information Pdf

Author : Mickie Kennedy
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 52,5 Mb
Release : 2014-10-12
Category : Economics
ISBN : 1502812363

Get Book

Beginner's Guide to Writing Powerful Press Releases by Mickie Kennedy Pdf

Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.

Author : Geert Jacobs
Publisher : John Benjamins Publishing
Page : 446 pages
File Size : 46,9 Mb
Release : 1999-05-15
Category : Language Arts & Disciplines
ISBN : 9789027283870

Get Book

Preformulating the News by Geert Jacobs Pdf

Preformulating the News is a study of press releases and of how they anticipate the requirements of journalistic writing. Drawing from a large corpus (Dutch and English), it is argued that the genre’s peculiar audience-directedness can be related to a number of metapragmatic textual features and that this sheds light on the asymmetries of what can be termed the ‘newsmaking’ and ‘news management’ processes. In the first chapter the study of press releases is put in the context of institutional discourse and the details of a linguistic pragmatic research method are proposed. Chapter 2 looks at the complex receiver roles in press releases, which are characterized as indirectly targeted, i.e. ‘projected’, discourse. In chapters 3 to 6 a data analysis of the metapragmatics of press releases is presented: in particular, it is shown that self-reference, pseudo-quotation and explicit semi-performative play a ‘preformulating’ role in press releases. Chapter 7 offers a case study of the press releases that the American multinational Exxon issued in the wake of the 1989 Alaska oil spill. In the eighth and final chapter it is suggested that the study’s findings support a hegemonic view of the media. In analysing the much neglected genre of press releases, the book aims to contribute to the study of the language of the news. At the same time, it explores more general issues of participation and footing as well as reflexive language, including deixis, reported speech and performativity.

Author : United States. Department of State
Publisher : Unknown
Page : 622 pages
File Size : 52,5 Mb
Release : 1935
Category : United States
ISBN : CUB:U183052280232

Get Book

Press Releases by United States. Department of State Pdf

Author : Anonim
Publisher : Unknown
Page : 612 pages
File Size : 49,5 Mb
Release : 1964-01-09
Category : Electronic
ISBN : UCBK:C055301655

Get Book

HUD Weekly News Summary by Anonim Pdf

Author : United States. Bureau of the Census
Publisher : Unknown
Page : 300 pages
File Size : 41,7 Mb
Release : 1992
Category : United States
ISBN : OSU:32437010554711

Get Book

Census Catalog and Guide by United States. Bureau of the Census Pdf

Includes subject area sections that describe all pertinent census data products available, i.e. "Business--trade and services", "Geography", "Transportation," etc.

Author : Richard Davis,David Taras
Publisher : Cambridge University Press
Page : 329 pages
File Size : 52,9 Mb
Release : 2017-02-02
Category : Law
ISBN : 9781107159983

Get Book

Justices and Journalists by Richard Davis,David Taras Pdf

A comparative approach to judicial communication offering perspectives on the relationship between national supreme courts and the media covering them.

Author : United States. Office of Business Economics
Publisher : Unknown
Page : 202 pages
File Size : 52,7 Mb
Release : 1936
Category : Commercial statistics
ISBN : UOM:39015011948430

Get Book

Statistical Supplement to the Survey of Current Business by United States. Office of Business Economics Pdf

Author : Anonim
Publisher : Unknown
Page : 208 pages
File Size : 51,5 Mb
Release : 1936
Category : Commercial statistics
ISBN : OSU:32435064204118

Get Book

Survey of Current Business by Anonim Pdf

Author : Anonim
Publisher : DIANE Publishing
Page : 43 pages
File Size : 43,9 Mb
Release : 2024-06-15
Category : Electronic
ISBN : 9781428973374

Get Book

Agent Orange actions needed to improve communications of Air Force Ranch Hand study data and results : report to the ranking minority member, Committee on Veterans Affairs, House of Representatives by Anonim Pdf

Author : Eric Yaverbaum,Ilise Benun
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 45,5 Mb
Release : 2011-03-03
Category : Business & Economics
ISBN : 9781118052792

Get Book

Public Relations For Dummies by Eric Yaverbaum,Ilise Benun Pdf

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 422 pages
File Size : 49,8 Mb
Release : 2017-07-10
Category : Business & Economics
ISBN : 9781119362449

Get Book

The New Rules of Marketing and PR by David Meerman Scott Pdf

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Author : Norman Fairclough
Publisher : Routledge
Page : 594 pages
File Size : 55,8 Mb
Release : 2013-09-13
Category : Language Arts & Disciplines
ISBN : 9781317864646

Get Book

Critical Discourse Analysis by Norman Fairclough Pdf

Bringing together papers written by Norman Fairclough over a 25 year period, Critical Discourse Analysis represents a comprehensive and important contribution to the development of this popular field. The book is divided into seven sections covering the following themes: language in relation to ideology and power discourse in processes of social and cultural change dialectics of discourse, dialectical relations between discourse and other moments of social life methodology of critical discourse analysis research analysis of political discourse discourse in globalisation and ‘transition’ critical language awareness in education The new edition has been extensively revised and enlarged to include a total of twenty two papers. It will be of value to researchers in the subject and should prove essential reading for advanced undergraduate and postgraduate students in Linguistics and other areas of social science.

Author : Glen Sean Coulthard
Publisher : U of Minnesota Press
Page : 319 pages
File Size : 52,8 Mb
Release : 2014-08-15
Category : Social Science
ISBN : 9781452942438

Get Book

Red Skin, White Masks by Glen Sean Coulthard Pdf

WINNER OF: Frantz Fanon Outstanding Book from the Caribbean Philosophical Association Canadian Political Science Association’s C.B. MacPherson Prize Studies in Political Economy Book Prize Over the past forty years, recognition has become the dominant mode of negotiation and decolonization between the nation-state and Indigenous nations in North America. The term “recognition” shapes debates over Indigenous cultural distinctiveness, Indigenous rights to land and self-government, and Indigenous peoples’ right to benefit from the development of their lands and resources. In a work of critically engaged political theory, Glen Sean Coulthard challenges recognition as a method of organizing difference and identity in liberal politics, questioning the assumption that contemporary difference and past histories of destructive colonialism between the state and Indigenous peoples can be reconciled through a process of acknowledgment. Beyond this, Coulthard examines an alternative politics—one that seeks to revalue, reconstruct, and redeploy Indigenous cultural practices based on self-recognition rather than on seeking appreciation from the very agents of colonialism. Coulthard demonstrates how a “place-based” modification of Karl Marx’s theory of “primitive accumulation” throws light on Indigenous–state relations in settler-colonial contexts and how Frantz Fanon’s critique of colonial recognition shows that this relationship reproduces itself over time. This framework strengthens his exploration of the ways that the politics of recognition has come to serve the interests of settler-colonial power. In addressing the core tenets of Indigenous resistance movements, like Red Power and Idle No More, Coulthard offers fresh insights into the politics of active decolonization.